What Printique does

Printique is a Brooklyn-based private photo printing and custom photo products company that operates as a wholly-owned subsidiary of Adorama. The company manufactures handcrafted photobooks, albums, wall decor, and gift items at its 370 19th Street Brooklyn workshop, employing silver-halide photographic printing, HD metal infusion onto aluminum, direct optical-grade acrylic printing, and layflat binding as core production technologies. Its product portfolio spans standard and large-format photo prints across multiple paper finishes (Luster, Glossy, Matte, Metallic, Fuji Deep Matte), layflat and classic photo books and albums in leather, fabric, acrylic, hardcover, and metal covers, wall decor substrates (metal, canvas, acrylic, wood, glass, framed prints, photo tiles, standouts, Giclee fine art prints), and gift categories (greeting cards, calendars, puzzles, acrylic blocks, drinkware). All products are designed through self-serve browser-based tools (Wall Design Wizard, Print Wizard, Photo Book Designer, Collage Tool) and fulfilled via USPS and UPS shipping across the US-48 and Canada, with free pickup at the Brooklyn HQ and Manhattan Adorama store.

Printique serves a horizontally segmented customer base across four personas: Professional Photographers (primary segment) served through the Pro Service / Gold Membership subscription, white-label client galleries, and dedicated support; Consumer/Hobbyist users ordering personal photo prints, books, and gifts; Artists seeking fine art and archival substrates; and Business/Government entities requiring commercial printing. Revenue is generated through four streams: one-time product sales (direct e-commerce), a recurring Gold Membership subscription for professional photographers with 25% discounts and white-label capabilities, transaction fees on white-label client galleries where Printique handles fulfillment and photographers set retail prices, and marketplace commissions from the Squarespace print-on-demand extension that lets Squarespace merchants sell Printique products under their own brand.

Go-to-market combines a product-led growth self-serve website with enterprise B2B service for professional photographers. Distribution includes the proprietary e-commerce storefront, two NYC-area retail pickup sites, white-label client galleries, the Squarespace embed channel, and USPS/UPS shipping. Marketing spans content (blog, YouTube), organic social (Instagram, Facebook, TikTok, Pinterest), email newsletters, referral and affiliate programs, community events at the 19th Street Gallery, and photo contests. The company is private, does not disclose revenue, has no external funding, and operates with 11-50 employees.

Name

Printique

Legal name

Printique LLC

Website

https://printique.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Printique, a Brooklyn-based subsidiary of Adorama, handcrafts custom photo prints, layflat books and albums, and premium wall decor for professional photographers, hobbyists, and artists using silver-halide printing and multi-substrate production in its New York workshop.

Ownership category

akta.pro rank

Product category

Photo Printing and Custom Photo Products

NAICS

Printing and Related Support Activities (3231), Printing (32311), Photofinishing (81292), Greeting Card Publishers (513191)

SIC

Services-Photofinishing Laboratories (7384), Greeting Cards (2771), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Colored, Art & Premium Paper Manufacturing (IMAMAEAG), Scrapbooking & Paper Crafts Retail (CRALACAD), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Custom photo printing
• Photo books albums
• Wall decor prints
• Professional photographer services
• Personalized photo gifts

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Photo Product Sales: One-time purchase of custom photo prints, photo books, albums, wall decor (metal, canvas, acrylic, wood, glass prints), cards, calendars, and gifts. Products ordered individually through e-commerce platform.
2. Gold Service Pro Membership: Subscription-tier loyalty program for professional photographers offering 25% discounts, guaranteed processing times, white-label shipping, unlimited image hosting, and enhanced quality control.
3. White-Label Client Galleries: Professional photographers can create branded photo stores to sell prints to their clients. Printique handles fulfillment while photographer sets retail prices.
4. Squarespace Integration: Print-on-demand extension allowing Squarespace merchants to sync and sell Printique products directly through their websites with white-label fulfillment.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Printique handcrafts and sells custom photo prints, photo books, layflat albums, wall decor (metal, canvas, acrylic, wood, glass, and framed prints), greeting cards, calendars, and photo-imprinted gifts using silver-halide printing at its Brooklyn, NY workshop. The company also serves professional photographers with a Gold Service membership, white-label client galleries, and a Squarespace print-on-demand integration for white-label fulfillment.

Product overview

Printique is a professional photo printing and custom photo products company (an Adorama company) offering a comprehensive portfolio of photo printing services and personalized products. The core offerings include photo prints in various sizes and paper finishes, photo books and albums with layflat binding technology, and wall décor products including metal prints, canvas prints, acrylic prints, wood prints, framed prints, and Giclee fine art prints. The product lineup includes Classic Photo Books and Easy Books for consumers, premium Layflat Photo Books and Albums for professional photographers, and specialized Wedding Albums in leather, acrylic, and hardcover formats. Gift products include custom photo puzzles, acrylic blocks, love blocks, photo greeting cards, and personalized calendars. The company provides design tools including a Wall Design Wizard, Print Wizard, Photo Book Designer, and Collage Tool. Business services include Pro/Gold Membership with white label galleries for professional photographers, and a Squarespace integration for print-on-demand e-commerce. All products are handcrafted in Brooklyn, NY with silver halide printing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Photo Prints Professional quality photo prints produced using silver halide photo paper and emulsion printing, available in multiple sizes and paper finishes for consumers and professionals.
• Classic Photo Books Softcover and hardcover photo books with layflat binding, available in various sizes with customizable covers in leather, fabric, and vegan leather.
• Easy Books Simple, affordable 8x8 softcover photo books designed for quick creation with consistent album quality.
• Layflat Photo Books Premium photo books with layflat binding technology allowing pages to lie completely flat, with hardcover, leather, fabric, and softcover options.
• Layflat Albums Premium wedding and portrait albums with layflat binding in fabric, acrylic, leather, hardcover, and metal cover options.
• Metal Prints High-definition images infused onto glossy white aluminum with water-resistant finish, available in standard and decorative shapes including hearts, circles, ovals, and hexagons.
• Canvas Prints Archival ink prints on heavyweight canvas stretched onto 1.5 inch pine wood frames for gallery-quality wall display.
• Acrylic Prints HD prints directly on 0.25 inch optical grade acrylic backed with aluminum, water-resistant and contemporary in styling.
• Glass Prints Professional grade glass prints with vibrant color and crisp detail for modern home and office decor.
• Wood Prints Flatbed printed directly onto 0.75 inch FSC-certified natural wood, water and heat resistant with rustic birch appearance.
• Framed Prints Custom framing with satin paper prints mounted in black poplar wood frames behind glass with 3 inch white mat, ready to hang.
• Giclee Fine Art Prints Professional quality fine art prints on Low Texture Hahnemuhle Bamboo 290, 100% archival fine art paper for artists and photographers.
• Standout Prints Luster finish photo paper mounted onto 1.5 inch black board for lightweight wall display lifted away from the wall.
• Photo Tiles Ready to hang photo tiles for modern wall decor displays.
• Photo Greeting Cards Custom photo greeting cards for holidays, birthdays, weddings, and celebrations available in flat and folded formats.
• Custom Photo Calendars Personalized wall and desktop calendars in multiple sizes and formats including Centerfold, Top Hanging, and Desktop in Luster or Matte finish.
• Custom Photo Puzzles Custom jigsaw puzzles produced on Fujicolor Crystal Archive glossy paper with vibrant colors, arriving unassembled in a gift box.
• Acrylic Photo Blocks 1.125 inch thick optical grade acrylic blocks backed with high gloss cardstock for modern desk display.
• Love Block 1 inch thick 6x6 acrylic photo blocks with white sticker on front and image printed on the back, designed as a Valentine's Day gift option.
• Gift Items Photo-imprinted gift items including ceramic mugs, water bottles, coasters, notepads, ornaments, and photo puzzles.
• Wedding Leather Photo Albums Premium layflat wedding albums with genuine or vegan leather covers, including ornate storage box with magnetic clasp and 10-100 page capacity.
• Acrylic Cover Wedding Albums Layflat wedding albums with HD printed acrylic cover and beveled edge for easy opening and damage protection.
• Hardcover Wedding Photo Albums Sturdy layflat wedding albums with photo print laminated soft touch cover, precision crafted for photo preservation.
• Wedding Acrylic Photo Blocks One inch acrylic blocks for wedding displays that can stand independently or mount to walls with aluminum backing.
• Premium Hardcover Albums Premium albums with metallic paper option and smooth matte surface, available in Classic Heavy and Contemporary Slim page weights.
• Pro Service / Gold Membership Subscription-tier loyalty program for professional photographers offering up to 25% discounts, guaranteed processing times, white-label shipping, unlimited image hosting, and enhanced quality control.
• White-Label Client Galleries Branded gallery stores for professional photographers where clients can select and purchase prints under the photographer's brand, with Printique handling fulfillment.
• Squarespace Print-on-Demand Integration Print-on-demand extension that allows Squarespace merchants to sync Printique products to their stores for direct selling with white-label fulfillment under the merchant's brand.

Quantifiable outcome

• Products handcrafted to last generations as heirlooms

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Green-Wood CemeteryminorStrategic or Co-development Partner · 18 September 2024Green-Wood x Printique photo contest and outdoor exhibition. Winning photographs printed on metal and displayed along Green-Wood Cemetery's fence. Partnership for community engagement and brand visibility in Brooklyn.
• AdoramacoreOthersPrintique is a subsidiary of Adorama, a major New York-based photography and imaging retailer. Adorama provides retail presence, brand credibility, and operational synergies including shared Manhattan store location for customer pickup.
• SquarespacecoreTechnology or IntegrationPrintique offers a print-on-demand extension for Squarespace websites. Squarespace merchants can sync Printique products to their stores for direct selling with white-label fulfillment. Integration enables photographers to sell prints through their existing Squarespace websites.
• The KnotminorGTM or Marketing PartnerPrintique is featured on The Knot wedding registry platform, allowing couples to add photo products to their wedding registries.
• AdoramaRentalsminorOthersSister company under Adorama umbrella, mentioned as part of the Adorama brand family on the website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snapfish: Mass-market online photo printing service owned by Shutterfly, offering prints, photo books, cards, and personalized gifts at competitive price points that overlap heavily with Printique's consumer bookends.
• Artifact Uprising: Premium photo books, prints, and heirloom gifts aimed at design-conscious consumers and professional photographers — competes with Printique's premium layflat books, leather albums, and fine art prints at similar price points.
• Nations Photo Lab: Professional photo lab specializing in prints, albums, wall decor and metal/canvas/wood prints for working photographers — same B2B pro-photographer target with overlapping premium substrate strategy.
• Bay Photo: Professional photo lab offering prints, photo books, wall mounts, and metal/acrylic prints for photographers — direct competitor in the pro-photographer fulfillment space.
• Mpix: Professional- and prosumer-focused photo printing brand (formerly part of Shutterfly), widely used by professional photographers for album and print fulfillment — directly comparable to Printique's Pro Service.
• Blurb: Self-publishing platform for photo books, trade books, and magazines with pro/consumer tools — comparable on photo book design tools and B2B trade printing, though broader into non-photo content.
• Shutterfly: Largest US online custom photo products retailer offering prints, photo books, cards, calendars, gifts, and home decor — closest direct competitor across nearly every Printique product category.
• SmugMug: Photo storage, sharing, and print-selling platform with pro-photographer tools (SmugMug + Print Labs) — competes with Printique Galleries and white-label print fulfillment.

Broad incumbents

• Adorama: Printique's parent company and broader photography retailer — overlapping customer base in cameras/imaging and shared Manhattan showroom, though Adorama primarily sells gear rather than printing services.

Emerging players

• Saal Digital: European-based professional photo book and wall decor lab expanding into the US market — emerging competitor in the premium photo book, acrylic, and metal print categories Printique serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Printique_lab
• YouTubeyoutube.com/c/PrintiqueLLC/videos
• Facebookfacebook.com/PrintiqueLLC
• Instagraminstagram.com/printique_by_adorama
• TikToktiktok.com/@printique
• Pinterestpinterest.com/Printique_by_adorama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printique