Luxury Asset Capital

What Luxury Asset Capital does

Luxury Asset Capital (Legal entity: Luxury Asset Capital LLC; founded 2009; headquartered in Denver, CO) is a privately-held, founder-owned alternative lender that issues short-term, non-bank loans secured against luxury personal assets. The company serves high-net-worth individuals (HNWIs) and luxury collectors seeking rapid liquidity without selling prized possessions or undergoing credit/income verification, with funding delivered in 1-2 business days against collateral including luxury watches, fine art, classic and collector cars, fine jewelry and diamonds, gold and precious metals, designer handbags, and luxury real estate.

The company operates a hybrid lending platform organized around four sub-brands: Borro (a digital-first online lending platform acquired in February 2020 that serves all 50 U.S. states via DocuSign-based electronic contracting and insured, climate-controlled inbound asset shipping from headquarters), Beverly Loan Company (in-person lending from the Beverly Hills Bank of America Building), New York Loan Company (in-person lending from offices near Bryant Park, Manhattan), and Palm Beach Loan Company (South Florida). Underlying infrastructure combines GIA-credentialed in-house valuation expertise with secure physical collateral custody; the company makes no disclosed use of proprietary AI/ML underwriting or asset-pricing models.

Revenue is generated through transaction-based interest and fees on collateralized loans, typically priced at 2-4% per month (varying by asset class, loan amount, and term) with loan-to-value ratios of 50-70% of current secondary-market value. The company self-reports having facilitated over $1 billion in cumulative loans to tens of thousands of clients, positioning itself as the largest privately-held U.S. non-bank luxury collateral lender. Customer acquisition relies on a hybrid of earned media (Forbes, Barron's, Fox Business), executive thought leadership by Founder & CEO Dewey Burke, and direct loan-specialist relationships at physical offices.

Name

Luxury Asset Capital

Legal name

Luxury Asset Capital LLC

Website

https://luxuryassetcapital.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately-held Denver-based alternative lender providing short-term, non-bank loans secured against luxury assets (watches, art, classic cars, jewelry, handbags, real estate), serving high-net-worth individuals nationwide via digital and four physical locations.

Ownership category

akta.pro rank

Product category

Luxury Asset Lending

NAICS

Sales Financing (52222), Sales Financing (522220)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Precious Metals & Jewelry Collateral Loans (FSAKALAC)

akta.pro secondary industry

General Merchandise Collateral Loans (FSAKALAE)

Keywords

• Luxury asset lending
• Collateralized loans
• Alternative finance
• High-end pawnbroking
• Non-bank lending

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Luxury Collateral Lending: Provides short-term loans using borrowers' luxury assets as collateral. Revenue generated through monthly interest rates (averaging 2-4% per month based on asset type, loan amount, and loan term) and loan fees. Upon repayment of principal and outstanding fees, assets are returned to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Luxury Asset Capital provides short-term, non-bank loans secured by borrowers' luxury assets — including watches, fine art, classic/collector cars, fine jewelry, gold and precious metals, designer handbags, and luxury real estate — at typical loan-to-value ratios of 50-70% and monthly interest rates averaging 2-4%. Loans are originated through a digital platform (Borro) and four physical offices, with funding delivered in 1-2 business days and no credit checks or income verification required.

Product overview

Luxury Asset Capital operates as a unified platform comprising multiple sub-brands (Borro, Beverly Loan Company, New York Loan Company, and Palm Beach Loan Company) offering alternative non-bank financing secured by luxury assets. Borro serves as the digital-first platform covering all 50 states, while the three location-based brands (Beverly Hills, New York, and Palm Beach) provide in-person services for immediate asset valuation and loan funding. The company facilitates loans against luxury collateral including watches, art, classic cars, jewelry, designer handbags, precious metals, and real estate, with typical loan-to-value ratios of 50-70% and funding available within 1-2 business days.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $1 billion in loans facilitated to tens of thousands of clients

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Vintage Motor ManagementcoreStrategic or Co-development Partner · 4 March 2020Strategic partnership providing expert services for collectors and enthusiasts using their automobiles as collateral for Luxury Asset Capital loans. Vintage Motor Management brings specialized automotive expertise to support the luxury and collector car lending division.
• WatchBoxcoreStrategic or Co-development Partner · 7 December 2018Partnership with Philadelphia-based e-commerce platform for buying, selling, and trading pre-owned luxury watches, enabling WatchBox clients to borrow against their luxury watches as collateral for loans.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FirstCash Holdings: Publicly traded specialty consumer finance and pawn operator (NASDAQ: FCFS) with thousands of retail pawn locations across the US and Latin America. Comparable to Luxury Asset Capital as a scaled non-bank lender using tangible personal property as collateral, though focused on lower-ticket general merchandise rather than luxury.
• EZCORP: Publicly traded pawnshop operator (NASDAQ: EZPW) with US and Latin American footprints lending against jewelry, electronics, and other personal property. Overlaps with Luxury Asset Capital's collateral-based lending model and short-duration, high-rate economics, though EZCORP operates at lower asset values and broader retail scale.
• Provident Financial: UK-listed consumer finance group with home credit and consumer lending operations. While its product mix skews toward unsecured subprime credit, its consumer-lending infrastructure and regulatory expertise provide a broader-incumbent comparison for non-bank specialty lenders like Luxury Asset Capital.
• Sotheby's Financial Services: Art auction house Sotheby's offers art-secured lending services to collectors, allowing clients to borrow against the value of fine art held with the firm. Directly overlaps with Luxury Asset Capital's fine art lending line and shares the HNW collector target customer base.

Direct peers

• Diamond Banc: Specialty non-bank lender providing collateral-based loans against luxury watches, fine jewelry, and diamonds to HNW clients in the US. Closest direct comparable to Luxury Asset Capital's core watches-and-jewelry lending line, with similar LTV ranges and confidential, no-credit-check positioning.

Regional players

• H&T Pawnbrokers: UK-listed pawnbroking chain (LON: HAT) offering short-term secured lending against jewelry, watches, and precious metals. Comparable to Luxury Asset Capital in collateral type and short-duration pawn economics, but operating primarily in the UK rather than the US market.
• Hatton Garden Pawnbrokers: Cluster of London-based luxury pawnbrokers in the historic Hatton Garden jewelry district offering high-value loans against watches, jewelry, and diamonds. Comparable to Luxury Asset Capital's high-end watches/jewelry lending line and HNW positioning, though operating in the UK luxury market.

Emerging players

• YieldStreet: Alternative investment platform offering access to asset-backed investments including art, luxury goods, and other specialty finance products. Comparable to Luxury Asset Capital as an alternative finance channel for HNW capital, though YieldStreet operates a marketplace model rather than direct balance-sheet lending.
• Worthy: Online platform that buys and auctions fine jewelry and watches from consumers. Adjacent to Luxury Asset Capital's value proposition (both help owners monetize luxury assets quickly without traditional retail channels) but executes via outright purchase rather than collateralized loan.
• The RealReal: Publicly traded online luxury consignment marketplace (NASDAQ: REAL) authenticated resale of luxury goods including watches, jewelry, and handbags. Comparable to Luxury Asset Capital as a service enabling HNW consumers to extract value from luxury assets without traditional retail channels, though via consignment rather than lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luxury-asset-capital
• Xx.com/luxassetcapital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Asset Capital