What Magnetic Me does

Magnetic Me, operating under the legal entity Magnificent Baby L.L.C., is a New York-based direct-to-consumer apparel brand founded in 2010 that designs and sells children's and family clothing differentiated by proprietary magnetic-closure technology. Its core product line spans magnetic footies, convertible coveralls, bodysuits, PJ sets, gowns, dresses, daywear, and outerwear for babies (0-24 months), toddlers and kids (2-10 years), and adults for family matching. The underlying technology is the proprietary SewSafe™ magnetic closure system — hidden magnets throughout garments enabling one-handed dressing and undressing — complemented by trademarked fabric technologies including RightFit™ (naturally flame-resistant), CloudStretch™ (soft stretch fabric), Modal, GOTS-certified Organic Cotton, and Pointelle knit. The company also holds character licensing partnerships with Disney and Warner Bros. to produce themed collections featuring Frozen, Lion King, Toy Story, Harry Potter, and Where the Wild Things Are.

The business model is a one-time-purchase DTC e-commerce operation built on a Shopify storefront (magneticme.com), supplemented by a B2B wholesale program (wholesale.magneticme.com), a Click Clique loyalty/rewards program, and a Re-Loved pre-owned recommerce marketplace. Pricing is unit-based, ranging from approximately $24 for accessory packs to $128 for premium adult pajama sets, with semi-annual sales offering 25%-40% discounts. The company targets four customer segments — parents of infants, parents of toddlers/older kids, gift buyers (baby showers, birthdays), and adults purchasing family-matching pajamas — and markets through Facebook, Instagram, TikTok, email, content/blog, and referral channels. Customer acquisition is supported by a 15% first-order discount incentive and a referral program that gives $10 off to referred friends. The brand claims hospital and doctor trust signals, which serves as a credibility anchor in the infant apparel category.

Operationally, Magnetic Me is a private, bootstrapped company with 11-50 employees and no disclosed institutional funding or management team details in the source data. Its strategic emphasis is on category extension (adult loungewear, outerwear, sibling/family matching), depth in licensing-driven character collections, and customer-retention mechanics (loyalty program, recommerce) rather than aggressive scaling. Revenue, ARR, and funding history are not disclosed, constraining quantitative assessment of the business.

Name

Magnetic Me

Legal name

Magnificent Baby L.L.C.

Website

https://magneticme.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetic Me (legal entity Magnificent Baby L.L.C.) is a New York-based DTC apparel brand designing babies', kids', and family-matching clothing differentiated by proprietary SewSafe™ magnetic closures, sold via its Shopify storefront, a wholesale program, and a recommerce marketplace.

Ownership category

akta.pro rank

Product category

Children's Magnetic Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Toddler Apparel (2T–5T) (CRAAAHAB)

akta.pro secondary industry

Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Magnetic baby clothing
• Infant sleepwear
• Children's magnetic apparel
• Family matching pajamas
• Easy-dressing baby wear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of physical children's clothing items including footies, pajamas, bodysuits, dresses, and accessories. No subscription model; customers purchase individual items or bundles at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Magnetic Me manufactures and sells baby, toddler, kids, and adult apparel built around its proprietary SewSafe™ hidden magnetic closure system. The product line spans footies, convertible coveralls, bodysuits, pajama sets, gowns, dresses, rompers, two-piece daywear sets, outerwear (jackets, puffers, prams, raincoats), bibs, blankets, capes, and family matching pajamas, offered across fabric technologies including Modal, Organic Cotton, RightFit™, CloudStretch™, and Pointelle. Character-licensed collections (Disney, Warner Bros. / Harry Potter) and coordinated sibling and family matching collections round out the assortment.

Product overview

Magnetic Me is a baby and children's clothing brand specializing in magnetic closure clothing that makes dressing fast and easy. The company offers a comprehensive portfolio centered on magnetic closure technology across multiple product categories including footies, coveralls, bodysuits, PJ sets, gowns, dresses, daywear sets, and outerwear for babies (0-24 months), toddlers and kids, and adults. The core differentiation is the proprietary magnetic closure system that enables quick and easy dressing, around the clock. The product architecture consists of three main segments: Baby (nightwear, daywear, accessories), Toddler & Kids (nightwear, daywear, outerwear), and Family Matching/Adult (coordinated family pajamas and loungewear). Key fabric technologies include Modal, Organic Cotton (GOTS-certified), RightFit™, CloudStretch™, and Pointelle. The company also holds licensed partnerships with Disney (Frozen, Lion King, Toy Story, Winnie the Pooh, Princess) and Warner Bros. (Harry Potter, Where the Wild Things Are) for character-themed collections. Additional offerings include the Click Clique rewards program and Re-Loved circular marketplace for pre-owned items.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Footies One-piece sleepwear for babies with hidden magnetic closures for fast day and night changes.
• Magnetic Convertible Coveralls Footless one-piece coveralls with magnetic closures, designed for crawlers and early walkers.
• Magnetic Bodysuits Magnetic closure bodysuits for babies, offered in nightwear and daywear styles.
• Magnetic PJ Sets Two-piece pajama sets with magnetic closures, designed to slip easily over the head.
• Magnetic Gowns & Take Me Home Sets Magnetic closure gowns that combine swaddle and sleep sack functionality, plus newborn Take Me Home sets gentle on healing belly buttons.
• Magnetic Bundles Pre-packed bundle sets of magnetic baby clothing styles sold at discounted pricing.
• Magnetic Rompers One-piece magnetic closure baby rompers for everyday wear.
• Magnetic Dresses Comfortable magnetic closure dresses for babies and toddlers.
• Jackets & Outerwear Ultra-warm jackets, puffers, prams, and snowsuits with magnetic closures for cold-weather baby dressing.
• Bibs & Accessories Magnetic closure baby bibs and accessories including hats, mittens, and headbands.
• Kids PJ Sets Two-piece magnetic pajama sets for toddlers and kids designed for independent dressing.
• Kids Nightgowns Magnetic closure nightgowns with ruffled flutter sleeves for toddlers and kids.
• Kids Dresses & Rompers Magnetic closure dresses and rompers for toddlers and kids in coordinated styles.
• Raincoats Water-resistant magnetic closure rainwear for babies and kids.
• Women's Magnetic PJ Sets Women's magnetic pajama sets including Classic with a Twist and Signature lines for family matching.
• Men's Magnetic PJ Sets Men's magnetic pajama sets with various prints and styles for family matching.
• Family Matching Collection Coordinated adult and children's matching pajama and loungewear styles for the whole family.
• Sibling Matching Collection Sibling-coordinated clothing spanning baby and kids daywear and nightwear.
• Disney Licensed Collections Disney-licensed character prints including Frozen, Lion King, Toy Story Woody & Friends, Dumbo Circus, Winnie the Pooh, and Disney Princess.
• Warner Bros. Licensed Collections Warner Bros.-licensed prints including Harry Potter (with multiple themed collections) and Where the Wild Things Are.
• Click Clique Rewards Program Free customer loyalty and referral program offering points on purchases and referrals redeemable for discounts and tiered benefits including free shipping.
• Re-Loved Pre-Loved Marketplace Pre-owned circular marketplace where customers can resell and buy second-hand Magnetic Me styles.
• Modal Fabric Line Baby and kids apparel made from bio-based Modal fabric, silky soft and long-lasting.
• Organic Cotton Line Baby and kids apparel made from GOTS-certified organic cotton suitable for delicate skin.
• RightFit™ Fabric Line Baby and kids apparel using naturally flame-resistant, relaxed-fit RightFit™ fabric technology.
• CloudStretch™ Fabric Line Baby and kids apparel using CloudStretch™ buttery soft stretch fabric for active wear.
• Pointelle Fabric Line Baby and kids apparel using Pointelle delicate patterned knit fabric.
• Wholesale Program for Retailers B2B wholesale program enabling retailers to purchase Magnetic Me branded products for resale through a dedicated portal.

Quantifiable outcome

• Trusted by doctors and used in hospitals

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagneticMeBaby
• Instagraminstagram.com/magneticme
• TikToktiktok.com/@magneticmebaby
• Xx.com/magneticmebaby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Me