What Novomed does

Novomed (legal name: Novomed Centers) is a UAE-domiciled private multi-specialty healthcare provider operating 12+ clinical branches across Dubai (8), Abu Dhabi (2), Al Ain, and Riyadh, Saudi Arabia. The company delivers clinical services across 23 departments covering longevity and functional medicine, dermatology, plastic surgery, men's and women's wellness, mental health, orthopedics, ophthalmology (via a partnership with Barraquer Eye Hospital), and urology, staffed by 77+ doctors and supported by an in-house pharmacy, online pharmacy delivery, telemedicine video consultations, and a 2024-launched iOS/Android mobile app. Revenues are generated primarily through fee-for-service clinical consultations and procedures (including high-value elective and surgical work such as robotic prostatectomy, penile implants, and aesthetic surgeries), supplemented by insurance reimbursement across partner payors and interest-free installment financing arranged with Emirates NBD, Abu Dhabi Commercial Bank, and Emirates Islamic.

The core technology stack is a clinical services platform rather than a software platform: advanced diagnostic and surgical capabilities (radio-frequency ablation, stem cell and PRP therapies, MR-fusion prostate biopsy, REZUM, robotic surgery, HRV biofeedback testing, advanced imaging) are delivered alongside an integrated digital layer (mobile app, telemedicine, online pharmacy) and direct billing infrastructure with insurance partners. Go-to-market is direct-to-consumer, relying on a multi-location physical footprint, organic and paid digital channels (website, SEO, social media), content marketing through doctor profiles and patient testimonials, and toll-free/WhatsApp booking (800 NOVO). Customer segmentation is horizontal across use cases rather than verticals, with primary segments being health-conscious individuals seeking anti-aging/longevity services and aesthetic/cosmetic patients, complemented by men's health, mental health, orthopedic, and ophthalmology patient populations.

The business model is professional services revenue (consultations and procedures) combined with pharmacy dispensing and transaction-fee insurance reimbursement. Pricing is quote-based by specialty and procedure complexity, with insurance coverage for many services and 12-month interest-free installment plans for higher-ticket work. The company holds UAE Ministry of Health approval (MOH #TH2GJCMU-101022) and positions itself as the largest anti-aging provider in the region, though no disclosed revenue, ownership, or investor data is available in the source material.

Name

Novomed

Legal name

Novomed Centers

Website

https://novomed.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Novomed Centers is a UAE-based private multi-specialty healthcare provider operating 12+ clinics across Dubai, Abu Dhabi, Al Ain, and Riyadh, delivering 200+ treatments across 23 specialties with 77+ doctors, in-house and online pharmacy, telemedicine, and a mobile app.

Ownership category

akta.pro rank

Product category

Multi-Specialty Healthcare Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Multi-specialty healthcare services
• Anti-aging and longevity medicine
• Plastic and cosmetic surgery
• Orthopedic and sports medicine
• Mental health and psychiatry

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Clinical Consultations: Revenue from consultation fees across multiple specialties including family medicine, dermatology, urology, mental health, orthopedics, ophthalmology, and plastic surgery
2. Medical Procedures and Treatments: Revenue from surgical procedures, non-invasive treatments, aesthetic procedures, and specialized medical treatments across all departments
3. Specialized Urological Procedures: High-value procedures including penile implant surgeries, robotic prostatectomy, REZUM prostate treatment, and male infertility treatments
4. Pharmacy Services: In-house pharmacy providing convenient medication delivery and easy payment options
5. Insurance Reimbursement: Revenue from insurance partnerships, with direct billing for covered services and claims processing

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Novomed is a multi-specialty healthcare provider that operates 12+ physical clinic branches across the UAE (Dubai, Abu Dhabi, Al Ain) and Riyadh, Saudi Arabia, delivering clinical services across 23 departments and 200+ treatments. Its core offering spans preventive and longevity medicine, dermatology, plastic surgery, men's and women's wellness, mental health, orthopedics, ophthalmology, and urology, supported by an in-house online pharmacy, telemedicine platform, and mobile app. The company self-positions as the largest anti-aging provider in the region and is staffed by 77+ doctors serving a multi-language patient base.

Product overview

Novomed is a comprehensive healthcare network positioning itself as the largest anti-aging provider in the UAE. The company operates a multi-specialty medical center offering services across 16+ departments including Orthopedics, Ophthalmology (in partnership with Barraquer Eye Hospital), Psychology, Psychiatry, Urology, Dermatology, Plastic Surgery, and Mental Health. The product portfolio centers on clinical healthcare services with supporting digital infrastructure including a mobile app for healthcare management (enabling appointment booking and medical report access), an online pharmacy for medicine delivery, and a telemedicine platform for video consultations. Services are organized around six core wellness pillars: Longevity & Functional Medicine, Dermatology & Skincare, Plastic Surgery, Men's Wellness, Women's Wellness, and Mental Health, with additional specialty services in orthopedics, ophthalmology, and urology. The company operates multiple branches across Dubai, Abu Dhabi, Al Ain, and Riyadh.

Differentiator

Problem solved

Functional benefit

Products and services

• Novomed Mobile App Healthcare management mobile application for iOS and Android that lets patients access medical reports anytime, book appointments, and view health offers.
• Novomed Online Pharmacy In-house pharmacy service providing convenient medication delivery and easy payment options across the UAE, integrated with Novomed clinical services.
• Telemedicine Platform Video consultation platform enabling remote medical consultations with Novomed specialists across multiple specialties via smartphone, tablet, or computer.
• Longevity & Functional Medicine Anti-aging and functional medicine services focused on longevity, wellness optimization, and holistic health approaches across Novomed's clinics.
• Dermatology & Skincare Medical and cosmetic dermatology services including skin treatments, laser procedures, and skincare solutions for patients across the UAE and Saudi Arabia.
• Plastic Surgery Cosmetic and reconstructive plastic surgery services including facial procedures, body contouring, breast augmentation, liposuction, tummy tucks, rhinoplasty, and blepharoplasty.
• Men's Wellness Men's health services spanning urology, hormonal health, male reproductive medicine, sexual health, and other male-specific medical conditions.
• Women's Wellness Women's health services including gynecology, obstetrics, and female-specific medical and cosmetic gynecological care.
• Hair Loss & Trichology Hair loss treatment and trichology services for various hair and scalp conditions, including hair transplantation.
• Mental Health Services Comprehensive mental health services covering psychiatry, psychology, therapy (CBT, DBT), medication management, family therapy, child and adolescent services, and corporate psychology.
• Orthopedic Clinic Orthopedic assessment, diagnostic imaging, and surgical and non-surgical treatments for musculoskeletal disorders, sports injuries, joint pain, and spine conditions, using radio-frequency ablation, nerve blocks, stem cell and PRP therapies, and advanced imaging.
• Ophthalmology Clinic Eye care services including diagnosis, treatment, and prevention of eye diseases, cataract surgery, glaucoma treatment, and retinal disorders, delivered in partnership with Barraquer Eye Hospital.
• Urology Clinic Urology and men's health services including MR-fusion prostate biopsy, REZUM prostate treatment, robotic prostatectomy, HIFU, micro-surgery for male infertility, and pelvic floor rehabilitation.
• Biohacking Services Health optimization services combining state-of-the-art clinical interventions, lifestyle adjustments, and diagnostics to support informed health and longevity decisions.

Quantifiable outcome

• K+ successful surgical procedures performed
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Barraquer Eye HospitalcoreStrategic or Co-development PartnerNovomed Ophthalmology Clinic has partnered with Barraquer Eye Hospital to provide world-class eye care. This partnership combines Novomed's local expertise and state-of-the-art technology with Barraquer Eye Hospital's legacy of excellence in ophthalmology, delivering exceptional eye care services and comprehensive range of services addressing all eye health and vision correction needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mediclinic Middle East: Operates a network of hospitals and clinics across UAE offering multi-specialty outpatient and inpatient care. Most directly comparable to Novomed given similar geographic footprint, multi-specialty scope, and mix of insurance-reimbursed and self-pay services.
• NMC Healthcare: Largest private healthcare provider in UAE with multi-specialty hospitals, clinics, and day surgery centers. Comparable to Novomed in multi-specialty breadth and primary geographic market, with deeper insurance integration and broader inpatient capability.
• Burjeel Holdings (VPS Healthcare): UAE-headquartered multi-specialty hospital and clinic operator with premium brands (Burjeel, Medeor). Comparable to Novomed in geographic focus, multi-specialty delivery, and premium positioning, but with greater scale and hospital-grade infrastructure.
• American Hospital Dubai: Multi-specialty acute care hospital in Dubai affiliated with Mayo Clinic. Comparable to Novomed in Dubai market, multi-specialty scope, and premium patient positioning, though anchored on inpatient hospital care rather than clinic-led model.
• King's College Hospital London - Dubai: UK-affiliated multi-specialty hospital in Dubai Hills offering tertiary care across multiple specialties. Comparable to Novomed in international brand affiliation (similar to Barraquer partnership) and multi-specialty delivery in the same Dubai market.

Regional players

• Saudi German Hospitals Group: Largest private healthcare provider in Saudi Arabia and UAE with multi-specialty hospitals. Comparable to Novomed in operating model and target patient demographic, but concentrated on inpatient hospital services in Saudi market where Novomed only has Riyadh.
• Aster DM Healthcare: GCC-headquartered integrated healthcare provider with hospitals, clinics, and pharmacies across UAE, Saudi Arabia, and India. Comparable to Novomed in clinic network model and GCC geographic focus, with broader pharmacy and hospital operations.

Broad incumbents

• Cleveland Clinic Abu Dhabi: US-affiliated flagship multi-specialty tertiary hospital in Abu Dhabi. Comparable to Novomed in premium, multi-specialty positioning and US/international brand affiliation (similar dynamic to Barraquer), though at far greater scale and inpatient focus.

Emerging players

• Moorfields Eye Hospital Dubai: UK-affiliated specialty eye care hospital in Dubai. Comparable to Novomed specifically in the ophthalmology vertical, where it competes directly against Novomed's Barraquer-partnered eye care offering.
• Aesthetics International: Dubai-based boutique clinic specializing in plastic surgery, aesthetics, and wellness. Comparable to Novomed's plastic surgery and dermatology service lines, though smaller in scale and lacking the multi-specialty breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp9ifwbJJEPbJRcG_j807Tw
• Facebookfacebook.com/NovomedCenters
• LinkedInlinkedin.com/company/novomedcenters
• Instagraminstagram.com/novomedcenters
• Xx.com/novomedcenters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novomed