Web3

What Web3 does

Web3 is an Australian digital marketing agency founded in 2013 by Joseph Chesterton and headquartered in Brisbane, with additional offices in Sydney and Melbourne serving clients across Queensland, New South Wales, and Victoria. The company specializes in custom WordPress web design, search engine optimization, paid media management (Google Ads, Facebook/Instagram, LinkedIn, YouTube), conversion rate optimization, and ongoing WordPress support and hosting, delivered via a sales-led model with flexible flat-rate month-to-month service agreements and a free $2,000-valued digital marketing proposal as lead magnet.

The technical stack is built on a proprietary custom WordPress theme framework developed and refined since 2011, deployed on enterprise-grade WP Engine and Google Cloud infrastructure with a 99.95% uptime guarantee. The agency integrates WooCommerce for eCommerce, Google Analytics and Search Console for performance tracking, Hotjar for heatmaps and user behavior, Optimizely for A/B testing, Stripe for hosting checkout, Zoho for CRM, and CallTracking Metrics for phone attribution. Core products include WordPress Web Design, SEO Services, Google Ads Management, Social Media Advertising, and Conversion Rate Optimization, with add-on WordPress Support and tiered subscription WordPress Hosting ($49-$259/month).

The revenue model is predominantly professional services on a flat-rate month-to-month basis, supplemented by an emerging subscription hosting stream and self-service online inquiry. The customer base spans hundreds of Australian SMEs and mid-market enterprises across verticals including real estate, legal, nonprofit, eCommerce, government, and finance, with named clients such as Culture Kings, Queensland Government, Mosaic Property Group, Guide Dogs Queensland, and Katana Asset Management. The agency holds Google Partner certification, maintains a 4.9-star Google reviews rating, and reports a 96% customer satisfaction rate on WordPress support work; however, no revenue, funding, or M&A activity is publicly disclosed.

Name

Web3

Legal name

Web3 Pty Ltd

Website

https://web3.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Web3 is a Brisbane-founded Australian digital marketing agency (est. 2013) with offices in Sydney and Melbourne, providing custom WordPress web design, SEO, paid media management, and conversion rate optimization to hundreds of SME and mid-market clients across diverse verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Operations & Workflow Management (BPAFAIAI)

Keywords

• Web design services
• Search engine optimization
• Paid advertising management
• Wordpress development
• Digital marketing agency

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Web3 generates revenue through providing digital marketing services including web design, SEO, Google Ads management, Facebook Ads management, conversion rate optimization, and WordPress hosting. Services are offered on flexible flat-rate month-to-month basis with pricing based on outcomes clients want to achieve.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Web3 is a Brisbane-based digital marketing agency that designs and builds custom WordPress websites and delivers integrated online marketing services including SEO, Google Ads management, and social media advertising. The agency also provides conversion rate optimization, ongoing WordPress support, and managed WordPress hosting as supporting offerings. All services are delivered in-house under flexible, flat-rate month-to-month agreements aimed at producing measurable traffic, conversion, and revenue outcomes for Australian businesses.

Product overview

Web3 is a digital marketing agency offering an integrated suite of services centered on WordPress web design and online marketing. The core offering combines WordPress Web Design (custom-built websites) with SEO Services, Google Ads Management, and Social Media Advertising to drive traffic and conversions. Add-on services include Conversion Rate Optimization (CRO), WordPress Support, and WordPress Hosting. All services are provided in-house under one roof, with operations across Brisbane, Sydney, and Melbourne. The company specializes in delivering quantifiable business growth outcomes rather than vanity metrics.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Web Design Custom-designed WordPress websites built from the ground up (no templates), tailored to specific business growth goals, including strategy workshop, custom theme development, on-page SEO optimization, and client training; delivered to Australian businesses.
• SEO Services Search engine optimization services covering keyword research, on-page optimization, content strategy, link building, and Google My Business optimization to improve organic rankings for Australian businesses.
• Google Ads Management Pay-per-click campaign management on Google Search and the Google Display Network, including planning, keyword targeting, ad copywriting, conversion tracking, and ongoing optimization for lead and sales generation.
• Social Media Advertising Paid advertising campaigns across Facebook, Instagram, LinkedIn, and YouTube for lead generation and brand awareness, including audience targeting, ad copywriting, and ongoing optimization, with documented experience managing millions in ad spend.
• Conversion Rate Optimization (CRO) Website optimization service using A/B testing, heatmaps, Google Analytics, Hotjar, and Optimizely to increase conversion rates and generate more sales from existing website traffic.
• WordPress Support Ongoing WordPress support including bug fixes, security patches, plugin updates, content updates, and mobile fixes, with 1-3 business day completion per job and 96% satisfaction across thousands of completed jobs.
• Managed WordPress Hosting Managed WordPress hosting delivered on WP Engine and Google Cloud infrastructure with security scans, daily backups, CDN, 99.95% uptime guarantee, and three self-service tiers ($49, $69, $259 per month).

Quantifiable outcome

• 2-3x improvement in organic search traffic for clients
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• WP EnginecoreTechnology or IntegrationWP Engine is Web3's preferred hosting platform provider for WordPress websites. The partnership provides enterprise-grade hosting infrastructure including CDN, daily backups, security scanning, and 99.95% uptime guarantee for client websites.
• Google CloudcoreTechnology or IntegrationGoogle Cloud is used as part of Web3's hosting infrastructure partnership, providing Australian data centre hosting for local businesses with fast loading speeds.
• GooglecoreTechnology or IntegrationWeb3 holds official Google Partner status, certified in Google Ads management. This partnership enables them to manage Google Ads campaigns for clients and access Google's advertising platforms and tools.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, PPC, web design, and CRO with proprietary technology (MarketingCloudFX). Comparable service stack and outcome-driven positioning, though at much larger scale with multiple offices and global reach.
• Bruce Clay: Established SEO and digital marketing consultancy known for SEO expertise and training. Comparable SEO-centric service line and thought leadership positioning, though primarily US-focused and SEO-heavy versus Web3's broader integrated offering.
• DEPT: Large global digital agency offering end-to-end marketing, technology, and creative services including web design, SEO, and paid media. Overlaps with Web3's service categories but operates at enterprise scale across multiple continents.

Direct peers

• Straight North: US digital agency providing SEO, paid media, web design, and CRO with a results-driven, flat-rate service model similar to Web3's. Comparable mid-market customer focus and integrated performance-based GTM.
• First Page: Australia-based digital marketing agency offering SEO, Google Ads, web design, and CRO services to SMBs and mid-market clients. Direct competitor with overlapping service portfolio, similar sales-led GTM, and shared geographic focus on the Australian market.
• Reload Media: Sydney-based digital marketing agency providing SEO, PPC, social media advertising, and web design. Comparable in size, service mix, and Australian mid-market focus, making it a directly overlapping competitor in NSW/VIC.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency delivering web design, SEO, PPC, and social media advertising to SMBs and mid-market. Closely matches Web3's integrated service offering and SMB/mid-market customer focus, though operates at larger scale across the US.
• Ignite Digital: Canadian digital marketing agency providing SEO, PPC, social media, and web design services with an integrated, performance-driven approach. Closely aligned service portfolio and similar SMB/mid-market positioning.
• Supple Digital: Australian digital agency specializing in web design, SEO, and digital strategy for SMEs. Direct competitor in the Australian market with overlapping services and similar target customer profile.

Regional players

• Lion & Lion: APAC-based digital agency network providing performance marketing, SEO, social media, and digital strategy across Southeast Asia and Australia. Comparable service mix but with broader APAC geographic footprint versus Web3's Australia-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzbnYTtr5eY6JRTTveREs8A?sub_confirmation=1
• Facebookfacebook.com/Web3Official
• LinkedInlinkedin.com/company/web3official
• Instagraminstagram.com/web3official
• Xx.com/web3official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web3