Mo’Bettahs
Mo'Bettahs is a private, multi-state Hawaiian plate-lunch restaurant chain founded in 2008 by Kimo and Kalani Mack, operating 60+ locations across Utah, Idaho, Oklahoma, Nevada, Texas, and Arizona under the Savory Fund platform, serving individual consumers, families, and small catering events with traditional proteins and sides ordered via counter, mobile app, and catering channels.
- Company typePrivate
- Founded2008
- HeadquartersBountiful, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mo’Bettahs does
Mo'Bettahs operates a multi-state fast-casual restaurant chain serving authentic Hawaiian plate lunches, founded in 2008 by native Hawaiians Kimo and Kalani Mack in Bountiful, Utah. The core product is a traditional Hawaiian plate lunch built around proteins such as kālua pig, pulehu chicken, katsu chicken, teriyaki chicken, teriyaki steak, and spam musubi, served with sides including macaroni salad, white rice, and mixed vegetables. The chain has grown to 60+ locations across six U.S. states (Utah, Idaho, Oklahoma, Nevada, Texas, and Arizona) and is operated through the legal entity Savory Utah, LLC under the Savory Fund restaurant platform.
The technology stack is intentionally light and SaaS-based. Order-ahead and loyalty run on Thanx (rewards.thanx.com/mobettahs), catering orders run through Olo (mobettahshawaiiancater.olo.com), and the consumer-facing iOS and Android apps are built on Olo's mobile SDK. The Makana Rewards loyalty program is the primary digital retention layer, offering points, free plate lunch redemptions, and birthday rewards. There is no evidence of proprietary AI, machine-learning models, or differentiated in-house software.
Revenue is generated through dine-in and takeout at owned restaurant locations, online and mobile-app ordering for pickup, and a productized catering channel with tiered bundles for groups of 4 to 25+ guests priced from $11.99 to $12.49 per person. Go-to-market is direct-to-consumer with a secondary B2B catering motion; no franchise model is referenced. The company is privately held (no IPO), recently closed a fourth funding round with Blue Marlin Partners in October 2024, and reports 501-1,000 employees.
Mo’Bettahs firmographics
Firmographics- Name
- Mo’Bettahs
- Legal name
- Savory Utah, LLC
- Website
- https://mobettahs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mo'Bettahs is a private, multi-state Hawaiian plate-lunch restaurant chain founded in 2008 by Kimo and Kalani Mack, operating 60+ locations across Utah, Idaho, Oklahoma, Nevada, Texas, and Arizona under the Savory Fund platform, serving individual consumers, families, and small catering events with traditional proteins and sides ordered via counter, mobile app, and catering channels.
- Ownership category
- akta.pro rank
Mo’Bettahs industry classification
Industry- Product category
- Hawaiian-style Casual Dining Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
- akta.pro secondary industry
- Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)
Keywords
Where Mo’Bettahs is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Offices35 records
Markets served
Mo’Bettahs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Dine-In and Takeout Sales: Revenue from individual customer purchases at physical restaurant locations, including dine-in and takeout orders for Hawaiian plate lunches and menu items
- Catering Services: Corporate and event catering services offering bundle meals, box lunches, 'Ohana family meals, and a la carte options for groups of 4-25+ people
- Loyalty Program & App Downloads: Revenue supported by mobile app engagement and loyalty program that drives repeat customer visits and increased transaction frequency
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12 Person Bundle - $149.99 ($12.49/person) |
| Unit Pricing | Pay-as-you-go | 25 Person Bundle - $299.99 ($11.99/person) |
| Unit Pricing | Pay-as-you-go | Mini Plate Lunch - $13.29/person |
| Unit Pricing | Pay-as-you-go | Regular Plate Lunch - $16.49/person |
| Unit Pricing | Pay-as-you-go | 'Ohana Meal for 4 - $47.99 |
| Unit Pricing | Pay-as-you-go | 'Ohana Meal for 6 - $71.99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Mo’Bettahs product offering
Product offeringCore offering
Mo'Bettahs operates a multi-state Hawaiian-style plate lunch restaurant chain serving traditional proteins such as Kālua Pig, Pūlehu Chicken, Katsu Chicken, Teriyaki Chicken, Teriyaki Steak, Tempura Shrimp, and Spam Musubi paired with rice, macaroni salad, and mixed vegetables. The core offering is delivered through dine-in, takeout, online order-ahead, and a mobile app, complemented by Hawaiian catering bundles for groups and the Makana Rewards loyalty program to drive repeat visits.
Product overview
Mo' Bettahs is a Hawaiian plate lunch restaurant chain founded in 2008 by Kimo and Kalani Mack. The company operates over 60 restaurants across six U.S. states (Arizona, Idaho, Oklahoma, Nevada, Texas, and Utah). The core product is authentic Hawaiian cuisine featuring proteins like Kalua Pig, Pulehu Chicken, Katsu Chicken, Teriyaki Chicken, and Teriyaki Steak, along with traditional sides. The offering extends through multiple channels: dine-in and takeout at physical locations, a mobile app for iOS and Android, online ordering via Thanx, catering services through Olo, and the Makana Rewards loyalty program. The company emphasizes its Hawaiian heritage and the spirit of Aloha in its brand identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Mo'Bettahs Restaurant Dining Authentic Hawaiian plate lunch restaurant service offering dine-in and takeout of traditional proteins such as Kālua Pig, Pūlehu Chicken, Katsu Chicken, Teriyaki Chicken, Teriyaki Steak, and Tempura Shrimp with sides including macaroni salad, rice, and mixed vegetables, served across 60+ company-owned locations in Arizona, Idaho, Oklahoma, Nevada, Texas, and Utah.
- Hawaiian Catering Services Island-style catering offering buffet-style bundles for 12 and 25 people, individually packaged Mini and Regular box lunches, 'Ohana family meals for 4 or 6, and a la carte proteins, rice, salads, and add-ons for corporate events, weddings, parties, business lunches, and family or community gatherings. Orders are placed through an Olo-powered catering platform with delivery and pickup options across all operating states.
- Online Order-Ahead via Website Digital ordering through mobettahs.com using Thanx integration, letting customers choose a pickup location across Arizona, Idaho, Oklahoma, Nevada, Texas, and Utah and order ahead for in-store pickup.
- Mo'Bettahs Mobile App Native iOS and Android applications that let customers order ahead, schedule pickup, and access the Makana Rewards loyalty program with points, free plate lunches, drinks, treats, and birthday rewards.
- Makana Rewards Loyalty Program Digital loyalty program powered by Thanx that enables customers to earn points with every purchase, redeem free plate lunches, drinks, and treats, and receive a birthday reward, with tiered benefits to drive repeat visits.
- Shop Mo'Bettahs Merchandise Branded merchandise storefront operated as a separate online shop where customers can purchase Mo'Bettahs branded apparel and accessories.
Companies that use Mo’Bettahs
Customer profileSegments2 records
Ideal customer profiles2 records
Mo’Bettahs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Mo’Bettahs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Savory Fundparent companySavory Fund is identified as the parent company/brand umbrella under which Mo'Bettahs operates. The locations page states 'A Savory Fund Brand', indicating Mo'Bettahs is part of the Savory Fund restaurant portfolio.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Mo’Bettahs competitors and assessment
Company assessmentDirect peers
- L&L Hawaiian Barbecue: L&L Hawaiian Barbecue is a direct competitor operating Hawaiian plate lunch restaurants across the Western US and Hawaii. It offers the same core menu format (plate lunch with protein, rice, and macaroni salad) and serves similar value-conscious consumers seeking authentic Hawaiian cuisine.
- Hawaiian Bros: Hawaiian Bros is a fast-growing Hawaiian plate lunch chain expanding across the Western and Central US. It competes head-to-head with Mo'Bettahs in similar markets with comparable menu offerings, pricing, and target customer segments.
- Ono Hawaiian BBQ: Ono Hawaiian BBQ operates Hawaiian plate lunch restaurants primarily in California, directly competing with Mo'Bettahs' Western US footprint. It offers similar plate lunch formats with comparable protein and side combinations targeting similar value-oriented customers.
- Zippy's: Zippy's is a Hawaii-based restaurant chain serving Hawaiian plate lunch and local-style food. While primarily concentrated in Hawaii, it represents the same authentic Hawaiian cuisine category and serves as a relevant comparable for menu and operating model.
Broad incumbents
- King's Hawaiian: King's Hawaiian is a larger, established Hawaiian-themed food brand best known for its bakery products and restaurant locations. It operates in a broader Hawaiian food category with wider consumer recognition and serves as a benchmark for Hawaiian cuisine brand-building at scale.
- Panda Express: Panda Express is the largest Asian fast-casual chain in the US with 2,000+ locations. While serving Chinese-American cuisine rather than Hawaiian, it competes for the same fast-casual Asian/ethnic food customer and provides a relevant scale and operational benchmark.
- Chipotle Mexican Grill: Chipotle is a fast-casual industry leader with a customizable, assembly-line format similar to Mo'Bettahs' build-your-own plate lunch model. It serves as a benchmark for fast-casual unit economics, digital ordering, and loyalty program design.
- CAVA Group: CAVA is a fast-growing Mediterranean fast-casual chain with a similar customizable, fresh-ingredient model. It competes for the same health-conscious, fast-casual consumer and provides a relevant comp for digital-first growth strategies.
- Wingstop: Wingstop is a fast-casual chicken-focused chain with a comparable unit count and franchise-heavy growth model. It demonstrates how a focused, single-protein concept can scale nationally and provides relevant benchmarks for digital ordering and off-premise sales mix.
- Sweetgreen: Sweetgreen is a fast-casual salad chain with strong digital ordering, loyalty, and brand positioning. While serving a different cuisine, it competes for similar fast-casual occasions and provides a relevant comp for tech-enabled, millennial-focused fast-casual growth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mo’Bettahs social profiles
Digital presenceMo’Bettahs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mo’Bettahs leadership team
Management profileNumber of profiles
Profiles4 records
Mo’Bettahs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mo’Bettahs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mo’Bettahs
What does Mo’Bettahs do?
Mo'Bettahs operates a multi-state Hawaiian-style plate lunch restaurant chain serving traditional proteins such as Kālua Pig, Pūlehu Chicken, Katsu Chicken, Teriyaki Chicken, Teriyaki Steak, Tempura Shrimp, and Spam Musubi paired with rice, macaroni salad, and mixed vegetables. The core offering is delivered through dine-in, takeout, online order-ahead, and a mobile app, complemented by Hawaiian catering bundles for groups and the Makana Rewards loyalty program to drive repeat visits.
Is Mo’Bettahs a public or private company?
Mo’Bettahs is a private company. It is classified as private equity controlled and is currently operating.
When was Mo’Bettahs founded?
Mo’Bettahs was founded in 2008. It employs 501 to 1,000 people.
Where is Mo’Bettahs based?
Mo’Bettahs is headquartered in Bountiful, United States, in the North America region.
How does Mo’Bettahs make money?
Three revenue lines are on record. Restaurant Dine-In and Takeout Sales are the primary driver. The others are catering Services and loyalty Program & App Downloads.
Who are Mo’Bettahs's main competitors?
Direct peers on record are L&L Hawaiian Barbecue, Hawaiian Bros, Ono Hawaiian BBQ and Zippy's. Broad incumbents are King's Hawaiian, Panda Express, Chipotle Mexican Grill, CAVA Group, Wingstop and Sweetgreen.
Does Mo’Bettahs have an API?
No public API is recorded for Mo’Bettahs.
What industry is Mo’Bettahs in?
Mo’Bettahs's product category is Hawaiian-style Casual Dining Restaurant. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual, with a secondary code of AFANAFAI, Prepared Meat & Seafood Entrées with Sides (Complete Meals). Its NAICS code is 722513 and its SIC code is 5810.