PRG Gear
PRG Gear is the US rental division of Production Resource Group, supplying over two million items of AV production equipment — lighting, audio, video, LED, cameras, rigging, and media servers — to film, TV, broadcast, theatre, concert touring, and corporate event producers across eight US locations.
- Company typePrivate
- Founded1982
- HeadquartersArmonk, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What PRG Gear does
PRG Gear is the US equipment-rental division of Production Resource Group, L.L.C., providing professional production AV equipment to film, television, broadcast, theatre, concert touring, and corporate event producers. The company operates a rental inventory of more than two million items across eleven product categories — Audio, Camera, Computers, LED, Lighting, Media Servers, Monitors, Presentation, Projection, Rigging, and Video — sourced from leading third-party brands (ARRI, Sony, Canon, ROE Visual, Brompton, Disguise, Barco, L-Acoustics, CM Lodestar) and supplemented by PRG's own proprietary lighting brands Best Boy LED, Icon Edge, 5L Wash, Hydra Node, and the Vari-Lite line. Equipment is delivered show-ready from eight US warehouse and operations locations spanning New York, New Jersey, Chicago, Dallas, Las Vegas, Los Angeles, Nashville, and Orlando, supported by dedicated Technical Product Managers, case management, prep space, on-site labor, and rigorous QC packaging protocols.
The business is fundamentally a usage-based rental operation: customers request quotes through the website, undergo credit approval, and rent equipment on time-bounded terms beginning at warehouse departure and ending at return, with pricing that varies by equipment type, duration, and project scope. COD payment terms, security deposits, and late-return/damage fees are standard. The GTM motion is sales-led and direct, with content marketing (SEO articles on LED wall crews, lighting fixtures, AV labor staffing) and an email newsletter supporting top-of-funnel demand capture. A complementary professional services stream provides technical design, labor supervision, and on-site equipment operation. The company was founded in 1982, is privately held, and in April 2026 installed a new CEO (Lawrence Burian, ex-LIV Golf/MSG) and a newly created Chief Commercial Officer (Darren Pfeffer, ex-DPS/Live Nation, ex-MSG), signaling a strategic commercial refresh under existing ownership.
PRG Gear firmographics
Firmographics- Name
- PRG Gear
- Legal name
- Production Resource Group, L.L.C.
- Website
- https://prggear.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PRG Gear is the US rental division of Production Resource Group, supplying over two million items of AV production equipment — lighting, audio, video, LED, cameras, rigging, and media servers — to film, TV, broadcast, theatre, concert touring, and corporate event producers across eight US locations.
- Ownership category
- akta.pro rank
PRG Gear industry classification
Industry- Product category
- AV Equipment Rental
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
- akta.pro secondary industries
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Audio & Communications Equipment Rental (MPADAFAC)
Keywords
Where PRG Gear is headquartered
LocationHeadquarters
- HQ city
- Armonk
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
PRG Gear business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Rental: PRG Gear generates revenue primarily through renting AV production equipment including audio, video, lighting, LED, cameras, rigging, and related accessories to professional productions. Rental terms begin when equipment leaves the warehouse and end upon return, with pricing based on rental duration.
- Professional Services: The company offers technical and creative design services, labor supervision, and on-site setup or operation of equipment as part of comprehensive production support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment rental with customized pricing based on project needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PRG Gear product offering
Product offeringCore offering
PRG Gear is the professional AV rental arm of Production Resource Group, L.L.C., providing more than two million items of audio, video, lighting, LED, camera, rigging, media server, and related production equipment on a rental basis. The company supports film, television, broadcast, theatre, concert touring, and corporate event productions with show-ready packaging, rigorous QC, technical product management, and global logistics.
Product overview
PRG Gear is the leading AV rental resource for the professional production community and part of the Production Resource Group (PRG) family. The company operates as an equipment rental platform providing more than two million items across multiple product categories including Audio, Camera, Computers, LED, Lighting, Media Servers, Monitors, Presentation, Projection, Rigging, and Video equipment. The offering includes both third-party branded equipment rentals and PRG's proprietary lighting products (Best Boy LED, Icon Edge, 5L Wash, Hydra Node). PRG Gear positions itself as a full-service provider backed by technical product managers, preparation space, inventory management, on-site support, and rigorous QC and packaging protocols. The platform enables professionals to build quotes and rent equipment through a web portal, with services available 24/7 across eight US locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Equipment Rentals Audio rental inventory including microphones, mixers, speakers, wireless systems, in-ear monitors, and communications equipment for productions and events.
- Camera Equipment Rentals Rental of high-definition cameras, lenses, and accessories including broadcast, cine, and specialty/PTZ/POV cameras from ARRI, Sony, Canon, and Cooke Optics.
- Computer Rentals Rental of Mac and PC workstations, networking equipment, printers, and production playback software such as Playback Pro Plus.
- LED Panels, Displays and Wall Rentals Rental of LED panels, walls, floors, and creative LED solutions including products from ROE Visual, Absen, INFiLED, Brompton Technology processors, and transparent LED displays.
- Lighting Equipment Rentals Rental of stage and event lighting including automated lighting, static fixtures, followspots, LED fixtures, and PRG proprietary Vari-Lite products.
- Media Server Rentals Rental of media servers for content playback and mapping across screens and LED, including Disguise, D3, Hippotizer, and MA Lighting VPU systems.
- Monitor Rentals Rental of digital display monitors ranging from 7-inch to 90+ inches, including broadcast monitors, digital signage, and touchscreen displays from Samsung, LG, Sony, and others.
- Presentation Equipment Rentals Rental of presentation support equipment including drape, podiums, lecterns, speaker timers, cue lights, teleprompters, and wireless presentation systems such as Barco ClickShare.
- Projection Equipment Rentals Rental of projectors including DLP, laser, and 4K models from Panasonic and Barco, along with projection screens and projector lenses.
- Rigging Equipment Rentals Rental of rigging equipment including automated rigging, chain motors, truss systems, load cells, and safety accessories from CM Lodestar, Kinesys, and Litec Truss.
- Video Equipment Rentals Rental of video production equipment including multi-format systems, RF video, signal processing, distribution, production switchers, routers, and recording equipment.
- PRG Gear AV Rental Platform Central rental platform offering the most extensive AV rental inventory in the world with over two million items, supported by technical product managers, preparation space, inventory management, on-site support, QC, and packaging services.
Quantifiable outcome
- Over 2 million items in inventory
- +1 more outcomes
Companies that use PRG Gear
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles4 records
PRG Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PRG Gear partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights2 records
PRG Gear competitors and assessment
Company assessmentEmerging players
- disguise: disguise is a technology platform for virtual production, live events, and immersive experiences, with media server hardware that competes with portions of PRG Gear's media server rental offering — particularly relevant in the high-growth virtual production segment.
Direct peers
- 4Wall Entertainment: 4Wall Entertainment is a US-based entertainment lighting and AV rental company serving concert tours, theatre, corporate events, and broadcast — directly comparable to PRG Gear's lighting and full-service AV rental offerings.
- VER (Video Equipment Rentals): VER is a leading US-based AV and broadcast equipment rental company serving film, TV, corporate events, and live productions — a direct competitor to PRG Gear with overlapping camera, video, lighting, and LED inventory and similar enterprise customers.
- Clair Global: Clair Global is a US-based provider of audio, lighting, video, and rigging rentals primarily for concert touring and live entertainment — directly comparable to PRG Gear across audio/lighting rental and major tour customers.
- Solotech: Solotech is a global provider of AV, lighting, and rigging equipment rental with major operations across North America, Europe, and the Middle East — directly competing with PRG Gear across concert touring, broadcast, and corporate event verticals.
- Christie Lites: Christie Lites is a North American lighting equipment rental company specializing in concert touring, theatre, and live events — directly overlapping with PRG Gear's lighting rental segment and global touring customer base.
- NEP Group: NEP Group provides broadcast and live event production services including AV equipment, outside broadcast facilities, and technical crews — overlapping with PRG Gear in broadcast, streaming, and large-scale live event production.
- Encore Global (formerly PSAV): Encore Global is a leading provider of event technology, AV production, and venue services for hotels and corporate events — directly comparable to PRG Gear's corporate events and presentation equipment rental business.
Broad incumbents
- Live Nation Entertainment: Live Nation Entertainment is the world's largest live entertainment company and parent of DPS (Diversified Production Services), a direct competitor — providing both a major customer pool for PRG Gear's touring rentals and a competing in-house production services arm.
Regional players
- Gearhouse Group: Gearhouse Group is a South Africa-headquartered AV and event production rental company with operations across Africa, the Middle East, and the UK — offering comparable AV production rental services but serving primarily non-US geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
PRG Gear social profiles
Digital presencePRG Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRG Gear leadership team
Management profileNumber of profiles
Profiles2 records
PRG Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRG Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRG Gear
What does PRG Gear do?
PRG Gear is the professional AV rental arm of Production Resource Group, L.L.C., providing more than two million items of audio, video, lighting, LED, camera, rigging, media server, and related production equipment on a rental basis. The company supports film, television, broadcast, theatre, concert touring, and corporate event productions with show-ready packaging, rigorous QC, technical product management, and global logistics.
Is PRG Gear a public or private company?
PRG Gear is a private company. It is classified as unknown and is currently operating.
When was PRG Gear founded?
PRG Gear was founded in 1982. It employs 1,001 to 5,000 people.
Where is PRG Gear based?
PRG Gear is headquartered in Armonk, United States, in the North America region.
How does PRG Gear make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are professional Services.
Who are PRG Gear's main competitors?
disguise is listed as an emerging player. Direct peers are 4Wall Entertainment, VER (Video Equipment Rentals), Clair Global, Solotech, Christie Lites, NEP Group and Encore Global (formerly PSAV). Live Nation Entertainment is listed as a broad incumbent. Gearhouse Group is listed as a regional player.
Does PRG Gear have an API?
No public API is recorded for PRG Gear.
What industry is PRG Gear in?
PRG Gear's product category is AV Equipment Rental. Its primary akta.pro industry code is HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens), with a secondary code of MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 33431 and its SIC code is 7350.