Universidade da Amazônia

What Universidade da Amazônia does

Universidade da Amazônia (UNAMA) is a private Brazilian higher education institution headquartered in Belém, Pará, founded in 1993 and operating as part of the publicly traded Ser Educacional group (B3: SEER3). It delivers undergraduate, graduate (specialization/MBA, master's, doctoral), and technical programs across three modalities—on-campus (presencial), distance learning (EAD), and hybrid (semipresencial)—through physical campuses in nine Northern Brazilian cities spanning Pará, Amapá, Acre, Rondônia, and Roraima. Supporting infrastructure includes the SER MOBILE app (iOS/Android), the Portal Acadêmico student portal, the Portal de Carreiras career platform, the GoKursos continuing education platform, and institutional digital repositories. The institution was named Best Private University in Northern Brazil (Melhor Universidade Privada da Região Norte) and operates international cooperation agreements for student and faculty exchanges.

UNAMA generates revenue primarily through tuition fees across its multi-modal program portfolio, with pricing not publicly disclosed and financial aid channels including FIES and PROUNI government programs as well as institutional scholarships. Customer segments span high school graduates pursuing undergraduate degrees, working professionals seeking continuing education or graduate credentials via EAD, and targeted social programs offering free distance learning scholarships to individuals with Autism Spectrum Disorder (TEA) and mothers of autistic children (Projeto Novas Histórias and Projeto Mãe Esperança). Go-to-market relies on traditional vestibular/ENEM admission processes, institutional website, social media (Facebook, Instagram, Twitter, YouTube), and Ser Educacional group marketing infrastructure. Distribution combines direct on-campus enrollment, EAD digital self-service, and hybrid channels, with a pilot AI research initiative (BelemLLM multilingual AI) under development through a 2026 Fulbright scholar partnership with PennWest University.

Name

Universidade da Amazônia

Legal name

Universidade da Amazônia

Website

https://unama.br

Company type

Private

Founded year

1993

Operating status

Operating

Short description

UNAMA is a private Brazilian higher education institution, part of Ser Educacional group, operating nine campuses across Northern Brazil. It delivers undergraduate, graduate, technical, and distance learning programs to students in Pará, Amapá, Acre, Rondônia, and Roraima.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)

akta.pro secondary industries

Online For-Profit Career Universities (EDAHALAJ), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), University/College Continuing Education (Extension) Programs (EDAAAEAA)

Keywords

• Higher education services
• Distance learning programs
• Undergraduate degrees
• Graduate education programs
• Technical training courses

Headquarters

HQ city

Belém

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Educational Services: Revenue generated from tuition fees for undergraduate (graduação), graduate (pós-graduação), technical, and distance learning programs. Multiple enrollment periods and financing options available including FIES and PROUNI government programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Universidade da Amazônia (UNAMA) is a private Brazilian higher education institution offering on-campus undergraduate, graduate (MBA, specialization, master's, doctoral), and technical courses, as well as distance learning (EAD) and hybrid programs across nine campuses in Northern Brazil. The institution operates under the Ser Educacional group and supplements academic instruction with career services, a digital student portal, mobile app, library resources, and continuing education platforms.

Product overview

Universidade da Amazônia (UNAMA) is a Brazilian higher education institution offering a comprehensive portfolio of educational products across multiple modalities. The core offerings include undergraduate programs (Graduação Presencial, EAD, and Semipresencial), graduate specializations and MBAs, master's and doctoral programs (Mestrado e Doutorado), and technical courses. Supporting platforms include the SER MOBILE app for academic routine tracking, Portal Acadêmico for student services, Portal de Carreiras for career services, Biblioteca for research resources, GoKursos for continuing education, and Congressos for events. The institution also operates social programs including the EaD Social initiative with Projeto Novas Histórias (scholarships for people with autism) and Projeto Mãe Esperança (scholarships for mothers of children with autism). UNAMA serves multiple cities across Northern Brazil including Belém, Ananindeua, Castanhal, Santarém, Marabá (Pará), Macapá (Amapá), Rio Branco (Acre), Porto Velho (Rondônia), and Boa Vista (Roraima).

Differentiator

Problem solved

Functional benefit

Brands

• UNAMA Digital: Distance learning (EAD) platform for undergraduate programs
• UNAMA EAD
• FIT|UNAMA

Products and services

• Graduação Presencial (On-campus Undergraduate Programs)

Quantifiable outcome

• Employability support through Portal de Carreiras career center

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• PennWest UniversitycoreStrategic or Co-development Partner · 20 May 2026Fulbright U.S. Scholar Dr. Mark Lennon conducting AI research at UNAMA from May-September 2026, developing BelemLLM multilingual AI initiative for Portuguese-speaking academic communities in the Brazilian Amazon. Second Fulbright-related international appointment for the scholar following 2023 India specialist designation.
• Ser EducacionalcoreOthersParent educational group (B3 SEER3) maintaining UNAMA and other brands including UNINASSAU and UNIFAEL. Provides institutional resources, shared services, marketing, and governance across the educational network. Responsible for sports programs supporting over 10,000 athletes.

Scale indicators4 records

Recent moves6 records

Direct peers

• UNINASSAU: A direct sister brand under the Ser Educacional group, operating private higher education programs across multiple Brazilian states with similar in-person and EAD modalities, sharing marketing infrastructure and governance with UNAMA.
• UNIFAEL: Another Ser Educacional sister brand offering undergraduate and graduate programs with similar EAD and presencial modalities, sharing the same parent group resources, regulatory approach, and student acquisition playbook.

Broad incumbents

• Universidade Cruzeiro do Sul: Large Brazilian private university with both presencial and EAD programs across multiple campuses, comparable in scale, program breadth, and student segment to UNAMA within the for-profit higher education category.
• Unopar (Cogna Educação): A leading national EAD-focused higher education brand within Cogna, operating self-serve distance learning programs across Brazil — a direct competitor to UNAMA Digital in the online undergraduate segment.
• Faculdade Pitágoras (Cogna): Cogna's presencial-focused higher education network with multi-state presence and similar program mix (technical to graduate), overlapping with UNAMA in target student and modality approach.
• Anhanguera (Kroton / Cogna): One of Brazil's largest private higher education brands under Cogna Educação, offering on-campus and EAD undergraduate and graduate programs nationally — directly competitive with UNAMA in modality, price tier, and target student.
• Estácio (Yduqs): Major Brazilian private higher education brand within Yduqs, offering undergraduate, graduate, and EAD programs nationwide with strong digital and physical presence — competing for the same student segments as UNAMA.
• Wyden (Yduqs): Yduqs' network of regional higher education institutions, comparable in multi-campus regional model, EAD offering, and price tier to UNAMA's positioning across Brazilian states.

Regional players

• Universidade Anhembi Morumbi: Private Brazilian university under Laureate International Universities offering undergraduate and graduate programs in São Paulo — comparable in program breadth and modality mix to UNAMA, but serving a different (higher-income) geographic market.
• FMU / FIAP: São Paulo-based private higher education group offering undergraduate and graduate programs with strong presencial and online options — comparable in product structure but operating in a higher-income region than UNAMA's Northern footprint.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Unama_Oficial
• YouTubeyoutube.com/user/unamaoficial
• Facebookfacebook.com/UnamaOficial
• Instagraminstagram.com/unamaoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidade da Amazônia