What Auto Data Direct does

Auto Data Direct, Inc. (ADD) is a privately held B2B data services company founded in 1999 and headquartered in Tallahassee, Florida, one mile from the Florida Department of Highway Safety and Motor Vehicles offices. The company provides real-time access to motor vehicle records from 30+ state DMV databases and the federal National Motor Vehicle Title Information System (NMVTIS), serving automotive industry participants including auto dealers, lenders, insurance carriers, auto recyclers and salvage operators, towing companies, mechanics and body shops, attorneys, employers, and government agencies. Its core product, DMV123, returns motor vehicle, driver, and lienholder records in approximately 10 seconds, and the company is an approved NMVTIS third-party data consolidator under contract with AAMVA.

The product portfolio spans compliance-grade data access and adjacent transaction processing: DMV123 for real-time state inquiries, NMVTIS Title Check for federal vehicle history reports, VTR50 for out-of-state titling and registration in all 50 states (launched 2024), Electronic Lien and Title (ELT) via partnership with Secure Title Administration, ADDTag and AutoClear for Florida-specific registration workflows, Salvage Reporting (including exclusive Georgia and Tennessee authorized-agent designations), DirectPost-Office for electronic certified mail, and CarLocate for Florida vehicle location services. ADD is integrated into the Reynolds and Reynolds ERA-IGNITE dealer management system, allowing dealers to access DMV123 and NMVTIS Title Check directly from the F&I screen.

Revenue is generated primarily through usage-based per-transaction fees debited from prepaid account balances, with a $300 account activation cost ($250 activation fee plus $50 deposit) and no monthly or annual fees. Distribution combines direct website sales with phone-based inside sales for enterprise accounts, supplemented by channel partnerships with dealer management system providers. The company operates exclusively in the United States, with a second operations office in Indianapolis supporting Indiana titling and registration processing.

Name

Auto Data Direct

Legal name

AutoDataDirect, Inc.

Website

https://add123.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Data Direct provides B2B web-based access to real-time motor vehicle records from 30+ state DMV databases and the federal NMVTIS system, serving auto dealers, lenders, insurance carriers, salvage operators, and towing companies across the United States.

Ownership category

akta.pro rank

Product category

Motor Vehicle Data Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Title, Registration & Lien Release Processing (Remarketing Admin) (TLABAKAF)

akta.pro secondary industry

Salvage, Total Loss & Insurance Auction Services (TLABAKAH)

Keywords

• DMV data services
• Motor vehicle records
• Vehicle history reports
• NMVTIS reporting
• Electronic lien title

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel

Revenue model

1. Per-Transaction Inquiry Fees: ADD charges a per-inquiry fee on each DMV123 real-time state record. Once an account is activated, the cost of each transaction is deducted from the prepaid account balance. This is the core revenue stream for real-time motor vehicle record access.
2. NMVTIS Upload/Reporting Fees: Fees for uploading vehicle information to NMVTIS database for federal compliance. Pricing varies by industry: Salvage industry ($0.35-$0.25 per record based on volume), Insurance carriers ($0.89 per upload), Towing operators ($0.42 per record).
3. Vehicle History Report Sales: Individual NMVTIS Title Check reports sold for $9.98 per report. Corporate accounts receive volume-based discounted rates. No subscription required for individual purchases.
4. Account Activation and Prepaid Deposits: One-time account activation fee of $250 plus $50 initial prepaid deposit ($300 total to start). No monthly or annual fees. Prepaid accounts are debited per transaction.
5. Maintenance Fees: $15 per month maintenance fee for accounts inactive for more than 6 months. Fee stops upon restored activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Auto Data Direct provides a web-based platform delivering real-time access to motor vehicle records from 30+ state DMV databases and the federal NMVTIS database. Its core products include DMV123 real-time record inquiries, NMVTIS Title Check vehicle history reports, VTR50 out-of-state titling and registration in all 50 states, Electronic Lien and Title (ELT) management, NMVTIS compliance upload tools for salvage/insurance/towing industries, and supporting services like ADDTag, AutoClear, DirectPost-Office, and CarLocate. The platform serves qualified businesses under the Federal Driver's Privacy Protection Act (DPPA) for use cases spanning dealer, lender, insurance, recycler, and towing operations.

Product overview

Auto Data Direct (ADD) provides an integrated platform of web-based tools for motor vehicle data access and related business process automation. The core product is DMV123, a real-time motor vehicle record inquiry service spanning over 50 states, which connects to supporting modules including VTR50 (out-of-state title and registration processing), NMVTIS Title Check (federal vehicle history reports), Electronic Lien and Title (ELT) for electronic lien management, and ADDTag (Florida temporary tag issuance). The portfolio also includes industry-specific solutions like Salvage Reporting for NMVTIS compliance (serving insurance carriers, auto recyclers, and tow companies), state-specific services for Georgia and Tennessee salvage reporting, DirectPost-Office for electronic certified mail, and CarLocate for Florida vehicle location services. ADDTag and AutoClear provide Florida-only services while most products serve multi-state operations. The company also offers an affiliated ELT service through Secure Title Administration.

Differentiator

Problem solved

Functional benefit

Brands

• DMV123: Real-time motor vehicle record inquiry portal providing access to state DMV databases
• VTR50
• ADDTag
• AutoClear
• DirectPost-Office
• ELT
• NMVTIS Title Check
• Salvage Reporting
• CarLocate

Products and services

• DMV123 Core real-time motor vehicle record inquiry service providing access to vehicle, driver license, and registration data from 30+ state databases for qualified companies under the Federal Driver's Privacy Protection Act (DPPA).
• NMVTIS Title Check (Vehicle History Reports) National Motor Vehicle Title Information System vehicle history reports combining NMVTIS data with theft and lien information; provides current state of title, previous title states, title issue dates, odometer readings, brands, and junk/salvage/insurance total loss data for individual and corporate buyers.
• VTR50 Web-based software for out-of-state title and registration processing providing state and county quotes at point of sale, VIN intelligence, tax information, state forms, and checklists for dealers across all 50 states.
• Electronic Lien and Title (ELT) Electronic lien and title exchange service enabling lenders to receive, manage, and release liens electronically with state DMVs via Secure Title Administration partnership. Available in Florida, Georgia, Nevada, New Jersey, North Carolina, South Carolina, and other states.
• ADDTag Florida-only print-on-demand temporary and permanent registration tag service for dealers that electronically reports tag issuance and tag transfers to the Florida DHSMV.
• DirectPost-Office (DPO) Electronic certified mail system enabling users to create and mail certified letters including Notice of Claim of Lien letters and other certified mail without leaving their desk; delivered through USPS via third-party print vendor.
• Salvage Reporting (NMVTIS Upload Tools) NMVTIS upload tools for insurance carriers, auto recyclers, salvage yards, junk yards, tow companies, and salvage pools to report total loss, junk, and salvage vehicle data to the federal NMVTIS database for compliance with federal law.
• Georgia Salvage Reporting Authorized agent service for Georgia scrap metal processors, secondary metal recyclers, and used motor vehicle parts dealers to report vehicle data to Georgia state authorities and NMVTIS as required by Georgia's Regulated Metals Recycling Law.
• Tennessee Salvage Reporting Authorized agent service for Tennessee scrap metal processors, secondary metal recyclers, auto dismantlers, auto recyclers, and used motor vehicle parts dealers to fulfill state salvage reporting requirements under T.C.A. 55-3-202.
• AutoClear Florida-specific service for vehicle registration hold removal.
• CarLocate Florida-specific service for locating towed or impounded vehicles and liened vehicles in accordance with Chapter 713 of Florida Statutes for motor vehicle repair shops, garages, and towing-storage operators.
• Vehicle Lien Verification (VLV) Indiana-specific service for verifying vehicle lien information with immediate online responses.
• Florida Vehicle Search Florida-specific vehicle and driver license search service providing owner name/address, lienholder information, registrant info, title information, stolen information, vehicle stops, and vehicle make/model/year, plus driver history reports (3, 7, and 11 year) and insurance verification.
• Indiana In-State Title and Registration Complete Indiana in-state title and registration processing including traditional processing, self-service processing, express courier processing, and VTR50 integration.

Quantifiable outcome

• 90-day free archive access for all transactions
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and major.

• American Association of Motor Vehicle Administrators (AAMVA)coreTechnology or IntegrationADD contracts with AAMVA to provide NMVTIS vehicle history reports and enable businesses to upload vehicle information to the NMVTIS database. AAMVA operates the NMVTIS Department of Justice database on behalf of state motor vehicle agencies.
• Secure Title Administration (STA)coreTechnology or IntegrationPartnership for Electronic Lien and Title (ELT) services. STA provides ADD dealers and financial institutions access to all participating state ELT programs via a single login. STA is an affiliated company and certified state vendor for ELT programs.
• Reynolds and ReynoldsmajorTechnology or IntegrationADD is integrated into the Reynolds and Reynolds ERA-IGNITE dealer management system. ERA-IGNITE dealers can access DMV123 and NMVTIS Title Check directly from the F&I screen without extensions or third-party applications.
• Florida Department of Highway Safety and Motor Vehicles (DHSMV)coreTechnology or IntegrationADD headquarters is located one mile from the Florida DHSMV offices. ADD provides services including ADDTag (Florida temporary tags), AutoClear (Florida registration hold removal), and Florida-specific vehicle/driver searches.
• Georgia Department of RevenuecoreTechnology or IntegrationADD is the authorized agent for scrap metal processors, secondary metal recyclers, and used motor vehicle parts dealers in Georgia to fulfill state salvage reporting requirements under the Regulated Metals Recycling Law.
• Tennessee Department of RevenuecoreTechnology or IntegrationADD is the authorized agent for scrap metal processors, secondary metal recyclers, auto dismantlers, auto recyclers, and used motor vehicle parts dealers in Tennessee to fulfill state salvage reporting requirements under T.C.A. 55-3-202.
• State Motor Vehicle Databases (Multi-State)coreTechnology or IntegrationADD provides real-time motor vehicle inquiry solutions accessing databases in 30+ states including Florida, Georgia, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Washington DC, West Virginia, Wisconsin, and more.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/autodatadirect
• LinkedInlinkedin.com/company/auto-data-direct-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Data Direct