What CarbonBetter does

CarbonBetter is an Austin, Texas-based sustainability and energy consulting firm founded in 2012 by Tri Vo. The company operates as a privately held, NMSDC-certified Minority-Owned Business with a team of approximately 50 employees organized across climate services, retail energy, energy trading, software, and operations functions. Its offering spans three core service lines: (1) Sustainability & Decarbonization Services, including Scope 1, 2, and 3 GHG measurement, materiality assessments, decarbonization roadmaps, and framework-aligned reporting under GRI, SASB, CDP, CSRD, California SB 253/261, and SEC climate rules; (2) Carbon Offset & Clean Energy Project Services, covering project certification through all five major registries (Verra, American Carbon Registry, Gold Standard, Plan Vivo, Climate Action Reserve) and a storytelling-based marketing approach for credit sales; and (3) Energy Logistics Services, providing natural gas marketing, producer services, and asset management for commercial and industrial gas consumers, retail energy suppliers, and producers. The firm has also productized two complementary offerings: Certified Carbon Offset (CBCO) Portfolios for instant multi-project credit access, and a four-step Carbon Neutral Certification program.

CarbonBetter's business model is professional-services-led with à la carte pricing, no publicly disclosed rate cards, and a sales motion that combines enterprise field sales for large corporate sustainability buyers with inside sales for mid-market accounts. Distribution is direct, supplemented by content marketing (a 150+ article Stories blog), webinars, podcast distribution, newsletter capture, and speaking presence at industry events including SXSW, GreenBiz, and Climate Week NYC. The firm reports no proprietary software platform; instead it follows a vendor-agnostic approach, advising clients on third-party carbon accounting software selection. Notable enterprise and mid-market clients include PepsiCo, Kraft, Dominion Energy, Waste Management, Rolls-Royce, the U.S. Department of Veterans Affairs, Ports America, BeatBox Beverages, Fierce Whiskers, WhistlePig, Yakima Chief Hops, and Provision Retail Energy, spanning ports/maritime, spirits, beverages, agriculture, retail energy, software, and government verticals. The firm has maintained carbon neutrality for Scope 1 and Scope 2 since 2022 and committed to Scope 3-inclusive neutrality in 2025. No external funding rounds, parent company, or institutional investors have been disclosed; ownership remains founder-led and private.

Name

CarbonBetter

Legal name

CarbonBetter

Website

https://carbonbetter.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CarbonBetter is an Austin-based sustainability consultancy that helps enterprises and mid-market companies measure, reduce, and offset greenhouse gas emissions, certify carbon offset projects, and manage natural gas logistics across ports, food and beverage, spirits, energy, and government sectors.

Ownership category

akta.pro rank

Product category

Sustainability & Decarbonization Consulting

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162)

akta.pro primary industry

GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)

akta.pro secondary industry

Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)

Keywords

• Sustainability consulting
• Carbon offset sourcing
• Decarbonization advisory
• Energy logistics
• ESG reporting services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sustainability & Decarbonization Consulting: CarbonBetter provides consulting services for sustainability planning, decarbonization roadmap development, GHG emissions measurement and reporting, materiality assessments, framework-aligned reporting (GRI, SASB, CDP), and regulatory compliance support. Services are offered à la carte or as an end-to-end engagement, with fees billed per project or engagement scope.
2. Carbon Offset Project Certification & Marketing: CarbonBetter certifies clean energy and carbon offset projects and markets credits (RECs, carbon offset credits, RNGs, RINs) on behalf of project developers. The firm helps project developers maximize ROI through effective carbon credit marketing and storytelling. Revenue may come from service fees for certification support and marketing commissions or markups on credit transactions.
3. Carbon Offset Sourcing (CBCO Portfolios & Bespoke): CarbonBetter offers Certified Carbon Offset (CBCO) Portfolios providing instant access to hand-selected and vetted carbon offsets from multiple projects in one transaction, and bespoke carbon offset sourcing to meet specific buyer requirements. The company facilitates carbon credit purchases and retirements on behalf of clients, likely earning fees or spreads on transactions.
4. Energy Logistics Services: CarbonBetter provides energy marketing and logistics services for commercial and industrial gas consumers, retail energy suppliers, and natural gas producers and asset holders. Services include gas storage and transport asset management, producer services, and risk management. Revenue is generated through marketing fees, asset management agreements, and trader/scheduler service arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

CarbonBetter is a consultancy that helps businesses measure, reduce, report, and offset greenhouse gas emissions through sustainability and decarbonization advisory, carbon offset and clean energy project certification and marketing, energy logistics services for natural gas consumers and producers, and carbon credit sourcing via CBCO Portfolios and bespoke procurement. Services are offered à la carte or as end-to-end engagements to corporate sustainability leaders, energy companies, and project developers navigating the net-zero transition.

Product overview

CarbonBetter is a minority-owned sustainability and energy consulting firm offering a suite of advisory services organized around decarbonization strategy, carbon offset procurement, and energy logistics. The core offering consists of Sustainability & Decarbonization Services (measuring and reporting Scope 1-3 emissions, developing roadmaps), Carbon Offset & Clean Energy Project Services (certification and marketing of credits), and Energy Logistics Services (natural gas marketing and risk management). The company supplements these with Carbon Offset Credit Sourcing via CBCO Portfolios and bespoke sourcing, Carbon Accounting Software Advisory, and Carbon Neutral Certification. Sustainability Reports and Webinars serve as educational resources. The company does not offer a software platform but provides human expertise-driven consulting with services available à la carte.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainability & Decarbonization Services Consulting service that helps organizations measure Scope 1, 2, and 3 GHG emissions, set pragmatic sustainability targets, develop decarbonization roadmaps, and produce framework-aligned reports (GRI, SASB, CDP, CSRD) for corporate sustainability and ESG teams.
• Carbon Offset & Clean Energy Project Services End-to-end certification and marketing support for carbon credit and clean energy project developers (RECs, carbon offsets, RNGs, RINs), including registry coordination and storytelling-based credit marketing that builds community around climate action.
• Energy Logistics Services Energy marketing, logistics, producer services, storage and transport asset management, and risk management for commercial and industrial gas consumers, retail energy suppliers, and natural gas producers and asset holders.
• Carbon Offset Credit Sourcing (CBCO Portfolios & Bespoke) Carbon offset procurement service providing instant access to hand-selected, vetted offsets via CBCO Portfolios and bespoke sourcing tailored to specific vintage, geography, and project technology criteria, including transaction facilitation and retirement.
• CBCO 22-1 Portfolio Pre-built Certified Carbon Offset portfolio bundling hand-selected offsets from four projects into one transaction for buyers who want vetted, diversified offsets without a procurement RFP.
• Carbon Neutral Certification Four-step certification program that helps organizations develop carbon-neutral strategies for specific product lines and earn CarbonBetter certification as a marketable proof point for sustainability commitments.

Quantifiable outcome

• CarbonBetter has maintained 100% client satisfaction with its work
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• VerracoreStrategic or Co-development PartnerCarbonBetter maintains an active partnership with Verra, one of the world's leading carbon offset registries. Verra develops and manages standards for carbon offsets and sustainable development, and CarbonBetter leverages Verra's registry for certifying and issuing carbon credits for its clients' projects. This partnership enables CarbonBetter to serve clients seeking Verra certification (including Verra VCS projects) as part of its project services offering.
• American Carbon Registry (ACR)coreStrategic or Co-development PartnerCarbonBetter maintains an active partnership with the American Carbon Registry (ACR), an enterprise of Winrock International and one of the first voluntary carbon offset registries in the US. CarbonBetter works with ACR to certify and issue carbon credits for clients' projects under ACR standards.
• Gold StandardcoreStrategic or Co-development PartnerCarbonBetter maintains an active partnership with Gold Standard, a registry and standard-setter for carbon credits focused on climate and sustainable development impact. The firm leverages Gold Standard certification for clients' projects and can direct buyers to Gold Standard's marketplace for credit purchases.
• Plan VivocoreStrategic or Co-development PartnerCarbonBetter maintains an active partnership with Plan Vivo, a registry and standard for carbon credits focused on livelihood improvements and community benefits, particularly in developing countries. CarbonBetter works with Plan Vivo to certify and issue credits for clients' projects that align with Plan Vivo's community-focused approach.
• Climate Action ReservecoreStrategic or Co-development PartnerCarbonBetter maintains an active partnership with the Climate Action Reserve, a US-focused carbon offset registry that promotes and verifies carbon offset projects. The firm leverages Climate Action Reserve standards to certify and issue credits for clients' US-based carbon reduction and removal projects.
• OKO ForestsminorStrategic or Co-development PartnerOKO Forests is a regenerative agroforestry project in Ghana that CarbonBetter features as a featured project on its website. The project addresses deforestation from illegal gold mining (galamsey) while creating sustainable socio-economic opportunities for nearby communities. CarbonBetter supports OKO Forests through project marketing, credit sourcing, and storytelling services to connect the project with buyers who understand and value its impact.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 3Degrees: 3Degrees is a climate solutions provider offering carbon offset sourcing, renewable energy certificate (REC) marketing, and decarbonization advisory to enterprises. Like CarbonBetter, it brokers and markets environmental commodities on behalf of project developers and advises corporate buyers, and was named alongside CarbonBetter in the same global carbon credit market report.
• South Pole: South Pole is a major carbon offset advisory and project developer helping companies measure emissions, set science-based targets, and source high-quality credits. It overlaps directly with CarbonBetter across Scope 1-3 advisory, offset sourcing, and project marketing for registry-issued credits.
• Rubicon Carbon: Rubicon Carbon is a carbon credit advisory and procurement firm that helps companies develop high-quality nature-based and technological carbon removal portfolios. Its advisory-led model for sourcing premium credits for enterprises is directly comparable to CarbonBetter's CBCO Portfolios and bespoke sourcing service.
• ClearSky Climate Solutions: ClearSky Climate Solutions provides carbon offset advisory and consulting for corporate sustainability programs and was listed alongside CarbonBetter in the global carbon credit market outlook report. It serves a similar enterprise buyer audience for carbon credit procurement and strategy.
• Climate Partner: Climate Partner provides carbon offset advisory, climate strategy consulting, and carbon-neutral certification for enterprises, including product-level carbon footprinting. Its business model and service mix — combining offset brokerage with strategy consulting — closely mirrors CarbonBetter's, and it was co-listed in the same industry market outlook report.
• Climeco: Climeco is an environmental commodities company providing carbon offset project development, credit brokering, and advisory services to corporate buyers. It was named in the same global carbon credit market report as CarbonBetter and shares the dual focus on registry partnerships and enterprise buyer advisory.

Emerging players

• Persefoni: Persefoni is a climate management and accounting platform providing enterprise-grade carbon footprint measurement and decarbonization planning tools. It overlaps with CarbonBetter's sustainability consulting scope but executes via technology rather than advisory services.
• Watershed: Watershed is a software-led carbon accounting and climate platform helping enterprises measure, report, and reduce emissions across Scopes 1-3. It competes with CarbonBetter's advisory work on the measurement and reporting side, though Watershed delivers through proprietary software rather than consulting services.
• Patch: Patch provides an API-based carbon credit marketplace and offset procurement platform for businesses. It overlaps with CarbonBetter's CBCO Portfolios and bespoke sourcing offering by streamlining offset purchases via a digital marketplace.

Broad incumbents

• ENGIE Impact: ENGIE Impact is the sustainability consulting arm of global energy major ENGIE, offering carbon accounting, decarbonization strategy, and ESG advisory to large enterprises. It competes with CarbonBetter for enterprise climate mandates at a much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/carbonbetter

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CarbonBetter