Novantas
Novantas (operating as Curinos) provides an AI-first decision intelligence platform and advisory services to banks, credit unions, mortgage lenders, fintechs, and insurers, combining proprietary deposit benchmarks, comparative analytics, and optimization software.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Novantas does
Novantas is a New York-based private firm founded in 1999 that provides analytic advisory services and decision intelligence technology to financial institutions, operating commercially today under the Curinos brand. Its core offering is an AI-first Decision Intelligence Platform (Curinos One) that combines proprietary benchmark data covering a significant share of U.S. deposit balances, 12 specialized Analyzer modules (spanning commercial, retail deposit, digital banking, mortgage, wealth, treasury, marketing, distribution, and small business lending), and 8 Optimizer products that embed optimization science into pricing, distribution, and personalization workflows. The company also sells Intelligent Data products (Pricing Data, Treasury Strategies) and offers project- or retainer-based Advisory Services to translate analytics into execution.
The business model is a hybrid of subscription-based analytics and data products, optimizer software deployed into enterprise workflows, and high-touch advisory engagements. Go-to-market is enterprise sales-led, targeting senior retail banking and treasury leaders at retail/commercial banks, mortgage lenders, credit unions, fintechs, and insurance providers. The firm has executed selective M&A (Treasury Strategies in 2016, Amplero in 2020) to extend capabilities and currently operates offices in Boston (headquarters), New York, Chicago, and San Francisco.
Novantas firmographics
Firmographics- Name
- Novantas
- Legal name
- Curinos
- Website
- https://novantas.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Novantas (operating as Curinos) provides an AI-first decision intelligence platform and advisory services to banks, credit unions, mortgage lenders, fintechs, and insurers, combining proprietary deposit benchmarks, comparative analytics, and optimization software.
- Ownership category
- akta.pro rank
Novantas industry classification
Industry- Product category
- Banking Analytics Software
- NAICS
- Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)
- akta.pro secondary industry
- Digital/Robo Financial Planning (FSAEAAAK)
Keywords
Where Novantas is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Novantas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Analytics and Intelligence Solutions: Subscription-based access to Curinos' comparative analytics and optimization platforms including Commercial Analyzer, Digital Banking Analyzer, Retail Deposit Analyzer, Wealth Analyzer, and various optimizer products.
- Data Solutions: Pricing data and intelligent data offerings derived from primary and secondary sources for day-to-day decision-making.
- Advisory Services: Project-based or retainer-based strategic advice offered across all client businesses.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Novantas product offering
Product offeringCore offering
Novantas is the industry leader in analytic advisory services and technology solutions for financial institutions. It sells the AI-first Curinos One Decision Intelligence Platform together with a suite of Comparative Analyzer products, science-based Optimization Platforms (including Amplero Personalization Optimizer), Intelligent Data products (Pricing Data, Treasury Strategies), and project/retainer-based Advisory Services targeting retail and commercial banks, credit unions, mortgage lenders, fintechs, and insurance providers.
Product overview
Curinos is a Decision Intelligence Platform for financial institutions organized as a unified platform with three integrated solution categories: Intelligent Data, Comparative Analytics, and Optimization Platforms. The core Curinos One platform serves as the foundation, supported by 12 specialized Analyzer products (Commercial Analyzer, Commercial Digital Analyzer, Digital Banking Analyzer, Distribution Analyzer, eBenchmarkers Analyzer, LendersBenchmark Analyzer, LendersBenchmark Analyzer For Small Business Lending, Marketing Analyzer, Retail Deposit Analyzer, Small Business Deposit Analyzer, Treasury Analyzer, Wealth Analyzer) that provide cross balance sheet insights and competitive benchmarking. The Optimization Platform layer includes 8 products (Amplero Personalization Optimizer, Commercial Optimizer, Deposit Optimizer Essentials, Distribution Optimizer - Canada, Distribution Optimizer - US, Lenders Optimizer, Profitability Optimizer, Retail Deposit Optimizer, Wealth Optimizer) that drive sustained performance improvement through science-based optimization. The Intelligent Data layer provides foundational Pricing Data and Treasury Strategies assets. Advisory Services are offered across all solution areas on a project or retainer basis.
Differentiator
Problem solved
Functional benefit
Brands
- Curinos One: The Decision Intelligence Platform for Banking - AI-first platform for financial institutions
- Amplero
- eBenchmarkers
- LendersBenchmark
- Retail Deposit Optimizer
- Digital Banking Analyzer
Products and services
- Curinos One
Companies that use Novantas
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Novantas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Novantas partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Novantas competitors and assessment
Company assessmentDirect peers
- Aite-Novarica Group: Research and advisory firm focused exclusively on financial services — directly comparable in mission, client base (banks, credit unions, insurers), and subscription benchmarking/analytics offerings.
- Datos Insights: Financial-services-focused research and advisory firm; competes head-to-head in banking benchmarking, deposit analytics, and decision support subscriptions serving similar institutional clients.
- Cornerstone Advisors: Banking advisory and research firm serving community and mid-size banks with benchmarking and strategic advisory — a focused alternative to Curinos in the community bank segment.
- Simon-Kucher & Partners: Global consulting firm specializing in pricing, monetization, and sales — directly comparable to Curinos' pricing-data and retail deposit optimization offerings for banks and fintechs.
Broad incumbents
- Oliver Wyman: Global management consultancy with a large financial services practice; competes in retail banking strategy, deposit optimization, and analytics, but as part of a much broader portfolio.
- McKinsey & Company (QuantumBlack): Global strategy consultancy whose QuantumBlack unit and Banking Practice deliver AI-driven analytics and benchmarking to tier-one banks — a broad incumbent with overlapping decision intelligence capabilities.
- Bain & Company: Top-tier consultancy with a deep Financial Services practice covering retail banking, wealth, and lending; competes for transformation mandates that bundle analytics and advisory.
- Accenture (Financial Services): Global systems integrator with a dedicated Banking practice bundling data, analytics, and AI services — competes for the same enterprise budget pool as Curinos' analytics platform.
- Salesforce (Financial Services Cloud): CRM platform with a dedicated Financial Services Cloud and personalization capabilities (competing directly with Curinos' Amplero Personalization Optimizer) targeting the same banking CRM/engagement budgets.
Emerging players
- Palantir Technologies: Enterprise data and AI platform increasingly adopted by banks (e.g., serving the U.S. financial sector); represents a structural threat as banks look to consolidate vendors onto broader AI platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Novantas social profiles
Digital presenceNovantas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novantas leadership team
Management profileNumber of profiles
Profiles6 records
Novantas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novantas M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novantas
What does Novantas do?
Novantas is the industry leader in analytic advisory services and technology solutions for financial institutions. It sells the AI-first Curinos One Decision Intelligence Platform together with a suite of Comparative Analyzer products, science-based Optimization Platforms (including Amplero Personalization Optimizer), Intelligent Data products (Pricing Data, Treasury Strategies), and project/retainer-based Advisory Services targeting retail and commercial banks, credit unions, mortgage lenders, fintechs, and insurance providers.
When was Novantas founded?
Novantas was founded in 2008. It employs 51 to 100 people.
Where is Novantas based?
Novantas is headquartered in New York, United States, in the North America region.
How does Novantas make money?
Three revenue lines are on record. Analytics and Intelligence Solutions are the primary driver. The others are data Solutions and advisory Services.
Who are Novantas's main competitors?
Direct peers on record are Aite-Novarica Group, Datos Insights, Cornerstone Advisors and Simon-Kucher & Partners. Broad incumbents are Oliver Wyman, McKinsey & Company (QuantumBlack), Bain & Company, Accenture (Financial Services) and Salesforce (Financial Services Cloud). Palantir Technologies is listed as an emerging player.
Does Novantas have an API?
No public API is recorded for Novantas.
What industry is Novantas in?
Novantas's product category is Banking Analytics Software. Its primary akta.pro industry code is FSAGAAAM, Customer Experience & Engagement (CRM, Support, Rewards, Loyalty), with a secondary code of FSAEAAAK, Digital/Robo Financial Planning. Its NAICS code is 54169 and its SIC code is 7374.