Goodstuff
Goodstuff Communications is a London-based, full-service media planning and buying agency founded in 2004, serving enterprise B2B clients with multi-channel brand campaign strategy, planning, and execution across paid, earned, and owned media.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Goodstuff does
Goodstuff Communications is a London-based, privately held full-service media planning and buying agency founded in 2004. The firm operates with a headcount in the 101–250 range and is led by founding partners Andrew Stephens and Ben Hayes. Its core offering is media agency services — strategy, planning, and execution of brand campaigns — delivered on a project-based, B2B professional-services model targeting enterprise clients.
The agency's work spans owned, earned, and paid media channels, with demonstrated capabilities in business podcasts, major print and digital publications, and out-of-home advertising in key global cities. A representative engagement is Perk's (formerly TravelPerk) global brand launch campaign, executed in partnership with strategic consultancy Craft Media London and creative agency AnalogFolk, with media placement across Los Angeles, New York City, and London. Goodstuff also holds external industry standing, exemplified by Sam Austin's appointment as co-chair of the Audio Advertising Awards judging panel.
The business model is fee-based professional services revenue, with no disclosed technology platform, no proprietary software product, and no AI/ML capabilities referenced in the source material. Goodstuff is a services business, not a technology product company, and the available evidence describes its competitive positioning in terms of multi-channel execution capability, industry recognition, and senior expertise rather than technology differentiation. There is no public funding, M&A, or ownership change data in the input set.
Goodstuff firmographics
Firmographics- Name
- Goodstuff
- Legal name
- Goodstuff Communications
- Website
- https://goodstuff.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goodstuff Communications is a London-based, full-service media planning and buying agency founded in 2004, serving enterprise B2B clients with multi-channel brand campaign strategy, planning, and execution across paid, earned, and owned media.
- Ownership category
- akta.pro rank
Goodstuff industry classification
Industry- Product category
- Advertising Services (Media Planning & Buying)
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Media Buying (MPAAABAD)
Keywords
Where Goodstuff is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Goodstuff business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Agency Services: Goodstuff generates revenue through media agency fees for campaign planning, strategy, and execution across multiple media channels including business podcasts, major publications, and outdoor advertising. Revenue appears project-based based on the appointment model shown in the Perk engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Goodstuff product offering
Product offeringCore offering
Goodstuff is a London-based full-service media planning and buying agency that delivers end-to-end advertising campaign execution for enterprise B2B clients. The agency plans and buys across owned, earned, and paid media channels, including business podcasts, major publications, and outdoor advertising in key global cities (LA, NYC, London), often serving as the appointed media agency for global brand launches.
Product overview
Goodstuff Communications is a media agency that provides strategy and campaign execution services. Based on available source data, no specific named product offerings, sub-products, or modules were identified. The company was described as being appointed by Perk (formerly TravelPerk) to execute a global brand launch campaign, suggesting Goodstuff offers media agency and campaign management services rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning and Buying Services Full-service media planning and buying for enterprise B2B clients, covering strategy, channel selection, and media purchase across owned, earned, and paid media for global brand campaigns.
- Global Brand Launch Campaign Execution End-to-end execution of global brand launch campaigns for enterprise B2B companies, coordinating multi-channel media (business podcasts, major publications, outdoor advertising) across key international markets.
- Multi-Channel Campaign Strategy and Execution Strategic planning and execution of integrated campaigns across owned, earned, and paid media channels (business podcasts, major publications, outdoor advertising) for enterprise B2B clients.
Companies that use Goodstuff
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Goodstuff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goodstuff partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PerkcoreTravel management company Perk (formerly TravelPerk) appointed Goodstuff along with Craft Media London to execute its global brand launch campaign. Creative work developed by AnalogFolk. The multi-channel campaign runs across owned, earned, and paid media including business podcasts, major publications, and outdoor advertising in key cities including LA, NYC, and London. The launch represents Perk's next stage of growth as it seeks to expand global recognition for its platform that automates travel bookings, expenses, and invoice processing for businesses.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Goodstuff competitors and assessment
Company assessmentDirect peers
- PHD Worldwide: Global media planning and buying agency within Omnicom Media Group. Competes head-to-head with Goodstuff for enterprise client mandates and shares a multi-channel media-buying operating model.
- OMD Worldwide: One of the world's largest media planning and buying agencies within Omnicom Media Group. Directly comparable in service offering — full-service media planning, buying, and multi-channel campaign execution for global enterprise clients.
- Havas Media: Global media agency network within Havas. Provides media planning and buying services across paid, owned, and earned channels for enterprise clients, directly overlapping with Goodstuff's service mix.
- EssenceMediacom: Media agency group formed from the merger of MediaCom and Essence, within Publicis Groupe. The closest scale-equivalent full-service media agency peer to Goodstuff in the global market, with overlapping multi-channel execution capabilities.
- Hearts & Science: Data-driven media agency within Omnicom Media Group. Overlaps with Goodstuff's full-service media planning and buying proposition, particularly for enterprise clients seeking audience-led campaign design.
- Initiative: Global media planning and buying agency within IPG Mediabrands. Competes for the same enterprise media-mandate pool as Goodstuff, with comparable multi-channel execution capabilities.
- Zenith: Global media planning and buying agency within the Publicis Groupe. Operates a similar full-service media agency model serving enterprise clients with multi-market campaign execution, directly comparable to Goodstuff's offering but with a much larger global network footprint.
Broad incumbents
- WPP plc: World's largest advertising holding company, parent of GroupM and multiple media agencies (Mindshare, Wavemaker, EssenceMediacom). Competes broadly with Goodstuff through its portfolio but with vastly larger scale and integrated data/tech assets.
- Publicis Groupe: Global advertising holding company whose media agencies (Zenith, Starcom, EssenceMediacom) directly compete with Goodstuff for enterprise media mandates. Operates at a much broader portfolio level with significant proprietary data and technology assets.
- Dentsu: Global advertising holding company with international media agency operations (Dentsu Media, Merkle). Competes with Goodstuff in the broader media agency market, particularly for global enterprise clients with cross-region campaign needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Goodstuff social profiles
Digital presenceGoodstuff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodstuff leadership team
Management profileNumber of profiles
Profiles3 records
Goodstuff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodstuff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodstuff
What does Goodstuff do?
Goodstuff is a London-based full-service media planning and buying agency that delivers end-to-end advertising campaign execution for enterprise B2B clients. The agency plans and buys across owned, earned, and paid media channels, including business podcasts, major publications, and outdoor advertising in key global cities (LA, NYC, London), often serving as the appointed media agency for global brand launches.
Is Goodstuff a public or private company?
Goodstuff is a private company. It is classified as unknown and is currently operating.
When was Goodstuff founded?
Goodstuff was founded in 2004. It employs 101 to 250 people.
Where is Goodstuff based?
Goodstuff is headquartered in London, United Kingdom, in the Europe region.
How does Goodstuff make money?
One revenue line is on record: media Agency Services.
Who are Goodstuff's main competitors?
Direct peers on record are PHD Worldwide, OMD Worldwide, Havas Media, EssenceMediacom, Hearts & Science, Initiative and Zenith. Broad incumbents are WPP plc, Publicis Groupe and Dentsu.
Does Goodstuff have an API?
No public API is recorded for Goodstuff.
What industry is Goodstuff in?
Goodstuff's product category is Advertising Services (Media Planning & Buying). Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying. Its NAICS code is 54183 and its SIC code is 7311.