Tres Agaves Products

Name

Tres Agaves Products

Legal name

Tres Agaves Products (operated by Trinchero Family Wine and Spirits)

Website

https://tresagaves.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Tequila & Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Organic tequila production
• Blue agave spirits
• Cocktail mixer manufacturing
• Premium tequila brand
• Organic mixers

Headquarters

HQ city

St. Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tequila Sales (Bottles): Tres Agaves generates revenue from the sale of three tequila SKUs: Organic Blanco, Organic Reposado (aged 9 months), and Organic Añejo (aged 18 months). These are sold in bottles through retail, restaurant, and online channels.
2. Organic Cocktail Mixer Sales: Tres Agaves sells a line of ready-to-use organic cocktail mixers (Lime Margarita, Spicy Jalapeño Margarita, Strawberry Margarita, Mango Chili Margarita, Grapefruit Paloma, Bloody Mary, and Cocktail-Ready Agave Nectar) that pair with its tequila. Revenue is generated through bottle/unit sales at retail and online.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Tres Agaves Products produces and sells a portfolio of certified organic tequila expressions (Blanco, Reposado, Añejo) and a complementary line of ready-to-use organic cocktail mixers (Lime Margarita, Spicy Jalapeño, Strawberry, Mango Chili, Grapefruit Paloma, Bloody Mary, and Agave Nectar). All products are made from 100% certified organic blue Weber agave grown in Mexico's Tequila Valley using traditional copper pot still distillation and bourbon/whiskey barrel aging, and the mixers use organic fruit purées and agave nectar without artificial additives or high-fructose corn syrup.

Product overview

Tres Agaves is an organic tequila and cocktail mixer brand offering a portfolio of spirits and ready-made cocktail solutions. The core offering consists of three organic tequila expressions—Blanco (unaged), Reposado (rested 9 months in bourbon/whiskey barrels), and Añejo (aged 18 months)—all made from 100% Blue Weber Agave grown in Mexico's Tequila Valley. Complementing the tequila line is a suite of seven organic cocktail mixers (Spicy Jalapeño, Lime, Strawberry, Mango Chili, Grapefruit Paloma, Bloody Mary, and Agave Nectar), all designed to pair with the tequilas for effortless cocktail preparation. The products emphasize certified organic ingredients, additive-free formulations, and traditional production methods. The brand is owned by Trinchero Family Wine and Spirits and was founded in 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Tequila Blanco Unaged organic tequila made from 100% Blue Weber Agave grown in Mexico's Tequila Valley, smooth on the palate with subtle complexity and aromatic notes of citrus and pear. Designed for both sipping neat and use as a cocktail base.
• Organic Tequila Reposado Rested for 9 months in a blend of Kentucky Bourbon and Tennessee Whiskey barrels, this organic tequila offers smooth, flavorful notes of baked tropical fruit with a hint of oak and char. Intended for sipping and premium cocktail preparation.
• Organic Tequila Añejo Aged 18 months in bourbon and whiskey barrels, this organic tequila is the pinnacle of the portfolio with multi-layered sophistication, featuring notes of toasted oak, dried fruits, spice, and dark chocolate. Awarded 97 points at the Ultimate Spirits Competition and a Gold Medal at The Global Spirits Masters.
• Organic Lime Margarita Mix Classic margarita mix balancing tart organic lime juice with sweet organic agave nectar, with only 68 calories per 4 fl oz serving. Winner of the Beverage Testing Institute's 90-point 'Award for Excellence.' Made for pairing with Tres Agaves tequila.
• Organic Spicy Jalapeño Margarita Mix Bold blend of organic lime juice, sweet agave nectar, and natural chili flavor with only 90 calories per 4 fl oz serving. Made with certified organic ingredients including filtered water, agave nectar, lime juice concentrate, jalapeño flavor, and vitamin C. Designed to pair with Tres Agaves tequila.
• Organic Strawberry Margarita Mix Strawberry margarita and daiquiri mix crafted from five all-natural ingredients: organic strawberry purée, organic agave nectar, organic lime juice, filtered water, and vitamin C. 90 calories per 4 fl oz serving.
• Organic Mango Chili Margarita Mix Sweet-and-spicy mix blending tropical organic mangoes with subtle heat from natural chili flavor. Crafted from organic mango purée, organic chili purée, agave nectar, and lemon juice. 80 calories per 4 fl oz serving.
• Organic Grapefruit Paloma Mix Citrus-forward mix featuring natural grapefruit with a balanced sweet-and-sour profile. Contains five ingredients: grapefruit juice, lime juice, organic agave nectar, filtered water, and vitamin C.
• Organic Bloody Mary Mix Bold, warm, spicy Mexican-style Bloody Mary mix featuring natural tomato juice, citrus, and spices, designed as a riff on the native Sangrita (Bloody Maria base). 30 calories per 4 fl oz serving.
• Organic Cocktail Ready Agave Nectar USDA-certified organic agave nectar sweetener sourced from the same blue agave plants as the award-winning tequila. 60 calories per 1 fl oz serving, dissolves easily in cold beverages, and can be used in cocktails, coffee, tea, and more.

Quantifiable outcome

• 97-point score at the Ultimate Spirits Competition (Añejo Tequila)
• +4 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Trinchero Family Wine and Spirits (TFWS)coreOthers · 1 January 2020Trinchero Family Wine and Spirits (TFWS), a family-owned wine and spirits company, acquired Tres Agaves in 2020 from original founder Barry Augus. TFWS manages the brand's operations, distribution, marketing, and regulatory compliance. The acquisition gave Tres Agaves access to Trinchero's established national retail distribution network and operational infrastructure. The brand operates as part of the TFWS portfolio alongside other spirits brands.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casa Dragones: Super-premium small-batch tequila positioned above Tres Agaves on price, but competing for the same estate-grown, traditional-production tequila consumer.
• Don Julio: Diageo-owned super-premium tequila with comparable Blanco/Reposado/Añejo tiering and a strong reputation for traditional pot-still production, anchoring the premium segment alongside Tres Agaves.
• Milagro Tequila: Premium 100% agave tequila with comparable estate-grown and traditional-production positioning, targeting an overlapping cocktail-and-sipping consumer at similar price points.
• Teremana: Dwayne Johnson's celebrity tequila competing in the same accessible-premium price band and same Blanco/Reposado/Añejo structure, with substantially larger marketing investment.
• Patrón Tequila: Bacardi-owned premium 100% agave tequila producer. Most directly comparable premium-shelf competitor with overlapping on-premise placement and similar Blanco/Reposado/Añejo SKU architecture.
• Casamigos: Diageo-owned celebrity tequila (George Clooney) competing for the same cocktail-enthusiast and aspirational-consumer occasions, with a similar Blanco/Reposado/Añejo lineup.
• 818 Tequila: Kendall Jenner's celebrity tequila brand, a direct competitor for premium Blanco/Reposado/Añejo placements, though driven by celebrity marketing rather than craft or organic credentials.
• Maestro Dobel: Premium tequila producer with innovation around aging and Cristalino expressions, targeting the same aspirational consumer with overlapping Blanco/Reposado/Añejo offerings.

Broad incumbents

• Jose Cuervo: Largest tequila producer globally with mass-market and premium offerings across the same SKU types. Represents the incumbent baseline Tres Agaves must out-position on craft and clean-label credentials.
• Hornitos: Beam Suntory-owned mid-tier tequila occupying adjacent shelf space at the accessible-premium price band, often present in the same on-premise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tresagaves
• Xx.com/tresagaves

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tres Agaves Products