WCR
WCR manufactures American-made plate heat exchangers, replacement plates, and gaskets, and provides on-site cleaning, testing, and repair services for industrial customers in food and beverage, chemical, energy, ethanol, HVAC, pharmaceutical, and marine sectors across North America and select international markets.
- Company typePrivate
- Founded1980
- HeadquartersFairborn, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What WCR does
WCR Incorporated, founded in 1980 and headquartered in Xenia, Ohio, manufactures plate heat exchangers, replacement plates, and gaskets and provides field service for industrial heat-transfer applications. The company operates as a single-source heat exchanger platform, producing custom-built American-made plate heat exchangers in standard sizes (1- to 12-inch connections) and stocking OEM-quality replacement plates (300,000+ units) and gaskets (700,000+ units) for all major OEM brands. Manufacturing leverages four plate presses in North America, including the largest press of its type installed at a new $15 million, 212,000-square-foot Xenia facility that opened in October 2025; the new press is rated at four-times the speed of legacy equipment and adds 500,000 plates of annual capacity. WCR also performs proprietary multi-stage cleaning, 100% red dye-penetrant testing on every serviced plate, full-service regasketing, and frame handling, supported by 9 US service centers and 21 field service teams able to reach any US destination within 8 hours.
Revenue is generated across four streams: one-time sales of new equipment and replacement parts (transactional hardware sales), recurring field service contracts (cleaning, repair, regasketing, on-site emergency response, dye-penetrant testing), vendor-managed inventory programs that stock parts exclusively for individual customer use across 8-9 service centers, and project-based custom equipment quotations. Customers span food and beverage, petroleum and chemical, energy and power, hydrocarbon processing, ethanol, polymers, pharmaceuticals, industrial, HVAC, and marine/offshore verticals in the US, with selected international markets served through wholly-owned subsidiaries in Sweden, Germany, the Netherlands, the UK, Korea, and Canada. WCR's product surface also includes digital self-service tools (Part Finder, Online Quotation Tool, Heat Exchanger Sizing Software) for buyer-side configuration, alongside authorized distributor and direct enterprise field sales motions organized across nine US regions. Certifications include 3-A Sanitary Standards RSPCQC qualification for sanitary food, beverage, and dairy applications and ASME fabrication certification for code-stamped custom units.
WCR firmographics
Firmographics- Name
- WCR
- Legal name
- WCR Incorporated
- Website
- https://wcrhx.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WCR manufactures American-made plate heat exchangers, replacement plates, and gaskets, and provides on-site cleaning, testing, and repair services for industrial customers in food and beverage, chemical, energy, ethanol, HVAC, pharmaceutical, and marine sectors across North America and select international markets.
- Ownership category
- akta.pro rank
WCR industry classification
Industry- Product category
- Industrial Heat Exchangers
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)
- akta.pro secondary industries
- Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK), Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
Keywords
Where WCR is headquartered
LocationHeadquarters
- HQ city
- Fairborn
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
WCR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Heat Exchanger Equipment Sales: WCR manufactures and sells custom-built, American-made plate heat exchangers, including direct drop-in replacements for all major OEM brands and WCR-branded units custom designed to customer specifications. New equipment ranges from 1-inch to 12-inch connections, with over 200 design options.
- Replacement Parts (Plates and Gaskets): WCR manufactures and stocks OEM-quality replacement plates and gaskets for all major heat exchanger brands, maintaining the largest inventory in North America (300,000+ plates, 700,000+ gaskets). Parts are shipped within 1-2 days. Revenue is generated through per-order, per-part transactions.
- Field Service and Maintenance: WCR provides on-site installation, repair, maintenance, cleaning, regasketing, dye-penetrant testing, and frame handling services through 21 field service teams and 8-9 service centers across the US. Services include both planned preventative maintenance and emergency reactive service.
- Inventory Management Services: WCR offers dedicated inventory stocking programs where plates and gaskets are held solely for a specific customer's use, dispersed across WCR's eight service centers, with same-day shipment capability. Customers pay for parts as ordered from the dedicated inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom new heat exchangers - project-based quotation |
| Unit Pricing | Annual | Service Technician (Phoenix, AZ) |
| Unit Pricing | Pay-as-you-go | Onsite Service Technician (Auburn, WA) |
| Unit Pricing | Pay-as-you-go | Inside Sales Representative (Xenia, OH) |
| Unit Pricing | Annual | Director of Operations |
| Unit Pricing | Annual | Assistant Operations Manager (Fresno, CA) |
| Unit Pricing | Pay-as-you-go | Industrial Maintenance Technician |
| Unit Pricing | Pay-as-you-go | Frame Fabricator / Pipe Welder |
| Unit Pricing | Pay-as-you-go | Field Service Technician (Peoria, IL) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
WCR product offering
Product offeringCore offering
WCR manufactures and sells custom-built, American-made plate heat exchangers, replacement plates, and gaskets for all major OEM brands, stocking over 300,000 plates and 700,000 gaskets in North America. The company also provides on-site field services including plate cleaning, regasketing, dye-penetrant testing, frame handling, and vendor-managed inventory programs through 8 U.S. service centers and 21 field service teams.
Product overview
WCR is a single-source heat exchanger platform offering American-made plate heat exchangers, replacement parts (plates and gaskets), and comprehensive field services. The core product line includes custom-built and direct-drop-in-replacement heat exchangers for all major OEM brands. The company's parts portfolio features over 200 replacement plate designs and multiple gasket materials stocked in massive quantities (200,000+ plates, 600,000+ gaskets). Service offerings encompass cleaning, regasketing, dye-penetrant testing, frame handling, and inventory management, supported by 8 U.S. service centers and 21 field service teams. Online tools include Part Finder, Sizing Software, and Quote Tool for customer self-service.
Differentiator
Problem solved
Functional benefit
Products and services
- Plate Heat Exchangers Custom-built, American-made plate heat exchangers available in standard sizes (1-12 inch connections) and custom configurations, including direct drop-in replacements for all major OEM brands. Sold to industrial enterprises in food & beverage, petroleum & chemical, energy, ethanol, polymers, pharmaceutical, HVAC, marine, and general industrial sectors.
- Heat Exchanger Plates OEM-quality replacement plates for all major heat exchanger brands, available in over 200 different designs and in stainless steel, titanium, and high-nickel alloys. WCR stocks 200,000+ plates for 1-2 day shipment. Sold to industrial maintenance and engineering buyers.
- Heat Exchanger Gaskets Replacement gaskets for all major heat exchanger brands, available in multiple material grades (FDA-NBR, HT-FDA-HNBR, HT FDA-EPDM, Viton G). WCR stocks 600,000+ gaskets for 1-2 day shipment, including 3-A certified versions for food, beverage, and dairy applications.
- Immersion Plates / Plate Coils Plate coils and immersion plates for industrial heat transfer applications, including tank heating and cooling in food processing and other industrial uses. Sold to industrial buyers as a distinct product category from full plate heat exchangers.
- Refurbished / Used Heat Exchangers Refurbished and used plate heat exchangers offered as cost-effective replacements for industrial buyers. Each unit is reconditioned and tested for service.
- 3-A Certified Replacement Spare Parts 3-A Sanitary Standards Inc. (SSI) RSPCQC certified replacement heat exchanger plates and gaskets covering 11-10 plate-type OEM models (R5 Series, VT Series, Clip Series, and others) used in food, beverage, and dairy processing facilities. Made from high-quality bright annealed stainless steel.
- Heat Exchanger Cleaning Service Two-stage proprietary chemical cleaning process including high-pressure water pre-cleaning, power blasting, steam cleaning, and chemical bathing to return plates to nameplate performance. Provided on-site through 21 field service teams and at eight US service centers.
- Full Service Regasketing Full-service regasketing specialized to each model, gasket type, and bonding agent. Performed at WCR's service centers or on-site to extend plate heat exchanger life.
- Dye Penetrant Testing Service Proprietary red dye-penetrant testing applied to 100% of plates to detect cracks, pinholes, or imperfections that could lead to leaks or cross-contamination. Provided to industrial buyers as part of WCR's quality assurance process.
- Inventory Management Service Vendor-managed inventory program in which plates and gaskets are held solely for a specific customer's use and dispersed across WCR's eight US service centers. Customers pay for parts as ordered from the dedicated inventory, with same-day shipment capability.
- Frame Handling Service Complete frame handling service including unit retrieval, sandblasting, frame reconditioning, zinc coating on tie bars, and complete reassembly with hydro-testing. Performed for industrial heat exchanger operators.
- Spanner Wrenches Ratcheting-type spanner wrenches specifically designed for opening and closing plate heat exchanger frames, available in multiple sizes including 1 1/4" to 3 1/8" (80mm). Sold to industrial maintenance buyers.
Quantifiable outcome
- Plates manufactured four times faster with new Xenia facility press
- +5 more outcomes
Companies that use WCR
Customer profileNamed customers100 records
Segments10 records
Ideal customer profiles5 records
WCR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WCR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- 3DegreesminorIn 2021, WCR partnered with 3Degrees to adopt an ambitious program of emissions reduction and became a Verified Renewable Energy User, demonstrating the company's commitment to environmental sustainability and carbon emissions reduction.
- 3-A Sanitary Standards Inc. (SSI)coreWCR received the 3-A SSI Replacement Parts and System Component Qualification Certificate (RSPCQC) for direct replacement heat exchanger plates and gaskets, affirming compliance with hygienic processing equipment standards for food, beverage, and dairy industries.
Scale indicators14 records
Recent moves7 records
Expansion highlights1 record
WCR competitors and assessment
Company assessmentDirect peers
- APV / SPX: Historic plate heat exchanger OEM whose plates and gaskets WCR directly supports as aftermarket replacement parts.
- Tranter (SPX Heat Transfer): OEM plate heat exchanger manufacturer whose parts WCR explicitly supports as drop-in replacements; one of the closest direct competitors in the same plate-frame product category.
- Kelvion (formerly GEA Heat Exchangers): Specialist plate and gasket heat exchanger manufacturer serving F&B, chemical, HVAC and marine - same applications, customer types, and product configuration as WCR.
- SWEP (Dover): Brazed plate heat exchanger specialist under Dover, competing with WCR in HVAC and refrigeration segments with overlapping target customers.
- Sondex (Danfoss): Plate heat exchanger brand whose plates/gaskets WCR services as drop-in replacements; competes head-to-head in industrial, marine, and HVAC channels.
- Funke Heat Exchangers: German plate heat exchanger OEM offering comparable industrial/F&B product lines and competing in the same plate-frame category WCR services aftermarket.
- Vicarb (Alfa Laval legacy brand): Legacy plate heat exchanger brand now under Alfa Laval; WCR explicitly lists Vicarb among the OEMs it supports with aftermarket plates and gaskets.
Broad incumbents
- Alfa Laval: Global OEM of plate heat exchangers and OEM-equivalent service; competes with WCR on both new equipment sales and aftermarket parts across all WCR's verticals.
- Bell & Gossett (Xylem): Xylem-owned plate heat exchanger brand serving HVAC and hydronics markets with significant US distributor footprint overlapping WCR's customer base.
- GEA Group: Large diversified engineering group with a major plate heat exchanger business and aftermarket parts/service organization; directly comparable to WCR's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WCR social profiles
Digital presenceWCR compliance and trust
Trust signalCompliance2 records
WCR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WCR leadership team
Management profileNumber of profiles
Profiles7 records
WCR subsidiaries and ownership
Company hierarchySubsidiaries6 records
WCR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WCR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WCR
What does WCR do?
WCR manufactures and sells custom-built, American-made plate heat exchangers, replacement plates, and gaskets for all major OEM brands, stocking over 300,000 plates and 700,000 gaskets in North America. The company also provides on-site field services including plate cleaning, regasketing, dye-penetrant testing, frame handling, and vendor-managed inventory programs through 8 U.S. service centers and 21 field service teams.
Is WCR a public or private company?
WCR is a private company. It is classified as unknown and is currently operating.
When was WCR founded?
WCR was founded in 1980. It employs 51 to 100 people.
Where is WCR based?
WCR is headquartered in Fairborn, United States, in the North America region.
How does WCR make money?
Four revenue lines are on record. Heat Exchanger Equipment Sales are the primary driver. The others are replacement Parts (Plates and Gaskets), field Service and Maintenance and inventory Management Services.
Who are WCR's main competitors?
Direct peers on record are APV / SPX, Tranter (SPX Heat Transfer), Kelvion (formerly GEA Heat Exchangers), SWEP (Dover), Sondex (Danfoss), Funke Heat Exchangers and Vicarb (Alfa Laval legacy brand). Broad incumbents are Alfa Laval, Bell & Gossett (Xylem) and GEA Group.
Does WCR have an API?
No public API is recorded for WCR.
What industry is WCR in?
WCR's product category is Industrial Heat Exchangers. Its primary akta.pro industry code is AFAIALAI, Commercial Refrigeration & HVAC (Foodservice) Wholesale, with a secondary code of AFAIAHAK, Temperature-Controlled Foodservice/Institutional Supply Wholesale. Its NAICS code is 423740 and its SIC code is 5084.