DEFA

What DEFA does

DEFA AS is a privately held Norwegian company headquartered in Billingstad/Sandvika, with operating offices in Sweden (Glumslöv), Finland, and a North American headquarters in Markham, Canada. Founded in 1960, DEFA manufactures and markets electrical preheating systems, EV charging infrastructure, professional battery chargers, vehicle security and tracking products, and lighting solutions, serving residential homeowners, housing cooperatives, commercial businesses, public parking operators, and automotive OEMs and dealers. Core technology includes OCPP 2.0.1 compliant charging stations, ISO 15118-2 Plug & Charge certified hardware (Hubject certified December 2025), dynamic load balancing via DEFA Balancer, and the WarmUp platform with GPS Link and Bluetooth control units for engine and cabin preheating. The company's product portfolio spans DEFA Power, DEFA Solid, eConnect, eMove (EV charging), WarmUp preheating systems, DVS90 alarm systems, ShowroomCharger and WorkshopCharger professional solutions, and Elect/Ledge/Protect lighting lines.

DEFA generates revenue primarily through one-time hardware sales distributed via authorized dealers, certified installer networks, and dedicated B2B portals (DEFA ProShop, DEFA Link), supplemented by recurring subscription revenue from the WarmUp GPS Link service. The company markets through its multilingual website (eight country/language variants), industry trade shows including AAPEX and Power2Drive, and content marketing focused on EV charging, sustainability, and V2X technology. Strategic partnerships include a Hubject technology integration (December 2025) for Plug & Charge interoperability and a co-development partnership with Wattif for destination charging in public parking facilities. Ownership is private with no parent company or external institutional investors identified; the company operates internationally through wholly owned regional entities (e.g., DEFA AB in Sweden).

Name

DEFA

Legal name

DEFA AS

Website

https://defa.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Automotive Electrical Systems and EV Charging Equipment

NAICS

Electrical Equipment Manufacturing (33531), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automotive Parts and Accessories Retailers (44133), Small Electrical Appliance Manufacturing (335210)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electronic Components & Accessories (3670)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH), Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), Car Chargers & Vehicle Power Adapters (CRACATAB)

Keywords

• EV charging stations
• Electrical preheating systems
• Vehicle battery chargers
• Automotive security alarms
• Commercial lighting solutions

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. EV Charging Hardware Sales: DEFA generates revenue from selling EV charging stations including DEFA Power, DEFA Solid, eConnect cables, and eMove portable chargers. These are one-time hardware purchases through dealers or directly.
2. Electrical Preheating Systems: Sales of WarmUp preheating systems including engine heaters, cabin heaters, battery chargers, and control units. Products include both component sales and complete kits.
3. Subscription Services: WarmUp GPS Link subscription service provides ongoing revenue through monthly/annual subscription fees for remote vehicle control, GPS tracking, and monitoring features.
4. Professional Chargers: Onboard chargers, workshop chargers, and showroom chargers for automotive professionals, dealers, and service centers.
5. Security Systems: DVS90 alarm systems, immobilizers, and security accessories for vehicle protection.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

DEFA designs, manufactures, and sells automotive electrical systems organized into five product groups: EV charging solutions (DEFA Power, DEFA Solid, eMove, eConnect), electrical preheating systems (WarmUp platform and ComfortKit/Cabin Heater Kit EV), professional chargers and inverters (ShowroomCharger, WorkshopCharger, SmartCharge, HD Onboard Charger, DEFA ProPlug), vehicle security and tracking (DVS90 alarm, GPS services), and lighting (Elect, Ledge, Protect and Neptune, UtiLine). The company sells directly and through dealers, certified installers, and distribution partners across the Nordic countries, Europe, North America, and other international markets.

Product overview

DEFA is a Norwegian company offering comprehensive solutions in four product domains: EV charging (DEFA Power, DEFA Balancer, DEFA Solid, eConnect cables, eMove portable chargers), electrical preheating (WarmUp platform with engine heaters, interior heaters, battery chargers, GPS/Bluetooth control units, and preheating kits), professional chargers (HD Onboard, ShowroomCharger, WorkshopCharger, SmartCharge), and security & tracking (DVS90 alarm systems, Finder Link GPS tracking, immobilizers). The portfolio also includes lighting solutions for indoor, outdoor, and industrial applications (Elect street lights, Ledge intelligent lighting, Protect/Neptune vandal-proof fittings). DEFA positions itself as a complete solutions provider for homes, housing cooperatives, businesses, and public parking, integrating products through OCPP 2.0.1 communication standards and offering mobile apps for both consumers and installers.

Differentiator

Problem solved

Functional benefit

Brands

• DEFA Power: Market-leading EV charging solutions brand offering charging stations with energy meters, load balancing, and OCPP 2.0.1 integrations.
• DEFA WarmUp
• DEFA Solid
• eConnect
• eMove
• Termini
• MultiCharger
• SmartCharge
• DEFA Security
• DEFA Balancer
• DEFA ProPlug
• ComfortKit
• ShowroomCharger
• WorkshopCharger
• Elect
• Ledge

Products and services

• DEFA Power Wall-mounted EV charging station designed for home, residential shared installations, commercial and semi-public use, supporting OCPP 2.0.1, ISO 15118-2 Plug & Charge, and integration with the DEFA Power app.
• DEFA Solid Robust EV charger designed for residential, commercial, and public parking environments with OCPP compatibility.
• eMove Portable EV charger for flexible, on-the-go EV charging use by individual vehicle owners.
• eConnect EV charging cables and connectors for use with DEFA charging solutions and other compatible EV charging hardware.
• WarmUp Electrical preheating system platform for vehicles, including engine and interior heaters, sold as an integrated solution for cold-climate vehicle comfort.
• ComfortKit Preheating and charging combination kits (II 1400 Plus and II 1900 Plus) providing complete vehicle comfort and charging solutions for individual vehicle owners.
• Cabin Heater Kit EV Preheating kit designed specifically for electric vehicles to provide cabin heating and preheating.
• ShowroomCharger Professional battery charger designed for automotive showroom environments to maintain demo vehicle batteries.
• WorkshopCharger Professional battery charger for automotive workshop and service center environments.
• SmartCharge Smart professional battery charger with intelligent charging capabilities for automotive professional use.
• HD Onboard Charger Heavy-duty onboard charger designed for commercial and heavy vehicles requiring in-vehicle charging infrastructure.
• DEFA ProPlug Professional plug-in solution for mobile power and connectivity in automotive and workshop environments.
• DVS90 Alarm System Vehicle alarm and security system providing theft protection and tracking for individual vehicle owners and commercial fleets.
• Elect Street lighting solution designed for outdoor and municipal lighting applications.
• Ledge Intelligent lighting product line for commercial and architectural applications.
• Protect and Neptune Vandal-proof lighting fixtures designed for harsh environments and public installations.
• UtiLine Industrial interior lighting solution for warehouses, factories, and commercial interiors.

Quantifiable outcome

• Up to 24% reduced fuel consumption with electrical preheating
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• HubjectcoreTechnology or Integration · 16 December 2025Hubject certified DEFA Power for ISO 15118-2 Plug & Charge compliance, enabling automatic authentication and billing when EVs connect to DEFA chargers.
• WattifcoreStrategic or Co-development PartnerWattif and DEFA have a partnership for expanding destination charging. Wattif provides charging network infrastructure while DEFA Power supplies certified charging stations. The collaboration emphasizes Plug-and-Charge technology for seamless EV charging experiences at parking facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Easee: Norwegian-headquartered EV charging hardware specialist offering home and commercial AC chargers with dynamic load balancing. Direct competitor to DEFA Power in the Nordic and increasingly broader European market.
• Zaptec: Norwegian EV charging manufacturer targeting home, housing cooperative, and commercial segments with cloud-connected chargers. Closely comparable to DEFA in geography, customer base, and dynamic load-balancing focus.
• Wallbox: Public-traded EV charging hardware and energy management company selling Pulsar Plus, Commander 2, and Quasar products across residential and commercial segments. Comparable product portfolio and target customer base.
• Webasto: German automotive supplier offering EV charging solutions (Webasto Pure, Next) and a long-standing preheating/thermal business — directly comparable to DEFA's combined charging + preheating portfolio.
• Calix: Swedish company offering EV charging cables and preheating solutions with deep Nordic automotive OEM relationships. Highly comparable to DEFA WarmUp and eConnect cable lines.
• CTEK: Swedish battery charger manufacturer (professional and consumer). Directly overlaps with DEFA's MultiCharger, SmartCharge, and WorkshopCharger professional battery charger products.

Broad incumbents

• ChargePoint: Largest North American EV charging network operator with comprehensive AC and DC hardware plus CPMS software. Represents the broader incumbent DEFA competes against for commercial and public-charging deployments.
• ABB E-mobility: Global EV charging infrastructure giant offering AC and DC chargers from residential to high-power. Wide portfolio incumbent with overlap in commercial and destination charging segments where DEFA Power competes.
• Schneider Electric (EVlink): Global energy management company with EVlink EV charging portfolio targeting residential, commercial, and fleet customers. Broad incumbent with overlapping product categories.

Regional players

• Garog: Finnish electrical preheating and EV charging specialist serving the Nordic market with comparable engine heaters and cabin preheating products. Strong regional overlap with DEFA WarmUp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/defacanada
• LinkedInlinkedin.com/company/102008925

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEFA