Wiener Linien

What Wiener Linien does

Wiener Linien GmbH & Co KG is the municipal public transit operator for Vienna, Austria, operating a fully integrated urban mobility network comprising five U-Bahn (metro) lines spanning 109 stations, a 28-line tram (Bim) network including historic E2 and modern low-floor ULF vehicles, and a comprehensive bus network including night and express services. The company is a wholly-owned subsidiary of Wiener Stadtwerke GmbH (itself 100% owned by the City of Vienna), founded in 1865, and operates with 5,001-10,000 employees. In 2025 it carried a record 900 million+ passengers, equivalent to 2.4 million daily passengers, and serves 1.3 million regular customers. Eighty percent of the vehicle fleet runs on electricity, and 100% of the electricity used for electric operations is from renewable sources. Core products include the U-Bahn, tram, and bus networks; the WienMobil mobility-as-a-service platform integrating car-sharing (WienMobil Auto, from €3/hour), bike-sharing (WienMobil Rad, from €0.35/use), e-scooters, and Hüpfer on-demand electric shuttles across 250 stations; the Tap+Ride contactless payment pilot; and specialized accessibility tools including the Liftboy elevator-control app and the Gebärden-Avatar 'Iris' real-time sign language translation.

The business model is anchored on passenger fares governed by the Verkehrsverbund Ostregion (VOR) tariff system, including single-ride tickets, time-based passes (24-hour, 7-day, 31-day), and the flagship annual pass (Jahreskarte / Jahreskarte Digital / Jugend-Jahreskarte / Jobticket). Revenue diversification is achieved through WienMobil usage-based fees, the Fan Shop e-commerce platform (with shipping of €5 within Austria, €15 worldwide), private tram rentals (E2 and ULF for events), B2B mobility consulting and job-ticket programs sold through a dedicated enterprise sales motion, and tourism partnerships with ViennaCityCard, EasyCityPass, and QueerCityPass. Distribution spans digital channels (WienMobil App, WienMobil Ticketshop) and physical ticket machines at every U-Bahn station, plus customer dialog service centers, the Verkehrsmuseum Remise retail/cultural site, and the logwien single sign-on portal shared across Wiener Stadtwerke subsidiaries. Major growth projects include the U2xU5 metro expansion adding 6 new stations and 4 interchange nodes, with capacity for an additional 300,000 annual passengers and 30,000 jobs supported.

Marketing and customer engagement operate through owned digital channels plus cultural activations (U-Bahn-Stars live music program in 8 stations, WLx events series, VeloConcerts), annual Wiener Linien Tage, Donauinselfest festival support, and Eurovision Song Contest 2026 event coordination. The company has launched or is launching several 2026 initiatives: new bus line 51B (1 July 2026), Tap+Ride contactless pilot (28 May 2026), the €19 ESC Travelcard for Eurovision, U4 line modernization, and 15 new photovoltaic installations on station rooftops. Compliance posture includes WCAG 2.1 Level AA, EN 301 549, GDPR, and ISO 27001 certifications.

Name

Wiener Linien

Legal name

WIENER LINIEN GmbH & Co KG

Website

https://wienerlinien.at

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Passenger Fares: Core revenue from sale of transit tickets including single rides, day passes (24 hours Wien, 7 days, 31 days Wien), annual passes (Jahreskarte), student tickets, senior/disability fares, and job tickets. Fare structures follow Verkehrsverbund Ostregion (VOR) tariff system.
2. Merchandise Sales: Revenue from the Wiener Linien Fan Shop (shop.wienerlinien.at) selling branded merchandise including apparel, accessories, collectibles, home goods, and novelty items featuring the iconic U-Bahn network plan design.
3. WienMobil Mobility Services: Revenue from mobility-as-a-service offerings including WienMobil Auto (car-sharing from €3/hour), WienMobil Rad (bike-sharing from €0.35/use), and WienMobil Hüpfer (on-demand electric shuttle service).
4. Private Tram Rental: Revenue from renting historic high-floor tram (E2) or modern low-floor tram (ULF) for private events such as birthdays, weddings, and corporate functions, available Monday-Friday from 09:00 and weekends/holidays all day.
5. B2B Mobility Consulting: Corporate mobility advisory services helping businesses optimize employee transportation, including job ticket programs (Arbeitgeber bezahlt die Jahreskarte) and fleet integration.
6. Tourism and Event Tickets: Tourism-oriented tickets and services for visitors to Vienna, including ViennaCityCard and EasyCityPass partnerships, as well as the €19 ESC Travelcard for Eurovision Song Contest.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Wiener Linien operates Vienna's public transit network of five U-Bahn lines, 28 tram lines, and a comprehensive bus system, transporting 2.4 million passengers daily and over 900 million in 2025. The company sells tickets, time-based passes, and the Jahreskarte annual subscription, and extends its offering through the WienMobil mobility platform (car-sharing, bike-sharing, on-demand Hüpfer shuttles) plus a B2B mobility consulting business. Ancillary revenue comes from the Fan Shop, private tram rental, tourism passes (ViennaCityCard, EasyCityPass), and the Verkehrsmuseum Remise.

Product overview

Wiener Linien operates Vienna's public transit system as an integrated mobility platform combining fixed-route services (U-Bahn, tram, bus) with on-demand and shared mobility options. The core WienMobil platform serves as the digital hub, offering the WienMobil App for ticketing and route planning, WienMobil Auto (carsharing), WienMobil Rad (bike sharing), and WienMobil Hüpfer (ride-pooling). Complementary services include Tap+Ride contactless payment, the ciao App for mobile ticketing, and accessibility tools like the Liftboy App and Gebärden-Avatar 'Iris' for sign language translation. Ticket products range from single rides and time-based passes (24h, 7-day, 31-day) to annual passes and specialized products like ViennaCityCard, EasyCityPass, and QueerCityPass. The B2B portfolio includes job tickets, mobility consulting, and BUSINESSBike programs. Infrastructure development focuses on the U2xU5 expansion project and U4 modernization, with sustainability initiatives including solar power installations. The company also maintains cultural programming (U-Bahn-Stars, WLx Events), the Verkehrsmuseum Remise museum, and operates an official Fan Shop for branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• WienMobil: Mobility platform offering route planning, ticket purchasing, car sharing (WienMobil Auto), bike sharing (WienMobil Rad), ridesharing (WienMobil Hüpfer), and various other mobility services.
• WienMobil App
• ciao App
• Tap+Ride
• Liftboy App
• WLx
• Verkehrsmuseum Remise

Products and services

• U-Bahn Metro Service Underground rail network forming the backbone of Vienna's public transit, used daily by 2.4 million passengers.
• Tram (Bim) Service Tramway service across 28 lines in Vienna, operated with electric vehicles powered by 100% renewable electricity.
• Bus Service City and night bus network with standard, express, and new lines such as 51B.
• WienMobil Auto (Car-Sharing) Car-sharing service with 100 vehicles across Vienna, available from €3/hour through the WienMobil App.
• WienMobil Rad (Bike-Sharing) Bike-sharing service across 250 WienMobil Stations in Vienna, starting from €0.35 per use.
• WienMobil Hüpfer (On-Demand Shuttle) On-demand ride-pooling service using wheelchair-accessible electric minibuses booked through the app.
• Jahreskarte (Annual Ticket) Flagship annual subscription providing unlimited travel on all Wiener Linien services for one calendar year, with digital and youth variants.
• Time-Based Transit Passes (24h, 7-day, 31-day) Multi-day unlimited travel passes for 24 hours, 7 days, and 31 days across the Vienna core zone.
• Single Ride Tickets Unit-priced individual tickets for one-way trips on the Wiener Linien network.
• ViennaCityCard Tourist card combining unlimited transit travel with discounts at Vienna attractions, restaurants, and shops.
• EasyCityPass Tourist pass bundling public transit access with admission to Vienna attractions.
• ESC Travelcard (Eurovision Song Contest 2026) Special €19 travelcard for Eurovision Song Contest visitors in Vienna with extended U-Bahn service.
• Tap+Ride (Contactless Ticketing Pilot) Contactless ticketing pilot that lets passengers use a payment card, smartphone, or smartwatch as a transit ticket via a single tap.
• B2B Jobticket (Corporate Annual Ticket) Corporate product allowing Vienna employers to subsidize or fully fund annual transit passes for employees.
• Mobilitätsberatung (Corporate Mobility Consulting) B2B advisory service helping Vienna companies design employee transportation and corporate mobility strategies.
• BUSINESSBike (Corporate Bike-Sharing) Corporate bike-sharing program that provides businesses with fleets of bicycles for employee transportation.
• Private Tram Rental (Straßenbahn mieten) Private rental of historic or modern trams for events, weddings, and corporate functions.
• Wiener Linien Fan Shop (Merchandise) Online and physical retail store selling branded apparel, accessories, collectibles, and home goods featuring Wiener Linien designs.
• Verkehrsmuseum Remise (Vienna Transport Museum)
• Mobilpass-Ticket (Reduced-Fare Pass) Reduced-fare monthly transit pass for social welfare recipients in Vienna.
• Klimaticket (Austrian Climate Ticket) National Austria-wide annual public transit pass accepted on Wiener Linien services.

Quantifiable outcome

• 2.4 million passengers transported daily, 900M+ annually
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• logwien GmbHcoreTechnology or Integrationlogwien provides single sign-on (SSO) authentication for Wiener Linien's digital services, enabling customers to use a unified login across all Wiener Stadtwerke Group companies (Wiener Linien, Wien Energie, Wiener Netze, Bestattung Wien, Friedhöfe Wien, etc.). Wiener Linien is listed as a partner company on the logwien platform with customer account integration.
• Verkehrsverbund Ostregion (VOR)coreStrategic or Co-development PartnerVOR is the Eastern Region Transport Association that sets fare tariffs and coordinates regional public transport. Wiener Linien operates within the VOR tariff system, and ticket prices are governed by VOR tariff regulations.
• Austrian Government (Cabinet)coreStrategic or Co-development PartnerAustrian cabinet adopted a comprehensive security and mobility plan for Eurovision Song Contest in Vienna (May 2026), coordinating with Wiener Linien for extended U-Bahn service and the €19 ESC Travelcard. Wiener Linien participates in the joint security and transport planning.
• ViennaCityCard and EasyCityPassminorChannel Partner/ Reseller/ DistributorTourism ticketing partnerships offering combined transit and attraction access cards for visitors to Vienna.
• QueerCityPassminorChannel Partner/ Reseller/ DistributorPartnership with QueerCityPass, a discount program offering reduced fares for LGBTQ+ passengers.
• Wiener Stadtwerke Gruppe (Parent Company)coreOthersWiener Linien is a wholly-owned subsidiary of Wiener Stadtwerke GmbH (100% ownership), which in turn is 100% owned by the City of Vienna. Wiener Stadtwerke Group includes Wien Energie, Wiener Netze, Wiener Lokalbahnen, WIPARK, Wien IT, Bestattung Wien, Friedhöfe Wien, immOH!, and GWSG. Wiener Linien participates in the group's shared services including logwien single sign-on and WienIT for technical services.

Scale indicators17 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Transport for London (TfL): TfL manages London's Underground, bus, tram, and Overground networks. As a much larger Western European capital-city transit authority, it is a broad incumbent peer with similar fare integration, contactless ticketing leadership, and MaaS ambitions.
• Deutsche Bahn (DB): DB operates Germany's national rail and integrated bus networks. As a broad incumbent and Deutsche Bahn subsidiary S-Bahn operators connect to urban transit systems like Wiener Linien, it is comparable as a German-speaking-region rail peer, though far larger and federal rather than municipal.
• Régie Autonome des Transports Parisiens (RATP): RATP operates the Paris Métro, bus, and tram networks and is a broad incumbent European transit peer. Comparable for multi-modal operations, infrastructure expansion (Grand Paris Express parallels U2xU5), and digital ticketing via the Île-de-France Mobilités ecosystem.

Direct peers

• Verkehrsbetriebe Zürich (VBZ): VBZ operates Zurich's tram, bus, and trolleybus network for the city's public transit authority. Comparable as a DACH-region municipal operator with strong sustainability credentials, dense urban network, and integrated ticketing through ZVV.
• Berliner Verkehrsbetriebe (BVG): BVG operates Berlin's integrated U-Bahn, tram, and bus network and is the most direct European peer to Wiener Linien. Both are municipal operators running multi-modal urban transit in capital cities with comparable fleet composition, fare integration, and MaaS-style app initiatives.
• Hamburger Hochbahn: Hamburger Hochbahn operates Hamburg's U-Bahn and bus network under municipal ownership. It is comparable in scale, fleet electrification trajectory, and MaaS-style app strategy (hvv switch), making it a strong German-speaking-region peer to Wiener Linien.
• Münchner Verkehrsgesellschaft (MVG): MVG runs Munich's U-Bahn, tram, and bus network as part of Stadtwerke München. It mirrors Wiener Linien's municipal-ownership structure, multi-modal operations, and integration with the parent Stadtwerke group's energy and services portfolio.

Others

• Österreichische Bundesforste / Wien Energie (Wiener Stadtwerke peers): Wien Energie is a sibling Wiener Stadtwerke subsidiary providing renewable energy, including the electricity powering Wiener Linien's fleet. It is comparable as an enabling group peer showing how municipal utilities share infrastructure and sustainability objectives with the transit operator.
• Stadtwerke München (SWM) / MVG parent: SWM is the Munich municipal utility group that owns MVG. It is structurally analogous to Wiener Stadtwerke's ownership of Wiener Linien, making it a peer on corporate/governance dimensions rather than direct operations.

Regional players

• Wiener Lokalbahnen (WLB): WLB is a sister company within the Wiener Stadtwerke Group operating regional rail and tram services around Vienna. It is comparable as a sister Stadtwerke subsidiary serving the greater Vienna region and overlapping with VOR's regional tariff system that also governs Wiener Linien.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wienerlinien
• YouTubeyoutube.com/user/wienerlinien
• Facebookfacebook.com/wienerlinien
• LinkedInlinkedin.com/company/wiener-linien-gmbh-co-kg
• Instagraminstagram.com/wienerlinien
• TikToktiktok.com/@wiener_linien

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiener Linien