Baruch College

Name

Baruch College

Legal name

Baruch College

Website

https://baruch.cuny.edu

Company type

Public

Founded year

1919

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Public Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Multi-Campus Systems (EDAHAAAI)

akta.pro secondary industries

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), General Liberal Arts Colleges (EDAHACAA)

Keywords

• Higher education
• Undergraduate programs
• Graduate business education
• Public college education
• Liberal arts programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: As a public institution within CUNY, Baruch College generates revenue through tuition and mandatory fees assessed to enrolled students for undergraduate and graduate education programs.
2. Student Housing: Revenue from on-campus housing at 569 Lexington Avenue, with room rates ranging from $14,500 to $15,500 per academic year for shared rooms with amenities.
3. Federal and State Funding: Public funding from federal and state sources, including grants such as the $400,000 cybersecurity education initiative funding secured through Senator Schumer.
4. Philanthropic Contributions: Donations and gifts from alumni, foundations, and organizations such as the AddressHate $75,000 gift to the Antisemitism Studies Laboratory.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Baruch College is a public senior college within the City University of New York (CUNY) system that delivers undergraduate and graduate education through three schools: the Zicklin School of Business, the Austin W. Marxe School of Public and International Affairs, and the Weissman School of Arts and Sciences. The college offers on-campus and online/hybrid instruction supported by Brightspace and Blackboard LMS platforms, and provides supporting student services including the Starr Career Development Center, the Center for Teaching and Learning, the International Student Service Center, and the Digital Media Library. It also manages student housing through a partnership with FOUND Study at 569 Lexington Avenue.

Product overview

Baruch College is a senior college of the City University of New York (CUNY) system offering undergraduate and graduate education through three schools: the Zicklin School of Business, the Austin W. Marxe School of Public and International Affairs, and the Weissman School of Arts and Sciences. The College delivers educational services through technology platforms including Blackboard and Brightspace learning management systems, the BaruchHUB SharePoint intranet portal, Blogs@Baruch WordPress platform, and a Digital Media Library powered by Kaltura. Student and faculty support services include the Center for Teaching & Learning, the Starr Career Development Center, Student Disability Services with accessibility resources including Brightspace Ally integration, the Conversation Partners Program, and IT services through the Baruch Computing & Technology Center (BCTC).

Differentiator

Problem solved

Functional benefit

Brands

• Austin W. Marxe School of Public and International Affairs: School focusing on public and international affairs education
• Weissman School of Arts and Sciences
• Zicklin School of Business
• Sandra Kahn Wasserman Jewish Studies Center
• Baruch Connects
• Center for Teaching and Learning (CTL)
• Bernard L. Schwartz Communication Institute
• William and Anita Newman Library
• Percy Ellis SEEK Program
• Conversation Partners Program (CPP)
• International Student Service Center (ISSC)
• Starr Career Development Center

Products and services

• Undergraduate Degree Programs Bachelor's degree programs offered through the Zicklin School of Business, the Weissman School of Arts and Sciences, and the Austin W. Marxe School of Public and International Affairs. Designed for prospective students seeking affordable, career-oriented higher education in New York City.
• Graduate Degree Programs Master's and advanced degree programs at the Zicklin School of Business, the Marxe School of Public and International Affairs, and the Weissman School of Arts and Sciences. Targets working professionals and career advancers pursuing credentials in business, public policy, and liberal arts.
• On-Campus Student Housing (FOUND Study Partnership) Student residence hall at 569 Lexington Avenue in Midtown East, operated in partnership with FOUND Study. Offers standard double rooms at $14,500 and deluxe double rooms at $15,500 per academic year, with ensuite bathrooms, kitchenettes, 24/7 fitness, and laundry services.
• Starr Career Development Center Career services center providing professional development, job search assistance, and career counseling for Baruch students and alumni.
• Center for Teaching & Learning (CTL) Academic support center that facilitates a collaborative learning community for faculty to explore student-centered pedagogies and develop effective teaching approaches, including the Bernard L. Schwartz Communication Institute.
• International Student Service Center (ISSC) Coordinates administrative services and immigration and visa matters for the approximately 2,200 international students at Baruch College, including F-1 visa support, SEVIS I-20 processing, OPT/CPT authorization, and cultural adjustment programs.
• Student Disability Services Office providing accommodations and services to students with disabilities, including assistive technology resources, exam proctoring, and guidance on creating accessible content, supporting the College's WCAG 2.1-2.2 and ADA Title II compliance efforts.
• Digital Media Library (DML) Centralized, searchable multimedia repository of digital media produced by and for Baruch College, powered by Kaltura. Provides single-point online access to educational videos and audio from various schools and initiatives.
• Conversation Partners Program (CPP) Program matching native and non-native English speakers for informal conversations to help non-native students gain confidence in English and navigate local culture.
• Cyber Security Education Initiative (CCSME) Educational program launched with $400,000 in federal funding secured by U.S. Senator Charles Schumer, aimed at preparing students for cybersecurity careers and strengthening protections for critical infrastructure.
• Antisemitism Studies Laboratory Research and public programming lab housed within the Sandra Kahn Wasserman Jewish Studies Center that researches how antisemitism spreads through social media and digital platforms, supported by nearly $500,000 in total philanthropic commitments including a $75,000 gift from AddressHate.
• NCAA Division III Athletics Program Intercollegiate athletics program competing in NCAA Division III, supporting student-athlete recruitment, engagement, and campus life.

Quantifiable outcome

• U.S. News & World Report ranks Baruch graduate programs among New York's best

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FOUND StudycoreChannel Partner/ Reseller/ DistributorFOUND Study operates Baruch College's student residence hall at 569 Lexington Avenue in Midtown East. The partnership provides housing for students with room options ranging from $14,500 to $15,500 per academic year, including amenities such as 24/7 fitness center, kitchen facilities, and laundry services.
• Interfaith AmericaminorStrategic or Co-development PartnerInterfaith America partnered with Baruch College for the Baruch Connects initiative, providing facilitators for interfaith dialogue programming to explore pluralism and build bridges across differences on campus.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hunter College (CUNY): CUNY senior college in Manhattan with comparable scale and student demographics. Like Baruch, Hunter is a public comprehensive college within the CUNY system offering undergraduate and graduate programs with strong professional-school positioning.
• City College of New York (CUNY): CUNY senior college that was the original parent of Baruch's business school. Offers comparable public urban comprehensive education across engineering, liberal arts, and architecture with similar student demographics and tuition structure.
• Brooklyn College (CUNY): CUNY senior college in Brooklyn offering undergraduate and graduate education across liberal arts and professional disciplines. Similar institutional size, public funding model, and student demographics to Baruch.
• Queens College (CUNY): CUNY senior college in Queens offering comprehensive public education including business and liberal arts programs. Comparable scale, public funding structure, and commuter-student profile to Baruch.
• Lehman College (CUNY): CUNY senior college in the Bronx offering undergraduate and graduate programs with similar public-affordability positioning and CUNY funding model. Comparable in scale and operational structure to Baruch.
• College of Staten Island (CUNY): CUNY senior college offering comprehensive public undergraduate and graduate education. Comparable institutional scale, public funding model, and degree-program breadth to Baruch, though with a more suburban commuter-student profile.

Broad incumbents

• Pace University: Private NYC university with the Lubin School of Business, directly competing with Zicklin for NYC-area business students. Comparable urban location, career-services emphasis, and professional-program focus, but operates as a private institution with higher tuition.
• Fordham University: Private NYC university with the Gabelli School of Business, competing for the same NYC business-student pool as Zicklin. Comparable urban setting and professional-program emphasis, but with significantly higher tuition and prestige positioning.
• New York University (NYU): Major private NYC research university with the Stern School of Business, competing for top-tier NYC business applicants that Baruch's Zicklin also targets. Operates at a substantially higher price point and prestige tier, but draws from the same regional applicant pool.
• Columbia University: Elite private NYC university with Columbia Business School, competing for the highest-achieving NYC-area applicants. Operates at a dramatically different price tier and prestige level, but competes for the same top-end talent that Zicklin also cultivates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/baruchcollege
• YouTubeyoutube.com/user/baruchcuny
• Facebookfacebook.com/baruchcollege
• LinkedInlinkedin.com/company/school
• Instagraminstagram.com/baruch_college

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baruch College