Gentell
Gentell is wound care industry in new product development d innovative cost-containment programs for hospitals.
- Company typePrivate
- Founded1994
- HeadquartersBristol, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gentell does
Gentell is wound care industry in new product development d innovative cost-containment programs for hospitals.
Gentell firmographics
Firmographics- Name
- Gentell
- Legal name
- Gentell
- Website
- http://www.gentell.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Gentell is wound care industry in new product development d innovative cost-containment programs for hospitals.
- Ownership category
- akta.pro rank
Gentell industry classification
Industry- Product category
- Wound Care Medical Supplies
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Advanced Wound Dressings (Foam, Hydrocolloid, Alginate, Hydrogel, Film) (HLAHALAA)
- akta.pro secondary industry
- Wound Healing & Skin Regeneration (advanced dressings, skin substitutes) (HLAAAGAG)
Keywords
Where Gentell is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Gentell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wound Care Products: Sale of advanced and traditional wound care products including collagen dressings, alginate dressings, foam dressings, Manuka honey products, and related supplies. Products are sold to nursing homes, long-term care facilities, wound clinics, and directly to patients through Gentell Home Direct.
- Clinical Services and Support: Services include clinical education, wound care certification, monthly wound rounds with certified wound specialists, insurance billing management, and consulting. Gentell provides a Total Wound Care Solution combining products with clinical support services.
- Gentell Home Direct: Home delivery service for wound care supplies with insurance coordination, providing products directly to patients at home and wound clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wound care products with volume-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Gentell product offering
Product offeringCore offering
Gentell manufactures and distributes a complete line of advanced and traditional wound care products (collagen, alginate, foam, Manuka honey, silver antimicrobial, and super absorbent dressings), enteral nutrition and ostomy/urological/tracheostomy supplies, skin and personal care products (ClaraVie), and liquid nutritional supplements (ReStorell). The company pairs these products with clinical services including monthly wound rounds by certified specialists, the Gentell Fastcare wound documentation EHR, insurance billing for Medicare Part B and Medicare Advantage, and clinical education and certification programs for nursing home staff.
Product overview
Gentell is a comprehensive wound care and nutritional services company operating as the largest vertically-integrated wound care company in the world. The product portfolio is organized around multiple integrated brands and services: Gentell (core brand), Gentell Wound Management (wound care products), Gentell Nutritional Services (enteral nutrition, ostomy, urology, tracheostomy products), Gentell Fastcare (wound documentation EHR platform), Gentell Total Wound Care Solution (comprehensive service program), Gentell Home Direct (home delivery service), ClaraVie (skin and personal care), and ReStorell (liquid nutrition supplements). The product lines include Advanced Wound Care (collagen, alginate, foam, hydrogel, Manuka honey, silver antimicrobial dressings) and Traditional Wound Care (gauze, bandages, sponges, abdominal pads). Manufacturing operations span five continents including facilities in the U.S., Canada, U.K., Brazil, Paraguay, China, and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- ClaraVie: Skin and personal care product line designed for nursing home residents.
- ReStorell
- Gentell Fastcare
- Gentell Nutritional Services
- First Honey
Products and services
- Collagen Wound Dressings Primary collagen dressings for management of burns, scrapes, sores, ulcers and blisters including wounds with minimal to heavy exudate. Reduces matrix metalloproteases (MMPs) that break down connective tissue. Sold from $240.00/Box (30 units).
- Super Absorbent Dressings Multi-layer wound dressings with excellent absorbent capacity for moderate or heavy exuding wounds. Absorbs up to 40 times its weight in exudate. Priced from $22.00 to $90.00 depending on size.
- Manuka Honey Sterile Wound Dressing 100% Active Leptospermum Honey from New Zealand with high potency medical grade Manuka honey (pH 3.0-4.5) that reduces wound bed pH and promotes autolytic debridement. ISO 17025:2005 tested, SQF certified, US FDA 510(k) cleared, and the only Manuka honey product reimbursable by Medicare Part B. Priced from $15.57.
- Algicell Calcium Alginate Dressings Soft sterile dressings that absorb moderate to large amounts of wound drainage and help control minor bleeding. Designed to maintain moist wound environment through gelling upon contact with wound fluids. Priced from $26.57.
- Traditional Wound Care Products Traditional wound care supplies including bordered gauze, gauze sponges, bandage rolls, abdominal pads, conforming bandages, tubular elastic dressings, and wound closure strips. Bordered gauze from $7.17.
- Advanced Wound Care Product Line Complete line of advanced wound care dressings including collagen wound dressings, alginate dressings (Algicell), foam dressings, hydrogel products, Manuka honey dressings, silver antimicrobial dressings, and super absorbent dressings.
- Gentell Fastcare Wound Documentation System Proprietary wound documentation EHR program that simplifies wound documentation, tracking and reporting. Features wound evaluation with drop-down menus, mandatory fields, wound history, PUSH score and trend reports, facility-wide wound logs, QAPI reports, and MDS compliance with F686. HIPAA compliant for long-term care facilities.
- Gentell Total Wound Care Solution Comprehensive end-to-end wound care program including clinical expertise with monthly wound rounds by certified wound care specialists, education and assistance, Gentell Fastcare documentation system, and insurance billing support for nursing homes. Most facilities see substantial reduction in wound rates within 90 days.
- Gentell Home Direct Home delivery service providing high-quality wound care supplies directly to patients at home with seamless insurance coordination, reliable delivery, and expert support. Reaches approximately 6.5 million people affected by chronic wounds annually.
- Insurance Billing Service Insurance billing service accepting Medicare Part B and all Medicare Advantage plans, handling claims so customers can focus on healthcare delivery. Conforms strictly to insurance billing guidelines for regulatory compliance.
- Clinical Education and Wound Certification Educational resources including Gentell Wound Certification for professionals, continuing education courses with CEs, wound care protocols, Wound Advisor guide, monthly Wound Care Insider newsletter, in-service presentations on wound assessment, documentation, and treatment.
- Gentell Nutritional Services Enteral nutrition company providing enteral nutrition, ostomy, urology, and tracheostomy products for long-term care facilities across the United States. Largest provider of enteral products to long-term care facilities in the United States after ISG acquisition.
- ClaraVie Skin and Personal Care Skin and personal care product line designed for nursing home residents including body wash, shampoo, moisturizing lotion, antifungal cream, barrier ointments, and skin protectants.
- ReStorell Liquid Nutrition
Quantifiable outcome
- Most facilities see substantial reduction in wound rates within 90 days
- +2 more outcomes
Companies that use Gentell
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Gentell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gentell partnerships and signals
Strategic signalScale indicators7 records
Recent moves10 records
Expansion highlights6 records
Gentell competitors and assessment
Company assessmentDirect peers
- ConvaTec: Global medical products company specializing in advanced wound care, ostomy, continence, and critical care products. Directly competes with Gentell in advanced wound dressings and ostomy categories across institutional and home care channels.
- Coloplast: Danish medical device company with leading positions in ostomy, wound care, continence, and skin care. Closely comparable to Gentell in wound dressing portfolio and ostomy/tracheostomy product mix, though at significantly larger scale.
- Smith+Nephew: Global medical technology company with a major Advanced Wound Management franchise (Allevyn, PICO single-use NPWT). Direct competitor in advanced wound dressings sold to hospitals and increasingly long-term care facilities.
- Mölnlycke Health Care: Swedish medical device company and one of the world's largest wound care manufacturers (Mepilex, Mepitel). Directly competes with Gentell in foam, silicone, and antimicrobial dressings for institutional and home care customers.
- Integra LifeSciences: Medical technology company focused on neurosurgery, ENT, and regenerative tissue technologies including wound care. Direct comparability is high, as Gentell acquired Derma Sciences Canada (a wound care business) from Integra in 2022.
- Hollister Incorporated: Privately held manufacturer of ostomy, continence, and wound care products, with a strong US nursing home and home care channel presence. Comparable to Gentell in ostomy/wound care portfolio mix and institutional customer focus.
Broad incumbents
- 3M Health Care (Solventum): Spun off from 3M as Solventum, this is a diversified medical and surgical solutions company with a substantial advanced wound care portfolio (3M Tegaderm, V.A.C. therapy). Broader portfolio than Gentell, but directly competes in dressings and wound care documentation.
- Medline Industries: Largest privately held medical supplies manufacturer and distributor in the US, offering wound care, skin care, and enteral nutrition products to nursing homes and hospitals. Closely comparable broad-line distribution and manufacturing model to Gentell.
- Cardinal Health: Major US medical products distributor serving hospitals, ambulatory, and long-term care customers with wound care, skin care, and enteral products. Competes with Gentell at the distribution and product supply layer for nursing homes.
- McKesson: Largest US pharmaceutical and medical supply distributor, with a Medical-Surgical division serving long-term care and home care customers. Offers enteral and wound care products that compete directly with Gentell's distribution and Medicare Part B billing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gentell social profiles
Digital presenceGentell compliance and trust
Trust signalCompliance4 records
Gentell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gentell leadership team
Management profileNumber of profiles
Profiles10 records
Gentell subsidiaries and ownership
Company hierarchySubsidiaries11 records
Gentell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gentell M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gentell
What does Gentell do?
Gentell manufactures and distributes a complete line of advanced and traditional wound care products (collagen, alginate, foam, Manuka honey, silver antimicrobial, and super absorbent dressings), enteral nutrition and ostomy/urological/tracheostomy supplies, skin and personal care products (ClaraVie), and liquid nutritional supplements (ReStorell). The company pairs these products with clinical services including monthly wound rounds by certified specialists, the Gentell Fastcare wound documentation EHR, insurance billing for Medicare Part B and Medicare Advantage, and clinical education and certification programs for nursing home staff.
Is Gentell a public or private company?
Gentell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gentell founded?
Gentell was founded in 1994. It employs 501 to 1,000 people.
Where is Gentell based?
Gentell is headquartered in Bristol, United States, in the North America region.
How does Gentell make money?
Three revenue lines are on record. Wound Care Products are the primary driver. The others are clinical Services and Support and gentell Home Direct.
Who are Gentell's main competitors?
Direct peers on record are ConvaTec, Coloplast, Smith+Nephew, Mölnlycke Health Care, Integra LifeSciences and Hollister Incorporated. Broad incumbents are 3M Health Care (Solventum), Medline Industries, Cardinal Health and McKesson.
Does Gentell have an API?
No public API is recorded for Gentell.
What industry is Gentell in?
Gentell's product category is Wound Care Medical Supplies. Its primary akta.pro industry code is HLAHALAA, Advanced Wound Dressings (Foam, Hydrocolloid, Alginate, Hydrogel, Film), with a secondary code of HLAAAGAG, Wound Healing & Skin Regeneration (advanced dressings, skin substitutes). Its NAICS code is 339113 and its SIC code is 5047.