National Police Association

What National Police Association does

The National Police Association (NPA) is a 501(c)(3) nonprofit advocacy organization (EIN 82-0647764) headquartered in Indianapolis, Indiana, with a fundraising mailing address in Stafford, Texas. Founded to educate supporters of law enforcement in how to help police departments accomplish their goals, NPA operates through five mission areas: Policy (legislative endorsements and public testimony), Legal (amicus briefs, FOIA requests, and direct lawsuits), Support (legal backing, mobile and static billboards, PSAs, Thank You cards, and a rewards program), Petition Advocacy (national campaigns tied to a Broken Windows radio PSA), and Education (a free homeschool elective course, The Ten Code eBook/audiobook, public safety brochures, and a podcast distributed on Spotify, Amazon, YouTube, and Rumble).

The organization's core "products" are content and advocacy assets rather than technology. NPA does not maintain proprietary software, APIs, or platforms; its technology footprint consists of standard nonprofit infrastructure — a WordPress website (nationalpolice.org), email-driven Call to Action outreach, social media profiles, podcast hosting on Transistor.fm, and a Zazzle storefront (NPA Gear) for branded merchandise. The Ten Code paperback is the only physical book distributed via Amazon.

NPA's business model is donation-funded: revenue derives from tax-deductible contributions from individuals and organizations, supplemented by modest merchandise sales. NPA serves two primary segments — individual supporters of law enforcement (donors and grassroots advocates) and federal, state, and local law enforcement agencies — and runs a small grant program awarding sums (e.g., $1,000) to local police departments for equipment and community programs. Leadership consists of President Eddie Hutchison, Legislative Director Paula Fitzsimmons, and national spokesperson Sgt. Betsy Brantner Smith (Ret.).

Name

National Police Association

Legal name

National Police Association

Website

https://nationalpolice.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Police Association is a 501(c)(3) nonprofit advocacy organization that supports U.S. law enforcement through legislative endorsements, amicus briefs, billboard and PSA campaigns, educational content, and direct grants to local police departments.

Ownership category

akta.pro rank

Product category

Law Enforcement Advocacy and Nonprofit Services

NAICS

Justice, Public Order, and Safety Activities (922)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Law enforcement advocacy
• Nonprofit legal advocacy
• Police support services
• Educational curriculum publishing
• Public awareness campaigns

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Contributions: The NPA is funded solely through contributions from individuals and organizations. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit.
2. Merchandise Sales: The NPA sells branded merchandise including clothing, decals, and accessories through their Zazzle store (NPA Gear), providing a small revenue stream while also serving as a marketing tool for their pro-police messaging.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The National Police Association is a 501(c)(3) nonprofit that advocates for U.S. law enforcement through five mission areas: policy advocacy (legislative endorsements and outreach), legal advocacy (amicus briefs, lawsuits, and FOIA requests), on-the-ground support (mobile/static billboards, PSAs, thank-you cards, reward programs, and direct grants to police departments), petition advocacy, and education (a free homeschool course, the "Ten Code" audiobook/ebook, public safety brochures, and a podcast). All resources are offered free of charge, with revenue derived from tax-deductible donations and ancillary merchandise sales.

Product overview

The National Police Association operates as a non-profit advocacy organization rather than a traditional technology product company. Its offerings consist primarily of educational resources (a homeschool elective course on law enforcement, the Ten Code book/audiobook, and public safety brochures), media content (a podcast featuring law enforcement interviews), public awareness campaigns (mobile and static pro-police billboards), support services (reward program for crime tip information, Thank You cards for citizens), legal advocacy (amicus briefs in court cases), and police department grants. These offerings work together to advance the organization's mission of educating supporters of law enforcement and advocating for police through education, advocacy, and the courts.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ten Code: 10 Law Enforcement Principles for Victory in Life Free audiobook and ebook outlining principles for success derived from American law enforcement officers, also available as a paperback on Amazon, targeting the general public and law enforcement supporters.
• Defending Law Enforcement & Restoring Criminal Justice Free homeschool elective course for grades 9–12 that provides students with a balanced view on policing and criminal justice, targeting homeschool families and high school students.
• National Police Association Podcast Podcast featuring interviews with law enforcement experts and leaders, available on Spotify, Amazon Music, Podcast Index, and YouTube, targeting general public listeners interested in criminal justice topics.
• Reward Program Program offering monetary rewards for information leading to the identification, arrest, and conviction of individuals responsible for crimes against law enforcement officers, targeting the general public as tipsters and supporting police investigations.
• Public Safety Brochures Free downloadable brochures covering topics such as online safety, crime prevention, home safety, identity theft protection, and drug safety, targeting the general public.
• Legal Briefs and Amicus Curiae Filings Legal advocacy service defending law enforcement in court through amicus curiae briefs, direct lawsuits, and FOIA requests on behalf of officers and supporters, targeting law enforcement agencies and officers involved in adverse legal proceedings.
• Police Department Grants Direct financial grants awarded to police departments for equipment, officer safety items, and community programs such as therapy K9 units, targeting local and state law enforcement agencies.
• NPA Gear (Branded Merchandise) Branded merchandise including clothing, decals, and accessories sold through the Zazzle NPA Gear store, targeting individual supporters and serving as both a small revenue stream and pro-police marketing tool.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fraternal Order of Police: The largest U.S. law enforcement labor organization, with hundreds of thousands of members. Comparable in mission (advocacy for sworn officers) and revenue model (dues and donations), though it focuses on collective bargaining rather than nonprofit advocacy.
• National Sheriffs' Association: Trade association representing sheriffs and deputies nationally. Directly comparable to NPA — NPA has explicitly partnered with NSA on advocacy matters, and both organizations lobby and litigate on law enforcement policy.
• Concerns of Police Survivors (C.O.P.S.): Nonprofit serving families of fallen officers through peer support, scholarships, and advocacy. Comparable 501(c)(3) nonprofit status, donation-driven model, and pro-law-enforcement mission.
• National Law Enforcement Officers Memorial Fund: Nonprofit that maintains the National Law Enforcement Officers Memorial and runs the Museum. Comparable nonprofit structure, donor base, and mission of honoring and supporting law enforcement.
• Police Benevolent Association: State-level police labor and advocacy organization representing rank-and-file officers. Overlaps with NPA in pro-officer advocacy and political engagement, though it leans toward collective bargaining.
• National Association of Police Organizations (NAPO): Coalition of police unions and associations that lobbies on federal legislation affecting law enforcement. Closely comparable to NPA in advocacy model, legislative engagement, and amicus activity.
• Officer Down Memorial Page (ODMP): Nonprofit tracking U.S. law enforcement officer fatalities and supporting survivors. Comparable donor-funded nonprofit operating in the same pro-officer advocacy space with a public-facing content platform.

Emerging players

• Blue Lives Matter: Advocacy nonprofit supporting law enforcement through public awareness campaigns and merchandise. Closely comparable to NPA in grassroots advocacy and brand-driven supporter engagement.

Broad incumbents

• International Association of Chiefs of Police (IACP): Long-established association of chief officers and law enforcement leadership. Comparable policy and advocacy footprint, but operates with a broader institutional membership model and significantly larger staff and budget than NPA.
• Federal Law Enforcement Officers Association (FLEOA): Labor organization representing federal law enforcement officers. Comparable advocacy and amicus activity on officer-related issues, with a federal-only scope and larger membership base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NatPoliceAssoc
• YouTubeyoutube.com/@NationalPoliceAssociation/videos
• Facebookfacebook.com/NationalPoliceAssoc
• LinkedInlinkedin.com/company/national-police-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Police Association