Dragon Con, Inc
Dragon Con, Inc is a privately held Atlanta-based entertainment company operating one of the largest multi-genre pop culture conventions in the US annually since 1987, serving fans of science fiction, fantasy, gaming, comics, and film through memberships, streaming, merchandise, and vendor fees.
- Company typePrivate
- Founded1987
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dragon Con, Inc does
Dragon Con, Inc is a privately held Atlanta, Georgia–based entertainment company that has operated one of the largest multi-genre pop culture conventions in the United States continuously since 1987. Its flagship product is the annual Dragon Con convention, held over Labor Day Weekend (September 3–7 in 2026) across a cluster of downtown Atlanta host hotels including the Hyatt Regency, Marriott Marquis, Hilton Atlanta, and Sheraton Atlanta. The event delivers five days of programming across science fiction and fantasy, gaming, comics, literature, art, music, and film, featuring celebrity guests, performers, industry professionals, panels, workshops, contests, an art show, Artist Alley, vendor halls, photo ops, and the annual Dragon Awards ceremony.
The company operates a relatively small corporate team (11–50 employees) and monetizes through five distinct revenue streams: convention memberships (annual and Eternal/lifetime tiers), DragonConTV streaming subscriptions, branded merchandise, fee-based workshops, and vendor/exhibitor booth fees. Memberships are sold direct-to-consumer via dragoncon.org and an e-commerce checkout, supplemented by on-site point-of-sale during the event. Distribution is concentrated in the Southeast United States, with digital channels (streaming, e-commerce) providing a global sales surface. The company has no disclosed parent, subsidiaries, funding rounds, M&A activity, or institutional investors, and its technology stack is described as primarily a physical event with adjacent streaming capability rather than a proprietary software platform.
Marketing is community-led, relying on an official Discord server, organic social media, and email newsletters to reach pop culture enthusiasts, with the company website functioning as the primary information and sales hub. The customer base is a horizontal long-tail of individual consumers rather than enterprise buyers, and the business carries no disclosed AI/ML capabilities, patents, certifications, or regulatory actions in the available data.
Dragon Con, Inc firmographics
Firmographics- Name
- Dragon Con, Inc
- Legal name
- Dragon Con, Inc
- Website
- https://dragoncon.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dragon Con, Inc is a privately held Atlanta-based entertainment company operating one of the largest multi-genre pop culture conventions in the US annually since 1987, serving fans of science fiction, fantasy, gaming, comics, and film through memberships, streaming, merchandise, and vendor fees.
- Ownership category
- akta.pro rank
Dragon Con, Inc industry classification
Industry- Product category
- Live Entertainment Events
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)
- akta.pro secondary industry
- Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)
Keywords
Where Dragon Con, Inc is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dragon Con, Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Convention Memberships: Annual membership passes for attendees to participate in Dragon Con, held over Labor Day Weekend. Includes various tiers such as standard memberships, Eternal memberships for lifetime access, and children's memberships (free for under 7).
- Streaming Subscriptions: DragonConTV streaming memberships provide digital access to convention content and live streams.
- Merchandise Sales: Sale of Dragon Con branded merchandise including apparel, collectibles, and promotional items through the official merch store.
- Workshops: Fee-based workshop registrations for specialized programming and educational sessions at the convention.
- Vendor Fees: Revenue from vendor booth fees for artists, comic creators, and commercial exhibitors participating in Artist Alley, Comic and Pop Artist Alley, and general vendor halls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard 2026 Convention Membership |
| One time/ perpetual license | Multi-year contract | Eternal Membership |
| Subscription | Annual | Streaming Membership (DragonConTV) |
| Freemium | Multi-year contract | Children's Membership |
| Unit Pricing | Pay-as-you-go | Workshop Registrations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Dragon Con, Inc product offering
Product offeringCore offering
Dragon Con, Inc produces and operates an annual multi-genre pop culture convention held over Labor Day Weekend in downtown Atlanta, Georgia, spanning four host hotels (Hyatt Regency, Marriott Marquis, Hilton Atlanta, Sheraton Atlanta). The event delivers five days of programming across science fiction and fantasy, gaming, comics, literature, art, music, and film, featuring celebrity guests, performers, panels, workshops, contests, gaming tournaments, an art show, and the Dragon Awards ceremony. Complementary offerings include DragonConTV streaming access, tiered membership passes (including lifetime "Eternal" memberships), branded merchandise, and vendor/exhibitor booth rentals.
Product overview
Dragon Con, Inc operates a single unified product — an annual multi-genre pop culture convention held over Labor Day Weekend in Atlanta, Georgia since 1987. The company offers a comprehensive portfolio of related products and services including DragonConTV streaming for remote access, various membership tiers (including lifetime Eternal Memberships), an online Merchandise Store, and the Dragon Awards program. The convention encompasses programming across gaming, tracks, contests, workshops, a parade, art show, Artist Alley, vendors, and photo opportunities, creating an integrated entertainment experience for fans of science fiction, fantasy, comics, gaming, and pop culture.
Differentiator
Problem solved
Functional benefit
Brands
- Dragon Awards: The Dragon Awards are presented at Dragon Con, recognizing excellence in science fiction and fantasy literature and media.
- DragonConTV
Quantifiable outcome
- Annual five-day event spanning multiple host hotels in downtown Atlanta
Companies that use Dragon Con, Inc
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Dragon Con, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dragon Con, Inc partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dragon Con, Inc competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dragon Con, Inc social profiles
Digital presenceDragon Con, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dragon Con, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Dragon Con, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dragon Con, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dragon Con, Inc
What does Dragon Con, Inc do?
Dragon Con, Inc produces and operates an annual multi-genre pop culture convention held over Labor Day Weekend in downtown Atlanta, Georgia, spanning four host hotels (Hyatt Regency, Marriott Marquis, Hilton Atlanta, Sheraton Atlanta). The event delivers five days of programming across science fiction and fantasy, gaming, comics, literature, art, music, and film, featuring celebrity guests, performers, panels, workshops, contests, gaming tournaments, an art show, and the Dragon Awards ceremony. Complementary offerings include DragonConTV streaming access, tiered membership passes (including lifetime "Eternal" memberships), branded merchandise, and vendor/exhibitor booth rentals.
Is Dragon Con, Inc a public or private company?
Dragon Con, Inc is a private company. It is classified as unknown and is currently operating.
When was Dragon Con, Inc founded?
Dragon Con, Inc was founded in 1987. It employs 11 to 50 people.
Where is Dragon Con, Inc based?
Dragon Con, Inc is headquartered in Atlanta, United States, in the North America region.
How does Dragon Con, Inc make money?
Five revenue lines are on record. Convention Memberships are the primary driver. The others are streaming Subscriptions, merchandise Sales, workshops and vendor Fees.
Does Dragon Con, Inc have an API?
No public API is recorded for Dragon Con, Inc.
What industry is Dragon Con, Inc in?
Dragon Con, Inc's product category is Live Entertainment Events. Its primary akta.pro industry code is THAHABAN, Arts, Culture, Entertainment & Fan Conventions Organizers, with a secondary code of MPAGAFAG, Beauty, Fashion & Pop-Culture Conventions. Its NAICS code is 56192 and its SIC code is 7990.