Collaborative Consultants

What Collaborative Consultants does

Collaborative Consultants is a private, founder-led business transformation and executive coaching firm headquartered in Sausalito, California, founded in 1994 by Julie LaNasa. The firm partners with mid-market and enterprise for-profit clients as well as social ventures and non-profits, helping leadership teams translate vision into strategy, redesign how teams work together, and shift from reactive to growth-mindset cultures. Core service lines include Strategy Consulting, a three-tier Executive Coaching offering (one-on-one Executive Coaching, Stakeholder Coaching, and Team Coaching), a Leadership Mindset Program, Business Growth Planning, and the Transform Capacity Building Initiative for non-profits. Underlying 'technology' consists of proprietary consulting frameworks — the Transform model, Mindset StrengthsFinder diagnostic, Journey Map planning tool, and Transform Capacity Building methodology — developed over thirty years of practice rather than any software platform.

The firm makes money through quote-based, scope-tailored professional services engagements (typically multi-year contracts with senior leadership teams), weekly or bi-weekly executive coaching sessions, and a small direct-to-consumer revenue stream from sales of Julie LaNasa's Amazon Best Seller book 'Transform Your Mind & Your Business' at $29.99 per hardcover copy. Demand generation is led by content marketing (blog, email newsletter with free chapter lead magnet, LinkedIn, and case studies) and direct outreach to C-suite executives, with all sales conducted direct through the company website. Documented client outcomes include 70% sales growth and 150% profit growth at a long-established client, 42% sales volume growth and ~230% ROI for an international high-growth client, and 3,400%+ growth in people trained plus $25M+ in grants for a social venture client.

The firm is entirely founder-owned with no external institutional investment, no subsidiaries, no disclosed acquisitions or funding rounds, and no patents. Operating geographies are primarily domestic (United States) with limited international engagement. No AI/ML capabilities, software platform, API, or technology integration surface is indicated — the firm's value proposition rests on proprietary methodologies, founder credibility, and documented client outcomes rather than technological differentiation.

Name

Collaborative Consultants

Legal name

Collaborative Consulting

Website

https://collaborativeconsulting.biz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Collaborative Consultants is a Sausalito-based, founder-led business transformation and executive coaching firm founded in 1994 that helps mid-market enterprises, social ventures, and senior executives build strategy, shift to growth-mindset cultures, and scale organizational impact via proprietary consulting frameworks.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Organization Design & Operating Model Consulting (BPAHAGAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Business transformation consulting
• Executive coaching services
• Strategy consulting
• Leadership development
• Organizational change management

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Engagements: Professional consulting services for business transformation, strategy development, and organizational change. Engagement models include project-based consulting and ongoing advisory relationships with senior leadership teams.
2. Executive Coaching Services: One-on-one, stakeholder, and team coaching engagements for senior leaders. Weekly or bi-weekly coaching sessions focused on leadership development, accountability, and organizational performance improvement.
3. Book Sales: Sale of hardcover book 'Transform Your Mind & Your Business' by Julie LaNasa at $29.99 per copy. Additionally offers free chapter downloads to generate leads.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Collaborative Consultants is a business transformation and executive coaching firm that partners with for-profit businesses and social venture organizations to build winning strategies, redesign how teams work together, and grow profits. Its core deliverables are project-based consulting engagements (strategy, Transform capacity building, leadership mindset, and growth capabilities) delivered alongside a three-tier executive coaching program (one-on-one, stakeholder, and team coaching). The firm also publishes founder Julie LaNasa's Amazon Best Seller book 'Transform Your Mind & Your Business' as both a standalone product and lead-generation tool.

Product overview

Collaborative Consulting is a business transformation consulting firm founded in 1994 that offers a portfolio of service offerings centered around business transformation, leadership development, and growth strategy. The core offerings include Executive Coaching (one-on-one, stakeholder, and team formats), Strategy Consulting, the Leadership Mindset Program, Business Growth Planning, and Transform Capacity Building for social ventures. The company, led by founder and CEO Julie LaNasa, also publishes the Amazon Best Seller 'Transform Your Mind & Your Business.' The firm operates from Sausalito, California and partners with businesses and social venture organizations to build winning strategies, improve marketing and sales, and drive organizational transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching One-on-one coaching with senior leaders focused on specific areas of leadership such as goal setting, collaboration, and driving accountability, typically conducted weekly or bi-weekly.
• Stakeholder Coaching Coaching engagement where leaders receive feedback and advice from selected stakeholders (peers and direct reports) on specific leadership improvement areas.
• Team Coaching Coaching focused on improving capabilities of entire teams, working with CEOs, presidents, or functional heads to implement key leadership behaviors across direct reports.
• Strategy Consulting Strategic consulting services to help organizations translate vision into reality and build winning strategies.
• Transform Capacity Building Capacity building initiative for social ventures and non-profits that leverages best practices from for-profit and non-profit worlds to help organizations scale and amplify impact.
• Leadership Mindset Program Program designed to assist leaders in creating a culture that encourages innovation and thrives in changing business climates, incorporating innovation road-mapping and problem-solving techniques backed by neuroscience research on neuroplasticity.
• Business Growth Planning Services focused on building strong organizations to secure and maintain competitive advantage, working with companies to identify strengths and address weaknesses.
• Transform Your Mind & Your Business (Book) Amazon Best Seller book by Julie LaNasa focused on helping leaders embrace a growth mindset and forward-looking strategy, sold as a hardcover for $29.99 plus shipping.

Quantifiable outcome

• Clients achieve 70% sales growth and 150% profit growth through mindset transformation programs
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dale Carnegie & Associates: Dale Carnegie is a long-established leadership and professional development firm offering training, coaching, and organizational development services globally. Its century-old franchise on leadership, mindset, and people development is comparable to Collaborative Consulting's mindset and growth-culture focus.
• Center for Creative Leadership: CCL is a research-driven leadership development provider offering executive coaching, leadership programs, and organizational diagnostics to enterprises and non-profits globally. It is highly comparable to Collaborative Consulting's coaching-heavy, leadership-mindset offering and its dual for-profit/non-profit client base.
• FranklinCovey: FranklinCovey is a global leadership and organizational performance firm built around proprietary frameworks (e.g., The 7 Habits, The 4 Disciplines of Execution) and a mindset/culture-change orientation. It is the closest direct comparable to Collaborative Consulting given its shared emphasis on mindset-based leadership transformation, proprietary diagnostic tools, and subscription-style content delivery to mid-market and enterprise clients.
• RHR International: RHR International is a boutique executive coaching and leadership consulting firm serving senior executives and Fortune-level clients. Its pure-play focus on executive, stakeholder, and team coaching maps directly to Collaborative Consulting's Three-Tier Executive Coaching System.
• Crucial Learning: Crucial Learning (formed from the merger of VitalSmarts and The Other 80) provides leadership, communication, and culture-change training grounded in behavioral science research. Its research-backed training methodology, focus on culture change, and mid-market enterprise delivery model closely parallel Collaborative Consulting's Mindset Program and Transform offering.

Broad incumbents

• Bain & Company: Bain & Company is a top-tier global management consulting firm with practices in strategy, organization, and customer strategy that compete for the same C-suite buyer as Collaborative Consulting. It represents a scaled, broad incumbent against which boutique transformation firms benchmark their offerings.
• McKinsey & Company: McKinsey is the largest global strategy and management consulting firm, serving C-suite clients on strategy, organization, and transformation. While its organizational practice and culture-change work overlap with Collaborative Consulting's Transform offering, McKinsey serves an enterprise/global client base with a vastly different scale and delivery model.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm with a substantial Heidrick Consulting arm offering executive coaching, team effectiveness, and culture work. It competes with Collaborative Consulting in the senior executive coaching and leadership development space but at much greater scale and breadth.
• Korn Ferry: Korn Ferry is a global organizational consulting firm spanning executive search, leadership development, coaching, and strategy. Its Korn Ferry Consulting and coaching practices overlap meaningfully with Collaborative Consulting's leadership coaching and organizational transformation offerings, though at enterprise scale and broader scope.
• Boston Consulting Group: BCG is a global strategy consultancy with deep organization and people practices that overlap with Collaborative Consulting's change management, growth strategy, and operating-model work. BCG's scale and global footprint make it the broader-incumbent comparator for any senior-executive-targeted transformation engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CollabConsult
• LinkedInlinkedin.com/company/collaborative-consulting-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collaborative Consultants