TBC Insurance
TBC Insurance is a Tbilisi-based, multi-line insurance carrier operating under the TBC Bank brand in Georgia, offering personal and commercial coverages — including travel, auto, property, life, corporate health, motor fleet, and agro — distributed primarily through a digital-first mobile app and self-service portal, with 24/7 call center and agent network support.
- Company typePrivate
- Founded2016
- HeadquartersTbilisi, Georgia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TBC Insurance does
TBC Insurance (თიბისი დაზღვევა) is a Georgia-based, multi-line insurance carrier operating under the TBC brand and headquartered in Tbilisi. The company offers a horizontally segmented product portfolio covering personal lines (travel, auto liability and comprehensive, apartment and home property, life and critical illness) and commercial lines (motor fleet, corporate health, accident, bank guarantee, trade credit, property, container, cargo, hotel, liability, and agro insurance), as well as mandatory incoming-tourist cover. Distribution is anchored on a digital-first architecture comprising the tbci.ge consumer website, an on.tbcinsurance.ge self-service portal for payments and policy management, and a mobile application positioned as the most modern on the Georgian market, supplemented by a 24/7 call center, physical branch network, and a third-party Agent Portal (აგენტო) for intermediary distribution.
The company's revenue model is premium-based across both retail and commercial customers, with a quote-based, pay-as-you-go pricing approach rather than disclosed subscription tiers. Marketing and acquisition rely heavily on promotional bundling with non-insurance brands — Boxette (15% cashback), Roniko (50₾ voucher), and Europcar (25% rental discount) — primarily tied to travel insurance purchases, alongside digital content marketing, sponsorships (Porsche Road Tour, Bentley Centre Tbilisi), and call-center assisted sales. Key performance claims include a 3-minute-4-second auto claim settlement time and a BB sovereign-level Fitch rating — reportedly the first insurer in Georgia to achieve this — both of which the company uses as primary positioning levers.
The strategic backbone is the brand association with TBC Bank, Georgia's largest banking institution, which provides immediate credibility and a distribution pathway, though the precise ownership and corporate relationship to TBC Bank is not explicitly disclosed in the available source material. The company employs 101-250 staff, was founded in 2016, operates exclusively in the Georgian market, and shows no disclosed funding rounds, M&A activity, leadership team, or AI/ML capabilities in the source data.
TBC Insurance firmographics
Firmographics- Name
- TBC Insurance
- Legal name
- TBC Insurance (თიბისი დაზღვევა)
- Website
- https://tbcinsurance.ge
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TBC Insurance is a Tbilisi-based, multi-line insurance carrier operating under the TBC Bank brand in Georgia, offering personal and commercial coverages — including travel, auto, property, life, corporate health, motor fleet, and agro — distributed primarily through a digital-first mobile app and self-service portal, with 24/7 call center and agent network support.
- Ownership category
- akta.pro rank
TBC Insurance industry classification
Industry- Product category
- Multi-line Insurance Services
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industries
- Commercial General Liability (CGL) (FSAJADAA), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where TBC Insurance is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
TBC Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Premiums: Collection of insurance premiums from individuals and businesses for various coverage types including travel, auto, property, health, life, and commercial insurance products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Insurance Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
TBC Insurance product offering
Product offeringCore offering
TBC Insurance operates a digital-first insurance underwriting business in Georgia, offering personal lines (travel, auto, property, life and critical illness) and commercial lines (motor fleet, corporate health, accident, financial guarantees, property, liability, cargo, container, hotel and agro insurance). Policies are sold online through a mobile application and website, with claims settled in as little as 3 minutes and 4 seconds for auto coverage.
Product overview
TBC Insurance (თიბისი დაზღვევა) operates as a multi-product insurance company offering both personal and business insurance lines. The personal segment includes travel insurance (including incoming tourist and student insurance), auto insurance (liability and full coverage), property insurance (apartment and home), and life & critical illness coverage. The business segment offers motor fleet insurance, corporate health insurance, accident insurance, financial guarantees (bank guarantee and trade credit insurance), property insurance (buildings, containers, cargo, hotels), liability insurance, and agro insurance. The company positions itself as the #1 digital insurer in Georgia with the fastest claims processing (3 minutes 4 seconds for auto claims), supported by a modern mobile application and online portal. They also provide an Agent Portal (აჯენტო) for insurance agents.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Auto insurance claims settled in 3 minutes and 4 seconds
Companies that use TBC Insurance
Customer profileSegments2 records
Ideal customer profiles2 records
TBC Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TBC Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- BoxetteminorBoxette offers 15% cashback to TBC Insurance customers, creating a promotional incentive for policyholders and driving cross-brand awareness
- RonikominorRoniko provides 50₾ vouchers to customers who purchase travel insurance from TBC Insurance, serving as a promotional acquisition tool
- EuropcarminorEuropcar offers 25% discounts on car rentals to TBC Insurance travel insurance customers, creating bundled value for travelers
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TBC Insurance competitors and assessment
Company assessmentDirect peers
- Liberty Insurance (Georgia): Subsidiary of Liberty Mutual operating in Georgia, offering P&C products. Competes in the same Georgian personal auto and property categories as TBC Insurance, with backing of a global insurance group.
- ICG Insurance Group (International Caucasus Group): Regional Caucasus insurance group operating across Georgia and neighboring markets. Directly comparable to TBC Insurance in multi-line personal and commercial insurance products for the same customer segments.
- Aldagi Insurance: One of the largest Georgian P&C and life insurers, owned by Vienna Insurance Group. Directly competes with TBC Insurance across personal and commercial lines in Georgia, with comparable multi-product portfolios and brand-driven distribution.
- Unisona: Georgian multi-line insurer offering personal and corporate insurance products. Directly competes with TBC Insurance in the same domestic market across P&C and specialty lines for both consumers and businesses.
- GPI Holding: A major Georgian insurance holding group offering a broad multi-line insurance portfolio. Competes head-to-head with TBC Insurance in personal, corporate, and specialty lines within the same Georgian regulatory market.
Regional players
- Euroins Insurance Group: Bulgarian-headquartered insurance group with operations across Southeastern Europe including Georgia. Compares as a regional multi-line carrier competing in the same Caucasus markets with similar personal and commercial line breadth.
Broad incumbents
- Allianz (Georgia presence): Global insurance leader with a presence in Georgia via regional subsidiaries/agents. Offers overlapping P&C and life coverage as part of a much broader product portfolio, competing with TBC Insurance particularly in corporate and specialty lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TBC Insurance social profiles
Digital presenceTBC Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBC Insurance leadership team
Management profileNumber of profiles
TBC Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBC Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBC Insurance
What does TBC Insurance do?
TBC Insurance operates a digital-first insurance underwriting business in Georgia, offering personal lines (travel, auto, property, life and critical illness) and commercial lines (motor fleet, corporate health, accident, financial guarantees, property, liability, cargo, container, hotel and agro insurance). Policies are sold online through a mobile application and website, with claims settled in as little as 3 minutes and 4 seconds for auto coverage.
Is TBC Insurance a public or private company?
TBC Insurance is a private company. It is classified as unknown and is currently operating.
When was TBC Insurance founded?
TBC Insurance was founded in 2016. It employs 101 to 250 people.
Where is TBC Insurance based?
TBC Insurance is headquartered in Tbilisi, Georgia, in the Asia region.
How does TBC Insurance make money?
One revenue line is on record: insurance Premiums.
Who are TBC Insurance's main competitors?
Direct peers on record are Liberty Insurance (Georgia), ICG Insurance Group (International Caucasus Group), Aldagi Insurance, Unisona and GPI Holding. Euroins Insurance Group is listed as a regional player. Allianz (Georgia presence) is listed as a broad incumbent.
Does TBC Insurance have an API?
No public API is recorded for TBC Insurance.
What industry is TBC Insurance in?
TBC Insurance's product category is Multi-line Insurance Services. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJADAA, Commercial General Liability (CGL). Its NAICS code is 524126 and its SIC code is 6331.