AJet

What AJet does

AJet is a Turkish low-cost carrier and wholly-owned subsidiary of Turkish Airlines (THY), formed in March 2024 through the rebranding of the legacy AnadoluJet operation. The airline serves budget-conscious leisure travelers, Turkish diaspora communities in Europe, and inbound tourists across roughly 90 destinations spanning Europe, the Middle East, Central Asia, and North Africa. Its primary base of operations is Istanbul Sabiha Gökçen Airport (SAW), with a secondary hub at Ankara Esenboğa Airport (ESB) used to launch new long-haul routes such as Ankara-Madrid, Ankara-Barcelona, and daily Ankara-Tashkent service. The company operates a fleet of Boeing 737-8 MAX aircraft fitted with domestically manufactured Miligram seats from TCI Aircraft Interiors (a Turkish Airlines subsidiary), built with EASA-certified recycled carbon fiber construction.

The business model is a classic unbundled low-cost carrier: revenue is generated primarily from passenger ticket sales across four fare tiers (Basic, EcoJet, Flex, Premium) priced in Turkish lira for domestic routes and EUR/USD/GBP for international routes. Ancillary revenue is structurally central, with paid add-ons for baggage, seat selection, in-flight meals (catered by Turkish DO&CO), in-flight Wi-Fi (Chat, Surf, Streaming tiers), sports equipment transport, and the AJet Esnek flexibility product (149 TL domestic / from EUR 1 international). Distribution is digital-first via the ajet.com website and iOS/Android mobile application, complemented by a call center and 400+ authorized travel agencies. The airline participates in the parent's Miles&Smiles loyalty program and integrates with Google Find Hub for luggage tracking.

Customer concentration is intentionally diffused across millions of individual travelers, with no disclosed enterprise or B2B anchor contracts; named partnerships (Uzbekistan Tourism Committee, APG Uzbekistan, Google, Samsonite, TCI Aircraft Interiors, DO&CO) are channel, technology, or supply-side rather than revenue-concentrating. Pricing evidence (international fares from $55 on Bodrum routes; 30% seasonal promotional discounts) signals price-led positioning in the European leisure and VFR (visiting friends and relatives) segments. Operationally, AJet and Turkish Airlines jointly set a combined single-day passenger record of more than 352,000 in August 2026, and the airline received APEX 2026 global industry recognition as one of the first independent international awards under the AJet brand.

Name

AJet

Legal name

AJet

Website

https://ajet.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AJet is a Turkish low-cost airline subsidiary of Turkish Airlines, operating Boeing 737-8 MAX flights from Istanbul Sabiha Gökçen and Ankara Esenboğa to 90+ leisure and diaspora destinations across Europe, the Middle East, and Central Asia.

Ownership category

akta.pro rank

Product category

Low-Cost Passenger Airline

NAICS

Scheduled Passenger Air Transportation (481111), Scheduled Air Transportation (48111)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Low-Cost Regional/Short-Haul Carriers (THABABAF)

akta.pro secondary industry

Airline Direct Booking Engines (IBEs) (THALADAC)

Keywords

• Low-cost airline
• Passenger air transport
• Domestic flight services
• International flight services
• Ancillary travel services

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Passenger Ticket Sales: Core revenue stream from selling airline tickets for domestic and international flights across 90+ destinations in Europe, Middle East, Central Asia, and North Africa.
2. Ancillary Services: Additional revenue from extra baggage, seat selection, in-flight meals (AJet Cafe, Yemek Seçimi), sports equipment transport, in-flight internet (Chat, Surf, Streaming packages), and airport services.
3. AJet Esnek (Flexibility Product): Paid add-on service allowing free cancellation or date changes up to 12 hours before departure. Priced at 149 TL for domestic, 1 Euro for North Cyprus, and from 1 Euro for international routes.
4. Seat Selection Fees: Passengers can purchase seat selection including standard (window, middle, aisle), exit row, and extra legroom seats. Domestic: 179.99 TL - 639.99 TL; North Cyprus: 369.99 TL - 799.99 TL; International: 6.99 Euro - 29.99 Euro.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AJet is a low-cost passenger airline offering scheduled domestic and international flights across 90+ destinations in Europe, Middle East, Central Asia, and North Africa from its primary hub at Istanbul Sabiha Gökçen Airport. The airline sells flight tickets directly to consumers via its website, mobile app, call center, and authorized travel agencies, with ancillary services such as seat selection, extra baggage, in-flight meals, sports equipment transport, in-flight Wi-Fi, and flexible booking modifications available as add-ons.

Product overview

AJet is a Turkish low-cost airline and subsidiary of Turkish Airlines operating a single unified airline service platform. The core offering is flight transportation, supported by ancillary services organized into fare packages (Basic, EcoJet, Flex, Premium) and optional add-on modules. Fare packages range from basic economy to full-service premium tiers, with add-ons including Online Check-in, Seat Selection (Koltuk Seçimi), Extra Baggage (Fazla Bagaj), In-Flight Meal Selection (Yemek Seçimi), AJet Cafe catering, Sports Equipment transport, In-Flight Internet (Wi-Fi), and AJet Esnek flexible booking. The airline also provides AJet Flex as a separate add-on for free cancellation/modification, a mobile app, baggage tracking via Google Find Hub integration, and CIP lounge access. Services are primarily domestic Turkish content with international route coverage across Europe, Middle East, Central Asia, and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• AJet Esnek: Flexible travel protection add-on allowing free cancellation or changes up to 12 hours before flight for a fee of 149 TL for domestic, 1 Euro for KKTC and international routes.

Products and services

• AJet Passenger Flights Low-cost scheduled passenger airline service providing domestic and international flights across Europe, Middle East, Central Asia, and North Africa from Istanbul Sabiha Gökçen Airport and Ankara Esenboğa Airport, targeting budget-conscious leisure travelers and Turkish diaspora in Europe.
• Seat Selection (Koltuk Seçimi) Pre-flight seat selection service offering standard seats (window, middle, aisle) and extra legroom seats including exit row seats, available for purchase from booking through check-in. Domestic pricing 179.99–639.99 TL; North Cyprus 369.99–799.99 TL; international 6.99–29.99 Euro.
• Extra Baggage (Fazla Bagaj) Additional checked baggage allowance purchasable online or via mobile app before travel, allowing passengers to add baggage rights beyond included allowances.
• AJet Cafe In-flight food and beverage service offering meals, snacks, and drinks during flights, with pre-order options available for domestic and international routes.
• Meal Selection (Yemek Seçimi) Pre-order meal service for flights featuring Turkish DO&CO catering with options including breakfast, sandwiches, hot meals, Turkish desserts, children's menus, vegetarian options, and special dietary menus.
• Sports Equipment Transport (Spor Ekipmanı) Sports equipment transportation service available for purchase through agencies, call centers, website, and mobile app, with items charged separately from free baggage allowance.
• In-Flight Internet (Uçak İçi İnternet) In-flight Wi-Fi connectivity service available on equipped aircraft, offering Chat, Surf, and Streaming data packages. Service availability varies by aircraft type and route.
• AJet Esnek (AJet Flex) Flexible booking add-on providing free cancellation or modification rights until 12 hours before departure, available as an add-on for Basic, EcoJet, and Flex fare packages, and included standard in the Premium package.
• CIP Lounge VIP airport lounge access at Istanbul Sabiha Gökçen Airport, currently being renovated by AJet to be relaunched under a new concept.
• AJet Mobile App Mobile application available on iOS and Android for flight booking, check-in, booking management, and accessing all airline services.
• Online Check-in Web-based and mobile check-in service allowing passengers to complete check-in procedures, receive mobile boarding passes, and proceed directly to gate without queuing at counters.
• Baggage Tracking (Bagaj Takibi) Lost baggage location sharing service integrated with Google Find Hub and SITA WorldTracer / Reunitus NetTracer systems, allowing passengers to share encrypted real-time luggage location with AJet to facilitate faster recovery.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Turkish AirlinescoreStrategic or Co-development PartnerTurkish Airlines is the parent company of AJet, operating it as a low-cost subsidiary. AJet benefits from the Turkish Airlines ecosystem including Miles&Smiles loyalty program integration, shared lounge access at Istanbul Sabiha Gökçen, and connection to the broader Star Alliance-affiliated global network. The relationship enables coordinated operations and customer flow between the two carriers.
• TCI Aircraft InteriorscoreTechnology or IntegrationTCI Aircraft Interiors is a Turkish Airlines subsidiary that designs and produces the Miligram aircraft seats installed on AJet's new Boeing 737-8 MAX fleet. The partnership achieves 100% domestic Turkish production for seats, with EASA certification. The seats feature lightweight recycled carbon fiber construction reducing fuel costs and emissions.
• APG UzbekistanminorChannel Partner/ Reseller/ DistributorAPG Uzbekistan serves as the general sales agent for AJet in Uzbekistan, facilitating ticket sales and distribution in the market. The partnership was highlighted during the announcement of increased flight frequency on the Ankara-Tashkent route.
• Turkish DO&COcoreStrategic or Co-development PartnerTurkish DO&CO provides catering services for AJet's in-flight meals, including breakfast, hot meals, sandwiches, children's meals, vegetarian options, and special dietary menus. The partnership ensures consistent quality across the airline's meal services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pegasus Airlines: Pegasus is Turkey's leading low-cost carrier and AJet's most direct domestic competitor, operating a comparable Boeing 737 fleet across Turkish domestic and European international routes from Istanbul Sabiha Gökçen and other bases. Both airlines compete head-to-head on price, network, and Turkish diaspora traffic.
• SunExpress: SunExpress is a joint venture between Turkish Airlines and Lufthansa operating low-cost leisure flights between Turkey and Europe. It directly overlaps AJet's core Europe–Turkey leisure network and serves as an internal-group benchmark for the Turkish Airlines LCC strategy.
• Wizz Air: Wizz Air is a Central and Eastern European ultra-low-cost carrier competing on similar short-haul intra-European and Turkey-bound routes. It is a close LCC benchmark for fleet type, fare architecture, and ancillary monetisation model.
• easyJet: easyJet is a leading European LCC operating a comparable Boeing/Airbus short-haul network from secondary airports. It overlaps AJet on Western European routes (UK, France, Germany, Switzerland, Netherlands) and serves as a benchmark for European LCC unit economics.
• Ryanair: Ryanair is Europe's largest ultra-low-cost carrier and the dominant price-setter in European short-haul LCC markets. It competes with AJet on overlapping Western European leisure routes and sets the cost-efficiency benchmark for the industry.
• flydubai: flydubai is a Dubai-based low-cost carrier operating a Boeing 737 fleet across the Middle East, North Africa, and some European destinations. It competes with AJet on overlapping Middle East–Turkey and Egypt routes.
• Air Arabia: Air Arabia is the Middle East's largest LCC operating from multiple hubs across the MENA region. It competes with AJet on Middle East and North Africa routes and shares a comparable single-class, ancillary-heavy business model.
• Eurowings: Eurowings is the low-cost subsidiary of the Lufthansa Group, providing a direct structural analogue to AJet as a network-carrier-owned LCC in Europe. Comparable in parent-subsidiary hybrid model, fare architecture, and intra-European route focus.
• Vueling: Vueling is the low-cost subsidiary of IAG (British Airways/Iberia parent) and operates short-haul European routes from Barcelona and other bases. It overlaps AJet on Spain (Barcelona, Madrid) routes and mirrors the network-carrier LCC subsidiary archetype.

Emerging players

• IndiGo: IndiGo is India's largest low-cost carrier operating a predominantly Airbus A320 family fleet. While geographically distant, it is one of the world's most profitable LCCs and a leading global benchmark for LCC unit economics, ancillary monetisation, and digital distribution that AJet's strategy implicitly references.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AJET_TR
• YouTubeyoutube.com/@AJetTR
• Facebookfacebook.com/ajet
• LinkedInlinkedin.com/company/a-jet
• Instagraminstagram.com/ajet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AJet