TBC Insurance

What TBC Insurance does

TBC Insurance (თიბისი დაზღვევა) is a Georgia-based, multi-line insurance carrier operating under the TBC brand and headquartered in Tbilisi. The company offers a horizontally segmented product portfolio covering personal lines (travel, auto liability and comprehensive, apartment and home property, life and critical illness) and commercial lines (motor fleet, corporate health, accident, bank guarantee, trade credit, property, container, cargo, hotel, liability, and agro insurance), as well as mandatory incoming-tourist cover. Distribution is anchored on a digital-first architecture comprising the tbci.ge consumer website, an on.tbcinsurance.ge self-service portal for payments and policy management, and a mobile application positioned as the most modern on the Georgian market, supplemented by a 24/7 call center, physical branch network, and a third-party Agent Portal (აგენტო) for intermediary distribution.

The company's revenue model is premium-based across both retail and commercial customers, with a quote-based, pay-as-you-go pricing approach rather than disclosed subscription tiers. Marketing and acquisition rely heavily on promotional bundling with non-insurance brands — Boxette (15% cashback), Roniko (50₾ voucher), and Europcar (25% rental discount) — primarily tied to travel insurance purchases, alongside digital content marketing, sponsorships (Porsche Road Tour, Bentley Centre Tbilisi), and call-center assisted sales. Key performance claims include a 3-minute-4-second auto claim settlement time and a BB sovereign-level Fitch rating — reportedly the first insurer in Georgia to achieve this — both of which the company uses as primary positioning levers.

The strategic backbone is the brand association with TBC Bank, Georgia's largest banking institution, which provides immediate credibility and a distribution pathway, though the precise ownership and corporate relationship to TBC Bank is not explicitly disclosed in the available source material. The company employs 101-250 staff, was founded in 2016, operates exclusively in the Georgian market, and shows no disclosed funding rounds, M&A activity, leadership team, or AI/ML capabilities in the source data.

Name

TBC Insurance

Legal name

TBC Insurance (თიბისი დაზღვევა)

Website

https://tbcinsurance.ge

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

TBC Insurance is a Tbilisi-based, multi-line insurance carrier operating under the TBC Bank brand in Georgia, offering personal and commercial coverages — including travel, auto, property, life, corporate health, motor fleet, and agro — distributed primarily through a digital-first mobile app and self-service portal, with 24/7 call center and agent network support.

Ownership category

akta.pro rank

Product category

Multi-line Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Personal Auto Insurance (FSAJAMAA)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Personal insurance products
• Commercial insurance coverage
• Digital insurance platform
• Claims processing services
• Travel insurance policies

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums: Collection of insurance premiums from individuals and businesses for various coverage types including travel, auto, property, health, life, and commercial insurance products

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TBC Insurance operates a digital-first insurance underwriting business in Georgia, offering personal lines (travel, auto, property, life and critical illness) and commercial lines (motor fleet, corporate health, accident, financial guarantees, property, liability, cargo, container, hotel and agro insurance). Policies are sold online through a mobile application and website, with claims settled in as little as 3 minutes and 4 seconds for auto coverage.

Product overview

TBC Insurance (თიბისი დაზღვევა) operates as a multi-product insurance company offering both personal and business insurance lines. The personal segment includes travel insurance (including incoming tourist and student insurance), auto insurance (liability and full coverage), property insurance (apartment and home), and life & critical illness coverage. The business segment offers motor fleet insurance, corporate health insurance, accident insurance, financial guarantees (bank guarantee and trade credit insurance), property insurance (buildings, containers, cargo, hotels), liability insurance, and agro insurance. The company positions itself as the #1 digital insurer in Georgia with the fastest claims processing (3 minutes 4 seconds for auto claims), supported by a modern mobile application and online portal. They also provide an Agent Portal (აჯენტო) for insurance agents.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Auto insurance claims settled in 3 minutes and 4 seconds

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• BoxetteminorGTM or Marketing PartnerBoxette offers 15% cashback to TBC Insurance customers, creating a promotional incentive for policyholders and driving cross-brand awareness
• RonikominorGTM or Marketing PartnerRoniko provides 50₾ vouchers to customers who purchase travel insurance from TBC Insurance, serving as a promotional acquisition tool
• EuropcarminorGTM or Marketing PartnerEuropcar offers 25% discounts on car rentals to TBC Insurance travel insurance customers, creating bundled value for travelers

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Liberty Insurance (Georgia): Subsidiary of Liberty Mutual operating in Georgia, offering P&C products. Competes in the same Georgian personal auto and property categories as TBC Insurance, with backing of a global insurance group.
• ICG Insurance Group (International Caucasus Group): Regional Caucasus insurance group operating across Georgia and neighboring markets. Directly comparable to TBC Insurance in multi-line personal and commercial insurance products for the same customer segments.
• Aldagi Insurance: One of the largest Georgian P&C and life insurers, owned by Vienna Insurance Group. Directly competes with TBC Insurance across personal and commercial lines in Georgia, with comparable multi-product portfolios and brand-driven distribution.
• Unisona: Georgian multi-line insurer offering personal and corporate insurance products. Directly competes with TBC Insurance in the same domestic market across P&C and specialty lines for both consumers and businesses.
• GPI Holding: A major Georgian insurance holding group offering a broad multi-line insurance portfolio. Competes head-to-head with TBC Insurance in personal, corporate, and specialty lines within the same Georgian regulatory market.

Regional players

• Euroins Insurance Group: Bulgarian-headquartered insurance group with operations across Southeastern Europe including Georgia. Compares as a regional multi-line carrier competing in the same Caucasus markets with similar personal and commercial line breadth.

Broad incumbents

• Allianz (Georgia presence): Global insurance leader with a presence in Georgia via regional subsidiaries/agents. Offers overlapping P&C and life coverage as part of a much broader product portfolio, competing with TBC Insurance particularly in corporate and specialty lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsuranceTbc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBC Insurance