Developer docs
API playgroundTry for free, no card

Search company profiles

Value Creed

Full company profile

uuid00091lj

Namestring
Value Creed
Legal namestring
Value Creed LLC
Websiteurl
valuecreed.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Value Creed is a global consulting and technology services firm specializing in Energy Trading Risk Management (ETRM) and Commodity Trading Risk Management (CTRM) solutions. It serves clients across the energy, oil and gas, renewables, utilities, and agricultural commodities verticals, supporting over 2,000 end users globally from 11 office locations spanning North America, Europe, the Middle East, and Asia-Pacific. Named enterprise clients include TransAlta (power generation) and Pattern Energy (renewables). The firm is ISO 9001 certified, privately held, and was named Energy Risk Technology Advisory Firm of the Year in 2026 and Most Preferred Workplace 2025-2026 by Marksmen Daily.

The firm operates dedicated practice leads for each of the major enterprise ETRM/CTRM platforms — Allegro, RightAngle, Endur, PCI, and iRely — and holds a strategic partnership with Allegro as a core technology partner. It has built a portfolio of proprietary frameworks and accelerators, including CBOL, DAER (which embeds predictive analytics), DataSmart, ATA, and LearnSmart, and has extended beyond pure CTRM into Salesforce and iRely ERP implementation, RPA and intelligent automation, and a dedicated renewables practice with Power Purchase Agreement (PPA) Management capability. AI features include natural language querying on RightAngle and anomaly detection for risk workflows.

Value Creed generates revenue primarily through enterprise consulting engagements, platform implementation, managed services, RPA/automation, and training. Its leadership team comprises co-founder Nitesh Raj (19+ years CTRM experience), Managing Director Priyankar Datta (10+ years), a COO with 23 years of operating experience, and practice leads across each supported platform, with Mark Chalmers serving as Sales Director for EMEA and APAC. No funding history, revenue figures, or acquisition activity have been disclosed.

Short descriptiontext

Value Creed is a global ETRM and CTRM consulting and technology services firm serving energy, oil and gas, renewables, utilities, and agricultural commodities clients across 11 offices, with dedicated practice leads for Allegro, RightAngle, Endur, PCI, and iRely platforms.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersPlano, United States
HQ citystring
Plano
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices11 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ETRM consulting services, CTRM implementation services, commodity trading risk management, energy trading advisory, CTRM managed services
NAICS code2 codes
  • Other Scientific and Technical Consulting Services54169
  • Custom Computer Programming Services541511
SIC code2 codes
  • Services-Management Consulting Services8742
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
ETRM/CTRM Consulting Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Professional Services
TypeProfessional Services
Description

Consulting services including ETRM Advisory, implementation, managed services, digital transformation, and training delivered by industry experts across global delivery centers.

valuecreed.com
2Managed Services
TypeManaged Services
Description

Ongoing managed services and support for CTRM platforms including proactive and reactive issue resolution, expertise on demand, and business process outsourcing.

valuecreed.com
3Training Services
TypeProfessional Services
Description

LearnSmart training programs including Cohort, FAST Leadership, Executive training, and client training for CTRM professionals.

valuecreed.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components2 values
Personnel, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1LearnSmart
Description

Career development and training program offering Cohort, FAST Leadership, and Executive Zenith programs for employee training and development in CTRM expertise.

valuecreed.com
Core offering1 text field

Value Creed provides consulting, implementation, managed services, and training for major CTRM/ETRM platforms (Allegro, RightAngle, Endur, PCI) used by energy, oil and gas, utilities, renewables, and agricultural commodity trading organizations. Services span advisory, upgrades, data transformation, business process outsourcing, intelligent automation, cloud, and DevOps, supported by proprietary methodologies (CBOL, DAER) and tools (DataSmart, Automation Tool for Allegro).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • 99% faster customer collaboration for renewable power producers
+8 more records
Product overview1 text field

Value Creed is a global ETRM (Energy Trading Risk Management) and CTRM (Commodity Trading Risk Management) consulting firm providing end-to-end services for energy, oil and gas, renewables, utilities, and agricultural industries. The company operates a platform-agnostic services model rather than selling proprietary software, offering advisory services built around their proprietary CBOL methodology, managed services for multiple CTRM platforms (Allegro, RightAngle, Endur, PCI), data transformation through their DAER framework and DataSmart tool, and professional services including implementation, upgrades, testing, and BPO. LearnSmart provides internal training programs for skill development. The company supports over 2,000 users globally across major CTRM platforms.

Product and service14 records
1CBOL (Commodity Business Operation Lifecycle)
CategoryMethodology / Transformation Framework
Description

Proprietary framework encompassing the development of business and technology infrastructure for trading commodities across regions while reducing operational costs through organizational structure, processes, and data optimization.

2ETRM/CTRM Advisory Services
CategoryConsulting / Advisory
Description

Comprehensive CTRM advisory including Business Process Optimization, Energy Risk Management, Software Selection, and Program Management. Combines functional and technical expertise for building reliable and scalable commodity businesses.

3DAER (Data & Analytics Enablement Roadmap)
CategoryData Transformation Methodology
Description

Structured methodology combining ETRM expertise with advanced technology and governance best practices, guiding organizations through Discover, Cherry Pick, Unify, Govern, Stabilize, and Scale phases for comprehensive data transformation.

4DataSmart
CategoryData Analytics Tool
Description

Proprietary data desiloization solution that empowers users and decision-makers by centralizing data from multiple sources into a single platform for analytics and reporting.

5CTRM Managed Services
CategoryManaged Services
Description

Proactive and reactive support services for CTRM platforms including Allegro, RightAngle, Endur, and PCI. Covers production support, expertise on demand, business process outsourcing, and testing services.

6RightAngle Services
CategoryPlatform-Specific Implementation Services
Description

Comprehensive services for the RightAngle platform including implementation, upgrades, managed services, expertise on demand, testing services, BPO services, cloud solutions, and DevOps. Supported by a dedicated Practice Lead.

7Allegro Services
CategoryPlatform-Specific Implementation Services
Description

Comprehensive services for the Allegro platform including implementation, upgrades, managed services, expertise on demand, testing services, and BPO services. Supported by a dedicated Practice Lead.

8Endur Services
CategoryPlatform-Specific Implementation Services
Description

Comprehensive services for the Endur/OpenLink platform including implementation, upgrades, managed services, expertise on demand, testing services, and DevOps, with PPA management capabilities for renewables.

9Automation Tool for Allegro (ATA)
CategoryTesting Automation Tool
Description

Proprietary testing automation tool designed specifically for the Allegro CTRM platform, enabling efficient regression testing and validation of system configurations.

10Intelligent Automation
CategoryDigital Transformation Service
Description

Digital transformation service leveraging RPA and AI to automate business processes, reduce manual workloads, and improve operational efficiency across commodity trading operations.

11PPA Management
CategoryRenewables Trading Service
Description

Power Purchase Agreement management service for renewables, covering full lifecycle from contract negotiation to invoicing and compliance. Integrates RECs management into the ETRM landscape.

12Salesforce Implementation Services
CategoryCRM Implementation Services
Description

Salesforce implementation services, including CRM automation, Outlook integration, and flow orchestration, with documented outcomes of 78% reduction in manual CRM logging and 100% audit traceability.

13iRely ERP Implementation Services
CategoryERP Implementation Services
Description

Implementation services for the iRely ERP platform supporting wholesale fuel distribution, ensuring seamless business operations and process optimization.

14LearnSmart Training Programs
CategoryTraining & Development Program
Description

Internal training and career development program featuring Cohort training for new hires, FAST Leadership for mid-career advancement, and Executive Zenith for senior preparation. Covers CTRM platforms (Allegro, RightAngle, Endur) and technologies (AWS, Azure, SQL, Tableau).

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeTechnology or Integration
Description

Strategic partnership providing implementation, managed services, expertise on demand, testing services, and business process outsourcing for Allegro CTRM platform.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Big 4 advisory firm with an energy trading and risk management practice serving utilities, oil & gas, and commodity clients. Competes for advisory, risk, and program management mandates that also fall within Value Creed's scope.

TypeEmerging player
Description

Indian IT services giant with an established CTRM and energy trading practice delivering Allegro, Endur, and RightAngle implementation and managed services globally. Competes on offshore-led delivery for large energy transformations.

TypeBroad incumbent
Description

Global consulting and technology services provider with an established energy and utilities practice offering CTRM implementation, cloud migration, and data analytics. Overlaps with Value Creed on transformation programs for energy clients.

TypeEmerging player
Description

IT services provider with an energy and natural resources practice covering CTRM platforms, cloud, and analytics. Competes with Value Creed for managed services and transformation work, especially from energy clients.

TypeBroad incumbent
Description

Big 4 firm with a sizeable energy trading and risk management advisory practice serving utilities, oil & gas, and commodity traders. Competes with Value Creed on advisory and program management mandates from large enterprises.

TypeEmerging player
Description

Global IT services firm with energy, utilities, and commodity trading capabilities including ETRM platform support and data services. Overlaps with Value Creed's offshore delivery model and platform-agnostic implementation scope.

TypeBroad incumbent
Description

Global consulting leader with a dedicated energy and commodity trading practice delivering ETRM advisory, platform implementations, and digital transformation. Competes for the same enterprise mandates, though at significantly greater scale and breadth.

TypeBroad incumbent
Description

Owns Allegro, Endur (OpenLink), RightAngle, PCI, and other CTRM platforms and runs a global implementation and managed services practice. It is both Value Creed's closest platform partner and its most formidable competitor, given it bundles services with the platforms Value Creed builds its practice on.

TypeBroad incumbent
Description

Energy domain solutions and consulting provider with trading, risk, and asset management capabilities for utilities and energy companies. Overlaps with Value Creed on advisory and digital transformation for energy customers.

TypeDirect peer
Description

Minsait runs a global ETRM/CTRM consulting and managed services practice targeting the same energy and commodity trading customers with similar advisory, implementation, and data services. It is the closest large boutique comparator to Value Creed's positioning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Value Creed

ETRM/CTRM Consulting Servicesvaluecreed.com

Value Creed is a global ETRM and CTRM consulting and technology services firm serving energy, oil and gas, renewables, utilities, and agricultural commodities clients across 11 offices, with dedicated practice leads for Allegro, RightAngle, Endur, PCI, and iRely platforms.

What Value Creed does

Value Creed is a global consulting and technology services firm specializing in Energy Trading Risk Management (ETRM) and Commodity Trading Risk Management (CTRM) solutions. It serves clients across the energy, oil and gas, renewables, utilities, and agricultural commodities verticals, supporting over 2,000 end users globally from 11 office locations spanning North America, Europe, the Middle East, and Asia-Pacific. Named enterprise clients include TransAlta (power generation) and Pattern Energy (renewables). The firm is ISO 9001 certified, privately held, and was named Energy Risk Technology Advisory Firm of the Year in 2026 and Most Preferred Workplace 2025-2026 by Marksmen Daily.

The firm operates dedicated practice leads for each of the major enterprise ETRM/CTRM platforms — Allegro, RightAngle, Endur, PCI, and iRely — and holds a strategic partnership with Allegro as a core technology partner. It has built a portfolio of proprietary frameworks and accelerators, including CBOL, DAER (which embeds predictive analytics), DataSmart, ATA, and LearnSmart, and has extended beyond pure CTRM into Salesforce and iRely ERP implementation, RPA and intelligent automation, and a dedicated renewables practice with Power Purchase Agreement (PPA) Management capability. AI features include natural language querying on RightAngle and anomaly detection for risk workflows.

Value Creed generates revenue primarily through enterprise consulting engagements, platform implementation, managed services, RPA/automation, and training. Its leadership team comprises co-founder Nitesh Raj (19+ years CTRM experience), Managing Director Priyankar Datta (10+ years), a COO with 23 years of operating experience, and practice leads across each supported platform, with Mark Chalmers serving as Sales Director for EMEA and APAC. No funding history, revenue figures, or acquisition activity have been disclosed.

Value Creed firmographics

Firmographics
Name
Value Creed
Legal name
Value Creed LLC
Website
https://valuecreed.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
101–250 employees
Short description
Value Creed is a global ETRM and CTRM consulting and technology services firm serving energy, oil and gas, renewables, utilities, and agricultural commodities clients across 11 offices, with dedicated practice leads for Allegro, RightAngle, Endur, PCI, and iRely platforms.
Ownership category
akta.pro rank

Where Value Creed is headquartered

Location

Headquarters

HQ city
Plano
HQ country
United States
HQ region
North America

Offices11 records

Markets served

Value Creed business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D

Revenue model

  1. Professional Services: Consulting services including ETRM Advisory, implementation, managed services, digital transformation, and training delivered by industry experts across global delivery centers.
  2. Managed Services: Ongoing managed services and support for CTRM platforms including proactive and reactive issue resolution, expertise on demand, and business process outsourcing.
  3. Training Services: LearnSmart training programs including Cohort, FAST Leadership, Executive training, and client training for CTRM professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Value Creed product offering

Product offering

Core offering

Value Creed provides consulting, implementation, managed services, and training for major CTRM/ETRM platforms (Allegro, RightAngle, Endur, PCI) used by energy, oil and gas, utilities, renewables, and agricultural commodity trading organizations. Services span advisory, upgrades, data transformation, business process outsourcing, intelligent automation, cloud, and DevOps, supported by proprietary methodologies (CBOL, DAER) and tools (DataSmart, Automation Tool for Allegro).

Product overview

Value Creed is a global ETRM (Energy Trading Risk Management) and CTRM (Commodity Trading Risk Management) consulting firm providing end-to-end services for energy, oil and gas, renewables, utilities, and agricultural industries. The company operates a platform-agnostic services model rather than selling proprietary software, offering advisory services built around their proprietary CBOL methodology, managed services for multiple CTRM platforms (Allegro, RightAngle, Endur, PCI), data transformation through their DAER framework and DataSmart tool, and professional services including implementation, upgrades, testing, and BPO. LearnSmart provides internal training programs for skill development. The company supports over 2,000 users globally across major CTRM platforms.

Differentiator

Problem solved

Functional benefit

Brands

  • LearnSmart: Career development and training program offering Cohort, FAST Leadership, and Executive Zenith programs for employee training and development in CTRM expertise.

Products and services

  • CBOL (Commodity Business Operation Lifecycle) Proprietary framework encompassing the development of business and technology infrastructure for trading commodities across regions while reducing operational costs through organizational structure, processes, and data optimization.
  • ETRM/CTRM Advisory Services Comprehensive CTRM advisory including Business Process Optimization, Energy Risk Management, Software Selection, and Program Management. Combines functional and technical expertise for building reliable and scalable commodity businesses.
  • DAER (Data & Analytics Enablement Roadmap) Structured methodology combining ETRM expertise with advanced technology and governance best practices, guiding organizations through Discover, Cherry Pick, Unify, Govern, Stabilize, and Scale phases for comprehensive data transformation.
  • DataSmart Proprietary data desiloization solution that empowers users and decision-makers by centralizing data from multiple sources into a single platform for analytics and reporting.
  • CTRM Managed Services Proactive and reactive support services for CTRM platforms including Allegro, RightAngle, Endur, and PCI. Covers production support, expertise on demand, business process outsourcing, and testing services.
  • RightAngle Services Comprehensive services for the RightAngle platform including implementation, upgrades, managed services, expertise on demand, testing services, BPO services, cloud solutions, and DevOps. Supported by a dedicated Practice Lead.
  • Allegro Services Comprehensive services for the Allegro platform including implementation, upgrades, managed services, expertise on demand, testing services, and BPO services. Supported by a dedicated Practice Lead.
  • Endur Services Comprehensive services for the Endur/OpenLink platform including implementation, upgrades, managed services, expertise on demand, testing services, and DevOps, with PPA management capabilities for renewables.
  • Automation Tool for Allegro (ATA) Proprietary testing automation tool designed specifically for the Allegro CTRM platform, enabling efficient regression testing and validation of system configurations.
  • Intelligent Automation Digital transformation service leveraging RPA and AI to automate business processes, reduce manual workloads, and improve operational efficiency across commodity trading operations.
  • PPA Management Power Purchase Agreement management service for renewables, covering full lifecycle from contract negotiation to invoicing and compliance. Integrates RECs management into the ETRM landscape.
  • Salesforce Implementation Services Salesforce implementation services, including CRM automation, Outlook integration, and flow orchestration, with documented outcomes of 78% reduction in manual CRM logging and 100% audit traceability.
  • iRely ERP Implementation Services Implementation services for the iRely ERP platform supporting wholesale fuel distribution, ensuring seamless business operations and process optimization.
  • LearnSmart Training Programs Internal training and career development program featuring Cohort training for new hires, FAST Leadership for mid-career advancement, and Executive Zenith for senior preparation. Covers CTRM platforms (Allegro, RightAngle, Endur) and technologies (AWS, Azure, SQL, Tableau).

Quantifiable outcome

  • 99% faster customer collaboration for renewable power producers
  • +8 more outcomes

Companies that use Value Creed

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Value Creed technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature3 records

Value Creed partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • AllegrocoreTechnology or IntegrationStrategic partnership providing implementation, managed services, expertise on demand, testing services, and business process outsourcing for Allegro CTRM platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Value Creed competitors and assessment

Company assessment

Broad incumbents

  • KPMG: Big 4 advisory firm with an energy trading and risk management practice serving utilities, oil & gas, and commodity clients. Competes for advisory, risk, and program management mandates that also fall within Value Creed's scope.
  • Capgemini: Global consulting and technology services provider with an established energy and utilities practice offering CTRM implementation, cloud migration, and data analytics. Overlaps with Value Creed on transformation programs for energy clients.
  • Deloitte: Big 4 firm with a sizeable energy trading and risk management advisory practice serving utilities, oil & gas, and commodity traders. Competes with Value Creed on advisory and program management mandates from large enterprises.
  • Accenture: Global consulting leader with a dedicated energy and commodity trading practice delivering ETRM advisory, platform implementations, and digital transformation. Competes for the same enterprise mandates, though at significantly greater scale and breadth.
  • ION Group: Owns Allegro, Endur (OpenLink), RightAngle, PCI, and other CTRM platforms and runs a global implementation and managed services practice. It is both Value Creed's closest platform partner and its most formidable competitor, given it bundles services with the platforms Value Creed builds its practice on.
  • Hitachi Energy: Energy domain solutions and consulting provider with trading, risk, and asset management capabilities for utilities and energy companies. Overlaps with Value Creed on advisory and digital transformation for energy customers.

Emerging players

  • TCS (Tata Consultancy Services): Indian IT services giant with an established CTRM and energy trading practice delivering Allegro, Endur, and RightAngle implementation and managed services globally. Competes on offshore-led delivery for large energy transformations.
  • Wipro: IT services provider with an energy and natural resources practice covering CTRM platforms, cloud, and analytics. Competes with Value Creed for managed services and transformation work, especially from energy clients.
  • Infosys: Global IT services firm with energy, utilities, and commodity trading capabilities including ETRM platform support and data services. Overlaps with Value Creed's offshore delivery model and platform-agnostic implementation scope.

Direct peers

  • Minsait (an Indra company): Minsait runs a global ETRM/CTRM consulting and managed services practice targeting the same energy and commodity trading customers with similar advisory, implementation, and data services. It is the closest large boutique comparator to Value Creed's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Value Creed social profiles

Digital presence

Value Creed compliance and trust

Trust signal

Compliance1 record

Value Creed financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Value Creed leadership team

Management profile

Number of profiles

Profiles12 records

Value Creed funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Value Creed M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Creed

What does Value Creed do?

Value Creed provides consulting, implementation, managed services, and training for major CTRM/ETRM platforms (Allegro, RightAngle, Endur, PCI) used by energy, oil and gas, utilities, renewables, and agricultural commodity trading organizations. Services span advisory, upgrades, data transformation, business process outsourcing, intelligent automation, cloud, and DevOps, supported by proprietary methodologies (CBOL, DAER) and tools (DataSmart, Automation Tool for Allegro).

Is Value Creed a public or private company?

Value Creed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Value Creed founded?

Value Creed was founded in 2016. It employs 101 to 250 people.

Where is Value Creed based?

Value Creed is headquartered in Plano, United States, in the North America region.

How does Value Creed make money?

Three revenue lines are on record. Professional Services are the primary driver. The others are managed Services and training Services.

Who are Value Creed's main competitors?

Broad incumbents on record are KPMG, Capgemini, Deloitte, Accenture, ION Group and Hitachi Energy. Emerging players are TCS (Tata Consultancy Services), Wipro and Infosys. Minsait (an Indra company) is listed as a direct peer.

Does Value Creed have an API?

No public API is recorded for Value Creed.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
PR NewswireValue Creed Promotes Raja Kanthadai to COOValue Creed, a CTRM enterprise managed services company, has promoted Raja Kanthadai to Chief Operating Officer. Kanthadai joined the company 18 months ago as Vice President of the Run Smart™ Managed Services platform, having previously established Value Creed's operations and customer satisfaction framework. The promotion reflects the company's transition from an early-stage "all hands-on deck" approach to a more specialized organizational structure as it has grown since its founding in 2016.Dallas InnovatesDI People: Value Creed, Catapult Health, and Sendero Make Leadership AnnouncementsNorth Texas companies announced leadership appointments, including Value Creed appointing Raja Kanthadai as vice president, Catapult Health hiring Jorge Miranda as chief revenue officer, and Sendero promoting two principals. Other moves include Method Architecture hiring Joni Margotta, Sundt adding two professionals, Alliant hiring Geoff Godsey, Goodnight Midstream naming Ben Daitch CFO, and JLL appointing Adam Bernhardt.PR NewswireValue Creed Names Raja Kanthadai Vice President of Run Smart™ Managed ServicesValue Creed, a Dallas-based managed services firm specializing in Allegro Commodity Trading and Risk Management platform support, appointed Mr. Raja Kanthadai as Vice President of Run Smart™ Managed Services. Kanthadai will lead global expansion of the managed services model, focusing on driving adoption, technological innovation, and automations for Allegro platform users. Priyankar Datta, Principal and Founder of Value Creed, expressed confidence in Kanthadai's vision and expertise in application management.