RapidSSLonline
RapidSSLonline is a St. Petersburg, Florida-based SSL/TLS certificate value-added reseller and DigiCert subsidiary. It distributes certificates from DigiCert, GeoTrust, Thawte, and RapidSSL brands at advertised savings of up to 85% off list prices to a base of 400,000+ SMB, enterprise, and reseller customers worldwide.
- Company typePrivate
- Founded2007
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RapidSSLonline does
RapidSSLonline (legal name: The SSL Store) is a privately-held SSL/TLS certificate value-added reseller founded in 2007 and headquartered in St. Petersburg, Florida. The company operates as a wholly-owned subsidiary of DigiCert, Inc., functioning as a Platinum Partner and serving as a multi-brand distribution channel for SSL/TLS certificates issued by four major Certificate Authorities: DigiCert, GeoTrust, Thawte, and RapidSSL. The company describes a cumulative customer base of 400,000+ website owners and positions itself as a low-cost alternative to direct CA procurement, with published savings of 10-85% off list/retail prices and a Price Match Guarantee.
The core offering is a multi-brand SSL certificate storefront and management platform. Differentiated technical elements include single-root certificates (a RapidSSL and GeoTrust approach) that simplify installation versus chained-root certificates, an AutoInstall SSL automated issuance and renewal service, an online automated validation system with no faxing or documentation requirements, and a Unique Business Identifier authentication mechanism with two-factor telephony authentication. The catalog spans Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV) certificates across single-domain, wildcard, and multi-domain (SAN, up to 250 domains) configurations, plus code signing, EV code signing, document signing, and SiteLock website security add-ons. A REST API with PHP and .NET SDK examples is offered for partner/reseller automation.
RapidSSLonline monetizes through four streams: direct certificate sales on one-time and multi-year (1-6 year) terms ranging from $19.95/yr (RapidSSL DV) to $953.93/yr (DigiCert Secure Site EV), an SSL installation service at $89.99 per deployment, a discounted reseller program targeting web hosting companies and IT service providers with white-label and API options, and a commission-based affiliate program. The go-to-market combines direct e-commerce storefronts (USD, GBP, INR, SGD, PHP, AUD currencies) with channel partner and affiliate distribution. Customer segments span SMB (primary), enterprise (logos include Microsoft, IBM, NASA, Raytheon, Harvard, University of Sydney, Xerox, CIRRELT), web hosting/IT resellers, e-commerce retailers, and financial institutions. Headcount is reported at 60+ employees.
RapidSSLonline firmographics
Firmographics- Name
- RapidSSLonline
- Legal name
- The SSL Store
- Website
- https://rapidsslonline.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RapidSSLonline is a St. Petersburg, Florida-based SSL/TLS certificate value-added reseller and DigiCert subsidiary. It distributes certificates from DigiCert, GeoTrust, Thawte, and RapidSSL brands at advertised savings of up to 85% off list prices to a base of 400,000+ SMB, enterprise, and reseller customers worldwide.
- Ownership category
- akta.pro rank
Where RapidSSLonline is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RapidSSLonline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations, Infrastructure
Revenue model
- SSL Certificate Sales: One-time and multi-year SSL certificate purchases across multiple brands (RapidSSL, DigiCert, GeoTrust, Thawte). Certificates sold for 1-6 year terms with volume discounts for longer terms. Revenue is transaction-based with each certificate purchase being a discrete transaction.
- SSL Installation Services: Professional SSL installation service offered as an add-on for $89.99, providing full-service installation by experts
- Reseller Program: Deeply discounted pricing for approved resellers who are web hosting companies, IT service providers, web development agencies, and other businesses providing online services to customers
- Affiliate Referrals: Commission-based affiliate program where partners earn commissions when customers make purchases through referral links with conversion-ready banners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | RapidSSL Certificate - Entry-level DV SSL |
| Unit Pricing | Multi-year contract | RapidSSL Wildcard Certificate - Unlimited Subdomains |
| Unit Pricing | Multi-year contract | DigiCert Secure Site EV SSL - Highest Authentication |
| Unit Pricing | Multi-year contract | GeoTrust QuickSSL Premium - Standard Encryption DV |
| Unit Pricing | Multi-year contract | GeoTrust True BusinessID EV - Green Address Bar |
| Unit Pricing | Multi-year contract | Thawte SSL123 - Entry-Level DV |
| Unit Pricing | Multi-year contract | DigiCert Standard SSL - Business-Level Authentication |
| Subscription | Annual | AutoInstall SSL - Automated SSL Management |
| One time/ perpetual license | Pay-as-you-go | SSL Installation Service |
| Unit Pricing | Multi-year contract | DigiCert Multi-Domain SSL - Up to 250 Domains |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
RapidSSLonline product offering
Product offeringCore offering
RapidSSLonline is a value-added SSL/TLS certificate reseller (legal entity: The SSL Store) that aggregates certificates from four major Certificate Authorities (DigiCert, GeoTrust, Thawte, RapidSSL) into a single storefront. The company sells Domain Validated, Organization Validated, and Extended Validation certificates, Wildcard, Multi-Domain SAN, and Code Signing certificates at discounts of up to 85% off list prices. Complementary offerings include AutoInstall SSL automation, professional SSL installation services, SiteLock website security, and 24/7 expert support.
Product overview
RapidSSLonline is a multi-brand SSL certificate reseller offering a comprehensive portfolio of security products from four major Certificate Authorities: DigiCert, GeoTrust, Thawte, and RapidSSL. The product lineup spans Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV) SSL certificates, Wildcard certificates for unlimited subdomains, Multi-Domain SAN certificates supporting up to 250 domains, Code Signing certificates for software integrity, and Automated SSL management solutions. The company operates as a value-added reseller (VAR) with bulk purchasing agreements, offering certificates at discounted prices with 24/7 support, a 30-day money-back guarantee, and professional installation services. Additional offerings include SiteLock website security and free SSL diagnostic tools.
Differentiator
Problem solved
Functional benefit
Products and services
- RapidSSL Certificate Entry-level Domain Validation (DV) SSL certificate offering lightning-fast issuance and basic 128/256-bit encryption for a single domain, with 99.9% browser compatibility. Targeted at SMBs and individual website owners seeking affordable encryption.
- RapidSSL Wildcard Certificate
Quantifiable outcome
- Up to 85% savings compared to retail prices on SSL certificates
- +3 more outcomes
Companies that use RapidSSLonline
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
RapidSSLonline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
RapidSSLonline partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DigiCertcoreRapidSSLonline is a subsidiary of DigiCert, Inc. and operates as a DigiCert Platinum Partner. Sells the full suite of DigiCert website security solutions including Secure Site, Secure Site Pro EV, Standard SSL, Multi-Domain SSL, Wildcard SSL, Code Signing, EV Code Signing, and Document Signing certificates.
- GeoTrustcoreHighly-regarded Platinum Partner of GeoTrust, a trusted Certificate Authority with internationally recognized brand and WebTrust-compliant CA. Offers GeoTrust QuickSSL Premium, True BusinessID, True BusinessID EV, and Wildcard certificates.
- ThawtecoreReseller of Thawte SSL certificates including SSL123, SSL Web Server, Wildcard, and EV certificates. Thawte is a leading global Certificate Authority with over 20 years of experience providing high-grade digital security certificates.
- RapidSSLcoreReseller of RapidSSL certificates including RapidSSL Certificate and RapidSSL Wildcard. RapidSSL is an entry-level, low-cost SSL certificate brand from a leading Certificate Authority known for lightning-fast issuance.
- SiteLockminorOffers SiteLock website security products including SiteLock Basic, Business, and Pro for malware scanning, vulnerability detection, and website protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RapidSSLonline competitors and assessment
Company assessmentDirect peers
- GoDaddy: Largest domain registrar globally with a broad paid SSL product line (DV through EV) sold primarily to SMBs as part of bundled domain+hosting+security offerings, directly competing for the same customer wallet.
- Namecheap: Independent domain registrar and SSL certificate reseller offering certificates from Comodo/Sectigo, RapidSSL, GeoTrust, and DigiCert to SMBs and consumers — the closest head-to-head competitor in the discount SSL reseller space.
- Network Solutions: Long-standing domain registrar that resells SSL certificates (DigiCert-backed products) to SMBs as part of a website+security bundle, directly overlapping with RapidSSLonline's primary SMB segment.
- The SSL Store: Sister-branded SSL reseller also operating as a DigiCert subsidiary, offering an overlapping portfolio (DV, OV, EV, Wildcard, Multi-Domain, Code Signing) with a global storefront and enterprise RFQ process.
- SSL.com: Direct SSL certificate provider and reseller with a multi-CA offering (DigiCert-backed root, own CA, and partner brands) targeting SMB through enterprise — overlapping product mix, customer base, and automation story.
Broad incumbents
- Entrust: Enterprise-focused identity and TLS certificate authority selling to large organizations, plus PKI and zero-trust solutions — competing for the high-assurance EV/Secure Site wallet that RapidSSLonline targets through DigiCert-branded SKUs.
- IONOS (1&1): European-headquartered hosting and domain provider that bundles SSL certificates with web hosting plans, competing for the SMB set that buys SSL from RapidSSLonline, often at lower effective prices due to subscription bundling.
- Sectigo: Major independent Certificate Authority offering DV, OV, EV, and Code Signing certificates both directly and through resellers — competing at the upstream CA layer that RapidSSLonline depends on, and shaping wholesale pricing across the category.
- GlobalSign: Established CA providing public TLS, enterprise, and IoT PKI solutions with direct sales and partner channels — competes both upstream as a CA alternative and downstream through digital certificate management platforms.
Emerging players
- Let's Encrypt: Free, automated, open Certificate Authority that has issued hundreds of millions of DV certificates; while not a direct paid reseller, it defines the price floor of the SSL market and pressures paid DV cert pricing that RapidSSLonline relies on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RapidSSLonline social profiles
Digital presenceRapidSSLonline compliance and trust
Trust signalCompliance1 record
RapidSSLonline financial estimates
Financial estimateRevenue estimate
Valuation estimate
RapidSSLonline leadership team
Management profileNumber of profiles
Profiles8 records
RapidSSLonline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RapidSSLonline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RapidSSLonline
What does RapidSSLonline do?
RapidSSLonline is a value-added SSL/TLS certificate reseller (legal entity: The SSL Store) that aggregates certificates from four major Certificate Authorities (DigiCert, GeoTrust, Thawte, RapidSSL) into a single storefront. The company sells Domain Validated, Organization Validated, and Extended Validation certificates, Wildcard, Multi-Domain SAN, and Code Signing certificates at discounts of up to 85% off list prices. Complementary offerings include AutoInstall SSL automation, professional SSL installation services, SiteLock website security, and 24/7 expert support.
Is RapidSSLonline a public or private company?
RapidSSLonline is a private company. It is classified as corporate owned and is currently operating.
When was RapidSSLonline founded?
RapidSSLonline was founded in 2007. It employs 11 to 50 people.
Where is RapidSSLonline based?
RapidSSLonline is headquartered in St. Petersburg, United States, in the North America region.
How does RapidSSLonline make money?
Four revenue lines are on record. SSL Certificate Sales are the primary driver. The others are SSL Installation Services, reseller Program and affiliate Referrals.
Who are RapidSSLonline's main competitors?
Direct peers on record are GoDaddy, Namecheap, Network Solutions, The SSL Store and SSL.com. Broad incumbents are Entrust, IONOS (1&1), Sectigo and GlobalSign. Let's Encrypt is listed as an emerging player.
Does RapidSSLonline have an API?
Yes. REST API available for partners and resellers to automate SSL certificate ordering, management, and provisioning. PHP and .NET SDK examples are available. Test/sandbox accounts can be activated by contacting support. Developer documentation is at www.thesslstore.com/api.