Goodstuff

What Goodstuff does

Goodstuff Communications is a London-based, privately held full-service media planning and buying agency founded in 2004. The firm operates with a headcount in the 101–250 range and is led by founding partners Andrew Stephens and Ben Hayes. Its core offering is media agency services — strategy, planning, and execution of brand campaigns — delivered on a project-based, B2B professional-services model targeting enterprise clients.

The agency's work spans owned, earned, and paid media channels, with demonstrated capabilities in business podcasts, major print and digital publications, and out-of-home advertising in key global cities. A representative engagement is Perk's (formerly TravelPerk) global brand launch campaign, executed in partnership with strategic consultancy Craft Media London and creative agency AnalogFolk, with media placement across Los Angeles, New York City, and London. Goodstuff also holds external industry standing, exemplified by Sam Austin's appointment as co-chair of the Audio Advertising Awards judging panel.

The business model is fee-based professional services revenue, with no disclosed technology platform, no proprietary software product, and no AI/ML capabilities referenced in the source material. Goodstuff is a services business, not a technology product company, and the available evidence describes its competitive positioning in terms of multi-channel execution capability, industry recognition, and senior expertise rather than technology differentiation. There is no public funding, M&A, or ownership change data in the input set.

Name

Goodstuff

Legal name

Goodstuff Communications

Website

https://goodstuff.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Goodstuff Communications is a London-based, full-service media planning and buying agency founded in 2004, serving enterprise B2B clients with multi-channel brand campaign strategy, planning, and execution across paid, earned, and owned media.

Ownership category

akta.pro rank

Product category

Advertising Services (Media Planning & Buying)

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Media planning agency
• Media buying services
• Advertising campaign management
• Brand launch campaigns
• Multi-channel media agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Agency Services: Goodstuff generates revenue through media agency fees for campaign planning, strategy, and execution across multiple media channels including business podcasts, major publications, and outdoor advertising. Revenue appears project-based based on the appointment model shown in the Perk engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Goodstuff is a London-based full-service media planning and buying agency that delivers end-to-end advertising campaign execution for enterprise B2B clients. The agency plans and buys across owned, earned, and paid media channels, including business podcasts, major publications, and outdoor advertising in key global cities (LA, NYC, London), often serving as the appointed media agency for global brand launches.

Product overview

Goodstuff Communications is a media agency that provides strategy and campaign execution services. Based on available source data, no specific named product offerings, sub-products, or modules were identified. The company was described as being appointed by Perk (formerly TravelPerk) to execute a global brand launch campaign, suggesting Goodstuff offers media agency and campaign management services rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying Services Full-service media planning and buying for enterprise B2B clients, covering strategy, channel selection, and media purchase across owned, earned, and paid media for global brand campaigns.
• Global Brand Launch Campaign Execution End-to-end execution of global brand launch campaigns for enterprise B2B companies, coordinating multi-channel media (business podcasts, major publications, outdoor advertising) across key international markets.
• Multi-Channel Campaign Strategy and Execution Strategic planning and execution of integrated campaigns across owned, earned, and paid media channels (business podcasts, major publications, outdoor advertising) for enterprise B2B clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PerkcoreGTM or Marketing Partner · 15 December 2025Travel management company Perk (formerly TravelPerk) appointed Goodstuff along with Craft Media London to execute its global brand launch campaign. Creative work developed by AnalogFolk. The multi-channel campaign runs across owned, earned, and paid media including business podcasts, major publications, and outdoor advertising in key cities including LA, NYC, and London. The launch represents Perk's next stage of growth as it seeks to expand global recognition for its platform that automates travel bookings, expenses, and invoice processing for businesses.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• PHD Worldwide: Global media planning and buying agency within Omnicom Media Group. Competes head-to-head with Goodstuff for enterprise client mandates and shares a multi-channel media-buying operating model.
• OMD Worldwide: One of the world's largest media planning and buying agencies within Omnicom Media Group. Directly comparable in service offering — full-service media planning, buying, and multi-channel campaign execution for global enterprise clients.
• Havas Media: Global media agency network within Havas. Provides media planning and buying services across paid, owned, and earned channels for enterprise clients, directly overlapping with Goodstuff's service mix.
• EssenceMediacom: Media agency group formed from the merger of MediaCom and Essence, within Publicis Groupe. The closest scale-equivalent full-service media agency peer to Goodstuff in the global market, with overlapping multi-channel execution capabilities.
• Hearts & Science: Data-driven media agency within Omnicom Media Group. Overlaps with Goodstuff's full-service media planning and buying proposition, particularly for enterprise clients seeking audience-led campaign design.
• Initiative: Global media planning and buying agency within IPG Mediabrands. Competes for the same enterprise media-mandate pool as Goodstuff, with comparable multi-channel execution capabilities.
• Zenith: Global media planning and buying agency within the Publicis Groupe. Operates a similar full-service media agency model serving enterprise clients with multi-market campaign execution, directly comparable to Goodstuff's offering but with a much larger global network footprint.

Broad incumbents

• WPP plc: World's largest advertising holding company, parent of GroupM and multiple media agencies (Mindshare, Wavemaker, EssenceMediacom). Competes broadly with Goodstuff through its portfolio but with vastly larger scale and integrated data/tech assets.
• Publicis Groupe: Global advertising holding company whose media agencies (Zenith, Starcom, EssenceMediacom) directly compete with Goodstuff for enterprise media mandates. Operates at a much broader portfolio level with significant proprietary data and technology assets.
• Dentsu: Global advertising holding company with international media agency operations (Dentsu Media, Merkle). Competes with Goodstuff in the broader media agency market, particularly for global enterprise clients with cross-region campaign needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/goodstuffers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodstuff