Fintech Association of South Africa
Fintech Association of South Africa (FINASA) is a Cape Town-based, registered non-profit industry association serving as the unified voice of the South African fintech ecosystem, connecting fintechs, banks, regulators, investors and innovators through tiered membership, working groups, the F3 Festival, and policy publications.
- Company typePrivate
- Founded2020
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fintech Association of South Africa does
Fintech Association of South Africa (FINASA) is a registered South African non-profit industry association (Reg No. 2020/496935/08; NPO number 283-814), headquartered in Cape Town at Darter Studios, Gardens. Its stated mandate is to serve as the unified voice of the country's fintech ecosystem, connecting fintech companies, banks, regulators, investors, and innovators around responsible innovation, policy influence, and financial inclusion. According to the association, its reach spans 250+ member organisations and 1,500+ ecosystem participants, alongside 10+ regulator and government partners including the National Treasury.
The association's offering is organised around five recurring products: a tiered membership programme (Protea Free, Gold, Platinum, Partners); five regulatory working groups covering AI Regulation, BNPL, Digital Assets, Payments Ecosystem Modernisation, and E-Gambling; the annual F3 Fintech Festival & Awards in Cape Town; the Industry Spotlight publication series analysing digital-finance expansion; and the KasiTech financial-inclusion initiative. The Africa Fintech and Banking Summit in Johannesburg extends the convening footprint across the continent. Distribution is self-serve via the finasa.org.za website, supplemented by LinkedIn and X organic channels, email newsletters, and member-facing virtual sessions.
FINASA operates as a membership-based non-profit; revenue is not publicly disclosed and is derived from annual subscription tiers. With a stated 1–10 employees, no disclosed funding, no parent company, and no commercial technology product, the entity is structurally a coordination and policy-influence platform rather than a venture-backed technology company. Co-founders Andres Felipe Perez, Kagisho Dichabe, and Darren Franks are listed in leadership materials.
Fintech Association of South Africa firmographics
Firmographics- Name
- Fintech Association of South Africa
- Legal name
- FinTech Association of South Africa
- Website
- https://finasa.org.za
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fintech Association of South Africa (FINASA) is a Cape Town-based, registered non-profit industry association serving as the unified voice of the South African fintech ecosystem, connecting fintechs, banks, regulators, investors and innovators through tiered membership, working groups, the F3 Festival, and policy publications.
- Ownership category
- akta.pro rank
Fintech Association of South Africa industry classification
Industry- Product category
- Industry Association / Trade Body
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)
- akta.pro secondary industry
- SME, Microfinance & Financial Inclusion Facilities (BPADACAI)
Keywords
Where Fintech Association of South Africa is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Fintech Association of South Africa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership tiers ranging from free to platinum levels |
Distribution channels1 record
Marketing channels7 records
Fintech Association of South Africa product offering
Product offeringCore offering
FINASA operates a membership-based industry association for the South African fintech ecosystem, connecting fintech companies, regulators, banks, investors, and innovators through tiered membership (Protea Free, Gold, Platinum, Partners), regulatory working groups on AI, BNPL, Digital Assets, Payments, and E-Gambling, industry reports (Industry Spotlight series), the annual F3 Fintech Festival & Awards, and the KasiTech financial inclusion initiative.
Product overview
FINASA is a membership-based industry association for the South African fintech ecosystem, not a product company with commercial offerings. The organization connects fintech companies, regulators, banks, investors, and innovators through membership programs, working groups, events, and publications. Its core offerings include a tiered membership program (Protea Free, Protea Gold, Protea Platinum, Protea Partners), the annual F3 Fintech Festival & Awards, the Industry Spotlight publication series, the KasiTech financial inclusion initiative, and various regulatory working groups covering AI, BNPL, digital assets, payments, and e-gambling.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Program Tiered membership program offering fintech companies, banks, infrastructure providers, investors, and innovators access to working groups, regulatory engagement, industry reports, and networking within the South African fintech ecosystem.
- F3 Fintech Festival & Awards Annual flagship fintech festival and awards ceremony bringing together Africa's financial ecosystem to connect, collaborate, and shape the future of financial services.
- Industry Spotlight Industry reports and publications including the South African Fintech Industry Spotlight series analyzing digital finance expansion and ecosystem trends.
- Regulatory Working Groups Collaborative industry working groups addressing fintech regulation including AI Regulation, E-Gambling, Payments Ecosystem Modernisation, BNPL Regulation, and Digital Assets.
- KasiTech Initiative focused on fintech development and financial inclusion, particularly targeting underserved communities in South Africa.
Companies that use Fintech Association of South Africa
Customer profileSegments6 records
Ideal customer profiles4 records
Fintech Association of South Africa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fintech Association of South Africa partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Warm Nest EnterprisecorePartnership focused on driving financial inclusion and rural economic development in South Africa. This collaboration represents FINASA's commitment to expanding access to digital finance beyond urban centers and supporting underbanked communities.
- National TreasurycoreCollaborative engagement through Money Smart Week initiative and broader regulatory policy discussions. National Treasury is a key government partner for FINASA in shaping financial services policy and promoting financial literacy.
- TransUnionminorCredit bureau involved in BNPL regulatory discussions. FINASA members are cooperating with TransUnion on credit bureau reporting matters regarding BNPL visibility in South Africa's formal credit reporting system.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fintech Association of South Africa competitors and assessment
Company assessmentDirect peers
- Hong Kong Fintech Association: Hong Kong's fintech industry association bridging fintechs, regulators, and traditional finance. Comparable to FINASA in structure and mandate as a national fintech body with strong regulatory engagement.
- Innovate Finance: UK-based industry association representing the British fintech ecosystem, convening fintechs, banks, regulators, and policymakers. Directly comparable to FINASA as a national fintech trade body with working groups, events, and policy advocacy.
- FinTechNZ: New Zealand's fintech industry association supporting fintech growth through policy advocacy, events, and ecosystem collaboration. Comparable to FINASA as a smaller-market fintech association with a similar national convening role.
- Singapore FinTech Association: Singapore's national fintech industry association connecting fintech firms, financial institutions, regulators, and investors. Closely mirrors FINASA's structure as a membership-based body facilitating regulatory dialogue and ecosystem collaboration.
- FinTech Australia: Australian fintech industry association representing fintech startups, banks, investors, and government. Comparable to FINASA as a membership-driven body advocating for fintech policy and convening the domestic ecosystem.
Regional players
- Africa Fintech Network: Pan-African network of fintech stakeholders operating across multiple African countries. Comparable to FINASA as a continental fintech coordination body, with a broader geographic scope than FINASA's current South African focus.
- Fintech Association of Kenya: Kenyan fintech industry association convening fintechs, banks, and regulators in East Africa's most mature fintech market. Comparable as an African fintech association with similar policy advocacy and ecosystem-building mandate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fintech Association of South Africa social profiles
Digital presenceFintech Association of South Africa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fintech Association of South Africa leadership team
Management profileNumber of profiles
Profiles3 records
Fintech Association of South Africa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fintech Association of South Africa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fintech Association of South Africa
What does Fintech Association of South Africa do?
FINASA operates a membership-based industry association for the South African fintech ecosystem, connecting fintech companies, regulators, banks, investors, and innovators through tiered membership (Protea Free, Gold, Platinum, Partners), regulatory working groups on AI, BNPL, Digital Assets, Payments, and E-Gambling, industry reports (Industry Spotlight series), the annual F3 Fintech Festival & Awards, and the KasiTech financial inclusion initiative.
Is Fintech Association of South Africa a public or private company?
Fintech Association of South Africa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fintech Association of South Africa founded?
Fintech Association of South Africa was founded in 2020. It employs 1 to 10 people.
Where is Fintech Association of South Africa based?
Fintech Association of South Africa is headquartered in Cape Town, South Africa, in the Africa region.
Who are Fintech Association of South Africa's main competitors?
Direct peers on record are Hong Kong Fintech Association, Innovate Finance, FinTechNZ, Singapore FinTech Association and FinTech Australia. Regional players are Africa Fintech Network and Fintech Association of Kenya.
Does Fintech Association of South Africa have an API?
No public API is recorded for Fintech Association of South Africa.
What industry is Fintech Association of South Africa in?
Fintech Association of South Africa's product category is Industry Association / Trade Body. Its primary akta.pro industry code is FSAEAMAK, Fintech & Payments Partner / ISO Referral Networks, with a secondary code of BPADACAI, SME, Microfinance & Financial Inclusion Facilities. Its SIC code is 6199.