Mo’Bettahs

What Mo’Bettahs does

Mo'Bettahs operates a multi-state fast-casual restaurant chain serving authentic Hawaiian plate lunches, founded in 2008 by native Hawaiians Kimo and Kalani Mack in Bountiful, Utah. The core product is a traditional Hawaiian plate lunch built around proteins such as kālua pig, pulehu chicken, katsu chicken, teriyaki chicken, teriyaki steak, and spam musubi, served with sides including macaroni salad, white rice, and mixed vegetables. The chain has grown to 60+ locations across six U.S. states (Utah, Idaho, Oklahoma, Nevada, Texas, and Arizona) and is operated through the legal entity Savory Utah, LLC under the Savory Fund restaurant platform.

The technology stack is intentionally light and SaaS-based. Order-ahead and loyalty run on Thanx (rewards.thanx.com/mobettahs), catering orders run through Olo (mobettahshawaiiancater.olo.com), and the consumer-facing iOS and Android apps are built on Olo's mobile SDK. The Makana Rewards loyalty program is the primary digital retention layer, offering points, free plate lunch redemptions, and birthday rewards. There is no evidence of proprietary AI, machine-learning models, or differentiated in-house software.

Revenue is generated through dine-in and takeout at owned restaurant locations, online and mobile-app ordering for pickup, and a productized catering channel with tiered bundles for groups of 4 to 25+ guests priced from $11.99 to $12.49 per person. Go-to-market is direct-to-consumer with a secondary B2B catering motion; no franchise model is referenced. The company is privately held (no IPO), recently closed a fourth funding round with Blue Marlin Partners in October 2024, and reports 501-1,000 employees.

Name

Mo’Bettahs

Legal name

Savory Utah, LLC

Website

https://mobettahs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mo'Bettahs is a private, multi-state Hawaiian plate-lunch restaurant chain founded in 2008 by Kimo and Kalani Mack, operating 60+ locations across Utah, Idaho, Oklahoma, Nevada, Texas, and Arizona under the Savory Fund platform, serving individual consumers, families, and small catering events with traditional proteins and sides ordered via counter, mobile app, and catering channels.

Ownership category

akta.pro rank

Product category

Hawaiian-style Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Plant-Based & Vegan Fast Casual (THAFABAK)

akta.pro secondary industry

Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI)

Keywords

• Hawaiian plate lunch
• Restaurant chain
• Catering services
• Mobile ordering
• Loyalty rewards

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dine-In and Takeout Sales: Revenue from individual customer purchases at physical restaurant locations, including dine-in and takeout orders for Hawaiian plate lunches and menu items
2. Catering Services: Corporate and event catering services offering bundle meals, box lunches, 'Ohana family meals, and a la carte options for groups of 4-25+ people
3. Loyalty Program & App Downloads: Revenue supported by mobile app engagement and loyalty program that drives repeat customer visits and increased transaction frequency

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mo'Bettahs operates a multi-state Hawaiian-style plate lunch restaurant chain serving traditional proteins such as Kālua Pig, Pūlehu Chicken, Katsu Chicken, Teriyaki Chicken, Teriyaki Steak, Tempura Shrimp, and Spam Musubi paired with rice, macaroni salad, and mixed vegetables. The core offering is delivered through dine-in, takeout, online order-ahead, and a mobile app, complemented by Hawaiian catering bundles for groups and the Makana Rewards loyalty program to drive repeat visits.

Product overview

Mo' Bettahs is a Hawaiian plate lunch restaurant chain founded in 2008 by Kimo and Kalani Mack. The company operates over 60 restaurants across six U.S. states (Arizona, Idaho, Oklahoma, Nevada, Texas, and Utah). The core product is authentic Hawaiian cuisine featuring proteins like Kalua Pig, Pulehu Chicken, Katsu Chicken, Teriyaki Chicken, and Teriyaki Steak, along with traditional sides. The offering extends through multiple channels: dine-in and takeout at physical locations, a mobile app for iOS and Android, online ordering via Thanx, catering services through Olo, and the Makana Rewards loyalty program. The company emphasizes its Hawaiian heritage and the spirit of Aloha in its brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Mo'Bettahs Restaurant Dining Authentic Hawaiian plate lunch restaurant service offering dine-in and takeout of traditional proteins such as Kālua Pig, Pūlehu Chicken, Katsu Chicken, Teriyaki Chicken, Teriyaki Steak, and Tempura Shrimp with sides including macaroni salad, rice, and mixed vegetables, served across 60+ company-owned locations in Arizona, Idaho, Oklahoma, Nevada, Texas, and Utah.
• Hawaiian Catering Services Island-style catering offering buffet-style bundles for 12 and 25 people, individually packaged Mini and Regular box lunches, 'Ohana family meals for 4 or 6, and a la carte proteins, rice, salads, and add-ons for corporate events, weddings, parties, business lunches, and family or community gatherings. Orders are placed through an Olo-powered catering platform with delivery and pickup options across all operating states.
• Online Order-Ahead via Website Digital ordering through mobettahs.com using Thanx integration, letting customers choose a pickup location across Arizona, Idaho, Oklahoma, Nevada, Texas, and Utah and order ahead for in-store pickup.
• Mo'Bettahs Mobile App Native iOS and Android applications that let customers order ahead, schedule pickup, and access the Makana Rewards loyalty program with points, free plate lunches, drinks, treats, and birthday rewards.
• Makana Rewards Loyalty Program Digital loyalty program powered by Thanx that enables customers to earn points with every purchase, redeem free plate lunches, drinks, and treats, and receive a birthday reward, with tiered benefits to drive repeat visits.
• Shop Mo'Bettahs Merchandise Branded merchandise storefront operated as a separate online shop where customers can purchase Mo'Bettahs branded apparel and accessories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Savory Fundparent companyOthersSavory Fund is identified as the parent company/brand umbrella under which Mo'Bettahs operates. The locations page states 'A Savory Fund Brand', indicating Mo'Bettahs is part of the Savory Fund restaurant portfolio.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• L&L Hawaiian Barbecue: L&L Hawaiian Barbecue is a direct competitor operating Hawaiian plate lunch restaurants across the Western US and Hawaii. It offers the same core menu format (plate lunch with protein, rice, and macaroni salad) and serves similar value-conscious consumers seeking authentic Hawaiian cuisine.
• Hawaiian Bros: Hawaiian Bros is a fast-growing Hawaiian plate lunch chain expanding across the Western and Central US. It competes head-to-head with Mo'Bettahs in similar markets with comparable menu offerings, pricing, and target customer segments.
• Ono Hawaiian BBQ: Ono Hawaiian BBQ operates Hawaiian plate lunch restaurants primarily in California, directly competing with Mo'Bettahs' Western US footprint. It offers similar plate lunch formats with comparable protein and side combinations targeting similar value-oriented customers.
• Zippy's: Zippy's is a Hawaii-based restaurant chain serving Hawaiian plate lunch and local-style food. While primarily concentrated in Hawaii, it represents the same authentic Hawaiian cuisine category and serves as a relevant comparable for menu and operating model.

Broad incumbents

• King's Hawaiian: King's Hawaiian is a larger, established Hawaiian-themed food brand best known for its bakery products and restaurant locations. It operates in a broader Hawaiian food category with wider consumer recognition and serves as a benchmark for Hawaiian cuisine brand-building at scale.
• Panda Express: Panda Express is the largest Asian fast-casual chain in the US with 2,000+ locations. While serving Chinese-American cuisine rather than Hawaiian, it competes for the same fast-casual Asian/ethnic food customer and provides a relevant scale and operational benchmark.
• Chipotle Mexican Grill: Chipotle is a fast-casual industry leader with a customizable, assembly-line format similar to Mo'Bettahs' build-your-own plate lunch model. It serves as a benchmark for fast-casual unit economics, digital ordering, and loyalty program design.
• CAVA Group: CAVA is a fast-growing Mediterranean fast-casual chain with a similar customizable, fresh-ingredient model. It competes for the same health-conscious, fast-casual consumer and provides a relevant comp for digital-first growth strategies.
• Wingstop: Wingstop is a fast-casual chicken-focused chain with a comparable unit count and franchise-heavy growth model. It demonstrates how a focused, single-protein concept can scale nationally and provides relevant benchmarks for digital ordering and off-premise sales mix.
• Sweetgreen: Sweetgreen is a fast-casual salad chain with strong digital ordering, loyalty, and brand positioning. While serving a different cuisine, it competes for similar fast-casual occasions and provides a relevant comp for tech-enabled, millennial-focused fast-casual growth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mobettahsteaks
• Facebookfacebook.com/mo-bettahs-hawaiian-style-food-51885680976
• Instagraminstagram.com/mobettahs
• TikToktiktok.com/@mobettahs
• LinkedInlinkedin.com/company/mo-bettahs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mo’Bettahs