What Zurn does

Zurn, operating as Zurn Water LLC, is a wholly-owned subsidiary of the publicly traded Zurn Elkay Water Solutions Corp. (NYSE: ZURN) and provides engineered water solutions for commercial, institutional, municipal, and industrial markets. The company is headquartered in Milwaukee, Wisconsin and operates a portfolio organized across six product categories: finish plumbing (sensor and manual faucets, flush valves, soap dispensers, hand dryers, fixtures), drainage and interceptors (roof drains, floor drains, trench drains, grease and oil interceptors), water control and backflow prevention (under the Wilkins brand, in continuous operation since 1906), PEX piping, fire protection, and repair parts. Adjacent sub-brands include Elkay, Hadrian, World Dryer, and Just Manufacturing, giving the group one of the broadest commercial restroom and water-management product lines in the North American market.

The business has increasingly layered IoT-connected products onto its hardware base. plumbSMART provides a connected restroom management platform with real-time alerts and usage analytics for flush valves, faucets, and soap dispensers; SmartPro delivers ultrasonic monitoring of grease interceptor levels for foodservice operators; and Hydro-X Power uses hydropower turbine technology to self-power sensor faucets, eliminating battery replacement. These connected products generate operational data and are positioned to enable predictive maintenance and demand-based servicing across multi-site enterprises.

Zurn makes money primarily through hardware sales of plumbing, drainage, water control, PEX, and fire protection products, supplemented by replacement and repair parts. Go-to-market is hybrid: a field sales representative network targets large commercial, municipal, and industrial projects through specification (BIM objects, Guide Spec, MasterSpec, SpecLink, AEC Daily CEU courses), while a wholesale distributor network supplies mid-market contractors. Q4 2025 revenue of $407.2M with adjusted EBITDA of $104.1M implies a substantial operating base, and a $550M revolving credit facility (expanded in February 2026 with JPMorgan Chase Bank) provides capital for continued product development and inorganic growth.

Name

Zurn

Legal name

Zurn Water LLC

Website

https://zurn.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Zurn Water LLC, a subsidiary of NYSE-listed Zurn Elkay Water Solutions, is a Milwaukee-based manufacturer of engineered commercial plumbing, drainage, water control/backflow prevention (Wilkins), PEX, fire protection, and IoT-connected restroom and grease interceptor monitoring products serving commercial, institutional, municipal, and industrial markets across North America and Australia.

Ownership category

akta.pro rank

Product category

Commercial Plumbing Products

NAICS

Plumbing Fixture Fitting and Trim Manufacturing (332913), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Valves & Controls (Shutoff, Mixing, Backflow) (IMADALAB)

Keywords

• Commercial plumbing fixtures
• Water control valves
• Backflow prevention systems
• Grease interceptors
• Drainage systems

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plumbing Products and Systems: Sale of commercial plumbing products including finish plumbing fixtures, drainage systems, water control valves, backflow preventers, PEX piping, and fire protection equipment. Products are sold through distributors and direct sales representatives for commercial, municipal, and industrial applications.
2. Repair Parts: Replacement and repair parts for installed plumbing systems including building drainage, finish plumbing, and water safety/control products

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zurn designs, manufactures, and distributes commercial plumbing, drainage, and water control products for institutional and industrial markets. The portfolio includes finish plumbing fixtures (sensor and manual faucets, flush valves, soap dispensers), drainage systems (roof drains, floor drains, trench drains, grease and oil interceptors), backflow preventers and pressure control valves under the Wilkins brand, PEX piping, and fire protection components. Connected product offerings such as plumbSMART and SmartPro add IoT-based monitoring and preventive maintenance capabilities for facility operators.

Product overview

Zurn is a comprehensive engineered water solutions company offering a broad portfolio of commercial plumbing, drainage, and water control products organized into six main categories: Finish Plumbing (sensor faucets, flush valves, soap dispensers, hand dryers, fixtures), Drainage & Interceptors (roof drains, floor drains, trench drains, grease interceptors, oil separators), Water Control & Backflow (backflow preventers, pressure reducing valves, automatic control valves under the Wilkins brand), PEX piping solutions (plumbing, radiant heating, fire safety), Fire Protection (valves, risers, couplings), and Repair Parts. The portfolio includes IoT-enabled products such as plumbSMART for connected restroom management and SmartPro for grease interceptor monitoring, which connect to cloud-based dashboards for real-time monitoring and preventive maintenance. Key brands include Wilkins (backflow and pressure control since 1906). The company serves diverse markets including K-12 education, higher education, healthcare, commercial, waterworks, food & beverage, restaurants, fire protection, government, hospitality, and retail.

Differentiator

Problem solved

Functional benefit

Brands

• Wilkins: Backflow preventers, pressure reducing valves, automatic control valves, and thermostatic mixing valves for residential, commercial, industrial and municipal markets. Established 1906.

Products and services

• plumbSMART IoT connected restroom management platform that monitors flush valves, faucets, and soap dispensers with real-time alerts, usage analytics, and preventive maintenance scheduling through a centralized dashboard for facility operators.
• SmartPro IoT monitoring system using ultrasonic sensors to measure grease, oil, solids, liquid level, temperature, and battery life in grease interceptor tanks, transmitting data wirelessly for regulatory compliance and demand-based pumping schedules.
• Smart Connected Products IoT-enabled commercial plumbing fixtures including sensor faucets, flush valves, and soap dispensers that transmit usage data, battery alerts, and maintenance notifications for facility managers.
• Wilkins 900XL3 Series Backflow Preventers Compact backflow prevention valves designed for faster repairs, quicker swaps, and easier installation in residential, commercial, industrial, and municipal plumbing systems.
• Wilkins 975XL3N N-Pattern Backflow Preventer Reduced pressure backflow preventer engineered for irrigation replacement applications with tight enclosures and difficult fitment, featuring lead-free construction for plumbing or irrigation use.
• GRZE Hydromechanical Plastic Grease Interceptors Hydromechanical plastic grease interceptor line designed for grease separation from commercial kitchen wastewater with compliant, easy-to-install design for food service applications.
• Ligature-Resistant Floor Drains Floor drains featuring a patented tapered radial baffle design that resists looping and wedging, with smooth cut-resistant edges and vandal-proof screws for use in behavioral health and detention facilities.
• POD Pro H-Top Drain Drain engineered for POD modular construction and vinyl flooring applications, designed to streamline installation, enhance jobsite flexibility, and reduce labor time for new construction and retrofit projects.
• Z886-DI Trench Drain System 6-inch ductile iron frame trench drain system providing durable exterior drainage performance in a lightweight construction for general purpose applications.
• Z100 FloForce High Performance Roof Drain High-performance roof drain designed for commercial building applications as part of Zurn's commercial roof drainage product line.
• Sundara Handwashing Systems Premium commercial handwashing system with seamless strength and sophisticated styling, offering 5 basin options and 7 luxurious finishes for high-end commercial restrooms.
• Fire Protection Products Fire protection system components including backflow preventers, fire valves, relief valves, check valves, automatic control valves, in-building risers, and grooved couplings for commercial and industrial fire suppression systems.
• PEX Piping Products Cross-linked polyethylene piping solutions for plumbing, radiant heating, snow melting, turf conditioning, and residential fire safety applications.
• Finish Plumbing Products Commercial restroom product line including sensor faucets, manual faucets, flush valves, soap dispensers, hand dryers, fixtures, showers, and sink trim for new construction and retrofit projects.

Quantifiable outcome

• Reduced battery changeouts by 1,197 annually at university campus
• +4 more outcomes

Named customers5 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Watts Water Technologies: Direct competitor in backflow preventers, pressure reducing valves, and water control products serving commercial, residential, and institutional markets; explicitly identified alongside Zurn as a leading player in grease trap and water control categories.
• Sloan Valve Company: Direct competitor in commercial flush valves, sensor faucets, and restroom plumbing fixtures; long-standing specification presence in commercial buildings where Zurn also competes heavily.
• Reliance Worldwide Corporation: Manufacturer of plumbing fittings, water control valves, and push-to-connect products with overlapping commercial and institutional customer base; comparable in PEX and water safety categories.

Broad incumbents

• Moen (Fortune Brands Innovations): Broad incumbent in plumbing fixtures and faucets across residential and commercial segments; overlapping finish plumbing portfolio with greater consumer brand recognition.
• Kohler Co. Diversified global plumbing fixtures and fittings giant with commercial-grade products competing with Zurn in faucets, sinks, and restroom fixtures for hospitality and institutional buyers.
• Mueller Water Products: Water infrastructure provider of valves, hydrants, and metering products serving municipal and industrial markets; overlaps with Zurn's waterworks and water control segments.
• Ferguson Enterprises: Largest US plumbing wholesale distributor carrying competing brands; shapes contractor access and channel economics that directly affect Zurn's distributor-led go-to-market model.
• A. O. Smith Corporation: Water heating and treatment company with commercial and residential plumbing adjacencies; comparable in water-management systems selling through plumbing wholesalers.

Emerging players

• Advanced Drainage Systems: Manufacturer of drainage and water management products including stormwater solutions; partial overlap with Zurn's drainage and interceptor portfolio.

Others

• Elkay Manufacturing: Sister brand under Zurn Elkay Water Solutions; complementary product lines in sinks, water dispensing, and stainless steel products that share distribution and end-customers with Zurn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zurnind
• YouTubeyoutube.com/user/OneZurn
• Facebookfacebook.com/732725860159353
• LinkedInlinkedin.com/company/zurn-industries

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zurn