Fellers
Fellers is a US wholesale distributor (founded 1986, Tulsa, OK) of vinyl films, wraps, and graphics equipment serving sign shops, automotive film installers, and commercial accounts through 20 warehouses and a regional direct-sales team.
- Company typePrivate
- Founded1986
- HeadquartersTulsa, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Fellers does
Fellers is a privately held, US-based wholesale distributor specializing in vinyl films, wraps, and graphics equipment for professional installers. Founded in 1986 in Tulsa, Oklahoma, the company operates a national network of 20 warehouse locations serving the Continental United States with locally stocked inventory for expedited delivery. Its customer base consists primarily of two segments: Automotive Film Installers (vehicle wraps, color change, paint protection film, window tint) and Sign & Graphics Shops (sign making, wide-format printing, architectural and surface applications), with smaller commercial accounts operating in-house graphics departments.
The product portfolio spans both third-party brands (3M, Avery Dennison, ORAFOL, Arlon) and proprietary lines (CheetahWrap color-change vinyls, CheetahPCC, CheetahTint, CheetahPPF, CheetahALF, and Fellers Black Label print vinyls). Categories include inkjet wrap vinyls, color-change vinyls, paint protection films, automotive window films, overlaminates, sign & craft vinyls, wrap tools, and historically printing/finishing equipment (note: Mutoh and HP equipment distribution has been discontinued). The commerce platform is a standard account-login e-commerce site at fellers.com.
The business model is B2B wholesale distribution: revenue is generated through product markups on resold and proprietary goods sold to professional installers and sign shops, with Net 30 payment terms available to qualified accounts and free ground freight on orders over $100 within the Continental US. Go-to-market is sales-led through 8 dedicated sales representatives organized by segment (Automotive vs. Sign & Graphics) and region, supplemented by an in-house customer support team of 30+ representatives and a marketing partnership with Wrap Institute for installer training.
Fellers firmographics
Firmographics- Name
- Fellers
- Legal name
- Fellers, LLC
- Website
- https://fellers.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fellers is a US wholesale distributor (founded 1986, Tulsa, OK) of vinyl films, wraps, and graphics equipment serving sign shops, automotive film installers, and commercial accounts through 20 warehouses and a regional direct-sales team.
- Ownership category
- akta.pro rank
Where Fellers is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fellers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: Fellers operates as a wholesale distributor reselling products from major brands (3M, Avery Dennison, ORAFOL, Arlon, etc.) plus their own branded products (CheetahWrap, Fellers Black Label). Revenue comes from markups on products sold to professional installers and sign shops. Offers Net 30 payment terms for qualified accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing for professional customers |
| Other | Multi-year contract | Net 30 credit terms for qualified accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fellers product offering
Product offeringCore offering
Fellers is a wholesale distributor of vinyl films, wraps, paint protection films, automotive window tints, and printing/finishing equipment serving professional sign shops and vehicle wrap installers across the United States. The company distributes leading third-party brands (3M, Avery Dennison, ORAFOL, Arlon) alongside its own proprietary brands (CheetahWrap, Fellers Black Label) through a national network of 20 warehouses and a dedicated regional sales team.
Product overview
Fellers is a wholesale distributor and supplier of signs & graphics films, automotive films, and wrap equipment operating since 1986. The company offers its own house brands (Fellers Black Label, CheetahWrap, CheetahPCC, CheetahTint, CheetahPPF) alongside an extensive portfolio of third-party brand products including 3M, Avery Dennison, ORAFOL, and Arlon. Core product categories include inkjet wrap vinyls, color change wrap vinyls, paint protection films, automotive window films, overlaminates, sign & craft vinyls, wrap tools and supplies, and printing/finishing equipment. The company operates a national network of warehouse locations for locally stocked inventory with fast delivery. Fellers does not appear to offer a unified software platform but rather functions as a multi-brand e-commerce distribution platform for the vehicle wrap and signage industries.
Differentiator
Problem solved
Functional benefit
Brands
- Fellers Black Label: Fellers' own brand of print vinyl films including 2 Mil Cast, 6 Mil Printable Reflective, and 3 Mil Calendered Print Vinyl products.
Products and services
- Fellers Black Label Fellers' own house brand of wrap vinyls and films including 2 Mil Cast print films, 6 Mil Printable Reflective wrap, and 3 Mil Calendered Print Vinyl products with various adhesive systems, targeted at professional wrap and graphics installers.
- CheetahWrap Fellers' proprietary color change wrap vinyl line for vehicle customization, including premium 3 Mil cast vinyl available in gloss, matte, and satin finishes, targeted at automotive wrap professionals.
- CheetahPCC (Protective Color Change) Fellers' proprietary protective color change films that combine aesthetic customization with paint protection functionality, targeted at automotive film installers.
- CheetahTint Fellers' proprietary automotive window tint films including Performance Series, Carbon Pro Series, and Ceramic IR Pro Series for heat rejection and UV protection, targeted at automotive tint installers.
- CheetahPPF (Paint Protection Film) Fellers' proprietary paint protection films including the Chip Defense line for protecting vehicle surfaces from stone chips and road debris, targeted at automotive film installers.
- CheetahALF (Automotive Light Film) Fellers' proprietary film solutions for automotive headlight and taillight tinting applications, targeted at automotive film installers.
- Wrap Tools & Supplies General installation tools and accessories including squeegees, gloves, and application accessories sold to wrap professionals.
- 3M Products Distribution Wholesale distribution of 3M inkjet wrap vinyls, color change wrap vinyls, automotive window films, architectural films, protection wrap films, paint protection films, sign & craft vinyls, overlaminates, tapes, and wrap tools.
- Avery Dennison Products Distribution Wholesale distribution of Avery Dennison inkjet wrap vinyls, color change wrap vinyls, paint protection films, automotive window films, architectural window films, overlaminates, and wrap tools.
- ORAFOL Products Distribution Wholesale distribution of ORAFOL inkjet wrap vinyls, color change wrap vinyls, paint protection films, sign & craft vinyls, special use vinyls, overlaminates, and wrap tools.
- Arlon Products Distribution Wholesale distribution of Arlon inkjet wrap vinyls, special use vinyls, and overlaminates for graphic and vehicle wrap applications.
- Free Freight Program Free ground freight shipping for orders over $100 within the continental US; $12 charge on orders under $100; $3.50 processing and handling fee per order.
- Telephone Customer Support Customer service available Monday-Friday 7AM-7PM CST via phone at (800) 654-8405 or (918) 621-4400, with 30+ customer support representatives.
- Equipment Support Services Technical support for printing and finishing equipment, provided via dedicated equipment support phone line (918-621-4412 ext. 3120).
Companies that use Fellers
Customer profileSegments3 records
Ideal customer profiles3 records
Fellers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fellers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wrap Institute (Justin Pate)minorMarketing partnership offering Fellers customers exclusive 15% discount on 1-year membership to world's #1 online wrap training platform with over 2000 training videos. Promo code TWIFELLERS2020 provides special pricing of $125/year.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fellers competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fellers social profiles
Digital presenceFellers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fellers leadership team
Management profileNumber of profiles
Profiles2 records
Fellers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fellers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fellers
What does Fellers do?
Fellers is a wholesale distributor of vinyl films, wraps, paint protection films, automotive window tints, and printing/finishing equipment serving professional sign shops and vehicle wrap installers across the United States. The company distributes leading third-party brands (3M, Avery Dennison, ORAFOL, Arlon) alongside its own proprietary brands (CheetahWrap, Fellers Black Label) through a national network of 20 warehouses and a dedicated regional sales team.
Is Fellers a public or private company?
Fellers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fellers founded?
Fellers was founded in 1986. It employs 251 to 500 people.
Where is Fellers based?
Fellers is headquartered in Tulsa, United States, in the North America region.
How does Fellers make money?
One revenue line is on record: wholesale Distribution.
Does Fellers have an API?
No public API is recorded for Fellers.