AFIA

What AFIA does

AFIA (Australian Finance Industry Association) is the peak industry body for Australia's finance sector, incorporated as a company limited by guarantee and headquartered in Sydney. The organization represents more than 135 corporate members spanning major and regional banks, non-bank lenders (including residential mortgage non-bank lenders), finance companies, fintechs and neobanks, vehicle and equipment finance providers, car rental and fleet operators, and a broad set of professional service providers to the finance industry (law firms, consultancies, technology vendors such as NETSOL, FIS Global, and Equifax). AFIA positions itself as the only single body that represents the entire Australian finance industry, with exclusive engagement channels into Treasury, ASIC, AUSTRAC, APRA, and AFCA.

AFIA's product surface is built around advocacy and self-regulation rather than technology. Core deliverables include four administered Codes of Practice (Finance Industry Code, BNPL Code of Practice, Car Rental Code, Insurance Premium Funding Code), member services such as the Policy Portal, CPD-accredited Training Portal, and the National Credit Reference Scheme that lets members share minimum customer account information for prospective borrower assessments. The organization also commissions and publishes industry research, including EV and hybrid vehicle finance reports, BNPL economic impact studies, the inaugural RNBL report, and an AI Economic Impact Report. AFIA's technology stack is described as having no proprietary platform; delivery is via Squarespace-hosted web properties and member portals.

AFIA's commercial model is a subscription-based association with two-tier corporate membership. Full Members (lenders and finance providers) and Associate Members (professional service providers) pay recurring annual membership fees that fund advocacy, codes administration, events (including the annual Affie Awards), training, and research. Go-to-market is sales-led through direct membership enquiries via a named membership services contact (02 9231 5877), supported by member events, webinars, news hub content, social media, and published policy submissions. Revenue figures, fees, and pricing are not publicly disclosed; the organization's scale is signaled through 135-150+ members and a small central staff of 1-10 employees.

Name

AFIA

Legal name

Australian Finance Industry Association Limited

Website

https://afia.asn.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AFIA is Australia's peak industry body for the finance sector, representing 135+ corporate members across banks, non-bank lenders, fintechs, vehicle financiers, and professional service providers through advocacy, self-regulatory codes of practice, training, and policy engagement.

Ownership category

akta.pro rank

Product category

Industry Trade Association / Peak Body

NAICS

Finance and Insurance (52)

akta.pro primary industry

Financial Crime, AML/CFT & Sanctions Compliance (BPAHAFAE)

akta.pro secondary industries

Financial Accounting & Reporting (GAAP/IFRS) (EDABAJAB), Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

Keywords

• Industry association membership
• Finance industry advocacy
• Regulatory codes of practice
• Lending industry representation
• Financial services peak body

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: AFIA generates revenue through corporate membership fees from Full Members (lenders, fintechs, finance companies) and Associate Members (professional service providers). Membership provides access to advocacy, industry codes of practice, data reports, training, events, and networking with regulators and policymakers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AFIA is Australia's peak industry body representing the entire finance industry, with over 135 members including banks, non-bank lenders, fintechs, vehicle and equipment finance providers, car rental and fleet providers, and professional service providers. The association advocates on behalf of members before government and regulators, co-develops and administers industry Codes of Practice (BNPL, Finance Industry, Car Rental, Insurance Premium Funding), and delivers member services such as a Policy Portal, CPD-accredited Training Portal, and a National Credit Reference Scheme.

Product overview

AFIA (Australian Finance Industry Association) is a peak industry body representing the entire Australian finance industry with over 135 members, not a product company. AFIA's offerings consist of industry self-regulatory Codes of Practice (including the Finance Industry Code of Practice, BNPL Code of Practice, Car Rental Code of Practice, and Insurance Premium Funding Code of Practice), member services (Policy Portal, Training Portal, National Credit Reference Scheme), and industry research publications (EV Finance Reports, AI Economic Impact Research, RNBL Reports). These work together to advocate for the finance industry, set industry standards, provide member resources, and deliver industry data and insights.

Differentiator

Problem solved

Functional benefit

Brands

• Affie Awards: AFIA's annual industry awards recognizing excellence in the finance industry.

Quantifiable outcome

• 6.3 million Australians use BNPL products regulated under AFIA's BNPL Code of Practice
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• SEC NewgateminorStrategic or Co-development Partner · 3 March 2026AFIA partnered with SEC Newgate for the '2026 Headwinds & Tailwinds' briefing examining key issues shaping Australia's financial and political landscape using SEC Newgate's Mood of the Nation research.
• King & Wood MallesonscoreImplementation/ SI/ Consulting Partner · 10 February 2026AFIA partnered with King & Wood Mallesons to unpack the implications of the Government's National AI Plan for credit and financial services providers, exploring regulatory compliance, innovation, and responsible AI adoption.
• Australian Financial Complaints Authority (AFCA)coreStrategic or Co-development Partner · 5 February 2026AFIA hosts AFCA to provide members with insights into complaint trends, cost-of-living drivers, and evolving expectations around customer vulnerability and hardship support.
• NETSOL TechnologiesminorGTM or Marketing Partner · 4 February 2026AFIA promoted NETSOL's webinar on data modernization and AI readiness, positioning NETSOL's expertise in helping financial institutions modernize data ecosystems.
• Gilbert + TobincoreImplementation/ SI/ Consulting Partner · 29 January 2026AFIA partnered with Gilbert + Tobin to deliver a briefing on AML/CTF reform and regulatory risk for members. The session covers the government's staged approach to AML/CTF reform, Tranche 2 impact, governance changes, and practical compliance steps.
• Financial Safety AlliancecoreStrategic or Co-development Partner · 27 January 2026AFIA co-founded the Financial Safety Alliance with Australian Banking Association, Customer Owned Banking Association, and Arca (formerly Australian Retail Credit Association). Founded by social enterprise Flequity Ventures, the alliance brings together Australia's leading financial safety experts to prevent financial abuse through safety-by-design practices across the finance industry.
• King & Wood Mallesons and SaperecoreStrategic or Co-development PartnerAFIA commissioned King & Wood Mallesons and Sapere to produce a report on the economic and productivity benefits of generative AI in the Australian finance industry, finding AI could add $37-60 billion to GDP by 2035.
• Deloitte Access EconomicscoreStrategic or Co-development PartnerAFIA commissioned Deloitte Access Economics to produce a report on the role of the finance industry in the transition to sustainable transport, identifying barriers to EV and hybrid vehicle uptake.
• BIS Oxford Economics and RFI GlobalcoreStrategic or Co-development PartnerAFIA commissioned BIS Oxford Economics and RFI Global to research the economic impact of the BNPL sector, finding it injected $22.9 billion into the Australian economy and supported 150,000 jobs in FY23.
• Positive Economics AdvisoryminorStrategic or Co-development PartnerAFIA developed its inaugural RNBL report in association with Positive Economics Advisory to demonstrate the role of non-bank lenders in Australia's housing finance ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UK Finance: Trade association for the UK banking and finance industry. International peer to AFIA — analogous model of advocacy, codes of practice, and regulator engagement in a more mature regulatory environment.
• American Bankers Association: Largest US banking trade association. International peer to AFIA in industry advocacy, compliance, and training — operates at much greater scale but follows the same peak-body model for finance-industry representation.

Direct peers

• Australian Banking Association (ABA): Peak body for Australia's major banks. Direct peer to AFIA in financial-services advocacy, codes of practice, and regulator engagement — and a co-founder of the Financial Safety Alliance alongside AFIA.
• Customer Owned Banking Association (COBA): Peak body for mutual and customer-owned banks in Australia. Direct peer in industry advocacy and co-founder with AFIA of the Financial Safety Alliance; competes for mutual-bank members in overlapping policy domains.
• Australian Retail Credit Association (Arca): Peak body for retail credit providers in Australia. Direct peer in credit reporting, responsible-lending standards, and consumer credit advocacy; recently co-founded the Financial Safety Alliance with AFIA.
• Insurance Council of Australia: Peak body for the general insurance industry in Australia. Direct peer in industry advocacy, codes of practice, and disaster-response coordination — AFIA's Insurance Premium Funding Code overlaps with their regulatory remit.
• Financial Services Council (FSC): Peak industry body for Australia's financial services sector, including superannuation, funds management, and life insurance. Direct peer in advocacy, policy submissions, and member services to financial firms.

Others

• Australian Industry Group (Ai Group): Broad cross-industry employer association. Adjacent peer — represents many employers across the economy including financial services members, and competes for HR, training, and policy influence with sector-specific bodies like AFIA.
• Business Council of Australia: Peak body for major Australian businesses, including large financial institutions. Adjacent peer — influences macro policy that affects AFIA members, and member banks participate in BCA alongside AFIA membership.

Emerging players

• Australian Payments Network: Industry body for payments and payments-system participants in Australia. Adjacent peer — both organisations engage regulators on financial infrastructure, but AFIA focuses on credit and lending while AusPayNet covers payments rails.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afia_finance
• LinkedInlinkedin.com/company/australianfinanceindustryassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFIA