Mac-Haydn Theatre
Mac-Haydn Theatre is a 501(c)(3) non-profit summer musical theatre in Chatham, NY, producing six mainstage musicals and two limited shows each season. It serves 30,000+ regional patrons and 50+ resident artists through ticket sales, subscriptions, donations, and an emerging original-content program.
- Company typePrivate
- Founded1969
- HeadquartersChatham, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mac-Haydn Theatre does
Mac-Haydn Theatre is a 501(c)(3) non-profit summer musical theatre founded in 1969 in Chatham, New York, that produces professional musical theatre productions during a May-through-September summer season. The organization stages six mainstage musicals plus two limited-performance shows per year on an intimate thrust stage at a renovated former doll furniture factory that has served as its permanent home since 1978. Its audience is concentrated in Columbia County with reach extending into New York's Capital Region and the Massachusetts Berkshires.
The theatre serves three principal customer groups: regional patrons seeking live musical entertainment, emerging performing arts talent pursuing professional experience and career development, and corporate sponsors and donors who underwrite operations. Revenue is generated through a diversified mix including single-ticket sales ($55 per ticket plus $3.50 processing fee), annual subscriptions ($350 for seven shows, $205 for four), group sales for parties of 12 or more ($50/ticket), merchandise (t-shirts, jackets, hats, mugs, stickers, tote bags), corporate sponsorships and playbill advertising, an annual fundraising gala, and a tiered Founder's Circle donor program ranging from $500 (Gold) to $10,000+ (Platinum). All transactions process through the OvationTix ticketing platform.
Operationally, the theatre runs on a seasonal workforce of more than 100 employees and houses more than 50 resident artists each summer. Programming draws on a talent pipeline sourced through annual auditions in New York City and Chatham that attract over 1,000 performers, and the venue serves 30,000+ patrons across 100+ performances per season. In 2025, the theatre premiered its first original production, Beehive: The 70s Musical, in partnership with TRW Production, marking a strategic pivot toward original content development and downstream licensing.
Mac-Haydn Theatre firmographics
Firmographics- Name
- Mac-Haydn Theatre
- Legal name
- The Mac-Haydn Theatre Inc.
- Website
- https://machaydntheatre.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mac-Haydn Theatre is a 501(c)(3) non-profit summer musical theatre in Chatham, NY, producing six mainstage musicals and two limited shows each season. It serves 30,000+ regional patrons and 50+ resident artists through ticket sales, subscriptions, donations, and an emerging original-content program.
- Ownership category
- akta.pro rank
Mac-Haydn Theatre industry classification
Industry- Product category
- Live Musical Theatre
- NAICS
- Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Mac-Haydn Theatre is headquartered
LocationHeadquarters
- HQ city
- Chatham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mac-Haydn Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Individual performance tickets sold to patrons at $55 per ticket plus $3.50 processing fee. Primary revenue driver for the theatre.
- Subscriptions: 7-show subscription at $350 and 4-show subscription at $205, providing one ticket to mainstage shows and limited performances.
- Group Sales: Group pricing available for 12 or more patrons at $50 per ticket for matinee or evening performances.
- Merchandise: Sale of branded merchandise including t-shirts, track jackets, hats, mugs, stickers, and tote bags through the Merch Shop.
- Donations and Annual Fund: Tax-deductible contributions supporting programming and operations, with Founder's Circle recognition levels ranging from $500 to $10,000+.
- Corporate Sponsorship and Advertising: Playbill advertising, digital advertising (homepage logo, e-newsletter, lobby screen), gala sponsorships, and producer-level partnerships.
- Seat Sponsorship (Take Your Seat Encore): Campaign allowing donors to sponsor theatre seats for $500 with personalized recognition plaques.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Performance Tickets |
| Subscription | Annual | 7-Show Subscription |
| Subscription | Annual | 4-Show Subscription |
| Transaction based/ take rate | Pay-as-you-go | Group Sales (12+) |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Subscription | Annual | Founder's Circle Memberships |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mac-Haydn Theatre product offering
Product offeringCore offering
Mac-Haydn Theatre is a 501(c)(3) non-profit summer musical theatre in Chatham, NY that produces and presents six mainstage musicals plus two limited-performance shows each summer season (May–September). The theatre operates from a thrust stage venue and supplements performances with season subscriptions, group sales, gift cards, branded merchandise, youth education programs, corporate sponsorships, donations, and fundraising events.
Product overview
Mac-Haydn Theatre is a 501(c)(3) non-profit summer musical theatre founded in 1969, located in Chatham, NY. The organization presents a portfolio of products and services centered on professional musical theatre productions and arts education. Core offerings include six mainstage musical productions annually (May-September), supplemented by limited-performance intimate shows. The theatre operates an education program (After School at the Mac) for youth ages 12-17, and generates revenue through merchandise sales, season subscriptions, gift cards, corporate sponsorships, and an annual fundraising gala. The theatre has recently expanded into original productions, notably with the world premiere of Beehive: The 70s Musical in partnership with TRW Production. All ticket sales and donations are processed through the OvationTix ticketing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Mainstage Musical Productions Professional musical theatre productions presented during the summer season, featuring classic Broadway shows, regional premieres, and new works. Each season delivers six mainstage musicals for general audiences.
- Limited Performance Shows
Quantifiable outcome
- Producing 6 mainstage musicals and 2 special events per season
- +1 more outcomes
Companies that use Mac-Haydn Theatre
Customer profileSegments3 records
Ideal customer profiles3 records
Mac-Haydn Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Mac-Haydn Theatre partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TRW Production (Theatrical Rights Worldwide)corePartnership for world premiere development of Beehive: The 70s Musical. TRW serves as executive producer and will handle licensing after debut. This marks Mac-Haydn's first original production in its history.
- Bimi's Canteen and BarminorFundraiser event partnership where Bimi's hosts Broadway at Bimi's supper club event with 30% of ticket sales donated directly to Mac-Haydn Theatre.
- Kinderhook Memorial LibraryminorJoint fundraising partnership for groovy 70s-themed event benefiting both organizations.
- Berkshire Theatre GroupminorRegional theatre partner listed as a supporter of Mac-Haydn Theatre.
- Bank of Greene CountyminorGranting organization and community partner supporting Mac-Haydn operations.
- Berkshire TaconicminorCommunity foundation providing grants to support Mac-Haydn programming.
- HRBT FoundationminorGranting organization supporting Mac-Haydn Theatre.
- Stewarts ShopsminorLocal business community partner supporting Mac-Haydn.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Mac-Haydn Theatre competitors and assessment
Company assessmentBroad incumbents
- The Muny: Large-scale outdoor musical theatre in St. Louis operating a summer season. Comparable seasonal musical-theatre focus but at materially larger scale (~9,000+ seats per performance) and broader national draw.
Direct peers
- Berkshire Theatre Group: Multi-venue regional theatre in Stockbridge and Pittsfield, MA. Mac-Haydn explicitly lists BTG as a regional cultural partner, and the two compete directly for Berkshire audiences and donors.
- Barrington Stage Company: Regional summer theatre located in Pittsfield, MA, also in the Berkshire cultural corridor. Produces a mix of musicals and plays, competing for overlapping patron, donor, and talent pools with Mac-Haydn.
- Goodspeed Musicals: Northeast regional musical theatre operator with multiple venues (Connecticut), known for developing new musicals — closely comparable to Mac-Haydn's musical focus and regional repertory model.
- Surflight Theatre: Beach-season community theatre in Beach Haven, NJ producing summer musicals in an intimate venue. Closely matches Mac-Haydn's seasonal repertory format, ticket pricing range, and family entertainment positioning.
- Paper Mill Playhouse: Regional musical theatre in Millburn, NJ producing a Broadway-caliber season. Comparable in scale, subscription model, and commitment to new musical development, though with a year-round vs. seasonal calendar.
- Williamstown Theatre Festival: Prestigious summer repertory theatre in Williamstown, MA in the Berkshires. Strongly comparable seasonal operating model, talent-development reputation, and audience overlap with Mac-Haydn.
- Engeman Theater: Long Island-based regional theatre producing musicals year-round in an intimate venue. Comparable non-profit model, subscription products, and Broadway-style musical programming at regional scale.
- Theatre By The Sea: Summer musical theatre in Wakefield, RI producing mainstage musicals in a repertory-style season. Closely analogous business model — intimate venue, summer season, subscription ticketing, and Broadway alumni development.
- The Fulton Theatre: Historic regional theatre in Lancaster, PA producing a season of musicals and plays. Comparable repertory-style model, subscription pricing, and community/non-profit orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mac-Haydn Theatre compliance and trust
Trust signalCompliance1 record
Mac-Haydn Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mac-Haydn Theatre leadership team
Management profileNumber of profiles
Profiles1 record
Mac-Haydn Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mac-Haydn Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mac-Haydn Theatre
What does Mac-Haydn Theatre do?
Mac-Haydn Theatre is a 501(c)(3) non-profit summer musical theatre in Chatham, NY that produces and presents six mainstage musicals plus two limited-performance shows each summer season (May–September). The theatre operates from a thrust stage venue and supplements performances with season subscriptions, group sales, gift cards, branded merchandise, youth education programs, corporate sponsorships, donations, and fundraising events.
Is Mac-Haydn Theatre a public or private company?
Mac-Haydn Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mac-Haydn Theatre founded?
Mac-Haydn Theatre was founded in 1969. It employs 51 to 100 people.
Where is Mac-Haydn Theatre based?
Mac-Haydn Theatre is headquartered in Chatham, United States, in the North America region.
How does Mac-Haydn Theatre make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are subscriptions, group Sales, merchandise, donations and Annual Fund, corporate Sponsorship and Advertising and seat Sponsorship (Take Your Seat Encore).
Who are Mac-Haydn Theatre's main competitors?
The Muny is listed as a broad incumbent. Direct peers are Berkshire Theatre Group, Barrington Stage Company, Goodspeed Musicals, Surflight Theatre, Paper Mill Playhouse, Williamstown Theatre Festival, Engeman Theater, Theatre By The Sea and The Fulton Theatre.
Does Mac-Haydn Theatre have an API?
No public API is recorded for Mac-Haydn Theatre.
What industry is Mac-Haydn Theatre in?
Mac-Haydn Theatre's product category is Live Musical Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 711110 and its SIC code is 7990.