XPlace
XPlace is an Israeli online freelance marketplace founded in 2003, connecting 132K+ registered freelancers with 205K+ Israeli businesses across 20+ skill categories via subscription, premium posting, and usage-based fees, operated as part of AllJobs Group.
- Company typePrivate
- Founded2003
- HeadquartersHerzliya, Israel
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What XPlace does
XPlace is an Israeli online freelance marketplace, founded in 2003 and operated as a subsidiary of AllJobs Group, the leading employment and freelance platform conglomerate in Israel. The platform connects 132K+ registered freelancers with 205K+ Israeli businesses and individuals across 20+ skill categories including web development, design, software, writing, marketing, translation, photography, SAP, and blockchain. Its core product is a web-based marketplace where employers post projects (free by default, with paid premium visibility options) and freelancers pay recurring monthly subscriptions to access listings and submit bids. The platform is augmented by a project workspace for task management and file sharing, an evaluation and ranking system (including a top 1% tier), a Certified Expert Program for verified freelancers, and a CallMe per-call virtual phone service that preserves freelancer privacy.
The business operates a three-stream revenue model: freelancer subscriptions (monthly recurring), premium project posting fees (transactional), and CallMe usage billing. Distribution is fully self-serve through the website, supported by content marketing via XPlace Magazine, social channels (Facebook, LinkedIn, YouTube), SEO, and a referral/affiliate program. A 2024 product addition introduced an AI-powered project description generator, and integrations with GitHub, StackOverflow, Dribbble, Behance, CodePen, YouTube, and Vimeo enrich freelancer profiles. The company is small (1-10 employees), single-country, privately held, and operates under Israeli corporate entity XPlace Ltd., with PCI-DSS-compliant payment processing and SSL encryption via Comodo.
XPlace firmographics
Firmographics- Name
- XPlace
- Legal name
- זירת הפרילנסרים של ישראל בע"מ (XPlace Ltd.)
- Website
- https://xplace.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- XPlace is an Israeli online freelance marketplace founded in 2003, connecting 132K+ registered freelancers with 205K+ Israeli businesses across 20+ skill categories via subscription, premium posting, and usage-based fees, operated as part of AllJobs Group.
- Ownership category
- akta.pro rank
XPlace industry classification
Industry- Product category
- Freelance Marketplace
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)
- akta.pro secondary industries
- Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB), Contractor / Freelancer Payments (FSAMAKAC)
Keywords
Where XPlace is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
XPlace business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freelancer Subscriptions: Freelancers pay recurring subscription fees to access project listings, submit bids, and use platform features. Subscriptions are available in multiple tiers with different feature access levels.
- Premium Project Posting: Employers can pay for premium project listings that offer enhanced visibility and access to top-tier freelancers.
- CallMe Service: Per-call billing for virtual phone number service used by freelancers to communicate with potential clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Freelancer Subscription |
| Transaction based/ take rate | Pay-as-you-go | Premium Project Posting |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
XPlace product offering
Product offeringCore offering
XPlace is an Israeli online freelance marketplace that connects businesses seeking project-based talent with a network of 132K+ registered freelancers across 20+ skill categories including web development, design, writing, marketing, translation, software development, and engineering. The platform operates a dual-sided model where employers post projects (free or paid premium listings) and freelancers pay recurring subscription fees to access project listings, submit bids, and use collaboration features such as the Project Workspace, CallMe virtual phone service, and Certified Expert program.
Product overview
XPlace operates as a comprehensive freelance marketplace platform offering a core marketplace connecting freelancers with clients for project-based work, supplemented by an editorial content platform (XPlace Magazine), and various value-added services including CallMe (virtual phone numbers), professional certification, evaluation systems, subscription tiers, and job postings. The platform covers diverse skill categories spanning web development, design, software, writing, marketing, translation, and specialized domains like blockchain, SAP, and engineering.
Differentiator
Problem solved
Functional benefit
Products and services
- XPlace Freelance Marketplace The core web-based marketplace platform connecting Israeli businesses with 132K+ registered freelancers across 20+ skill categories, featuring project posting, freelancer search, proposal management, and workspace collaboration tools.
- CallMe Service Virtual phone number service enabling freelancers to receive calls from potential clients while keeping their personal phone number anonymous, billed per answered call.
- Certification Program Subscription-based professional certification program that allows freelancers to demonstrate verified expertise and skills, enhancing credibility with potential clients.
- XPlace Jobs Full-time job posting board integrated with the freelance marketplace, enabling employers to hire permanent positions alongside freelance projects.
- Subscription Plans Paid membership tiers providing freelancers with access to project listings, ability to submit bids, and enhanced platform features on a monthly billing cadence.
- Premium Project Posting Pay-as-you-go enhanced project listing offering employers higher visibility and access to top-tier freelancers through premium placement.
Quantifiable outcome
- 205K+ registered clients using the platform
- +2 more outcomes
Companies that use XPlace
Customer profileSegments3 records
Ideal customer profiles3 records
XPlace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature5 records
XPlace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AllJobs GroupcoreXPlace is part of the AllJobs Group, the leading employment and freelance platform group in Israel. This affiliation provides strategic backing and access to shared resources and expertise in the Israeli employment marketplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
XPlace competitors and assessment
Company assessmentDirect peers
- Fiverr: Israeli-origin global freelance marketplace offering similar project-posting and freelancer-matching across many of the same categories (design, development, writing, marketing). Closest direct competitor and a relevant comparison given shared Israeli roots and overlapping product.
- Upwork: Largest global freelance marketplace with nearly identical value proposition — project posting, freelancer bidding, collaboration workspaces, and subscription tiers. Directly competes with XPlace for Israeli SMB clients and freelancers who also maintain global Upwork accounts.
- Freelancer.com: Global freelance marketplace operating on a contest/bidding model similar to XPlace, covering software, design, writing, and engineering categories. Competes for the same cross-border demand from Israeli clients.
- Toptal: Curated freelance marketplace for top-tier developers, designers, and finance experts. Competes with XPlace's Certified Expert and Top 1% programs for the highest-value freelancer segment.
- PeoplePerHour: UK-based freelance marketplace with similar project-posting and freelancer subscription mechanics. Comparable in business model to XPlace, particularly for European-region clients.
- 99designs: Design-focused freelance platform with project/contest mechanics similar to XPlace's premium posting model. Comparable for the design category specifically, which is one of XPlace's largest segments.
- Guru.com: Freelance marketplace with project workspace and freelancer search functionality paralleling XPlace's offerings. Operates a similar self-serve marketplace model across writing, design, programming, and business categories.
Regional players
- AllJobs: Parent group brand and Israel's broader employment platform, overlapping with XPlace on full-time job and freelancer matching for the Israeli market. Relevant because it sets the strategic direction for XPlace within the corporate group.
- Malt: European-focused freelance marketplace with subscription-based freelancer profiles and project matching similar to XPlace. Comparable business model; useful as a reference point for European expansion optionality.
Broad incumbents
- LinkedIn Services Marketplace: LinkedIn's freelancer/professional services offering leverages a vast professional network. It competes for the same Israeli SMB and freelancer demand and has far greater distribution and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XPlace social profiles
Digital presenceXPlace compliance and trust
Trust signalCompliance2 records
XPlace financial estimates
Financial estimateRevenue estimate
Valuation estimate
XPlace leadership team
Management profileNumber of profiles
Profiles1 record
XPlace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XPlace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XPlace
What does XPlace do?
XPlace is an Israeli online freelance marketplace that connects businesses seeking project-based talent with a network of 132K+ registered freelancers across 20+ skill categories including web development, design, writing, marketing, translation, software development, and engineering. The platform operates a dual-sided model where employers post projects (free or paid premium listings) and freelancers pay recurring subscription fees to access project listings, submit bids, and use collaboration features such as the Project Workspace, CallMe virtual phone service, and Certified Expert program.
Is XPlace a public or private company?
XPlace is a private company. It is classified as corporate owned and is currently operating.
When was XPlace founded?
XPlace was founded in 2003. It employs 1 to 10 people.
Where is XPlace based?
XPlace is headquartered in Herzliya, Israel, in the Middle East region.
How does XPlace make money?
Three revenue lines are on record. Freelancer Subscriptions are the primary driver. The others are premium Project Posting and callMe Service.
Who are XPlace's main competitors?
Direct peers on record are Fiverr, Upwork, Freelancer.com, Toptal, PeoplePerHour, 99designs and Guru.com. Regional players are AllJobs and Malt. LinkedIn Services Marketplace is listed as a broad incumbent.
Does XPlace have an API?
No public API is recorded for XPlace.
What industry is XPlace in?
XPlace's product category is Freelance Marketplace. Its primary akta.pro industry code is EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks), with a secondary code of BPACAGAB, Agent of Record (AOR) / Contractor Engagement Services. Its NAICS code is 519290 and its SIC code is 7361.