Jewel Changi Airport

What Jewel Changi Airport does

Jewel Changi Airport is a mixed-use nature-themed entertainment and retail complex located directly in front of Terminal 1 at Singapore Changi Airport, opened to the public in April 2019 as a joint venture between Changi Airport Group and CapitaLand, and structured through Jewel Changi Airport Trustee Pte. Ltd. and Jewel Changi Airport Devt Pte. Ltd. The property combines retail, dining, attractions, and hospitality under a single glass dome, anchored by the 40-metre Jewel Rain Vortex — the world's tallest indoor waterfall — and an indoor Forest Valley containing more than 2,000 trees and palms, 100,000+ shrubs, and approximately 120 species across 21,000+ square metres. The rooftop Canopy Park houses over 10 paid attractions including Discovery Slides, Hedge Maze, Mirror Maze, Walking Net, Bouncing Net, Foggy Bowls, and the Mastercard Canopy Bridge suspended 23 metres above the valley floor, alongside the Changi Experience Studio, a multimedia attraction with 10 content zones and 20 interactive touchpoints that also offers a 15-minute Aeroviation flight simulator under the "Take Flight at Changi Airport" product.

The business operates a multi-stream monetization model. Retail and F&B leasing across approximately 80 outlets (including international brands, new-to-market brands, and local Singapore brands such as DON DON DONKI's first aviation-themed store) forms the primary revenue base, supplemented by attraction ticketing, parking fees across 2,500 spaces, the on-site YOTELAIR hotel (the first YOTELAIR in Asia), sponsorship and branded partnerships (notably Mastercard, Shiseido Forest Valley, and UOB), venue hire for corporate and MICE events, and loyalty programmes (Jewel Privileges, Jewel Double Rewards at up to 4.5% cashback, and the Changi-Rewards-Platinum-exclusive Jewel Infinity). Attraction pricing is tiered between standard, Singapore-resident, and loyalty-discounted rates — for example, the Changi Experience Studio at SGD 25 standard versus SGD 19.80 for residents and SGD 18 for CapitaStar/Changi Rewards members, with family and bundle packages ranging from SGD 39 to SGD 71. Customer segments are diversified across transit air travelers (over a third of the 81 million annual visitors), domestic Singapore residents, inbound tourists, and corporate/MICE clients, with go-to-market executed through a high-cadence calendar of IP-driven experiential activations (LEGO Botanicals, Disney, Super Mario, POP MART) supported by social media, a mobile app, email, Trip.com travel-trade partnerships, and Klook third-party distribution.

Name

Jewel Changi Airport

Legal name

Jewel Changi Airport Trustee Pte. Ltd. and Jewel Changi Airport Devt Pte. Ltd.

Website

https://jewelchangiairport.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Jewel Changi Airport is a mixed-use nature-themed entertainment and retail complex at Singapore Changi Airport, jointly developed by Changi Airport Group and CapitaLand. It serves 81 million annual visitors through the 40-metre Rain Vortex indoor waterfall, 80+ retail and F&B outlets, attractions, and an on-site YOTELAIR hotel.

Ownership category

akta.pro rank

Product category

Airport retail and entertainment complex

NAICS

Amusement and Theme Parks (713110), Airport Operations (48811)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industry

Airport Limited-Service Hotels (THAGABAF)

Keywords

• Mixed-use retail complex
• Airport entertainment attractions
• Indoor nature destination
• Transit hospitality services
• Retail and dining leasing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Retail and F&B Leasing: Jewel generates primary revenue through leasing retail and dining space to tenants. The property features approximately 80 retail and dining outlets across multiple categories. The 2023 'Discovering the Best of Singapore Brands' retail cluster and ongoing F&B mix enhancements (as noted in June 2022 media release) demonstrate active leasing and tenant management.
2. Attraction Admissions and Ticketing: Ticket sales for Canopy Park attractions (Discovery Slides, Foggy Bowls, Hedge Maze, Mirror Maze, Walking Net, Bouncing Net), the Changi Experience Studio, Mastercard Canopy Bridge, and bundle deals. Attraction ticketing is sold directly via the Jewel website and third-party platforms.
3. Parking Facilities: Jewel offers 2,500 parking spaces for visitors, generating parking fees as a revenue stream.
4. Advertising and Sponsorship: Revenue from branded partnerships and advertising placements within the property. Examples include the US$3 million Mastercard partnership (October 2022), Shiseido Forest Valley partnership, UOB partnership (June 2023), and various themed installation sponsorships (Disney, Super Mario, POP MART, LEGO).
5. Hotel Operations: Jewel houses the YOTELAIR Singapore Changi Airport hotel (first in Asia), operating as an on-site accommodation provider with 24-hour KOMYUNITI lounge overlooking the Rain Vortex.
6. Membership and Loyalty Programmes: Revenue-generating membership programmes including the Jewel Privileges Programme and Jewel Double Rewards (up to 4.5% cashback). Jewel Infinity Programme targets Changi Rewards Platinum members.
7. Venue Hire and Event Services: Corporate and private event venue hire, wedding photography at Canopy Park, team building programmes, and attractions buyout services are offered to generate additional revenue from MICE and private event segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Jewel Changi Airport is a nature-themed entertainment and retail complex integrated with Singapore Changi Airport. It operates a portfolio of paid attractions (world's tallest indoor waterfall, Canopy Park play attractions, mirror and hedge mazes, Changi Experience Studio), leases space to approximately 80 retail and F&B tenants, and provides traveler convenience services including early check-in, baggage drop, tax refund, on-site accommodation (YOTELAIR), event venue hire, weddings, and corporate team building.

Product overview

Jewel Changi Airport is a mixed-use development at Singapore Changi Airport featuring a comprehensive portfolio of attractions, retail, dining, and services. The core attractions include the iconic Jewel Rain Vortex (world's tallest indoor waterfall at 40m), Canopy Park (rooftop garden with play attractions), Forest Valley (terraced garden landscape with over 2,000 trees), and Changi Experience Studio (multimedia digital attraction). Additional attractions include Discovery Slides, Mirror Maze, Hedge Maze, Walking Net, Bouncing Net, Foggy Bowls, Topiary Walk, and Mastercard Canopy Bridge. The property offers hospitality services through Yotelair Singapore (first YOTELAIR in Asia), Changi Lounge, and an Early Check-in Lounge serving 560,000 passengers annually. Loyalty and membership programmes include Jewel Privileges Programme, Jewel Double Rewards (up to 4.5% cashback), and Jewel Infinity Programme for Platinum members. Additional services encompass venue hire, wedding venues, team building, guided tours, attraction buyouts, tax refund services, and various voucher programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Jewel Privileges Programme: Loyalty programme offering exclusive deals and rewards at Jewel Changi Airport
• Jewel Double Rewards
• Jewel Infinity Programme
• Changi Experience Studio
• Canopy Park
• Forest Valley
• Jewel Rain Vortex

Products and services

• Canopy Park A rooftop park at Level 5 of Jewel featuring gardens and play attractions including Discovery Slides, Foggy Bowls, Petal Garden, Topiary Walk, Walking Net, Bouncing Net, Hedge Maze, and Mirror Maze, aimed at families and visitors of all ages.
• Jewel Rain Vortex The world's tallest indoor waterfall at 40 metres cascading from the glass dome into the centre of Forest Valley, featuring a daily light and sound show, free for public viewing.
• Changi Experience Studio A multimedia interactive digital attraction with 10 content zones and 20 interactive touchpoints exploring Changi Airport's history and operations, including musical garden, runway racing, airport cart collection, smile battle, and time-travel journey games, plus a 15-minute Aeroviation flight simulator.
• Discovery Slides Singapore's first large-scale interactive art sculpture combining art and play, featuring four slides of varying designs and a 6.5m-high observation deck at Canopy Park.
• Mastercard Canopy Bridge A 50-metre pedestrian bridge suspended at 23 metres height offering views of Forest Valley and Rain Vortex, featuring fog effects and glass floor sections.
• Mirror Maze World's first garden-themed mirror maze with endless green canopy reflections created through mirror reflections.
• Hedge Maze Singapore's largest hedge maze featuring intricate pathways and a central viewing platform at Canopy Park.
• Walking Net A suspended walking net at Canopy Park allowing visitors to walk on a transparent net surface above the ground.
• Bouncing Net A bouncing net attraction at Canopy Park offering a unique springy experience suspended above the ground, with 45-minute sessions inclusive of safety briefing.
• Foggy Bowls Interactive play area where mist is released from the ground, creating a whimsical fog experience for children at Canopy Park.
• Topiary Walk An enchanting pathway lined with intricately sculpted topiary animals and lush greenery at Canopy Park.
• Forest Valley A terraced indoor garden landscape featuring over 2,000 trees and palms, and over 100,000 shrubs covering more than 21,000 sqm with approximately 120 species from countries around the globe, including the Shiseido Forest Valley partnership zone.
• YOTELAIR Singapore Changi Airport The first YOTELAIR hotel in Asia located in Jewel, offering compact sleeping pods and a 24-hour KOMYUNITI lounge overlooking the Rain Vortex for transit travelers with long layovers or early morning flights.
• Early Check-in Lounge Early check-in service allowing travelers to check in 3 to 24 hours before their flight using automated bag-drop machines, served 560,000 passengers in 2025 (8% YoY increase).
• Venue Hire Event venue rental services at Jewel for corporate events, weddings, and special occasions, targeting MICE and private event segments.
• Wedding at Jewel Wedding venue and photography services at Jewel including garden canopy Hub & Spoke locations and Canopy Park, targeting couples seeking iconic event venues.
• Team Building at Jewel Team building programmes and activities at Jewel attractions for corporate groups, providing unique team bonding experiences.
• Attractions Buyout Private buyout options for Jewel attractions for exclusive events and celebrations, allowing corporate and private clients to reserve entire attractions.
• Discover Jewel Tour Guided tours of Jewel Changi Airport showcasing the attractions, gardens, and facilities for tourists and visitor groups.
• Tax Refund at Jewel Tax refund services for international travelers shopping at Jewel Changi Airport.
• Jewel Gift Vouchers Gift vouchers available for purchase at Jewel Changi Airport for use at participating retail and dining outlets, also offered as corporate bulk purchases.
• Jewel Privileges Programme A privileges programme offering exclusive deals and promotions to members visiting Jewel Changi Airport for retail and dining.
• Jewel Double Rewards Cashback reward programme offering up to 4.5% rebate, described as the highest cashback reward at Jewel Changi Airport.
• Jewel Infinity Programme An exclusive membership programme for selected Changi Rewards Platinum members offering premium benefits at Jewel.

Quantifiable outcome

• Early check-in lounge served 560,000 passengers in 2025, an 8% year-over-year increase
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Singapore Fashion CouncilminorGTM or Marketing Partner · 26 May 2026Jewel Changi Airport partnered with the Singapore Fashion Council for the opening day of the Celebrate Jewel Blooms with LEGO Botanicals event on May 26, 2026. Fashion designs inspired by LEGO Botanicals were showcased, combining retail, entertainment, and fashion in a cross-sector collaboration to drive footfall and media interest.
• LEGOminorGTM or Marketing Partner · 26 May 2026Jewel Changi Airport launched the Celebrate Jewel Blooms with LEGO Botanicals event on May 26, 2026, featuring about 800,000 LEGO bricks assembled into large floral installations. The event is inspired by the LEGO Icons Gardens of the World series, with themed gardens at Canopy Park.
• POP MARTminorGTM or Marketing Partner · 27 January 2026Jewel Changi Airport hosted first-in-Southeast-Asia POP MART Chinese New Year-themed installations in January 2026, featuring character merchandise and themed displays to attract younger visitors and drive retail sales during the festive season.
• DisneyminorGTM or Marketing Partner · 5 November 2025Jewel Changi Airport and Disney Cruise Line partnered for a spectacular year-end holiday event in Singapore (October 2024), and Changi Airport and Jewel made waves with a dazzling Disney-themed year-end campaign in November 2025. Disney-themed installations drive significant footfall and social media engagement.
• MastercardcoreGTM or Marketing Partner · 23 October 2025Mastercard and Jewel Changi Airport extended their strategic collaboration in October 2025 to continue driving visitor spend and engagement. The partnership originally began with a US$3 million agreement in October 2022 to promote local and tourist spend in Singapore and Jewel. The collaboration includes the Mastercard Canopy Bridge (a branded attraction suspended 23m above Forest Valley), promotional offers such as buy-1-get-1-free bridge tickets on Mondays–Thursdays with promo code MCJEWEL, and joint marketing initiatives to drive card usage.
• Nintendo (Mario Kart)minorGTM or Marketing Partner · 25 April 2025Jewel Changi Airport unveiled Southeast Asia's first 'Mario Kart' themed installations in April 2025, featuring interactive gaming-inspired displays and activations. The Nintendo/Mario Kart activation targeted families and gaming enthusiasts, driving media coverage and social engagement.
• Trip.comcoreGTM or Marketing Partner · 3 September 2024Jewel Changi Airport entered a three-year partnership with Trip.com in September 2024 to boost tourism. The partnership aims to drive tourist visitation to Jewel through Trip.com's travel platform, leveraging Jewel as a key destination for tourists visiting Singapore. This is a significant partnership targeting the growing tourist segment.
• Shiseido (additional partnership)minorStrategic or Co-development Partner · 31 August 2023Jewel launched its inaugural floral festival, Jewel Blooms: Splendours of Singapore, in August 2023, featuring partnerships with beauty and lifestyle brands for activations within the Forest Valley and Canopy Park areas.
• UOBminorGTM or Marketing Partner · 28 June 2023Jewel Changi Airport and UOB joined forces in June 2023 in a dynamic partnership to deliver greater value and drive spend amid strong growth in air travel. The partnership likely involves co-branded promotions, cardholder benefits, and joint marketing campaigns to incentivize spending at Jewel.
• ShiseidocoreGTM or Marketing Partner · 27 September 2022Shiseido Travel Retail and Jewel Changi Airport renewed their Shiseido Forest Valley partnership in September 2022. The Shiseido Forest Valley is a signature garden zone within Forest Valley at Jewel, featuring lush landscaping and branding integration. The partnership was originally launched in March 2019 and has been a long-standing brand-environment collaboration.
• Changi Airport GroupcoreStrategic or Co-development PartnerChangi Airport Group (CAG) is the primary joint venture partner in Jewel's development. CAG contributed aviation infrastructure expertise and site access (located in front of T1), while Jewel serves as a key amenity and attraction for Changi Airport's 81 million annual passengers. CAG and Jewel collaborate on passenger services including early check-in, baggage drop, and tax refund.
• CapitaLand (CapitaLand Development / CapitaLand Malls)coreStrategic or Co-development PartnerCapitaLand is the real estate development partner in Jewel's joint venture, contributing retail mall development and management expertise. CapitaLand's mall ecosystem includes the CapitaStar loyalty programme, which integrates with Jewel for discounted attraction pricing. Jewel benefits from CapitaLand's retail management capabilities and customer base.
• YOTEL (Yotelair Singapore Changi Airport)minorOEM/ Whitelabel/ Licensing PartnerYOTELAIR Singapore Changi Airport is the first YOTELAIR hotel in Asia, operated by YOTEL and located within Jewel Changi Airport. The hotel offers 24-hour transit accommodation adjacent to airport gates, with a 24-hour KOMYUNITI lounge overlooking the Rain Vortex. Jewel benefits from the hotel offering as part of its transit passenger service ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DFS Group (LVMH): World's largest luxury airport retailer operating duty-free and luxury retail in 13 major airports including Changi. Comparable to Jewel's retail leasing model in an airport setting with a focus on premium brands and tourist spend capture.
• Avolta (formerly Dufry): Global airport retail and F&B operator (post-merger with Autogrill) serving 2,300+ locations across 73 countries. Comparable to Jewel's tenant-leasing and F&B operations across major international airport hubs.
• Marina Bay Sands: Singapore's flagship integrated resort combining hotel, retail, dining, attractions (ArtScience Museum, SkyPark), and convention space. Comparable to Jewel as a Singapore-based integrated destination leveraging international tourism with diversified retail/entertainment/hospitality revenue.
• The Dubai Mall (Emaar): World's largest integrated shopping/entertainment complex featuring 1,200+ retail outlets, aquarium, ice rink, cinema, and adjacent hotel. Directly comparable to Jewel as a destination-grade mixed-use complex that transforms airport/tourism traffic into destination spending with iconic signature attractions.
• Hudson Group (Dufry/Avolta): North America's largest airport retailer operating newsstands, convenience, specialty retail, and F&B across 1,000+ locations in US/Canadian airports. Comparable to Jewel's airport-anchored multi-format retail and F&B tenant mix targeting captive transit travelers.
• CapitaLand Integrated Commercial Trust / CapitaLand Malls: CapitaLand's mall management and REIT arm operating Singapore flagship malls including ION Orchard, Plaza Singapura, and Bugis Junction. Comparable to Jewel's retail leasing operations, CapitaStar loyalty integration, and tenant-mix management discipline.

Regional players

• Lotte World Tower & Mall: Korea's integrated destination combining a 555m skyscraper, luxury mall, theme park (Lotte World), aquarium, and hotel. Comparable to Jewel as an Asian mixed-use complex combining nature/design theming with retail, attractions, and hospitality under one operator.
• Universal Studios Singapore (Resorts World Sentosa): Singapore-based theme park and integrated resort (Genting). Comparable to Jewel as a Singapore tourism anchor driving international visitor spend through branded attractions and IP partnerships, capturing a similar tourist demographic at Changi-adjacent Sentosa.
• Hamad International Airport (Qatar Airways): Qatar's flagship hub airport featuring luxury retail, dining, and a 10,000+ sqm indoor tropical garden (The Orchard). Functionally comparable to Jewel as an integrated airport complex blending nature design with premium retail/entertainment for transit passengers.
• Incheon International Airport: South Korea's main hub airport featuring extensive duty-free shopping, themed entertainment zones, and cultural attractions. Comparable to Jewel as an Asian airport with integrated retail/leisure designed to maximize transit passenger dwell time and tourist spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfEbstVhRA7OJVe8xhuQ2EA
• Facebookfacebook.com/JewelChangiAirport
• LinkedInsg.linkedin.com/company/jewel-changi-airport
• Instagraminstagram.com/JewelChangiAirport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jewel Changi Airport