Vamos

What Vamos does

Vamos Motor Company, S.L. is a Spanish digital intermediation platform operating in the "Car-as-a-Service" category, founded in 2019 and headquartered in Madrid. The company connects individual consumers, self-employed professionals, and businesses with financial institutions that own the vehicles offered under long-term renting contracts (36/48/60 months, 10,000–30,000 km/year). Its core technology is a 100% online self-serve platform where customers browse vehicles from 40+ brands, configure subscriptions, submit applications, and receive free home delivery in 15–20 business days, supported by automated credit-scoring integrations (INSTANTOR AB, ASNEF consultation) and inside-sales phone support for document collection and approvals.

The product portfolio centers on long-term car renting (entry price €247/month VAT-inclusive, all-inclusive bundles covering insurance without excess, maintenance, tire changes, 24/7 roadside assistance, road tax, and ITV inspections) and is segmented across SUVs, electric (CERO label), hybrid (ECO label), compact, and commercial van categories. A motorcycle renting vertical launched in 2025 with dedicated sub-brand storefronts for Kawasaki, Triumph, KTM, Honda, and Yamaha. Vamos serves three customer segments: individuales (individuals seeking flexibility without ownership), autónomos (self-employed who deduct IRPF/VAT on renting costs), and empresas (companies managing fleets). Distribution is exclusively direct through vamos.es, with no physical retail footprint.

Vamos monetizes as a digital distribution intermediary between end customers and captive/third-party financial institution partners — including Leasys (the FCA/Stellantis captive lessor) — earning referral or intermediation fees rather than bearing vehicle residual risk. All-in pricing with no entry fee or deposit reduces customer acquisition friction. The company has raised three undisclosed funding rounds (Axel Springer Digital Ventures 2019, FJ Labs + Myelin VC 2020, Sabadell Venture Capital 2022) and operates a wholly-owned adjacent subsidiary, Vamos Mobility Services (VMS). Operational footprint covers 10 Spanish cities plus Balearic Islands delivery.

Name

Vamos

Legal name

Vamos Motor Company, S.L.

Website

https://vamos.es

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Vamos is a Spain-based digital intermediation platform founded in 2019 that connects individuals, self-employed professionals, and businesses with financial institutions offering long-term all-inclusive car and motorcycle renting subscriptions across 40+ brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Vehicle Renting Subscription: Vamos earns revenue by intermediating between customers (individuals, self-employed, companies) and financial institutions that own vehicles offered in renting arrangements. Customers pay a fixed monthly subscription to the financial institution; Vamos acts as the digital distribution and intermediation platform, facilitating the connection and onboarding process. The service is free for users — Vamos is compensated by the financial institution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vamos is a Spanish digital platform that intermediates between customers (individuals, self-employed professionals, and businesses) and financial institutions to offer long-term car and motorcycle renting subscriptions. The service provides all-inclusive monthly payments starting from €247/month covering insurance, maintenance, road assistance, tires, road tax, and ITV inspection. The entire process — vehicle selection, configuration, application, document submission, and contracting — is conducted 100% online, with free home delivery within 15–20 business days across Spain.

Product overview

Vamos is a Spanish car and motorcycle renting platform offering long-term vehicle rentals with all-inclusive monthly payments starting from 247€/month. The core product is the car renting service (Renting Coches) which includes vehicles from over 40 brands such as Seat, Volkswagen, Peugeot, Opel, Kia, Toyota, Hyundai, Renault, BMW, Audi, Mercedes, Tesla, and more. The motorcycle renting service (Renting Motos) complements the offering with Kawasaki, Triumph, KTM, Honda, and Yamaha motorcycles. The platform operates across three customer segments: individuals (particulares), professionals (autónomos), and businesses (empresas). Vehicle categories span SUVs, electric vehicles (ECO/CERO labeled), hybrid vehicles, compact cars, and commercial vans. All rentals include insurance, maintenance, road assistance, and taxes with no initial payment required. The service is fully online from selection to delivery, with free home delivery in 15-20 business days.

Differentiator

Problem solved

Functional benefit

Brands

• Vamos Mobility Services (VMS): A subsidiary focused on mobility services operated by Vamos.

Products and services

• Car Renting Service Long-term car rental with all-inclusive monthly payments covering full-coverage insurance without excess, scheduled maintenance, repairs, tire changes, 24/365 roadside assistance, road tax, and ITV. Offers vehicles from over 40 brands including Seat, Volkswagen, Peugeot, Opel, Kia, Toyota, Hyundai, Renault, BMW, Audi, Mercedes, and Tesla. Contract durations of 36, 48, or 60 months with annual kilometer options from 10,000 to 30,000 km. Targeted at individuals, self-employed professionals, and businesses in Spain.
• Motorcycle Renting Service Long-term motorcycle rental with all-inclusive monthly payments. Offers motorcycles from brands including Kawasaki, Triumph, KTM, Honda, and Yamaha, with models ranging from 125cc to high-performance bikes. Includes insurance, maintenance, and roadside assistance in the monthly fee.
• Renting for Individuals (Particulares) Personal vehicle renting service tailored for individual consumers with no initial payment, all-inclusive coverage (insurance, maintenance, taxes), and full online processing from selection to doorstep delivery.
• Renting for Self-Employed Professionals (Autónomos) Vehicle renting service for self-employed professionals (autónomos) featuring tax-deductible monthly payments with VAT deductions of 50–100% and deductibility in IRPF tax returns. Includes all-inclusive coverage with online processing.
• Renting for Businesses (Empresas) Fleet vehicle renting service for companies of any size with customizable contracts and multiple vehicle options. Provides predictable monthly costs, full-service maintenance, and simplified fleet management for employee vehicles.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leasys (FCA Leasys)coreChannel Partner/ Reseller/ DistributorLeasys, the FCA (Stellantis) captive leasing company, is one of the key financial institution partners whose vehicles are offered through the Vamos platform. Vamos acts as a digital distribution channel for Leasys vehicles. Specific terms for Leasys vehicle renting contracts are detailed in Vamos's terms and conditions, including a credit scoring process via INSTANTOR AB and Asnef consultation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LeasePlan (Ayvens): Europe's largest fleet leasing and vehicle subscription operator (merged with ALD Automotive as Ayvens). Comparable as the financial-institution-style partner from whom Vamos sources vehicles, and increasingly competing for B2B subscription contracts.
• Northgate (Europcar Mobility Group): European flexible vehicle rental and subscription operator serving both private and business customers with multi-month contracts — overlaps with Vamos on subscription tenors and segment coverage at broader geographic scale.
• Sixt: Global rental and subscription incumbent (Sixt One) offering long-term vehicle subscriptions across Europe, including Spain. Overlaps with Vamos on individual and business subscription products but operates a hybrid physical/digital model at vastly larger scale.
• ALD Automotive: Major international fleet leasing and subscription business (now part of Ayvens), operating dedicated long-term rental and subscription products across Europe — competes for both end customers and corporate fleet accounts that Vamos targets.
• Athlon: International B2B fleet leasing and subscription operator (part of Mercedes-Benz Mobility) providing operating-lease and subscription solutions to corporates across Europe — comparable on the B2B fleet side of Vamos's empresas offering.

Direct peers

• Bipi: Spanish-headquartered car-as-a-service subscription platform offering flexible monthly subscriptions for individuals and companies — directly competitive with Vamos in the same Spanish market with a similar digital-first intermediation model.
• Carvolution: Swiss-headquartered car subscription platform offering monthly all-inclusive private and business subscriptions across multiple European markets — same intermediation-light subscription model and customer segments as Vamos.

Emerging players

• Driverama: European car subscription startup offering flexible monthly plans on new vehicles via a digital platform — overlaps with Vamos on digitally intermediated subscription for individuals and small businesses.
• AutoHero (Auto1 Group): Auto1's consumer-facing used-car subscription and online buying brand offering monthly car subscriptions across Europe. Comparable digital-first subscription offering to Vamos, with stronger inventory ownership via Auto1's wholesale platform.

Others

• Stellantis Leasys España: Stellantis/FCA captive leasing arm and one of Vamos's named financial-institution partners. Functions as a back-end fleet supplier to Vamos while also offering its own direct subscription products — the most direct channel partner and competitive incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Vamos_es
• YouTubeyoutube.com/channel/UC4LgHUxItNzl7O98XVX657g
• Facebookfacebook.com/vamos.renting
• LinkedInlinkedin.com/company/vamos-motor-company
• Instagraminstagram.com/vamos.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vamos