What COROB does

COROB (Corob S.p.A.) is a global manufacturer of high-tech dispensing and mixing equipment for the paints and coatings, inks, and specialty chemicals industries, founded in 1984 in San Felice Del Benaco, Italy, and operating as a wholly-owned subsidiary of Graco Inc. (NYSE: GGG) since April 11, 2024. The company's core product portfolio spans automatic dispensers (Central Nozzle series using gear or bellows pumps, and Turntable T-family using piston pump technology with zero-waste, zero-purge capability), gyroscopic mixers and shakers, In-Can Automation systems (MODULA, Mixing Stations), the NOVAFLOW gravimetric dispensing line (acquired 2017), and a software suite covering color matching (TRUEcolor), point-of-sale tinting (TOUCH&TINT, EASYTINT), cloud management (COROB Cloud, Internet of COROB), and blending operations (NOVABLEND).

The company monetizes through hardware sales of dispensers, mixers, and industrial automation systems priced on a quote basis by configuration and throughput, complemented by recurring cloud-software subscriptions (TRUEcolor, COROB Cloud, Internet of COROB fleet management) and professional services delivered through the CARE360 global support network (installation, training, technical helpdesk, spare parts). It serves a diversified customer base across paint stores, DIY retailers, industrial manufacturers, printing converters, specialty chemical producers, leather processors, and cosmetics formulators in over seven application verticals, with go-to-market executed via direct sales, a global service infrastructure, and participation in industry trade shows across Europe, the Americas, and Asia.

Name

COROB

Legal name

Corob S.p.A.

Website

https://corob.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

COROB, founded in 1984 and now a Graco subsidiary, manufactures automatic dispensers, mixers, and tinting software for paints and coatings, inks, specialty chemicals, and cosmetics customers globally.

Ownership category

akta.pro rank

Product category

Paint and Chemical Dispensing Equipment

NAICS

Paint and Coating Manufacturing (325510), Chemical Manufacturing (325)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)

akta.pro secondary industry

Masterbatch Manufacturing (Color, Additive, White/Black) (IMANABAD)

Keywords

• Paint dispensing systems
• Automatic color tinting
• Industrial mixing equipment
• Gravimetric dispensing solutions
• In-can automation systems

Headquarters

HQ city

San Felice Del Benaco

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Dispensers: Sale of automatic dispensers (turntable series, central nozzle series), mixers, shakers, and in-can automation systems. Products range from entry-level manual units to fully automated industrial systems.
2. Software Solutions: Cloud-based tinting software solutions including TRUEcolor, TOUCH&TINT, EASYTINT, COROB Cloud, and NOVABLEND for digital point-of-sale management.
3. Service & Support (CARE360): Global technical support, installation services, on-site operator training, online helpdesk, and spare parts provision.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

COROB designs, manufactures, and services automatic dispensing and mixing equipment for paints, coatings, inks, and specialty chemicals. Its portfolio spans turntable and central nozzle dispensers, mixers and shakers, in-can production automation, gravimetric NOVAFLOW systems, and a cloud software suite (TRUEcolor, TOUCH&TINT, EASYTINT, COROB Cloud, Internet of COROB, NOVABLEND), backed by the global CARE360 installation and support network.

Product overview

COROB is a global technology leader founded in 1984, specializing in high-tech dispensing and mixing solutions for paints and coatings, inks, and specialty chemicals. The company introduced the first fully automatic simultaneous color dispensing system to the paint market. COROB's product portfolio comprises multiple integrated product lines: (1) Automatic Dispensers including Central Nozzle Dispensers (EVOPWR, D600, TATOCOLOR, EVOPLUS, D410x, EVO1ST, D180) using gear or bellows pump technology, and Turntable Dispensers (T500, T400, T300, T200, T100, FIRST1-TX, FLEX 100) featuring piston pump technology with zero-waste, zero-purge operation; (2) Mixers and Shakers including the gyroscopic mixer family (CLEVERmix 700E, FIRSTmix 100, FIRSTmix 40, FIRSTmix 20, CLEVERmix 20) and paint shakers (EVOshake 700, EVOshake 200); (3) In-Can Automation Systems (Automatic In-Can Production Line, MODULA, Mixing Station MS-RG, MS-LG) for factory and industrial applications; (4) NOVAFLOW Systems (NOVA+, N15B, N15J, N10) providing gravimetric and weigh-based dispensing since 1992; and (5) Software Solutions (TRUEcolor, TOUCH&TINT, EASYTINT, COROB Cloud, Internet of COROB, NOVABLEND) for tinting operations, fleet management, and cloud-based point-of-sale management. The portfolio is supported by CARE360 global service and support network.

Differentiator

Problem solved

Functional benefit

Products and services

• Central Nozzle Dispensers Classic automatic paint dispensers (EVOPWR, D600, TATOCOLOR, EVOPLUS, D410x, EVO1ST, D180) available with gear or bellows pumps, providing a broad range of solutions for paint stores, DIY retailers, and professional users from entry-level to high-productivity industrial configurations.
• Turntable Dispensers (T-Family) Sequential dispensers (T500, T400, T300, T200, T100, FIRST1-TX, FLEX 100) powered by advanced piston pump technology, delivering precision and zero-waste, zero-purge operation across professional, DIY, and entry-level market segments.
• Mixers (CLEVERmix and FIRSTmix family) Gyroscopic paint mixers (CLEVERmix 700E, FIRSTmix 100, FIRSTmix 40, FIRSTmix 20, CLEVERmix 20) for paint stores, ranging from heavy-duty professional models to compact and affordable entry-level units.
• Shakers (EVOshake family) Paint shakers (EVOshake 700, EVOshake 200) delivering consistent performance and long-term reliability for various paint store operations.
• In-Can Automation Systems Automated production lines (Automatic In-Can Production Line, MODULA, Mixing Station MS-RG, Mixing Station MS-LG) with anthropomorphic robots and mixing units for factory and industrial high-volume production.
• NOVAFLOW Gravimetric Dispensing Systems Weight-based dispensers (NOVA+, N15B, N15J, N10) offering safe, reliable, and cost-effective gravimetric dispensing from 100ml samples to 20-liter cans for ink, paint, and chemical industries.
• COROB Tinting Software Suite Cloud and point-of-sale software including TRUEcolor (color matching and formulation), TOUCH&TINT (touch-based POS tinting), EASYTINT (streamlined dispenser management), COROB Cloud (remote data access), Internet of COROB (fleet management service operations center), and NOVABLEND (industrial blending management).
• CARE360 Global Support Network Global customer care service delivering technical support, initial installation, on-site operator training, online helpdesk, and spare parts provision for COROB equipment worldwide.

Quantifiable outcome

• Zero waste and zero purge achievable with Turntable Dispenser Series
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sulzer: Swiss industrial equipment manufacturer with mixing and dispersion technology for paints, coatings, and chemicals. Overlaps with COROB's industrial in-can automation and specialty chemical dispensing solutions.
• Graco Inc. COROB's parent company and a global leader in fluid handling equipment for industrial and contractor applications. Graco's broader fluid management and pumping portfolio overlaps materially with COROB's pump-based dispensing technology, and the 2024 acquisition makes Graco the most directly comparable incumbent.
• IDEX Corporation: Diversified US industrial manufacturer with fluidics, dispensing, and precision pumping businesses. Overlaps with COROB's pump-based dispensers and serves similar OEM and industrial fluid handling end-markets.
• Netzsch Group: German manufacturer of grinding, dispersing, and mixing equipment for paints, coatings, and specialty chemicals. Overlaps with COROB's NOVAFLOW gravimetric systems and in-can automation for paint and chemical production.
• Bühler Group: Swiss industrial equipment manufacturer with mixing, dispersion, and process technology serving inks, paints, and chemicals. Overlaps with COROB's industrial mixing, in-can automation, and NOVAFLOW gravimetric systems for paint and chemical customers.
• Nordson Corporation: US precision dispensing and adhesive equipment manufacturer serving industrial customers. Overlaps with COROB's industrial dispensing and in-can automation offerings, particularly for packaging and converting applications.

Others

• RPM International: US specialty coatings manufacturer and major buyer of industrial tinting equipment. While a customer rather than competitor, RPM's coatings end-market exposure is highly comparable to COROB's primary customer segments.
• Henkel: Global consumer and industrial products company with significant adhesives and coatings businesses. As a major end-customer for industrial tinting equipment, Henkel's coatings scale and vertical integration provide a benchmark for COROB's largest customer segment.

Direct peers

• Dromont Group: Italian manufacturer of paint production and tinting equipment including dispensers and shakers. Directly comparable as a European specialist in paint manufacturing equipment competing with COROB in the same niche.

Emerging players

• VMA-Getzmann: German manufacturer of dispersion and mixing equipment for laboratory and production applications in paints, coatings, and chemicals. Overlaps with COROB's specialty chemical and laboratory dispensing solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COROB