What Clarity PR does

Clarity is a senior-led global marketing and communications consultancy specializing in B2B technology brands, headquartered in London (Zetland House, 5-25 Scrutton St, EC2A 4HJ) and operating as Clarity London Ltd. Founded in 2006, the firm maintains four offices across London, Amsterdam, New York, and Sydney with a 100+ person global team. Its service portfolio spans four pillars: Marketing (Creative Studio, Content Marketing, Digital Experience, SEO, Paid Media), Communications (PR and Influencer Relations, Policy Communications, Crisis Council), GEO (Geographic Expansion Optimization, including the Surfacd platform), and Insights and Strategy. The firm uses a proprietary 'Now, Near, Next' methodology to align leadership, markets, and execution around client growth priorities.

Clarity serves enterprise and mid-market B2B technology clients across four primary verticals: enterprise technology, fintech, healthtech, and cybersecurity. Named clients include Aon, Monday.com, Uber for Business, 8x8, Zoom, EY, Airbus, Allen & Overy, Juniper, Ankorstore, Mitie, Rapyd, and Generation Life. The firm monetizes through project-based engagements and retainer contracts under a professional services model, with pricing not publicly disclosed. Documented client outcomes include 201% above lead generation target (Aon), 28m+ monthly online views (Rapyd), 272k unique monthly visitors (8x8), and 923 pieces of coverage (Ankorstore), indicating outcome-based delivery typical of senior-led consultancies.

The firm has pursued an active inorganic growth strategy, completing at least six acquisitions since 2018: DRSmedia (2018), Dynamo Communications (2019), Yellow Communications (2020), 3WhiteHats (2021), Political Intelligence (2022), and Sefiani Communications Group (2023). The Sefiani acquisition marked its first APAC expansion. Clarity is privately held by its founding and management team with no disclosed PE/VC institutional ownership and holds B Corp certification. There is no app, API, SDK, or proprietary software platform underpinning the business; revenue is generated through billable consultancy hours and retainers across four global offices.

Name

Clarity PR

Legal name

Clarity London Ltd

Website

https://clarity.global

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity is a senior-led global marketing and communications consultancy serving enterprise B2B technology brands across enterprise tech, fintech, healthtech, and cybersecurity. Operating from London, Amsterdam, New York, and Sydney with 100+ staff, it delivers integrated PR, content, digital, and GEO services via retainer and project engagements.

Ownership category

akta.pro rank

Product category

Marketing and Communications Consultancy

NAICS

Public Relations Agencies (541820)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• B2B technology PR
• Marketing communications consultancy
• Corporate communications services
• Crisis communications management
• Digital marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Marketing and Communications Consulting: Professional consulting services for B2B technology brands including marketing strategy, PR, communications, creative services, and digital marketing. Revenue generated through project-based engagements and retainer contracts with enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Clarity is a senior-led marketing and communications consultancy that sells strategic marketing, PR, communications, and growth services to B2B technology brands. Engagements span four service pillars (Marketing, Communications, GEO with the Surfacd platform, and Insights and Strategy) delivered through retainer contracts and project-based work across offices in London, Amsterdam, New York, and Sydney.

Product overview

Clarity is a senior-led global growth consultancy for B2B technology brands, operating as a unified marketing and communications consultancy rather than a software product. The company offers integrated service pillars: Marketing (Creative Studio, Content Marketing, Digital Experience, SEO, Paid Media), Communications (PR and Influencer Relations, Policy Communications, Crisis Council), GEO (Geographic Expansion Optimization, including the Surfacd platform), and Insights and Strategy. Following the January 2023 acquisition of Sefiani Communications Group, the firm expanded its capabilities into the Asia Pacific region. The portfolio serves enterprise tech, fintech, healthtech, and cybersecurity sectors across offices in London, Amsterdam, New York, and Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• Surfacd: A GEO (Geographic Experience Optimization) product offering under Clarity's service portfolio.
• Finite by Clarity

Products and services

• Marketing Senior-led marketing consultancy for ambitious B2B technology brands, integrating creative, content, digital experience, SEO, and paid media capabilities. Sold to enterprise technology clients including Aon, Rapyd, and Mitie.
• Communications Strategic communications services for B2B technology brands, covering PR and influencer relations, policy communications, and crisis council. Sold to enterprise and mid-market technology clients including 8x8, Juniper, and Ankorstore.
• GEO (Geographic Expansion Optimization) Geographic Expansion Optimization services for B2B brands expanding into new markets, including the Surfacd platform offering. Helps brands navigate market entry across Clarity's global footprint.
• Insights and Strategy Strategic consulting providing market insights and strategic guidance to align leadership, markets, and execution for B2B technology brands.
• Surfacd Geographic optimization platform for B2B brands expanding into new markets, operated as a named sub-product within Clarity's GEO service pillar.

Quantifiable outcome

• 201% above lead generation target for Aon client campaign
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• B CorporationminorOthersClarity holds B Corp certification, demonstrating commitment to social and environmental performance. The certification is displayed on their website footer, indicating compliance with rigorous standards of social and environmental performance, transparency, and accountability.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Bospar: Boutique B2B tech PR and communications agency focused on enterprise software and emerging tech clients — comparable in B2B tech vertical but smaller scale than Clarity.

Regional players

• WE Bucher: European-headquartered B2B tech PR and communications consultancy serving enterprise tech clients in EMEA — comparable in B2B tech specialisation but focused on European markets.

Direct peers

• Finn Partners: Large independent global PR and integrated marketing agency with a sizable technology practice serving enterprise and growth-stage tech clients — directly comparable to Clarity's senior-led B2B tech positioning.
• Method Communications: Integrated PR and marketing agency serving B2B technology and innovation-economy clients — comparable in target client profile and integrated marketing-comms offering.
• Archetype: Global B2B marketing and communications agency serving technology clients across PR, content, social and brand strategy — directly comparable in target audience (B2B tech) and integrated service offering.
• Highwire PR: Specialist B2B technology PR agency serving enterprise tech, fintech and cybersecurity clients — closely comparable in vertical specialisation and mid-market enterprise positioning.
• PAN Communications: B2B tech and healthcare technology PR and marketing agency offering integrated communications services — comparable in B2B tech/healthtech vertical specialisation to Clarity.
• Hotwire: Global communications and marketing consultancy with a strong B2B technology focus, offering PR, influencer, content and digital marketing services to enterprise tech clients — closely comparable in client mix and service scope to Clarity.
• Walker Sands: B2B marketing agency focused on tech and professional services clients, offering PR, content, demand generation and digital services — comparable in vertical specialisation and integrated service model to Clarity.

Broad incumbents

• WE Communications: Large global communications network with a strong technology practice serving enterprise tech, healthtech and consumer brands — broader incumbent competing for the same enterprise B2B tech clients as Clarity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarity-pr
• Instagraminstagram.com/clarityglobal_
• Xx.com/claritypr
• Facebookfacebook.com/prclarity

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity PR