Binks

What Binks does

Binks is a global manufacturer of industrial equipment and systems for the supply, application, and curing of sprayed materials, serving customers in automotive refinishing, industrial liquid finishing, powder coating, spray foam and polyurea, and sealants and adhesives. The company organizes its offering around three core product pillar brands—DeVilbiss (automotive refinishing spray guns, including the DV1, DVX, and LUNA series), Ransburg (powder coating and electrostatic finishing, including RansFlex AA85), and Binks (sealants, adhesives, and liquid finishing systems such as the IntelliFlow RCS3 and Smart HP System). Sub-brands Hosco, ms, and BGK were folded into the Binks brand during the 2024-2025 corporate rebrand from Carlisle Fluid Technologies.

The technology stack centers on mechanical atomization, fluid handling, meter/mix proportioning, and curing/conveying equipment, augmented by electronically controlled systems such as the cam-driven Smart HP System (which decouples flow rate from pressure and viscosity and eliminates compression losses) and the IntelliSpray 1:1 ratio spray foam platform. Binks operates manufacturing and engineering in the United States, the United Kingdom, and Germany, with sales, distribution, and technical support offices spanning the Americas, Europe, Asia-Pacific, and Oceania, and runs a global Education Hub for technical training.

The business model is hardware sales of capital equipment and consumables distributed exclusively through a curated global network of authorized distributors, supplemented by direct regional sales support for enterprise accounts. Pricing spans roughly $750-$1,000 for entry-level sprayers to above $10,000 for heavy-duty industrial systems, with quote-based multi-year contracts for complete finishing lines. Revenue is concentrated in industrial OEMs, automotive body shops, powder coaters, insulation contractors, and assembly operations using sealants and adhesives, with named customers limited to small spray foam insulation contractors such as Johnsonville Spray Foam Insulation and SPAAR Insulation Service.

Name

Binks

Legal name

Binks, LLC

Website

https://binks.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Binks is a global manufacturer of industrial finishing equipment and systems for spraying, metering, mixing, and curing paints, powders, sealants, and adhesives, serving automotive refinishing shops, industrial manufacturers, powder coaters, and insulation contractors through a worldwide distributor network.

Ownership category

akta.pro rank

Product category

Industrial Spray Finishing Equipment

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Powder Coatings (IMAEAHAE)

akta.pro secondary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

Keywords

• Spray finishing equipment
• Automotive refinishing equipment
• Powder coating systems
• Liquid finishing systems
• Sealants and adhesives dispensing

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment and Systems Sales: Binks generates revenue through the sale of industrial finishing equipment including spray guns, pumps, meters, mixers, booths, and complete systems for automotive refinishing, liquid finishing, powder coating, spray foam, and sealants & adhesives applications. Products are sold through a global distributor network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Binks designs, manufactures, and globally distributes industrial spray application equipment and systems—including spray guns, fluid handling pumps, meter/mix equipment, dispensing systems, curing and conveying equipment, and powder booths—used to supply, apply, and cure paints, powders, sealants, and adhesives. The portfolio spans automotive refinishing (DeVilbiss brand), liquid finishing (IntelliFlow), powder coating and electrostatic finishing (Ransburg), spray foam and polyurea (IntelliSpray), and sealants & adhesives application, sold through authorized distributors and regional offices worldwide.

Product overview

Binks is a comprehensive material application company offering industry-leading finishing solutions across multiple product categories. The portfolio is organized around three core brands: DeVilbiss (automotive refinishing and spray guns including DV1, DVX, and LUNA series), Ransburg (powder coating and electrostatic finishing including RansFlex AA85), and Binks (sealants and adhesives including the Smart HP System and acquired Reinhardt Technik brand). The company also offers IntelliFlow liquid finishing systems, IntelliSpray spray foam systems, and DeKups automotive refinishing products. Supporting sub-brands including Hosco, ms, and BGK were consolidated under the Binks brand in 2024. The product architecture is modular, allowing customers to build end-to-end solutions combining spray guns, fluid handling, metering/mixing, cure/convey, and automation controls.

Differentiator

Problem solved

Functional benefit

Brands

• DeVilbiss: Core product pillar brand anchored in automotive refinishing, setting the standard for atomization that produces high-quality finishes.
• Ransburg
• Binks
• IntelliFlow
• IntelliSpray
• Binks Smart HP System

Products and services

• LUNA3 Hand Spray Gun Gravity/Fixed Pressure hand spray gun for automotive refinishing applications, succeeding the LUNA2X series.
• DeVilbiss Premium Coverall Protective coverall designed with comfort and functionality for on-site refinishing work.
• DV1 Spray Guns Professional spray guns for automotive refinishing designed to achieve superior color matching and glass-like clear coat finishes.
• DVX Spray Guns Spray gun line including DVX Gravity Gun, DVX Automatic Gun, and DVX Pressure Guns with adjustable atomization, fan pattern, and fluid control capabilities.
• ST1 Spray Foam Gun Spray foam gun designed to maintain perfect 1:1 ratio and warm up in minutes for easy-to-use foam application.
• IntelliFlow RCS3 Advanced liquid finishing flow control system that maximizes uptime and profitability by moving, metering, and applying paints and coatings.
• IntelliSpray Spray Foam System Spray foam system that delivers ROI for insulation services, designed to enhance profitability with consistent application and perfect 1:1 ratio maintenance.
• Binks Smart HP System System for sealants and adhesives featuring flow rate control independent of pressure and viscosity, cam-driven design that eliminates pressure winks, and electric motors that eliminate compression losses.
• RansFlex AA85 Manual gun for electrostatic finishing applications under the Ransburg brand.
• DeKups Cup-Based Spray System Automotive refinishing cup-based spray system line, including DeKups EVO, designed to reduce solvent use and cleanup time in body shop operations.

Quantifiable outcome

• Annual material and production-time savings of 95%

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Reinhardt TechnikcoreStrategic or Co-development Partner · 2 December 2024Carlisle Fluid Technologies (now Binks) completed acquisition of Reinhardt Technik, a German supplier of bonding and sealing systems. The acquisition strengthens Binks' sealants and adhesives platform and aims to establish the company as a significant global player in advanced sealants and adhesives applications. Reinhardt Technik specializes in metering and mixing systems for bonding and sealing, casting and encapsulating, LSR processing and surface technologies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Graco Inc. Graco is a leading global manufacturer of fluid handling equipment, including industrial spray and dispensing systems for protective coatings, powder coating, and process fluids. Directly competes with Binks in liquid finishing, powder coating applicators, and fluid handling used in industrial finishing lines.
• Nordson Corporation: Nordson is a global precision technology company with significant positions in dispensing and coating equipment for adhesives, sealants, and powder coating applications. Directly overlaps with Binks in sealants/adhesives dispensing, powder coating booths and applicators, and industrial finishing systems.
• ITW (Illinois Tool Works): ITW operates multiple automotive refinishing and finishing equipment businesses globally, including spray equipment, body shop solutions, and industrial finishing brands. Directly competes with DeVilbiss and Binks product lines in automotive refinishing and industrial fluid application.

Direct peers

• Gema (a Graco brand): Gema is a global specialist in powder coating equipment, including booths, applicators, and recovery systems, operating as a brand within Graco. Directly competes with Ransburg powder coating product lines within Binks' portfolio.
• Anest Iwata: Anest Iwata is a Japanese manufacturer of industrial spray equipment, including spray guns, air compressors, and coating application systems for automotive and industrial markets. Directly competes with Binks and DeVilbiss in automotive refinishing and industrial spray gun segments globally.
• Exel Industries: Exel Industries is a French holding company owning multiple spray application brands (SAM, KUHN, TECLINE, etc.) serving automotive, industrial, and agricultural spraying markets. Directly comparable to Binks as a multi-brand industrial spraying equipment platform.
• SAMES KREMLIN (Sames): SAMES KREMLIN is a French manufacturer of industrial paint application equipment, including airspray, airless, electrostatic, and powder coating solutions. Closely comparable to Binks across liquid finishing, powder coating, and sealants/adhesives dispense for automotive and industrial customers.
• Sata GmbH & Co. KG: Sata is a leading German manufacturer of professional spray guns and paint application systems for automotive refinishing and industrial coating. Directly competes with DeVilbiss in premium automotive refinishing spray guns, with comparable precision, color matching, and finish quality positioning.
• J. Wagner GmbH: Wagner is a German manufacturer of powder coating equipment, liquid painting systems, and electrostatic finishing solutions. Directly competes with Ransburg and Binks in powder coating booths/applicators and industrial liquid finishing equipment for manufacturers.

Others

• Carlisle Companies Incorporated: Carlisle Companies is the parent corporate group whose Carlisle Fluid Technologies division houses Binks as a wholly-owned subsidiary. Relevant as the ultimate parent context for capital allocation, strategic direction, and corporate governance of Binks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Binks_Company
• YouTubeyoutube.com/@TheBinksCompany
• Facebookfacebook.com/BinksCompany
• LinkedInlinkedin.com/company/binks-company
• Instagraminstagram.com/binkscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Binks