AlliedOffsets
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AlliedOffsets does
AlliedOffsets (AlliedCrowds Limited) is a London-based data and analytics company that provides transparency and market intelligence for the voluntary carbon market (VCM). Founded in 2014, the firm operates the largest independent VCM dataset in the market, aggregating data from 35+ global registries and tracking 38,179+ projects, 1,159+ carbon dioxide removal (CDR) companies, and 29,214+ corporate buyer profiles, with claimed coverage of 99% of retirement activity. Core products are the modular VCM Dashboard (delivered through Metabase), an API for developer integration, an AI document reader (AIDER), portfolio monitoring, and a CDR database, supported by specialized tools including the Pricing Calculator, Carbon Credit Price Checker, Quality Normalization scoring, the AO500 and Tradable20 price indices, the Compliance Tracker, the Likelihood-to-Buy forecasting model, the Brazil ETS Dashboard, and the TRACEcdr MRV mapping tool developed with the Grantham Research Institute.
The underlying platform combines continuous ingestion of registry, broker, and transaction data with an algorithmically derived pricing model trained on 17,000+ price inputs and 26,000+ annual transactions, achieving 93-97% pricing accuracy and 90% matching of non-anonymous retirements to buyer entities. AlliedOffsets serves financial institutions, project developers, corporates, consultants, brokers/traders, and academics across global markets, with named enterprise customers including illuminem (API integration), CarbonPool (carbon credit insurance), Kakariki Capital (investment management), and EcoSecurities (project advisory).
Revenue is generated through a hybrid model: modular SaaS subscriptions for the dashboard, API, and newsletters, plus bespoke reporting, data analysis, and consulting engagements sold as multi-year custom contracts. Go-to-market is similarly hybrid, combining a product-led motion (free trials, free tools as lead magnets, self-serve signup) with a sales-led enterprise motion (demos booked via HubSpot, direct outreach) and an API-first developer motion (e.g., illuminem). Marketing relies on content (100+ blog articles, three newsletter products, periodic research reports), events (London Climate Action Week, Ecosperity Week, COP30), and earned media (coverage in WSJ, FT, Bloomberg, Reuters, the World Bank). The company operates as a privately held UK firm with no disclosed funding rounds.
AlliedOffsets firmographics
Firmographics- Name
- AlliedOffsets
- Legal name
- AlliedCrowds Limited
- Website
- https://alliedoffsets.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AlliedOffsets industry classification
Industry- Product category
- Carbon Market Data & Analytics
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Carbon Registries & Issuance Platforms (Project/credit lifecycle, serials, issuance, retirement) (EUABAAAA)
- akta.pro secondary industries
- Market Access, Connectivity & Trading Technology (APIs, OMS/EMS, FIX connectivity, venue gateways) (EUABAAAF), Interoperability & Registry Bridging Infrastructure (Cross-registry linking, meta-registries, portability) (EUABAAAI)
Keywords
Where AlliedOffsets is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AlliedOffsets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dashboard & Data Platform Subscriptions: Modular, tiered subscription access to the VCM Dashboard. Tiers allow users to pay only for the access level they need. Access via Metabase BI tool. Data updated daily.
- API Access Subscriptions: API for data scientists and developers enabling integration of carbon market data into third-party platforms and products. Sold as standalone subscription product.
- Bespoke Reporting, Data & Analysis: Custom consulting, reporting, and data analysis engagements for organizations with specific requirements. Includes personalized company onboarding and technical onboarding.
- Newsletter Subscriptions: Multiple newsletter products covering VCM pricing, corporate buyer trends, and policy developments. Distribution via email and LinkedIn.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial access to test features and data before committing to a subscription. |
| Subscription | Annual | Modular subscription tiers for dashboard and API access, with different access levels. |
| Other | Multi-year contract | Custom engagements for organizations with bespoke data and analysis needs. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
AlliedOffsets product offering
Product offeringCore offering
AlliedOffsets provides a subscription-based data, analytics, and forecasting platform for the voluntary carbon market, delivered via a cloud dashboard (built on Metabase), an API for programmatic access, and an AI document reader (AIDER). It aggregates data from 35+ global registries covering 38,000+ projects, 29,000+ corporate buyers, and 1,100+ CDR companies to deliver pricing intelligence, quality normalization, compliance tracking, and forward-looking forecasts up to 2050.
Product overview
AlliedOffsets operates as a data and technology platform for the voluntary carbon market, offering a modular product architecture centered on its core VCM Dashboard combined with specialized analytical tools. The platform provides advanced analytics, forecasting, and benchmarking tools built on the world's largest carbon market dataset covering 38,179 projects, 1,159 CDR companies, and 29,214 corporate buyer profiles. The product suite includes the VCM Dashboard as the primary interface, an API for data integration, AIDER for AI document processing, and the CDR Database covering engineered carbon removals. Supporting tools include the Pricing Calculator, Carbon Credit Price Checker, Quality Normalization scoring, Compliance Tracker, Price Indices (AO500, T20), Biodiversity Attention Score, Article 6 Dashboard, Brazil ETS Dashboard, and the Likelihood to Buy model. The platform uses Metabase for business intelligence and delivers data through tiered modular access with bespoke reporting options.
Differentiator
Problem solved
Functional benefit
Products and services
- VCM Dashboard Primary subscription dashboard for analyzing trends and data in the voluntary carbon market, providing access to datasets, visualizations, and metrics covering pricing, project quality, and project-specific insights; delivered via Metabase and updated daily.
- API: Data Integration
Quantifiable outcome
- 93-97% pricing accuracy across 30,000+ VCM projects
- +4 more outcomes
Companies that use AlliedOffsets
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
AlliedOffsets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature10 records
AlliedOffsets partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Grantham Research Institute (London School of Economics)coreCollaborated with the Grantham Research Institute at LSE to develop TRACEcdr, an interactive MRV mapping tool for carbon dioxide removal methods. AlliedOffsets contributed carbon market data and project information to the tool, which visualizes activity levels, project data, and protocol quality scores across global CDR projects.
- illuminemcoreilluminem uses AlliedOffsets' API to provide comprehensive, real-time carbon buyer data on their sustainability insights platform. The API integration enables illuminem to build valuable new offerings for their clients, enhancing their sustainability data capabilities.
- Kakariki CapitalcoreKakariki Capital partnered with AlliedOffsets in 2022 to optimize carbon credit investment decisions. Uses AlliedOffsets data for project preferences analysis, vintage analysis, pricing data integration, and methodology comparison to build investment portfolios delivering financial returns and environmental impact.
- EcoSecuritiescoreEcoSecurities partnered with AlliedOffsets in 2023 to enhance strategic decision-making through comprehensive data analysis and market insights. Uses AlliedOffsets' database for regional market reviews, market size assessment, sectoral analysis, and project development including analysis of additionality, leakage, and baseline scenarios.
- Carbon PulseminorCarbon Pulse partnered with AlliedOffsets for Seasons 2 and 3 of the Fantasy Carbon Trading League, a gamified trading competition using real project data and live prices. The partnership helped broaden participation and reach a wider carbon market audience for the league.
- Market Participants (Brokers, Developers, Registries)coreAlliedOffsets maintains data sharing agreements with a large number of market participants including developers, brokers, registries, and marketplaces. These partners share pricing data daily, weekly, or monthly, providing over 1,000 price points per week for AlliedOffsets' pricing model.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
AlliedOffsets competitors and assessment
Company assessmentBroad incumbents
- MSCI Carbon Markets: MSCI is a broad ESG and climate data incumbent with growing carbon market analytics and index products. It competes with AlliedOffsets at the enterprise end by bundling carbon intelligence into wider climate/ESG offerings for institutional investors.
- S&P Global Commodity Insights (Carbon): S&P Global Commodity Insights publishes carbon price assessments, market reports, and analytics across compliance and voluntary markets. It is a broad incumbent providing overlapping pricing and market intelligence to large enterprise customers.
Emerging players
- Carbon Pulse: Carbon Pulse is a carbon market news and data service covering voluntary and compliance markets globally. It overlaps with AlliedOffsets' market intelligence and policy insights products, and is also a marketing partner via the Fantasy Carbon Trading League.
- Persefoni: Persefoni is a climate management and accounting platform used by corporates and financial institutions to measure and reduce emissions. It is adjacent to AlliedOffsets, intersecting on carbon data, portfolio analytics, and buyer-side emissions intelligence.
Direct peers
- Pachama: Pachama combines a carbon credit marketplace with satellite-based MRV and project analytics. It overlaps with AlliedOffsets on project intelligence, pricing transparency, and buyer-side analytics for the VCM.
- Bezero: Bezero offers carbon ratings, market analytics, and price assessments for voluntary carbon markets. It competes head-to-head with AlliedOffsets on credit ratings, pricing intelligence, and project-level quality scoring, and is shown as a partner/client on the AlliedOffsets site.
- Renoster: Renoster delivers project-level ratings and analytics for nature-based carbon credits using satellite and ground data. It overlaps with AlliedOffsets on project quality, pricing, and buyer intelligence, and appears alongside AlliedOffsets in carbon-market partner ecosystems.
- Sylvera: Sylvera provides carbon credit ratings, project analytics, and market intelligence for the voluntary carbon market. It directly competes with AlliedOffsets in carbon data, ratings, and pricing analytics, serving similar corporates, investors, and developers.
- CDR.fyi: CDR.fyi is a leading data platform tracking carbon dioxide removal companies, projects, offtake agreements, and investment flows. It competes most directly with AlliedOffsets' CDR Database product across engineered and nature-based CDR coverage.
Others
- Verra (VCS Registry): Verra operates the world's largest voluntary carbon registry and a core data source for AlliedOffsets. It is not a direct competitor, but Verra's own data products and any registry-issued analytics shape the ecosystem in which AlliedOffsets competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AlliedOffsets social profiles
Digital presenceAlliedOffsets compliance and trust
Trust signalCompliance1 record
AlliedOffsets financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlliedOffsets leadership team
Management profileNumber of profiles
Profiles2 records
AlliedOffsets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlliedOffsets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlliedOffsets
What does AlliedOffsets do?
AlliedOffsets provides a subscription-based data, analytics, and forecasting platform for the voluntary carbon market, delivered via a cloud dashboard (built on Metabase), an API for programmatic access, and an AI document reader (AIDER). It aggregates data from 35+ global registries covering 38,000+ projects, 29,000+ corporate buyers, and 1,100+ CDR companies to deliver pricing intelligence, quality normalization, compliance tracking, and forward-looking forecasts up to 2050.
Is AlliedOffsets a public or private company?
AlliedOffsets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AlliedOffsets founded?
AlliedOffsets was founded in 2014. It employs 11 to 50 people.
Where is AlliedOffsets based?
AlliedOffsets is headquartered in London, United Kingdom, in the Europe region.
How does AlliedOffsets make money?
Four revenue lines are on record. Dashboard & Data Platform Subscriptions are the primary driver. The others are API Access Subscriptions, bespoke Reporting, Data & Analysis and newsletter Subscriptions.
Who are AlliedOffsets's main competitors?
Broad incumbents on record are MSCI Carbon Markets and S&P Global Commodity Insights (Carbon). Emerging players are Carbon Pulse and Persefoni. Direct peers are Pachama, Bezero, Renoster, Sylvera and CDR.fyi. Verra (VCS Registry) is listed as an others.
Does AlliedOffsets have an API?
Yes. AlliedOffsets offers an API for data integration, providing programmatic access to their carbon market data including project pricing, buyer data, and market analytics. The API enables data scientists and developers to integrate AlliedOffsets data into their own platforms and workflows. Real-time carbon buyer data integration has been specifically highlighted as essential for sustainability insights platforms. Developer documentation is at alliedoffsets.com/api.
What industry is AlliedOffsets in?
AlliedOffsets's product category is Carbon Market Data & Analytics. Its primary akta.pro industry code is EUABAAAA, Carbon Registries & Issuance Platforms (Project/credit lifecycle, serials, issuance, retirement), with a secondary code of EUABAAAF, Market Access, Connectivity & Trading Technology (APIs, OMS/EMS, FIX connectivity, venue gateways). Its NAICS code is 513210 and its SIC code is 7372.