MedPageToday
MedPage Today is a digital medical news service delivering clinical perspective on breaking healthcare news to physicians and other healthcare professionals across 30+ medical specialties, operating as a Ziff Davis subsidiary within Everyday Health Group.
- Company typePrivate
- Founded2005
- HeadquartersLittle Falls, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MedPageToday does
MedPage Today is a digital medical news publication that delivers clinical perspective on breaking healthcare news to physicians, nurses, and other healthcare professionals. Founded in 2005 and operating as a subsidiary of Ziff Davis within the Everyday Health Group portfolio, the platform covers more than 30 medical specialties — including cardiology, oncology, neurology, infectious disease, and nursing — and dispatches reporters to approximately 75 medical conferences annually across the U.S. and abroad. The company maintains a Washington D.C. bureau dedicated to healthcare policy coverage and holds Society Partner reading rooms with AAD, ACR, AGA, ASCO, Endocrine Society, IDSA, and OMA.
The core product is the MedPage Today website, delivering daily news articles, opinion pieces, special reports, and conference coverage. The platform is supplemented by a suite of integrated modules: CME courses delivered through a strategic partnership with PRIME Education, a CME Tracker for credit management, Synopsi (an AI-powered content summarization tool), DocAudio (audio news), Making the Rounds (podcast series), Medical Journeys (editorial series), Clinical Trial Finder, Condition Centers, and a Healthcare Jobs board integrated with healthecareers.com. Society-specific reading rooms extend distribution through professional medical organizations.
The business model combines free, ad-supported editorial content with paid CME/CE courses (example pricing: $40 for 3.0 credits) and commercial solutions targeting pharmaceutical, biotech, and medical device companies through display advertising and sponsored content. Revenue is generated primarily from healthcare advertiser spending on the professional audience, with secondary revenue from individual CME course fees. The company operates with 11-50 employees and is privately held under Ziff Davis ownership, with no publicly disclosed financial figures.
MedPageToday firmographics
Firmographics- Name
- MedPageToday
- Legal name
- MedPage Today, LLC
- Website
- https://medpagetoday.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MedPage Today is a digital medical news service delivering clinical perspective on breaking healthcare news to physicians and other healthcare professionals across 30+ medical specialties, operating as a Ziff Davis subsidiary within Everyday Health Group.
- Ownership category
- akta.pro rank
MedPageToday industry classification
Industry- Product category
- Medical News Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
- akta.pro secondary industries
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
Keywords
Where MedPageToday is headquartered
LocationHeadquarters
- HQ city
- Little Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MedPageToday business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsored Content: MedPage Today monetizes its large healthcare professional audience through display advertising, sponsored content, and branded content solutions targeting pharmaceutical companies, medical device manufacturers, and healthcare service providers.
- Continuing Medical Education (CME): Partnership with PRIME Education (primeinc.org) to provide CME/CE credits to healthcare professionals, generating revenue through course fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free news access |
| One time/ perpetual license | Pay-as-you-go | CME/CE courses |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
MedPageToday product offering
Product offeringCore offering
MedPage Today operates a digital medical news publication platform delivering daily healthcare news, clinical trial results, conference coverage, expert commentary, and health policy reporting across more than 30 medical specialties for physicians, nurses, and other clinicians. The company supplements its free news content with paid Continuing Medical Education (CME/CE) courses delivered in partnership with PRIME Education, plus audience-targeted advertising and sponsored content solutions sold to pharmaceutical, biotech, and medical device companies.
Product overview
MedPage Today is a comprehensive medical news platform offering a unified content ecosystem across web and mobile. The core product is the MedPage Today Website delivering daily medical news across 35+ specialties, supplemented by the Weekly News Quiz for engagement. The platform integrates CME capabilities through PRIME partnership, offering CME Tracker for credit management and Synopsi for AI-powered content summarization. Additional modules include Clinical Trial Finder, DocAudio, Making the Rounds podcasts, Medical Journeys editorial series, and Condition Centers resource pages. The company also provides Breaking Room entertainment content and Healthcare Jobs integration with healthecareers.com.
Differentiator
Problem solved
Functional benefit
Brands
- Synopsi: Medical content synopsis service
- DocAudio
- Making the Rounds
- Medical Journeys
Products and services
- MedPage Today Website Primary digital medical news platform providing daily healthcare news, clinical trial results, conference coverage, expert opinions, health policy analysis, and specialty-specific reporting across 30+ medical areas, accessible free to all visitors.
- Continuing Medical Education (CME) Paid CME/CE educational platform offered through a partnership with PRIME Education, providing continuing education credits to physicians, nurse practitioners, nurses, pharmacists, and physician associates via courses and assessments (e.g., Pain Management course priced at $40 for 3.0 credits).
- Synopsi Standalone AI-powered medical content summarization and synopsis tool hosted on a separate subdomain, condensing medical literature and research for quick clinician consumption.
- DocAudio Audio content platform providing medical news summaries and educational material in audio format for on-the-go learning by clinicians.
- Healthcare Jobs Board Job board connecting healthcare professionals with career opportunities, integrated with healthecareers.com.
Companies that use MedPageToday
Customer profileSegments2 records
Ideal customer profiles2 records
MedPageToday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MedPageToday partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PRIME Education (primeinc.org)corePRIME Education is a property of Everyday Health Group that provides Continuing Medical Education (CME/CE) activities. MedPage Today partners with PRIME to offer CME courses to healthcare professionals, including specialty-specific educational content and credit tracking.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
MedPageToday competitors and assessment
Company assessmentDirect peers
- Medscape: Medscape is the closest direct competitor — a free, ad-supported medical news and education site targeting physicians. Both MedPage Today and Medscape monetize via pharma advertising and CME/CE offerings aimed at U.S. clinicians.
- HCPLive: HCPLive delivers specialty medical news, video interviews, and conference coverage for healthcare professionals. It overlaps with MedPage Today on editorial format, conference presence, and pharma-sponsored video content.
- STAT News: STAT News is a Boston Globe Media-owned digital news site covering health, medicine, and the life sciences. It competes directly with MedPage Today for healthcare professional readership, pharma-sponsored content, and conference coverage.
- Healio: Healio publishes specialty-focused medical news, CME, and clinical content for physicians and other healthcare professionals. It overlaps with MedPage Today's specialty coverage and CME monetization model.
- MDedge / Frontline Medical Communications: MDedge aggregates specialty medical news, journals, and CME for clinicians across multiple specialties — directly comparable to MedPage Today's specialty hub and CME strategy.
- Doximity: Doximity is a physician professional network that bundles medical news, CME, and clinical reference tools into a single platform. It competes with MedPage Today for clinician attention and CME-related advertising spend.
Emerging players
- Practical Pain Management: Practical Pain Management is a specialty-focused digital publication serving pain clinicians with news, CME, and clinical reference. Comparable in format to one of MedPage Today's specialty hubs (Pain Management) but narrower in scope.
Broad incumbents
- JAMA Network: JAMA Network publishes JAMA and a portfolio of specialty journals with news, CME, and multimedia for clinicians. Comparable to MedPage Today as a clinician-targeted publishing and CME platform, but anchored by a flagship peer-reviewed journal.
- NEJM / New England Journal of Medicine: NEJM is a leading peer-reviewed medical journal offering clinical news, research, and CME to physicians globally. It overlaps with MedPage Today on physician-targeted editorial and CME but operates at much larger scale and broader clinical scope.
- WebMD Professional: WebMD's professional portal targets physicians and healthcare professionals with news, reference content, and CME. It overlaps with MedPage Today's audience and monetization model but operates as part of a much larger consumer health media business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MedPageToday social profiles
Digital presenceMedPageToday financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedPageToday leadership team
Management profileNumber of profiles
Profiles2 records
MedPageToday funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedPageToday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedPageToday
What does MedPageToday do?
MedPage Today operates a digital medical news publication platform delivering daily healthcare news, clinical trial results, conference coverage, expert commentary, and health policy reporting across more than 30 medical specialties for physicians, nurses, and other clinicians. The company supplements its free news content with paid Continuing Medical Education (CME/CE) courses delivered in partnership with PRIME Education, plus audience-targeted advertising and sponsored content solutions sold to pharmaceutical, biotech, and medical device companies.
Is MedPageToday a public or private company?
MedPageToday is a private company. It is classified as corporate owned and is currently operating.
When was MedPageToday founded?
MedPageToday was founded in 2005. It employs 11 to 50 people.
Where is MedPageToday based?
MedPageToday is headquartered in Little Falls, United States, in the North America region.
How does MedPageToday make money?
Two revenue lines are on record. Advertising and Sponsored Content is the primary driver. The others are continuing Medical Education (CME).
Who are MedPageToday's main competitors?
Direct peers on record are Medscape, HCPLive, STAT News, Healio, MDedge / Frontline Medical Communications and Doximity. Practical Pain Management is listed as an emerging player. Broad incumbents are JAMA Network, NEJM / New England Journal of Medicine and WebMD Professional.
Does MedPageToday have an API?
No public API is recorded for MedPageToday.
What industry is MedPageToday in?
MedPageToday's product category is Medical News Publishing. Its primary akta.pro industry code is EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health), with a secondary code of EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE). Its NAICS code is 513120 and its SIC code is 2721.