Strohl
Strohl is a San Francisco-based, founder-owned brand and graphic design studio founded in 2005 by Christine Celic Strohl and Eric Janssen Strohl, providing brand identity and graphic design services to general business clients with a 1-10 person team and over 20 years of operating history.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Strohl does
Strohl, Inc. is a privately-held, founder-owned brand and graphic design studio headquartered in San Francisco, California. Founded in 2005 by Christine Celic Strohl and Eric Janssen Strohl, the firm operates with a small team of 1-10 employees and provides brand identity development and graphic design services to general business clients, with an emphasis on the San Francisco Bay Area market. The studio describes itself as award-winning and positions its 20+ year operating history as a core credibility marker, serving clients whose needs span visual communication, brand strategy, and identity design. No specific named clients, case studies, or customer segments beyond a horizontal general-business positioning are documented in the available data.
The business model is services-based: Strohl sells creative design work directly to clients under non-disclosed pricing terms, with no published rate cards, subscription tiers, or productized offerings. Revenue, headcount detail, partnerships, and funding history are all unrecorded in the source material, consistent with a small independent creative practice that does not publish operating metrics. The firm has no documented parent company, no institutional investors, no subsidiaries, no M&A activity, no app or API product surface, and no AI/ML capability disclosures, indicating a deliberately traditional, relationship-driven service business. Operating geographies are scoped to the United States (San Francisco Bay Area) with no global footprint claim.
Strohl firmographics
Firmographics- Name
- Strohl
- Legal name
- Strohl, Inc.
- Website
- https://strohlsf.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Strohl is a San Francisco-based, founder-owned brand and graphic design studio founded in 2005 by Christine Celic Strohl and Eric Janssen Strohl, providing brand identity and graphic design services to general business clients with a 1-10 person team and over 20 years of operating history.
- Ownership category
- akta.pro rank
Strohl industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Strohl is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strohl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Strohl product offering
Product offeringCore offering
Strohl is an award-winning San Francisco brand and graphic design studio that provides creative services including brand identity development and graphic design for business clients. The studio brings ideas and identities to life through visual communication and brand development work, supported by over 20 years of studio experience.
Product overview
Strohl is an award-winning brand and graphic design studio based in San Francisco with over 20 years of experience. The company provides creative design services including brand identity and graphic design solutions for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Design Brand identity development services for business clients, including the creation and articulation of visual identities that bring ideas and brands to life. Intended for general business clients seeking to establish or refresh their brand presence.
- Graphic Design Services Graphic design services delivered to business clients, encompassing visual communication design across brand and identity touchpoints. Intended for general business clients in the San Francisco Bay Area needing ongoing or project-based graphic design support.
Companies that use Strohl
Customer profileSegments1 record
Ideal customer profiles1 record
Strohl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strohl partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Strohl competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Pentagram is the largest independently-owned design firm with partner-led studios across multiple cities; it is directly comparable to Strohl as a partner/founder-led brand and graphic design studio serving business clients, but operates at materially larger scale.
- Landor & Fitch: Landor is a global brand consulting and design firm with deep heritage in corporate identity and brand strategy; highly comparable to Strohl in service category but materially larger and network-affiliated (WPP).
- Wolff Olins: Wolff Olins is a global brand consultancy offering brand strategy, identity, and experience design; shares Strohl's brand-identity core but operates globally within the Omnicom network.
Direct peers
- Manual: Manual is a San Francisco-based creative agency focused on brand identity, design, and visual strategy for tech-forward clients; it competes head-to-head with Strohl in the same SF boutique brand design category.
- MetaDesign: MetaDesign is a brand and design agency working on corporate identity, communication, and digital products; closely comparable to Strohl in service mix, though with larger European footprint.
- Saffron Brand Consultants: Saffron is an independent brand consultancy specializing in brand strategy and identity for global clients; mirrors Strohl's founder/independent-led boutique model with a brand focus.
- Mucho: Mucho is an independent brand and graphic design studio working on identity, illustration, and editorial design; similar boutique, founder-led positioning to Strohl but based in Barcelona.
- RAMotion: RAMotion is a San Francisco-based digital design and branding agency; competes in the same SF tech-buyer market as Strohl with overlapping brand identity and graphic design offerings.
Regional players
- Design Studio SF: DesignStudio is a brand-led creative agency with a strong portfolio of identity work for major brands; offers overlapping brand identity services comparable to Strohl, primarily serving UK and global markets.
Emerging players
- IDEO: IDEO is a global design and innovation firm focused on human-centered design and brand; while broader in scope (including product and organizational design), its brand and identity work makes it an adjacent comparable to Strohl's brand design practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Strohl social profiles
Digital presenceStrohl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strohl leadership team
Management profileNumber of profiles
Profiles2 records
Strohl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strohl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strohl
What does Strohl do?
Strohl is an award-winning San Francisco brand and graphic design studio that provides creative services including brand identity development and graphic design for business clients. The studio brings ideas and identities to life through visual communication and brand development work, supported by over 20 years of studio experience.
Is Strohl a public or private company?
Strohl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strohl founded?
Strohl was founded in 2004. It employs 1 to 10 people.
Where is Strohl based?
Strohl is headquartered in San Francisco, United States, in the North America region.
Who are Strohl's main competitors?
Broad incumbents on record are Pentagram, Landor & Fitch and Wolff Olins. Direct peers are Manual, MetaDesign, Saffron Brand Consultants, Mucho and RAMotion. Design Studio SF is listed as a regional player. IDEO is listed as an emerging player.
Does Strohl have an API?
No public API is recorded for Strohl.
What industry is Strohl in?
Strohl's product category is Graphic Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430.