Berkshire Blanket & Home

What Berkshire Blanket & Home does

Berkshire Blanket & Home Co., operating as Berkshire Home Company, is a privately held direct-to-consumer retailer of home textiles founded in 1993 and headquartered in Ware, Massachusetts. The company sells blankets, throws, sheets, bedding, robes, loungewear, pillows, and towels to US consumers exclusively through an owned Shopify storefront, with products organized around a portfolio of eight registered proprietary fabric technology sub-brands including VelvetLoft®, Extra-Fluffy™, PrimaLush™, EcoThread®, CalmKnit, Retro Comfort Plush, MellowSoft, and Microfleece. The catalog spans price points from approximately $16 (Microfleece pillowcases) to $120 (heated blankets), with mid-range blankets and throws clustering between $40 and $60 and most categories routinely discounted 20-40% off list under a free-shipping-over-$75 promotional structure.

The business model is one-time unit sales through owned e-commerce; no subscription, marketplace, or wholesale channel is apparent. Revenue mechanics rely on a continuous promotional cadence, an email-driven repeat-purchase loop (spin-to-save discount capture), an Impact.com affiliate program for partner referrals, and licensed merchandise — notably a flagship Peanuts® collection that includes a 75th Anniversary capsule — to broaden acquisition beyond branded fabric buyers. A heated blanket line with multiple controller types and a 5-year limited warranty represents the company's primary move into higher-ASP, electronics-adjacent SKUs. Technology partnerships (Polartec® Softec™) and a Polartec-supplied performance fabric blanket extend credibility in technical textiles. The company is led by CEO Bruce Stevens and President & CEO Scott Maddalene, has 51-100 employees, and discloses no parent company, no outside funding, and no international operations.

Name

Berkshire Blanket & Home

Legal name

Berkshire Blanket & Home Co.®

Website

https://berkshireblanket.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Berkshire Blanket & Home Co. is a US direct-to-consumer retailer of home textiles (blankets, throws, sheets, robes, loungewear, pillows, towels) sold through an owned Shopify storefront, organized around eight registered proprietary fabric sub-brands and a flagship Peanuts® licensed collection.

Ownership category

akta.pro rank

Product category

Home Textiles and Bedding

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

akta.pro secondary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Home textiles
• Plush bedding
• Heated blankets
• Loungewear robes
• Licensed character merchandise

Headquarters

HQ city

Ware

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through owned Shopify e-commerce storefront. Products include blankets, throws, sheets, bedding, robes, loungewear, pillows, and towels at various price points. No subscription model apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Berkshire Blanket & Home manufactures and sells proprietary-fabric home textiles directly to consumers through its Shopify e-commerce storefront. Its catalog spans plush blankets, throws, sheet sets, duvet covers, comforters, robes, loungewear, pillows, and heated bedding, including licensed Peanuts® character lines and Artist Series collaborations. The company competes on differentiated fabric technologies (VelvetLoft®, Extra-Fluffy™, PrimaLush™, EcoThread®, CalmKnit, MellowSoft) and a mid-market price band of roughly $16 to $120.

Product overview

Berkshire Blanket & Home Co., operating as Berkshire Home Company, is a direct-to-consumer textile and home goods retailer. The company offers a portfolio of bedding, blankets, throws, sheets, pillows, towels, robes, loungewear, and heated textile products, primarily marketed under proprietary fabric technology sub-brands including VelvetLoft®, Extra-Fluffy™, Microfleece, PrimaLush™, EcoThread®, Retro Comfort Plush, and CalmKnit. The product line includes individual products (throws, blankets, sheet sets, robes, pillows, towels), bundled deals (robe + throw combinations), and a licensed Peanuts® collection featuring character-themed textiles. The company also operates a heated products line with five controller types (A through E) and associated warranty and registration services. Products are sold exclusively through the company's Shopify-based e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• VelvetLoft®: Velvet-textured fabric collection featuring throws, blankets, sheets, robes, and pillows.
• Extra-Fluffy™
• Retro Comfort Plush
• Microfleece
• PrimaLush™
• EcoThread®
• MellowSoft
• CalmKnit

Products and services

• VelvetLoft® Throw Plush signature throw blanket in the proprietary VelvetLoft® fabric, sold in standard and oversized sizes for consumer home use.
• All-Season Microfleece Sheet Set Lightweight microfleece bedding sheet set designed for year-round consumer use.
• VelvetLoft® Plush Sheet Set Plush signature sheet set in the proprietary VelvetLoft® fabric, sold to individual consumers.
• Extra-Fluffy™ Blanket Heavyweight blanket made from the proprietary Extra-Fluffy™ fabric, available in multiple sizes for consumer home use.
• VelvetLoft® Blanket Plush signature blanket in the proprietary VelvetLoft® fabric, offered in twin, full/queen, and king sizes.
• PrimaLush™ Throw Heavyweight plush throw in the proprietary PrimaLush™ fabric, sold to consumers for home and gifting use.
• Polartec® Softec™ Microfleece Blanket Microfleece blanket produced using Polartec® Softec™ fabric technology under a technology partnership, sold to consumers.
• VelvetLoft® Heated Blanket Electric heated blanket in VelvetLoft® fabric with adjustable heat settings, sold to individual consumers.
• VelvetLoft® Plush Luxury Spa Robe Plush unisex spa-style robe in VelvetLoft® fabric, marketed to consumers for at-home lounge and post-bath use.
• Extra-Fluffy™ Robe Heavyweight unisex robe in the proprietary Extra-Fluffy™ fabric, sold to consumers.
• VelvetLoft® Family Blanket Oversized blanket in VelvetLoft® fabric designed for shared family or couch use.
• Acadia Faux Fur Throw Faux fur decorative throw sold to consumers for home décor styling.
• VelvetLoft® Duvet Set VelvetLoft® fabric duvet cover set sold to consumers as a coordinated bedding set.
• Retro Comfort Plush Comforter Set Coordinated comforter and sham set in the proprietary Retro Comfort Plush fabric, sold to consumers.
• CalmKnit Lounge Pants Knit loungewear pants in the proprietary CalmKnit fabric, sold to consumers for at-home wear.
• CalmKnit Lounge Set Coordinated loungewear set (top and bottom) in CalmKnit fabric, sold to consumers.
• Retro Comfort Plush Blanket Plush blanket in the proprietary Retro Comfort Plush fabric, sold to consumers.
• Retro Comfort Plush Throw Plush throw in the proprietary Retro Comfort Plush fabric, sold to consumers.
• EcoThread® VelvetLoft® Neckroll Pillow Neckroll pillow combining the EcoThread® sustainable fabric with VelvetLoft® plush, sold to consumers.
• VelvetLoft® Pillowcases 2-Pack Two-pack of pillowcases made in the proprietary VelvetLoft® fabric, sold to consumers.
• Extra-Fluffy™ Neckroll Pillow Supportive neckroll pillow in the proprietary Extra-Fluffy™ fabric, sold to consumers.
• All-Season Microfleece Pillowcases 2-Pack Two-pack of lightweight microfleece pillowcases sold to consumers.
• PrimaLush™ Cape Wrap Cape-style wrap in the proprietary PrimaLush™ fabric, sold to consumers for loungewear and gifting.
• Peanuts® Microfiber Sheet Set Licensed Peanuts®-branded microfiber sheet set sold to consumers under a Peanuts Worldwide licensing partnership.
• Peanuts® VelvetLoft® Throw Licensed Peanuts®-branded plush throw in VelvetLoft® fabric, sold to consumers under a Peanuts Worldwide licensing partnership.
• Peanuts® Oversized Beach Towel Licensed Peanuts®-branded oversized beach towel, sold to consumers under a Peanuts Worldwide licensing partnership.
• Peanuts® Outdoor Blanket Licensed Peanuts®-branded outdoor blanket for picnics and outdoor use, sold to consumers.
• Peanuts® Social Club Pillow Licensed Peanuts®-branded decorative pillow, sold to consumers.
• Peanuts® Lounge Hoodie Licensed Peanuts®-branded fleece lounge hoodie, sold to consumers.
• Peanuts® Fleece Lounge Pants Licensed Peanuts®-branded fleece lounge pants, sold to consumers.
• Peanuts® Patchwork Quilt Set Licensed Peanuts®-branded patchwork quilt set, sold to consumers.
• Peanuts® Charlie Brown & Snoopy Pillow Licensed Peanuts®-branded decorative pillow featuring Charlie Brown and Snoopy characters, sold to consumers.
• Peanuts® VelvetLoft® Throw & Pillow Set Coordinated licensed Peanuts®-branded throw and pillow bundle, sold to consumers.
• Artist Series Oversized Beach Towel Artist-illustrated oversized beach towel from the company's Artist Series collaboration line, sold to consumers.
• Extra-Fluffy™ Robe + Throw Bundle Bundle combining the Extra-Fluffy™ Robe with a coordinating throw, sold to consumers.
• VelvetLoft® Self-Care Pack (Robe + Throw Bundle) Bundle combining the VelvetLoft® Plush Luxury Spa Robe with a coordinating VelvetLoft® throw, sold to consumers.
• Extra-Fluffy™ Neckroll Pillow + Throw Bundle Bundle pairing the Extra-Fluffy™ Neckroll Pillow with a coordinating throw, sold to consumers.
• Heated Product Registration (Warranty Service) Online registration service for heated blankets and heated throws that activates the multi-year warranty coverage for consumer purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• PolarteccoreTechnology or IntegrationPolartec is a technology partner providing performance fabric materials. The company offers Polartec Softec Microfleece Blankets, indicating a material supply and technology licensing relationship for performance textiles.
• Peanuts Worldwide / SnoopyflagshipOEM/ Whitelabel/ Licensing PartnerLicensed partnership for Peanuts brand (Snoopy, Woodstock, Charlie Brown) across bedding, throws, towels, and loungewear. Products include VelvetLoft throws, microfiber sheet sets, beach towels, outdoor blankets, pillows, lounge hoodies, and lounge pants. Major product line with dedicated collection page.
• Impact.comminorGTM or Marketing PartnerAffiliate marketing platform partner for managing the company's affiliate/partner referral program at app.impact.com.

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BerkBlanket
• Facebookfacebook.com/berkshireblankets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire Blanket & Home