Northwest Missouri State University

What Northwest Missouri State University does

Northwest Missouri State University is a public, primarily residential four-year state university founded in 1905 and headquartered in Maryville, Missouri. The university serves approximately 8,500-10,000 students across its main campus, a regional location at the Northland Innovation Center in Kansas City, and the Northwest Online platform. It offers 200+ undergraduate and graduate major programs spanning education, business, agriculture, computer science, health sciences, and the liberal arts, with the top-enrolled majors being Elementary Education, Business Management, Early Childhood Education, Psychology, and Agricultural Business. The university maintains a 16:1 student-faculty ratio and reports that 97% of bachelor's and 99% of master's graduates are employed or in graduate school within six months of graduation.

The institution's core technology stack is built on Canvas LMS for online and hybrid course delivery and CatPAWS, its student information system, for registration, grades, billing, and financial aid management. A distinctive integrated offering is the laptop-and-textbook rental program included in tuition, estimated to save students $6,800 over four years. Supporting infrastructure includes Horace Mann Laboratory School (for education majors), KXCV radio station, R.T. Wright Farm, and the Knacktive student marketing agency. International payment processing is handled through partnerships with Flywire, Convera, and TransferMate.

Northwest's revenue model is anchored in tuition across multiple tiers — Missouri residents ($14,250/year), non-residents ($23,250/year), graduate programs ($540-$602/credit hour), and online professional programs ($347-$492/credit hour) — supplemented by room and board ($3,220-$6,645/semester), state appropriations, and approximately $25 million in annual scholarship and grant disbursement. Affordability is the central differentiator, reinforced by the Bearcat Advantage scholarship (in-state rates for qualifying out-of-state students) and the Northwest Promise (100% tuition coverage for low-income students). The university distributes its services through direct enrollment, community college articulation agreements (e.g., 17 new pathways with North Central Missouri College in 2023), and online self-serve registration.

Name

Northwest Missouri State University

Legal name

Northwest Missouri State University

Website

https://nwmissouri.edu

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Northwest Missouri State University is a public four-year state university founded in 1905 in Maryville, Missouri, serving 8,500-10,000 students through residential, regional (Kansas City), and online channels with 200+ majors at one of Missouri's lowest tuition rates.

Ownership category

akta.pro rank

Product category

Public Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

akta.pro secondary industry

Online Nonprofit Universities (EDAHALAK)

Keywords

• Public higher education
• Undergraduate degree programs
• Graduate degree programs
• Online professional education
• Residential campus services

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Undergraduate Tuition: Tuition revenue from undergraduate students based on residency status - Missouri residents pay $14,250/year while non-residents pay $23,250/year for standard tuition and fees based on 15 credit hours per semester.
2. Graduate Tuition: Graduate programs charge per credit hour ranging from $540-$602 depending on program (Business program highest at $602/credit hour, Other programs at $540/credit hour).
3. Room and Board: On-campus housing and dining services ranging from $3,220-$6,645 per semester depending on residence hall and meal plan selection.
4. Online Professional Programs: Self-paced online professional education programs for working adults, charging $347-$492 per credit hour depending on program level and residency status.
5. Financial Aid Processing: The university administers approximately $25 million annually in scholarships and grants, disbursing federal, state, and institutional financial aid to students.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Northwest Missouri State University is a public four-year institution that delivers undergraduate and graduate degree programs across 200+ majors, primarily through residential instruction at its Maryville, Missouri campus, supplemented by a Kansas City regional location and online professional programs. The university provides associated services including on-campus housing, dining, a laptop and textbook rental program, and student support services. It also operates Horace Mann Laboratory School, Bearcat Athletics, and the Northwest Foundation for fundraising.

Product overview

Northwest Missouri State University is a public four-year university offering a portfolio of educational services and platforms. The core offerings include undergraduate and graduate degree programs across various disciplines (200+ major programs), with Northwest Online serving as the online learning platform powered by Canvas LMS for distance education. Supporting systems include CatPAWS (student portal for registration, billing, and grades), laptop and textbook rental programs, and international payment processing integrations (Flywire, TransferMate, Convera). The university also operates experiential learning facilities including Horace Mann Laboratory School, KXCV radio station, R.T. Wright Farm, Mozingo Outdoor Education Recreation Area (MOERA), and Knacktive student marketing agency.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Four-year bachelor's degree programs across 200+ majors delivered primarily on the Maryville campus, with top enrollment in Elementary Education, Business Management, Early Childhood Education, Psychology, Agricultural Business, Computer Science, Marketing, Applied Health, and Accounting. Includes laptop and textbook rental for full-time students.
• Graduate Degree Programs
• Northwest Online Professional Programs Self-paced asynchronous online undergraduate and graduate degree programs and professional certificates delivered through Canvas LMS for working adults. Programs span business, education, healthcare, computer science, and other fields at $347-$492 per credit hour depending on program level.
• On-Campus Housing and Dining Services On-campus residence halls and meal plans for students at the Maryville campus, with rates ranging from $3,220 to $6,645 per semester depending on residence hall and meal plan selection (e.g., Hudson/Perrin $6,645/semester with Residential Unlimited meal plan; reduced-cost options at $3,220/semester).
• Laptop and Textbook Rental Program University program providing a full set of primary textbooks and a fully-loaded laptop to all full-time undergraduate and graduate students at the Maryville and Kansas City campuses, included in tuition. Estimated $6,800 savings over four years.

Quantifiable outcome

• 97% of bachelor's degree earners and 99% of master's degree earners secure employment or continue education within 6 months of graduation
• +5 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• North Central Missouri CollegecoreStrategic or Co-development Partner · 3 October 2023Northwest and North Central Missouri College strengthened their partnership with 17 new articulation agreements creating pathways for students to complete bachelor's degrees at Northwest after earning associate degrees at North Central. The institutions signed 14 similar agreements in spring 2023. Areas include applied science, early childhood education, special education, physical education, agricultural education, marine biology, wildlife ecology, biology, social media management, mass media, criminology, nursing, and sonographic sciences.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Missouri State University: Larger public four-year university in Springfield, MO; comparable Midwest public comprehensive institution with broad undergraduate/graduate offerings, online programs, and similar affordability positioning.
• University of Central Missouri: Public four-year regional university in Warrensburg, MO with comparable enrollment scale, online programs, and career-oriented positioning; directly competes for in-state Missouri students.
• Pittsburg State University: Public four-year regional university in southeast Kansas with comparable enrollment scale, career-oriented programs, and similar Midwest regional public comprehensive identity; competes for border-state students.
• Southern Illinois University Edwardsville: Public four-year regional university in the St. Louis metro area with comparable enrollment, program breadth, and Midwest public identity; competes for Missouri border-area students.
• Western Illinois University: Public four-year regional university in Macomb, IL with comparable enrollment scale, residential model, and rural Midwest location; faces similar demographic and funding headwinds.
• Southeast Missouri State University: Public four-year regional university in Cape Girardeau, MO; similar enrollment profile, broad program mix, and Midwest public comprehensive mission; competes for Missouri resident students.
• Missouri Western State University: Public four-year university in St. Joseph, MO; close Missouri peer with comparable enrollment size, regional public mission, and similar affordability-focused positioning.
• Emporia State University: Public four-year regional university in Kansas with similar enrollment profile, teacher-education heritage, and online program portfolio; serves comparable Midwest regional public segment.
• Truman State University: Public four-year liberal arts and sciences university in Kirksville, MO; one of the closest Missouri public peers to Northwest with similar enrollment scale, residential model, and regional public mission.

Emerging players

• Western Governors University: Large-scale online nonprofit university offering competency-based degrees at flat-rate tuition; competes with Northwest Online for working-adult students nationally with a much larger enrollment base and lower per-program pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nwmostate
• YouTubeyoutube.com/user/NorthwestVideo
• Facebookfacebook.com/50333542419
• Instagraminstagram.com/nwmostate
• LinkedInlinkedin.com/company/johnjasinski

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Missouri State University