Safra National Bank of New York

What Safra National Bank of New York does

Safra National Bank of New York is a full-service private bank established in 1987 as part of the J. Safra Group, one of the largest privately owned conglomerates in the world with over 185 years of family banking heritage dating to 1841. The bank serves high-net-worth and ultra-high-net-worth individuals and families, corporate clients, and external managers and family offices, offering customized banking, investment, lending, and wealth-structuring services. Core capabilities include checking and savings in multiple currencies, custody, FX and hedging, commercial real estate and securities-based lending, brokerage through SEC-registered Safra Securities LLC, investment advisory through J. Safra Asset Management, and life insurance through J. Safra Inc.

The bank operates a unified private banking platform delivered through seven US branches (New York headquarters, three in Florida, two in California, and Boston) plus international representative offices and affiliates across Latin America (Brazil, Chile, Mexico, Argentina, Uruguay). Its proprietary SafraLink digital banking platform provides online and mobile (iOS/Android) account management, wire transfers, mobile check deposit, consolidated statements, and investment reporting, secured by token-based transaction authentication. Distribution is dominated by dedicated relationship managers and account officers who provide personalized service, with digital channels supporting rather than replacing human advisors. Revenue is generated through advisory and management fees (subscription-style), transaction-based fees (brokerage, FX), and lending/credit spreads. Pricing is relationship-based and not publicly disclosed.

Name

Safra National Bank of New York

Legal name

Safra National Bank of New York

Website

https://safra.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Safra National Bank of New York is a privately held private bank serving high-net-worth and ultra-high-net-worth individuals, families, corporate clients, and family offices with customized banking, lending, brokerage, investment advisory, and insurance services across the US and Latin America.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Commercial Banking (522110), Portfolio Management and Investment Advice (523940)

SIC

National Commercial Banks (6021), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industry

Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE)

Keywords

• Private banking services
• Wealth management solutions
• Corporate banking services
• Foreign exchange trading
• Brokerage and advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Infrastructure

Revenue model

1. Private Banking Services: Provides customized banking solutions, portfolio solutions, and comprehensive banking services to high-net-worth and ultra-high-net-worth individuals and families. Revenue generated through advisory fees, management fees, and transaction-based charges.
2. Corporate Banking: Full suite of banking solutions for corporate clients including checking and savings accounts, custody services, cash management, foreign exchange, credit and loans, and commercial real estate lending.
3. Brokerage Services: Brokerage products and services offered through Safra Securities LLC, a registered broker-dealer with SEC and member of FINRA and SIPC. Includes equities, options, mutual funds, ETFs, fixed income instruments, and structured products.
4. Investment Advisory: Investment advisory products and services offered through J. Safra Asset Management, a registered investment advisor. Includes portfolio construction, discretionary and non-discretionary advisory, unified management accounts (UMA), and separately managed accounts (SMA).
5. Insurance Services: Life insurance products and services offered through J Safra Inc., an insurance agency licensed with the Florida Department of Financial Services. Includes wealth and estate planning, access to top-rated insurance carriers, permanent indexed products, and private placement solutions.
6. Foreign Exchange Services: Extensive range of foreign exchange solutions including spot foreign exchange, foreign currency wires, forward foreign exchange contracts, foreign currency swaps, and foreign currency options.
7. Credit and Lending: Various credit and loan products including commercial real estate lending, capital call lines of credit, securities-based lending, letters of credit, and revolving credit lines.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Safra National Bank of New York is a full-service private bank providing customized banking, investment, credit, and foreign exchange solutions to high-net-worth and ultra-high-net-worth individuals, families, corporate clients, and external managers/family offices. Core offerings span demand deposit and custody accounts, cash management, commercial real estate and securities-based lending, brokerage through Safra Securities LLC, investment advisory through J. Safra Asset Management, insurance through J. Safra Inc., and an open-architecture alternative investments platform.

Product overview

Safra National Bank of New York is a private bank established in 1987, offering a comprehensive suite of financial services. The bank operates a unified platform architecture centered on private banking for high and ultra-high-net-worth individuals, families, and businesses. Key products include the SafraLink digital banking platform for online/mobile banking, core banking services (checking, savings, custody), cash management solutions, foreign exchange trading, credit and loan products, and alternative investments. The bank extends its offerings through affiliated companies: Safra Securities LLC (brokerage services), J. Safra Asset Management (investment advisory), and J. Safra Inc. (insurance services). The institution is part of the J. Safra Group, which operates banks in over 25 countries with over 185 years of banking heritage.

Differentiator

Problem solved

Functional benefit

Brands

• SafraLink: Digital banking platform and mobile app providing access to positions, balance, transactions, statements, investment reports and more
• Safra Securities
• J. Safra Asset Management
• J. Safra Inc.

Products and services

• SafraLink Digital Banking Online and mobile banking platform providing access to positions, balances, transactions, statements, investment reports, wire transfers, and market data; available via web and native iOS and Android apps with token-based transaction security.
• Core Banking Services Checking and savings accounts in USD and other currencies, custody and safekeeping of assets, and wires in USD and other major currencies for corporate and private clients.
• Cash Management Solutions Certificates of Deposit, money market accounts, US Treasuries, commercial papers, and other short-term securities for liquidity management.
• Foreign Exchange Services Spot foreign exchange, foreign currency wires, forward foreign exchange contracts, foreign currency swaps, and foreign currency options for corporate and private clients.
• Credit and Lending Solutions Commercial real estate lending, capital call lines of credit, securities-based lending, letters of credit, and revolving credit lines for corporate and high-net-worth clients.
• Private Clients Banking Boutique private banking for high-net-worth clients including checking/saving accounts, debit and credit cards, ATM access, certificates of deposit, gold coins, and insurance premium finance.
• Brokerage Services Full-service broker-dealer offering through Safra Securities LLC (SEC and FINRA registered, SIPC member): equities, options, mutual funds, ETFs, fixed income instruments, US Treasuries, municipal bonds, structured products, and sovereign debt.
• Investment Advisory Services Investment advisory through J. Safra Asset Management (SEC-registered investment advisor): portfolio construction, discretionary and non-discretionary advisory, unified management accounts (UMA), separately managed accounts (SMA), and single and asset allocation strategies.
• Insurance Services Life insurance and wealth/estate planning through J. Safra Inc. (licensed with the Florida Department of Financial Services), including access to top-rated insurance carriers, permanent indexed products, and private placement solutions.
• Alternative Investments Platform Open platform providing access to third-party alternative investment managers for family offices and external managers, including hedge funds, private equity, and real estate investments, supported by a vetting and selection process.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Broad incumbents

• JPMorgan Private Bank: Private banking arm of JPMorgan Chase serving HNW/UHNW individuals globally. Comparable because it targets the same HNW/UHNW segments with banking, lending, investment, and FX services, but at vastly greater scale and broader geographic reach than SNB.
• UBS Wealth Management: One of the world's largest wealth managers offering full-service private banking, lending, brokerage, and asset management to UHNW clients globally. Comparable as a full-service private bank targeting the same UHNW/HNW clientele with international reach.
• Goldman Sachs Private Bank: Goldman Sachs's private banking and wealth management division serving ultra-high-net-worth clients with banking, lending, and investment services. Directly comparable as a full-service HNW/UHNW private bank, though far larger and broader.
• Bank of America Private Bank: Private banking division of Bank of America providing customized wealth management, lending, and banking solutions to HNW/UHNW individuals and families. Comparable for serving the same HNW segments with similar integrated lending, custody, and advisory capabilities.
• Northern Trust Wealth Management: Public bank with a large private wealth management division serving HNW/UHNW individuals, families, and family offices. Comparable for providing custody, lending, investment, and banking services to a similar client base.
• CIBC Private Wealth: Wealth management arm of Canadian Imperial Bank of Commerce (formerly Atlantic Trust) serving HNW individuals, families, and institutions in the US. Comparable as a privately-positioned, relationship-based private bank in a similar niche.

Direct peers

• Brown Brothers Harriman: Privately held, partnership-owned US bank with a strong private banking, wealth management, and custody franchise serving HNW families and institutions. Comparable as a private, conservative, multi-generational private bank focused on wealth preservation — a close peer in positioning and client mix.
• Bessemer Trust: Privately held wealth management and investment advisory firm serving ultra-high-net-worth families and foundations. Comparable for serving multi-generational UHNW families with a private, conservative, trust-and-wealth-preservation orientation.
• Lombard Odier: Swiss private bank serving HNW/UHNW clients globally with banking, investment, and wealth planning services. Comparable as a privately owned, family-controlled international private bank with similar emphasis on discretion, stability, and personalized service.

Regional players

• Bank Hapoalim Private Banking: Israeli bank's private banking arm with US presence; SNB acquired Hapoalim's Miami Private Bank business in 2017. Comparable as a private banking competitor serving similar international HNW clientele, particularly in the Florida market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/safranationalbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safra National Bank of New York