InovaBRA
InovaBRA is Bradesco's corporate innovation hub, operating 8 hubs and connecting 230 startups with 80 corporate partners via co-innovation spaces, a R$1B+ venture fund, and the Bridge generative AI platform.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InovaBRA does
InovaBRA is the corporate innovation platform of Bradesco, one of Brazil's largest banks, operating as a wholly-owned subsidiary that functions as an open-innovation ecosystem rather than a standalone product company. It connects 230 startups with approximately 80 corporate partners across 8 physical and digital hubs, with headquarters in São Paulo, and runs targeted cohorts in verticals including Agribusiness, Health, and Climate.
Core offerings include InovaBRA Habitat (a co-innovation space), InovaBRA Ventures (the R$1 billion+ Fundo Inovabra I venture capital vehicle), InovaBRA Play (video content), and Bridge, Bradesco's generative AI platform launched in April 2024. Operational outputs in the past year include a facial biometric payment flow with Casas Bahia (February 2025) and ecosystem-wide AI upskilling through a Google Cloud training partnership and an IBM alliance that provides up to USD 120,000 in cloud credits per portfolio startup.
The business model is membership- and program-based: corporate partners pay to access curated startup pipelines, startups receive capital, infrastructure credits, and distribution into Bradesco's customer base, and the platform captures media and event-driven revenue through InovaBRA Play and cohort programming. As a non-publicly-reporting subsidiary, InovaBRA's financials are not separately disclosed, and the dominant economic input is parent-company capital allocation rather than third-party revenue.
InovaBRA firmographics
Firmographics- Name
- InovaBRA
- Legal name
- InovaBRA
- Website
- https://inovabra.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InovaBRA is Bradesco's corporate innovation hub, operating 8 hubs and connecting 230 startups with 80 corporate partners via co-innovation spaces, a R$1B+ venture fund, and the Bridge generative AI platform.
- Ownership category
- akta.pro rank
InovaBRA industry classification
Industry- Product category
- Innovation Ecosystem
- NAICS
- Convention and Trade Show Organizers (561920), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Technology & Innovation Expos Organizers (THAHABAE)
Keywords
Where InovaBRA is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
InovaBRA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Membership: Large corporations pay to join the coinnovation ecosystem to access startup solutions and innovation culture stimulation
- Startup Programs: Startups pay for resident or connected membership models providing physical space access, digital platform access, and business opportunity exposure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Residente - Full ecosystem access with physical co-working space |
| Subscription | Annual | Conectado - Digital-first membership for non-São Paulo entities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
InovaBRA product offering
Product offeringCore offering
InovaBRA operates Bradesco's innovation ecosystem, providing a physical and digital co-innovation space (Habitat) in São Paulo where startups, corporations, and technology partners collaborate. The ecosystem offers annual membership subscriptions (Residente and Conectado tiers), a R$1 billion+ venture capital fund (InovaBRA Ventures) for Series A and B investments, on-demand video content (InovaBRA Play), and a calendar of events covering technology, business, and society topics. The platform currently connects 230+ startups, 80+ corporations, and 12+ technology partners across multiple sectors.
Product overview
InovaBRA is Bradesco's innovation ecosystem platform comprising multiple interconnected offerings: the main Ecosystem platform connects startups, corporations, and technology partners; the Habitat co-innovation environment provides physical and digital workspace; InovaBRA Ventures manages a R$1 billion+ venture capital fund; InovaBRA Play offers video content; and Bridge is Bradesco's proprietary generative AI platform. The ecosystem supports over 230 startups, 80 corporations, and 8 hubs across 20+ sectors.
Differentiator
Problem solved
Functional benefit
Brands
- InovaBRA Habitat: The physical and digital co-innovation space of InovaBRA, offering positions in physical space and access to a digital platform for startups and corporations.
- InovaBRA Ventures
Products and services
- InovaBRA Ecosystem Bradesco's innovation ecosystem platform connecting 230+ startups, 80+ corporations, technology partners, and investors across 20+ sectors to foster collaborative coinnovation and business development.
- InovaBRA Habitat Physical and digital co-innovation space in São Paulo offering resident and connected membership tiers with co-working positions, auditorium, audiovisual studio, and ideation rooms for startups and corporations.
- InovaBRA Ventures Venture capital investment fund (Fundo Inovabra I) with R$1 billion+ under management providing Series A and B investments in fintech, insurtech, and technology companies, with portfolio including Asaas, PX Data, 4intelligence, Saúde Bliss, and Agrotools.
- InovaBRA Play Video content platform providing on-demand access to event recordings and educational content covering technology, business, and society topics.
- InovaBRA Events Event programming including Pitch Nights, Leadership workshops, sector-specific sessions (Agro, Health Intelligence, Climate), and certification programs covering technology, business, and society topics.
Companies that use InovaBRA
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
InovaBRA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
InovaBRA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GlobantcoreTechnology partner providing digital transformation and software development expertise to startups in the InovaBRA ecosystem
- SAPcoreEnterprise software partner supporting startups with enterprise resource planning and business technology solutions
- ThoughtworkscoreGlobal technology consultancy providing software development, design, and digital transformation services to ecosystem members
- IBMcoreTechnology partner offering up to USD 120,000 in cloud credits, access to 190+ IBM Cloud services, digital training, and developer ecosystem support for resident and connected startups
- Google CloudcoreStrategic partnership for in-person events focused on training startups in AI, machine learning, security, and scalability. Google Cloud has conducted multiple events at InovaBRA facilities
- R3coreBlockchain platform consortium with 80+ global financial institutions including Bradesco. Bradesco is a founding member, and R3 operates in 9 countries with global multinational team
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
InovaBRA competitors and assessment
Company assessmentDirect peers
- Cubo Itaú: Innovation hub owned by Itaú Unibanco, Brazil's largest bank. Operates physical co-working spaces in São Paulo and a network of corporate and startup members — the most direct comparable to InovaBRA's bank-backed hub model.
- Wayra (Telefónica): Global corporate innovation hub and accelerator operated by Telefónica/Vivo, active in Brazil and other LatAm markets. Mirrors InovaBRA's telecom/bank-backed hub structure with corporate-startup matching and physical co-innovation space.
- Plug and Play Tech Center: Global startup accelerator and innovation platform running corporate partnership programs across fintech, insurtech, and other verticals. Comparable to InovaBRA in its multi-vertical, enterprise-anchored startup matchmaking model.
- Techstars: Global accelerator operating mentor-driven programs and corporate-backed accelerators in multiple verticals. Comparable to InovaBRA as a structured accelerator with corporate partnership tracks and physical program space.
- 500 Global: Global venture firm and accelerator with strong LatAm presence (500 Startups Brazil). Comparable to InovaBRA in its combination of seed investment, accelerator programming, and corporate-startup connection services.
- Station F: World's largest startup campus in Paris, combining physical co-working with a corporate partner program (similar to InovaBRA's Habitat + Bradesco partnership structure).
- Y Combinator: Premier global accelerator with batch-based programming and significant corporate/startup matching effects. Comparable as a large-scale startup ecosystem operator, though without the single-bank anchor model.
Broad incumbents
- Microsoft for Startups: Microsoft's global corporate program offering cloud credits, go-to-market support, and enterprise access to startups. Comparable to InovaBRA's IBM/Google Cloud technology partner tracks.
- Google for Startups: Google's global corporate accelerator and partner network providing AI/ML training and cloud resources. Directly comparable to InovaBRA's Google Cloud training and co-event programming.
Regional players
- ACE (Aceleradora de Startups): Brazil-based startup accelerator and venture investor focused on early-stage Brazilian companies. Comparable to InovaBRA as a Brazilian innovation ecosystem operator, though without a major bank anchor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
InovaBRA social profiles
Digital presenceInovaBRA financial estimates
Financial estimateRevenue estimate
Valuation estimate
InovaBRA leadership team
Management profileNumber of profiles
InovaBRA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InovaBRA M&A and investment
M&A and investmentM&A
Investments21 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InovaBRA
What does InovaBRA do?
InovaBRA operates Bradesco's innovation ecosystem, providing a physical and digital co-innovation space (Habitat) in São Paulo where startups, corporations, and technology partners collaborate. The ecosystem offers annual membership subscriptions (Residente and Conectado tiers), a R$1 billion+ venture capital fund (InovaBRA Ventures) for Series A and B investments, on-demand video content (InovaBRA Play), and a calendar of events covering technology, business, and society topics. The platform currently connects 230+ startups, 80+ corporations, and 12+ technology partners across multiple sectors.
Is InovaBRA a public or private company?
InovaBRA is a private company. It is classified as corporate owned and is currently operating.
When was InovaBRA founded?
InovaBRA was founded in 2017. It employs 11 to 50 people.
Where is InovaBRA based?
InovaBRA is headquartered in São Paulo, Brazil, in the Latin America region.
How does InovaBRA make money?
Two revenue lines are on record. Corporate Membership is the primary driver. The others are startup Programs.
Who are InovaBRA's main competitors?
Direct peers on record are Cubo Itaú, Wayra (Telefónica), Plug and Play Tech Center, Techstars, 500 Global, Station F and Y Combinator. Broad incumbents are Microsoft for Startups and Google for Startups. ACE (Aceleradora de Startups) is listed as a regional player.
Does InovaBRA have an API?
No public API is recorded for InovaBRA.
What industry is InovaBRA in?
InovaBRA's product category is Innovation Ecosystem. Its primary akta.pro industry code is THAHABAE, Technology & Innovation Expos Organizers. Its NAICS code is 561920 and its SIC code is 8742.