SberDevices

What SberDevices does

SberDevices is a Moscow-based developer and manufacturer of AI-powered consumer smart devices, operating as a wholly owned subsidiary of Sberbank within the broader Sber ecosystem. Founded in 2019 and operating under the legal entity OOO SalyutDevices (ООО СалютДевайсы), the company produces smart speakers (the SberBoom family, including Home with Zigbee hub, Mini 2, and Micro variants), media centers (SberBox Top, Max, 2, Time, and base model), smart TVs (Series 7000 with far-field voice and QLED, plus SDX/UQ lines running Salyut TV OS), wearables (Smart Ring with GigaChat AI for health and sleep monitoring), and a broad smart home peripherals catalog covering sensors, smart plugs, thermostats, leak protection, lighting, and switches. The technical stack centers on Sber's proprietary GigaChat large language model and the Salyut voice assistant, with proprietary TV OS (Salyut TV), AI PQ video upscaling, and Zigbee-based smart home interoperability.

The company sells primarily direct-to-consumer through its own e-commerce site sberdevices.ru with installment financing, supplemented by Russia's largest marketplaces (Wildberries, OZON) and electronics retail chains (M.Video, Eldorado, DNS), plus physical showrooms in Moscow (Artplay) and Saint Petersburg. A 2025–2026 partnership with Rostelecom extends distribution into apartment-building smart-home deployments. Pricing spans entry-level accessories (₽990) to premium QLED TVs (₽44,999+), and the company bundles hardware with subscription services such as Okko streaming and integrates with SberZdorovye health services, enabling service-layer monetization on top of one-time hardware sales. Geographic reach is restricted to Russia and CIS markets.

Name

SberDevices

Legal name

OOO SalyutDevices (СалютДевайсы)

Website

https://sberdevices.ru

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SberDevices is a Moscow-based subsidiary of Sberbank that designs, manufactures, and sells AI-powered smart speakers, TVs, media centers, wearables, and smart home devices for Russian consumers, using its proprietary GigaChat AI and Salyut voice/OS stack.

Ownership category

akta.pro rank

Product category

Consumer Electronics (Smart Home Devices)

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Small Electrical Appliance Manufacturing (335210)

SIC

Household Audio & Video Equipment (3651), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Home Hubs, Controllers & Voice Assistants (HSAPAQAA)

akta.pro secondary industries

Smart Speakers & Voice Assistant Speakers (CRACANAF), Smart Home Hubs & Controllers Retail (CRACAGAA)

Keywords

• Smart home devices
• AI voice assistants
• Smart speakers
• Smart TV systems
• Wearable health tech

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time hardware sales of smart devices including smart speakers (SberBoom, SberBoom Mini, SberBoom Home, SberBoom Micro), smart TVs, media centers (SberBox), smart home devices (sensors, smart plugs, thermostats, leak protection systems), and smart rings. Revenue generated through direct e-commerce sales, third-party marketplaces, and retail partnerships.
2. Smart Home Ecosystem: Revenue from smart home ecosystem expansion through Zigbee hub and compatible devices. Users purchase hub devices, sensors, and smart home components to build comprehensive home automation systems.
3. Subscription and Services Integration: Bundled offerings like SberBox Max + Okko subscription combine hardware with service subscriptions. Integration with Sber ecosystem services (SberZdorovye health service) creates additional service monetization opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

SberDevices designs, manufactures, and sells AI-powered smart consumer hardware including the SberBoom family of smart speakers, SberBox media centers, smart TVs running the proprietary Salyut TV OS, a Zigbee-based smart home peripheral ecosystem, and the Sber Smart Ring with embedded GigaChat AI for health monitoring. All products are unified by the proprietary Salyut voice assistant and GigaChat generative AI, with deep integration into the broader Sber ecosystem of services such as Okko streaming and SberZdorovye health.

Product overview

SberDevices is a Russian technology company that designs and manufactures a comprehensive ecosystem of smart devices centered around its proprietary Salyut voice assistant and GigaChat AI platform. The product portfolio consists of smart speakers (SberBoom series: SberBoom, SberBoom Home with Zigbee, SberBoom Mini 2, SberBoom Micro), media centers (SberBox Top, SberBox Max, SberBox 2, SberBox, SberBox Time), smart TVs (Series 7000 with QLED and AI processing, various SDX/UQ series), and wearable technology (Smart Ring with GigaChat AI for health monitoring). The ecosystem extends through the Smart Home Sber platform supporting Zigbee protocol, complemented by a wide range of smart home peripherals including sensors (temperature, humidity, motion, leak, door/window), smart sockets, thermostats, lighting products (lamps, LED strips, night lights), switches, and water leak prevention systems. The company also offers the Salyut TV OS operating system for its smart TVs and develops the GigaChat AI for conversational interactions across all devices.

Differentiator

Problem solved

Functional benefit

Brands

• SberBoom: Smart speaker line with AI-powered GigaChat assistant
• SberBox
• SberPortal
• Salut TV (Салют ТВ)
• GigaChat (ГигаЧат)

Products and services

• SberBoom smart speaker family (SberBoom, SberBoom Mini 2, SberBoom Home, SberBoom Micro) AI-powered smart speakers with built-in GigaChat generative AI and Salyut voice assistant for Russian-language voice control. Variants range from flagship 40W 360° sound (SberBoom) with 4 far-field microphones, to compact Magnetic Sound models (SberBoom Mini 2), Zigbee-equipped smart home hub speakers (SberBoom Home), and entry-level models that can add AI control to any Bluetooth speaker (SberBoom Micro). Targeted at Russian consumer households for hands-free voice control, music streaming, smart home control, and conversational AI assistance.
• SberBox media center family (SberBox, SberBox 2, SberBox Max, SberBox Top, SberBox Time)

Quantifiable outcome

• Hundreds of devices from global manufacturers supported via Zigbee smart home hub
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• RostelecomcoreTechnology or Integration · 18 June 2026Rostelecom, Russia's national telecom operator, signed a cooperation agreement with SberDevices to integrate their smart home services for apartment buildings. The partnership merges Rostelecom-Key with the Smart Home Sber platform, enabling customers to use SberDevices hardware for managing Rostelecom's smart home services. This expands the reach of both platforms by combining their respective smart home ecosystems, providing integrated solutions for residential customers in multi-apartment buildings.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yandex: Russia's other dominant tech ecosystem, with Yandex Station smart speakers powered by the Alice voice assistant, Yandex Smart Home devices, and integrations across Kinopoisk, Yandex Music, and Yandex Market. Direct competitor for voice-controlled smart speakers, media hubs, and Russian-language AI in the same consumer households SberDevices targets.
• Xiaomi: Global smart home and AIoT leader with broad consumer hardware portfolio including Mi Smart Speakers, Mi TVs, and hundreds of Zigbee/Wi-Fi smart home devices. Competes head-to-head in Russia across speakers, smart home peripherals, and TVs, often at lower price points, posing margin and shelf-share pressure on SberDevices.
• VK (formerly Mail.ru Group): Russia's largest social network and parent of VK Capsula smart speaker with the Marusya voice assistant, plus integrated VK services. Direct competitor in Russian-language voice assistant smart speakers and home entertainment ecosystem.
• Yandex Smart Home (Yandex Station line): The Yandex Station family of smart speakers, Yandex TV integration, and Yandex's smart home platform are the closest functional mirror to SberDevices' SberBoom/SberBox/Smart Home Sber combination—same Russian-language voice AI, same target households, same retailers.

Broad incumbents

• Amazon (Alexa / Echo): Global pioneer of AI-powered smart speakers with Alexa and the Echo lineup, plus Ring smart home devices and Fire TV media hubs. Sets product and AI capability benchmarks that SberDevices' GigaChat and Salyut compete against, though limited Russian-language presence restricts direct Russian market overlap.
• Google (Nest): Offers Nest smart speakers, smart displays, Chromecast/Google TV streaming devices, and a broad smart home ecosystem via Google Home. Comparable product architecture to SberDevices' SberBoom, SberPortal, and SberBox lines, though limited Russian market presence.
• Apple (HomePod): HomePod and Apple TV compete in premium smart speaker and media center categories where SberDevices places its premium SberBoom and SberBox Top SKUs. Comparable in positioning premium hardware tied to a broader ecosystem, though Apple has effectively no Russian retail presence today.

Others

• Sberbank (parent ecosystem): SberDevices' parent company and the source of its distribution, customer base, and ecosystem integration (Sber ID, Okko, SberZдоровье). Not a competitor but the central platform partner whose strategic priorities shape SberDevices' roadmap and economics.

Emerging players

• Aqara: Specialist in Zigbee-based smart home sensors, hubs, and automation devices with strong price-performance positioning in Russia. Overlaps with SberDevices' Smart Home Sber platform (which supports Zigbee), and competes for the same smart home peripheral wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SberDevices