GLAM
- Company typePrivate
- Founded2003
- HeadquartersFishers, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
GLAM firmographics
Firmographics- Name
- GLAM
- Legal name
- Glam (operated by Static Media)
- Website
- https://glam.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GLAM industry classification
Industry- Product category
- Women's Lifestyle Digital Media
- NAICS
- Periodical Publishers (51312), Other Services Related to Advertising (54189)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
Keywords
Where GLAM is headquartered
LocationHeadquarters
- HQ city
- Fishers
- HQ country
- United States
- HQ region
- North America
Markets served
GLAM business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising Revenue: Glam generates revenue through display advertising on its website. The site is free for consumers to access content, with monetization occurring through ad placements alongside editorial content.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
GLAM product offering
Product offeringCore offering
GLAM publishes free editorial articles covering fashion, beauty, wellness, celebrity style, relationships, and lifestyle for a primarily female audience on glam.com. The platform monetizes this audience through display advertising on the website and supports engagement with an email newsletter subscription service.
Product overview
GLAM operates as a single unified digital content platform offering fashion, beauty, wellness advice, and inspiration. The primary product is the GLAM.com website, which publishes editorial articles across multiple content categories including News (Celebrities, Brand News, Trends, Culture), Experts, Beauty (Skin, Hair, Makeup, Nails, Celebrity Beauty), Fashion (Fashion Trends, Celebrity Fashion), Living (Books), Relationships (Dating, Marriage), and Features. The company also offers a newsletter subscription service as an add-on communication channel. Both products are operated by Static Media.
Differentiator
Problem solved
Functional benefit
Products and services
- GLAM.com Editorial Website Digital content platform publishing free editorial articles on fashion, beauty, wellness, celebrity style, relationships, and lifestyle for women readers; monetized through display advertising.
- GLAM Newsletter Free email newsletter that delivers fashion, beauty, and lifestyle content updates and curated editorial recommendations to subscribers.
Companies that use GLAM
Customer profileSegments2 records
Ideal customer profiles2 records
GLAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GLAM partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
GLAM competitors and assessment
Company assessmentDirect peers
- Who What Wear: Digital-first women's fashion and lifestyle publisher monetized through advertising and affiliate commerce. Closely comparable to Glam in audience demographic (women interested in fashion and beauty), content verticals, and ad-supported business model.
- Byrdie: Beauty, hair, and wellness-focused digital publisher (Dotdash Meredith) targeting women. Directly comparable to Glam's Beauty category and shares the same women-focused advertising-supported model.
- Refinery29: Women's lifestyle digital publisher covering beauty, fashion, wellness, and culture. Operates in the same category mix as Glam with a comparable ad-supported monetization approach and similar women-skewing audience.
- Popsugar: Multi-vertical women's lifestyle digital publisher covering entertainment, fashion, beauty, wellness, and family. Comparable to Glam in audience, content breadth, and advertising-driven revenue model.
- PureWow: Digital publisher targeting women with content across fashion, beauty, wellness, home, and food. Comparable to Glam in audience persona, category mix, and ad-driven digital monetization.
- The Zoe Report: Fashion, beauty, and lifestyle digital publisher with a women-focused audience. Closely overlaps Glam's Fashion and Beauty verticals and operates a similar ad-supported editorial model.
- SheKnows: Long-running digital publisher targeting women with content spanning parenting, lifestyle, entertainment, and relationships. Comparable to Glam in audience demographics and digital ad-supported monetization.
- Well+Good: Wellness-focused digital publisher covering fitness, beauty, and nutrition, predominantly for a women-skewing audience. Comparable to Glam's wellness content vertical and ad-driven editorial model.
Broad incumbents
- InStyle: Legacy women's fashion and beauty magazine (Dotdash Meredith) operating a substantial digital property. Overlaps with Glam's fashion, beauty, and celebrity verticals but as a broader incumbent with a wider category footprint.
- E! Online: Major celebrity and entertainment news digital property (NBCUniversal) with strong overlap to Glam's celebrity news and celebrity beauty/fashion coverage, though serving a broader entertainment-focused audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GLAM social profiles
Digital presenceGLAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLAM leadership team
Management profileNumber of profiles
GLAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLAM
What does GLAM do?
GLAM publishes free editorial articles covering fashion, beauty, wellness, celebrity style, relationships, and lifestyle for a primarily female audience on glam.com. The platform monetizes this audience through display advertising on the website and supports engagement with an email newsletter subscription service.
Is GLAM a public or private company?
GLAM is a private company. It is classified as corporate owned and is currently operating.
When was GLAM founded?
GLAM was founded in 2003. It employs 51 to 100 people.
Where is GLAM based?
GLAM is headquartered in Fishers, United States, in the North America region.
How does GLAM make money?
One revenue line is on record: advertising Revenue.
Who are GLAM's main competitors?
Direct peers on record are Who What Wear, Byrdie, Refinery29, Popsugar, PureWow, The Zoe Report, SheKnows and Well+Good. Broad incumbents are InStyle and E! Online.
Does GLAM have an API?
No public API is recorded for GLAM.
What industry is GLAM in?
GLAM's product category is Women's Lifestyle Digital Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAB, Women’s Interest & Parenting Magazines. Its NAICS code is 51312 and its SIC code is 2721.