Berkshire Blanket & Home
Berkshire Blanket & Home Co. is a US direct-to-consumer retailer of home textiles (blankets, throws, sheets, robes, loungewear, pillows, towels) sold through an owned Shopify storefront, organized around eight registered proprietary fabric sub-brands and a flagship Peanuts® licensed collection.
- Company typePrivate
- Founded1993
- HeadquartersWare, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Berkshire Blanket & Home does
Berkshire Blanket & Home Co., operating as Berkshire Home Company, is a privately held direct-to-consumer retailer of home textiles founded in 1993 and headquartered in Ware, Massachusetts. The company sells blankets, throws, sheets, bedding, robes, loungewear, pillows, and towels to US consumers exclusively through an owned Shopify storefront, with products organized around a portfolio of eight registered proprietary fabric technology sub-brands including VelvetLoft®, Extra-Fluffy™, PrimaLush™, EcoThread®, CalmKnit, Retro Comfort Plush, MellowSoft, and Microfleece. The catalog spans price points from approximately $16 (Microfleece pillowcases) to $120 (heated blankets), with mid-range blankets and throws clustering between $40 and $60 and most categories routinely discounted 20-40% off list under a free-shipping-over-$75 promotional structure.
The business model is one-time unit sales through owned e-commerce; no subscription, marketplace, or wholesale channel is apparent. Revenue mechanics rely on a continuous promotional cadence, an email-driven repeat-purchase loop (spin-to-save discount capture), an Impact.com affiliate program for partner referrals, and licensed merchandise — notably a flagship Peanuts® collection that includes a 75th Anniversary capsule — to broaden acquisition beyond branded fabric buyers. A heated blanket line with multiple controller types and a 5-year limited warranty represents the company's primary move into higher-ASP, electronics-adjacent SKUs. Technology partnerships (Polartec® Softec™) and a Polartec-supplied performance fabric blanket extend credibility in technical textiles. The company is led by CEO Bruce Stevens and President & CEO Scott Maddalene, has 51-100 employees, and discloses no parent company, no outside funding, and no international operations.
Berkshire Blanket & Home firmographics
Firmographics- Name
- Berkshire Blanket & Home
- Legal name
- Berkshire Blanket & Home Co.®
- Website
- https://berkshireblanket.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Berkshire Blanket & Home Co. is a US direct-to-consumer retailer of home textiles (blankets, throws, sheets, robes, loungewear, pillows, towels) sold through an owned Shopify storefront, organized around eight registered proprietary fabric sub-brands and a flagship Peanuts® licensed collection.
- Ownership category
- akta.pro rank
Berkshire Blanket & Home industry classification
Industry- Product category
- Home Textiles and Bedding
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)
- akta.pro secondary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
Keywords
Where Berkshire Blanket & Home is headquartered
LocationHeadquarters
- HQ city
- Ware
- HQ country
- United States
- HQ region
- North America
Markets served
Berkshire Blanket & Home business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product sales through owned Shopify e-commerce storefront. Products include blankets, throws, sheets, bedding, robes, loungewear, pillows, and towels at various price points. No subscription model apparent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (pillowcases, basic throws) |
| Unit Pricing | Pay-as-you-go | Mid-range bedding and blankets |
| Unit Pricing | Pay-as-you-go | Premium products (robes, heated blankets, bundles) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Berkshire Blanket & Home product offering
Product offeringCore offering
Berkshire Blanket & Home manufactures and sells proprietary-fabric home textiles directly to consumers through its Shopify e-commerce storefront. Its catalog spans plush blankets, throws, sheet sets, duvet covers, comforters, robes, loungewear, pillows, and heated bedding, including licensed Peanuts® character lines and Artist Series collaborations. The company competes on differentiated fabric technologies (VelvetLoft®, Extra-Fluffy™, PrimaLush™, EcoThread®, CalmKnit, MellowSoft) and a mid-market price band of roughly $16 to $120.
Product overview
Berkshire Blanket & Home Co., operating as Berkshire Home Company, is a direct-to-consumer textile and home goods retailer. The company offers a portfolio of bedding, blankets, throws, sheets, pillows, towels, robes, loungewear, and heated textile products, primarily marketed under proprietary fabric technology sub-brands including VelvetLoft®, Extra-Fluffy™, Microfleece, PrimaLush™, EcoThread®, Retro Comfort Plush, and CalmKnit. The product line includes individual products (throws, blankets, sheet sets, robes, pillows, towels), bundled deals (robe + throw combinations), and a licensed Peanuts® collection featuring character-themed textiles. The company also operates a heated products line with five controller types (A through E) and associated warranty and registration services. Products are sold exclusively through the company's Shopify-based e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- VelvetLoft®: Velvet-textured fabric collection featuring throws, blankets, sheets, robes, and pillows.
- Extra-Fluffy™
- Retro Comfort Plush
- Microfleece
- PrimaLush™
- EcoThread®
- MellowSoft
- CalmKnit
Products and services
- VelvetLoft® Throw Plush signature throw blanket in the proprietary VelvetLoft® fabric, sold in standard and oversized sizes for consumer home use.
- All-Season Microfleece Sheet Set Lightweight microfleece bedding sheet set designed for year-round consumer use.
- VelvetLoft® Plush Sheet Set Plush signature sheet set in the proprietary VelvetLoft® fabric, sold to individual consumers.
- Extra-Fluffy™ Blanket Heavyweight blanket made from the proprietary Extra-Fluffy™ fabric, available in multiple sizes for consumer home use.
- VelvetLoft® Blanket Plush signature blanket in the proprietary VelvetLoft® fabric, offered in twin, full/queen, and king sizes.
- PrimaLush™ Throw Heavyweight plush throw in the proprietary PrimaLush™ fabric, sold to consumers for home and gifting use.
- Polartec® Softec™ Microfleece Blanket Microfleece blanket produced using Polartec® Softec™ fabric technology under a technology partnership, sold to consumers.
- VelvetLoft® Heated Blanket Electric heated blanket in VelvetLoft® fabric with adjustable heat settings, sold to individual consumers.
- VelvetLoft® Plush Luxury Spa Robe Plush unisex spa-style robe in VelvetLoft® fabric, marketed to consumers for at-home lounge and post-bath use.
- Extra-Fluffy™ Robe Heavyweight unisex robe in the proprietary Extra-Fluffy™ fabric, sold to consumers.
- VelvetLoft® Family Blanket Oversized blanket in VelvetLoft® fabric designed for shared family or couch use.
- Acadia Faux Fur Throw Faux fur decorative throw sold to consumers for home décor styling.
- VelvetLoft® Duvet Set VelvetLoft® fabric duvet cover set sold to consumers as a coordinated bedding set.
- Retro Comfort Plush Comforter Set Coordinated comforter and sham set in the proprietary Retro Comfort Plush fabric, sold to consumers.
- CalmKnit Lounge Pants Knit loungewear pants in the proprietary CalmKnit fabric, sold to consumers for at-home wear.
- CalmKnit Lounge Set Coordinated loungewear set (top and bottom) in CalmKnit fabric, sold to consumers.
- Retro Comfort Plush Blanket Plush blanket in the proprietary Retro Comfort Plush fabric, sold to consumers.
- Retro Comfort Plush Throw Plush throw in the proprietary Retro Comfort Plush fabric, sold to consumers.
- EcoThread® VelvetLoft® Neckroll Pillow Neckroll pillow combining the EcoThread® sustainable fabric with VelvetLoft® plush, sold to consumers.
- VelvetLoft® Pillowcases 2-Pack Two-pack of pillowcases made in the proprietary VelvetLoft® fabric, sold to consumers.
- Extra-Fluffy™ Neckroll Pillow Supportive neckroll pillow in the proprietary Extra-Fluffy™ fabric, sold to consumers.
- All-Season Microfleece Pillowcases 2-Pack Two-pack of lightweight microfleece pillowcases sold to consumers.
- PrimaLush™ Cape Wrap Cape-style wrap in the proprietary PrimaLush™ fabric, sold to consumers for loungewear and gifting.
- Peanuts® Microfiber Sheet Set Licensed Peanuts®-branded microfiber sheet set sold to consumers under a Peanuts Worldwide licensing partnership.
- Peanuts® VelvetLoft® Throw Licensed Peanuts®-branded plush throw in VelvetLoft® fabric, sold to consumers under a Peanuts Worldwide licensing partnership.
- Peanuts® Oversized Beach Towel Licensed Peanuts®-branded oversized beach towel, sold to consumers under a Peanuts Worldwide licensing partnership.
- Peanuts® Outdoor Blanket Licensed Peanuts®-branded outdoor blanket for picnics and outdoor use, sold to consumers.
- Peanuts® Social Club Pillow Licensed Peanuts®-branded decorative pillow, sold to consumers.
- Peanuts® Lounge Hoodie Licensed Peanuts®-branded fleece lounge hoodie, sold to consumers.
- Peanuts® Fleece Lounge Pants Licensed Peanuts®-branded fleece lounge pants, sold to consumers.
- Peanuts® Patchwork Quilt Set Licensed Peanuts®-branded patchwork quilt set, sold to consumers.
- Peanuts® Charlie Brown & Snoopy Pillow Licensed Peanuts®-branded decorative pillow featuring Charlie Brown and Snoopy characters, sold to consumers.
- Peanuts® VelvetLoft® Throw & Pillow Set Coordinated licensed Peanuts®-branded throw and pillow bundle, sold to consumers.
- Artist Series Oversized Beach Towel Artist-illustrated oversized beach towel from the company's Artist Series collaboration line, sold to consumers.
- Extra-Fluffy™ Robe + Throw Bundle Bundle combining the Extra-Fluffy™ Robe with a coordinating throw, sold to consumers.
- VelvetLoft® Self-Care Pack (Robe + Throw Bundle) Bundle combining the VelvetLoft® Plush Luxury Spa Robe with a coordinating VelvetLoft® throw, sold to consumers.
- Extra-Fluffy™ Neckroll Pillow + Throw Bundle Bundle pairing the Extra-Fluffy™ Neckroll Pillow with a coordinating throw, sold to consumers.
- Heated Product Registration (Warranty Service) Online registration service for heated blankets and heated throws that activates the multi-year warranty coverage for consumer purchases.
Companies that use Berkshire Blanket & Home
Customer profileSegments2 records
Ideal customer profiles2 records
Berkshire Blanket & Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Berkshire Blanket & Home partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- PolarteccorePolartec is a technology partner providing performance fabric materials. The company offers Polartec Softec Microfleece Blankets, indicating a material supply and technology licensing relationship for performance textiles.
- Peanuts Worldwide / SnoopyflagshipLicensed partnership for Peanuts brand (Snoopy, Woodstock, Charlie Brown) across bedding, throws, towels, and loungewear. Products include VelvetLoft throws, microfiber sheet sets, beach towels, outdoor blankets, pillows, lounge hoodies, and lounge pants. Major product line with dedicated collection page.
- Impact.comminorAffiliate marketing platform partner for managing the company's affiliate/partner referral program at app.impact.com.
Recent moves6 records
Expansion highlights6 records
Berkshire Blanket & Home competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Berkshire Blanket & Home social profiles
Digital presenceBerkshire Blanket & Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berkshire Blanket & Home leadership team
Management profileNumber of profiles
Profiles2 records
Berkshire Blanket & Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berkshire Blanket & Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berkshire Blanket & Home
What does Berkshire Blanket & Home do?
Berkshire Blanket & Home manufactures and sells proprietary-fabric home textiles directly to consumers through its Shopify e-commerce storefront. Its catalog spans plush blankets, throws, sheet sets, duvet covers, comforters, robes, loungewear, pillows, and heated bedding, including licensed Peanuts® character lines and Artist Series collaborations. The company competes on differentiated fabric technologies (VelvetLoft®, Extra-Fluffy™, PrimaLush™, EcoThread®, CalmKnit, MellowSoft) and a mid-market price band of roughly $16 to $120.
Is Berkshire Blanket & Home a public or private company?
Berkshire Blanket & Home is a private company. It is classified as unknown and is currently operating.
When was Berkshire Blanket & Home founded?
Berkshire Blanket & Home was founded in 1993. It employs 51 to 100 people.
Where is Berkshire Blanket & Home based?
Berkshire Blanket & Home is headquartered in Ware, United States, in the North America region.
How does Berkshire Blanket & Home make money?
One revenue line is on record: direct E-commerce Sales.
Does Berkshire Blanket & Home have an API?
No public API is recorded for Berkshire Blanket & Home.
What industry is Berkshire Blanket & Home in?
Berkshire Blanket & Home's product category is Home Textiles and Bedding. Its primary akta.pro industry code is CRAIALAG, Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers), with a secondary code of CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers). Its NAICS code is 44912 and its SIC code is 5700.