Metabo

What Metabo does

Metabo, legally Metabowerke GmbH, is a German manufacturer of professional-grade power tools founded in 1924 and headquartered in Nürtingen, Germany. The company designs, manufactures, and distributes corded and cordless power tools (angle grinders, drills, rotary and chipping hammers, saws, sanders, multi-tools), abrasives and accessories, battery platforms, and replacement parts to professional tradespeople across metalworking, construction/renovation, and stainless-steel processing segments. The 1,001-5,000 employee group operates manufacturing in Nürtingen and Shanghai, plus regional subsidiaries in the US (Koki Holdings America, Braselton GA), Canada, Brazil (A.T.I. Brasil, Curitiba) with nine branch offices, China, Asia, and Latin America, and sells through a global authorized dealer/distributor network covering 35+ countries. Metabo monetizes via hardware sales (power tools, batteries, accessories) and professional services (replacement parts and warranty), with end-customer pricing set by individual dealers; core technology centers on brushless motor engineering (Marathon, LongLife), LiHD lithium-ion high-density batteries, Ultra-M tool-battery-charger communication, and a portfolio of proprietary safety systems (S-Automatic slip clutch, disc brakes, anti-kickback, MVT vibration damping).

The company's go-to-market is a dealer/distributor-led channel model with direct regional sales support, augmented by digital storefronts (metabo.com, mobile apps for iOS and Android), professional community engagement (Metabo Club, Metabo Academy), and a content presence across YouTube, LinkedIn, Instagram, Facebook, and Twitter. Metabo participates in the Cordless Alliance System (CAS), a multi-brand 18V battery interoperability partnership, and in North America operates the Metabo HPT sub-brand consolidated after the 2016 acquisition of Hitachi Power Tools. Recent strategic emphasis is on cordless/brushless platform expansion, Made-in-Germany premium SKUs, and entry into connected tooling via the 2024 Metabo Tracker (Apple Find My-compatible Bluetooth locator). Ownership is private with no disclosed external equity backing and no public listing.

Name

Metabo

Legal name

Metabowerke GmbH

Website

https://metabo.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Metabo is a German manufacturer, founded in 1924, of professional-grade corded and cordless power tools, batteries, abrasives, and accessories sold to metalworking, construction, and stainless-steel processing trades via a global dealer network and regional subsidiaries.

Ownership category

akta.pro rank

Product category

Professional Power Tools

NAICS

Power-Driven Handtool Manufacturing (333991), Battery Manufacturing (33591)

SIC

Motors & Generators (3621)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Professional power tools
• Cordless angle grinders
• Metalworking equipment
• Abrasive accessories
• Battery pack systems

Headquarters

HQ city

Nürtingen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Tools Sales: Sale of professional-grade corded and cordless power tools including angle grinders, drills, hammers, saws, and sanders
2. Accessories and Abrasives: Full line of abrasives and accessories for metalworking, concrete and industrial applications including cutting discs, grinding discs, drill bits, and saw blades
3. Battery Pack Systems: Sale of battery packs and chargers across multiple voltage classes with multi-brand compatibility through Cordless Alliance System (CAS)
4. Replacement Parts and Service: Replacement parts service and warranty programs for continued customer engagement

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Metabo manufactures and sells professional-grade corded and cordless power tools — including angle grinders, drills, rotary and chipping hammers, jigsaws, sanders, saws and multi-tools — together with a full line of abrasives, drill bits and accessories for metalworking, concrete and industrial applications. The company also sells its own LiHD battery packs and chargers across multiple voltage classes, with multi-brand compatibility delivered through the Cordless Alliance System (CAS), and supports customers globally with replacement parts and warranty service.

Differentiator

Problem solved

Functional benefit

Brands

• Metabo HPT: Consolidated brand in North America combining Metabo and former Hitachi Power Tools products.
• Cordless Alliance System (CAS)

Products and services

• Akku-Hämmer (Cordless Hammer Series) Professional cordless and corded rotary/chipping hammers for SDS-plus and chiseling applications, targeting tradespeople needing high-impact drilling with vibration reduction and anti-kickback protection.
• Brushless Winkelschleifer (Brushless Angle Grinders) Premium German-made brushless angle grinders for metalworking and construction cutting/grinding, delivering higher torque, energy efficiency and longer service life than brushed alternatives.
• Akku-Multischleifer SM 18 LTX BL (Cordless Multi-Sander) Compact 18V cordless multi-sander for corner and edge sanding on professional work sites, with dust extraction support.
• 18V Akku-Stichsägen (Cordless Jigsaw Series) Family of three 18V cordless jigsaws covering heavy-duty, interior/assembly, and universal everyday cutting tasks for professional woodworkers and metalworkers.
• Kompakte Akku-Bohr- und Schlagbohrschrauber L-Klasse (Compact Cordless Drill/Driver and Hammer Drill, L-Class) Smallest Metabo 18V compact cordless drill/driver and hammer drill line with Quick system tool-free accessory change, for tight-space assembly and construction work.
• Metabo Tracker Bluetooth item tracker that attaches to Metabo metaBOX cases or directly to tools, providing tool and equipment location via Apple Find My and the Metabo app, with IP67 protection.
• KFMV 17-15 F Metall-Kantenfräse (Metal Edge Milling Machine) 1,700W metal edge milling machine for weld preparation and chamfering with adjustable bevel angles, carbide inserts and precision depth control.
• Universalzubehör — Multifunction Table MWB 100 and Work Horses MAB 82 Universal on-site construction accessories: an adjustable-height multifunction work table with MDF top and a height-adjustable work horse set for stabilizing workpieces on construction sites.

Quantifiable outcome

• Up to 50% more torque with LongLife motor for faster material removal
• +9 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

One partnership is on record.

• Cordless Alliance System (CAS) PartnerscoreTechnology or IntegrationMulti-brand battery ecosystem partnership allowing Metabo 18V cordless tools to be compatible with battery packs and chargers from other CAS participating brands. This strategic partnership enables 100% compatibility within a single voltage class across multiple brands, expanding market reach and providing users flexibility across tool brands while maintaining battery investment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bosch Power Tools (Robert Bosch GmbH): Bosch Power Tools is the global market leader in power tools with the comprehensive Professional (blue) and DIY (green) line, including the competing 18V AMPShare battery alliance. Directly competes with Metabo across cordless drills, grinders, saws, and metalworking tools for professional trades and industrial users.
• Makita Corporation: Makita is a Japanese power tool manufacturer with leading global market share in professional cordless tools, anchored by the LXT 18V platform with the largest installed base in the industry. Direct competitor in drills, grinders, saws, and metalworking tools across the same professional trades and metalworking segments as Metabo.
• Milwaukee Tool (Techtronic Industries): Milwaukee Tool, owned by Techtronic Industries, is a leading professional power tool brand built around the M18 and MX FUEL cordless platforms with industry-leading installed base. Directly competes with Metabo in metalworking, construction, and industrial professional segments with overlapping product categories including drills, grinders, saws, and hammer products.
• DeWalt (Stanley Black & Decker): DeWalt is the flagship professional power tool brand of Stanley Black & Decker, with the 20V MAX and 60V MAX FlexVolt cordless platforms serving construction and trades professionals. Direct competitor to Metabo across all major product categories including cordless drills, grinders, saws, and hammer drills in metalworking and construction segments.
• Hilti AG: Hilti is a Liechtenstein-based premium power tool and direct fastening systems manufacturer focused on professional construction trades, anchored by the Nuron 22V cordless platform. Competes directly with Metabo in rotary hammers, drills, grinders, and concrete/metalworking tools for premium professional and industrial users, with similar high-touch dealer/service business model.
• Festool (TTS Tooltechnic Systems): Festool is a German premium power tool brand owned by TTS Tooltechnic Systems, positioned alongside Metabo for high-end assembly in the German market. Directly comparable as a premium professional brand with strong engineering, dust extraction systems, and cordless platform overlap (18V), particularly in woodworking, finishing, and on-site construction applications.
• Fein (C. & E. Fein GmbH): Fein is a German premium power tool manufacturer specializing in metalworking, stainless steel processing, and oscillating multi-tools, founded in 1867 as the original inventor of the electric hand drill. Highly comparable to Metabo's metalworking and stainless steel focus, with similar German premium professional positioning and CAS alliance participation.
• Chervon Holdings (Flex, Skil): Chervon Holdings is a Chinese power tool manufacturer and parent of the Flex premium German brand, as well as Skil and other brands. Directly comparable in professional and DIY power tools, with Flex as a direct premium German competitor to Metabo in metalworking and finishing tools.

Broad incumbents

• Panasonic Corporation (Power Tools): Panasonic offers a professional power tool line alongside its broader electronics portfolio, with cordless drill, driver, and cut-off tool offerings. Comparable as a battery platform operator (using proprietary 18V and 14.4V Li-ion systems) and overlap in professional metalworking and construction segments, though Panasonic is a broader consumer electronics incumbent rather than a tool pure-play.
• Atlas Copco (Industrial Tools & Solutions): Atlas Copco is a Swedish industrial group with a significant Power Tools division serving metal fabrication, automotive, and general industrial assembly customers with screwdrivers, drills, grinders, and pulse tools. Comparable in professional metalworking and industrial power tool categories, though Atlas Copco's primary focus is industrial assembly and stationary tools rather than trades-focused portable power tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/metabo
• YouTubeyoutube.com/c/metabotoolsnorthamerica
• Facebookfacebook.com/metaboMiddleEast
• LinkedInlinkedin.com/company/metabo-power-tools
• Instagraminstagram.com/metabo_north_america

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metabo